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Cardozone Communico
By POUSALI MUKHERJEE
ENROLLMENT NUMBER: 010401058
PRESENTATION ON
MARKET RESEARCH ON COMMUNICATION
ACT...
 Advertising is multidimensional. It is a
form of mass communication, a powerful
marketing tool, a component of the
econo...
CURRENT SITUATION
CURRENT SITUATION
 Cardozone Communico was
established in the year 2010 October
 Mr. Arthur Cardozo is the Managing
Director of this compa...
 The company has come up with many innovative ideas and created new concepts to
promote goods and services of different o...
PROFILE OF THE COMPANY
PROFILE OF THE COMPANY
These are the list of some reputed advertising agencies in Kolkata that act as
competitors for Cardozone Communico.
 Idea...
JOB PROFILE
The work that had been assigned by the company is to do a market research
and find out 20 newly launched compa...
 Datas have been collected on the basis of these following parameters
DATA COLLECTION
Type and
specialty of
the company
P...
 Sameco Technologies:
 Specialty: deals with national as well as international clients
 Promotion: Through poster only ...
 Monotel Hotel :
 Specialty :109 rooms available, 72 people can have food together at their restaurant
 Marketing Strat...
 Data has been analysed on the basis of these following parameters
DATAANALYSIS
Type of
companies
Tie ups
with media
Prom...
From this graph we can
see that 40% are newly
opened restaurants, 15 %
Garment shop, 25 % call
center and software
develop...
From this above graph we can see
30% of the companies promote
their goods and services through
news papers. The reason is ...
From the above graph we can see
that only 5 % of the total
companies have tie ups with
newspapers and 10 % of the total
co...
From this graph we can see that
25 % of the total companies were
interested to give advertisements
through Cardozone and 7...
The main objective of this market research was to find out new
companies or organizations in East Kolkata and how they are...
 In order to increase their clients
they can visit various companies
and promote their work
 They can create a new websi...
 Since the time span was short it
was not possible to collect more
data
 Some of the companies were not
willing to give ...
Ahmedabad Campus: Karnavati Knowledge Village,
A/907,Uvarsad, S.G.Highway, Gandhinagar
Kolkata Campus: Infinity Benchmark ...
MARKET RESEARCH ON COMMUNICATION ACTIVITES DONE BY UPCOMING COMPANIES IN EAST KOLKATA
MARKET RESEARCH ON COMMUNICATION ACTIVITES DONE BY UPCOMING COMPANIES IN EAST KOLKATA
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MARKET RESEARCH ON COMMUNICATION ACTIVITES DONE BY UPCOMING COMPANIES IN EAST KOLKATA

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Market Research on promotional activities by companies in East Kolkata. www.unitedworld.edu.in

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Transcript of "MARKET RESEARCH ON COMMUNICATION ACTIVITES DONE BY UPCOMING COMPANIES IN EAST KOLKATA"

  1. 1. Cardozone Communico By POUSALI MUKHERJEE ENROLLMENT NUMBER: 010401058 PRESENTATION ON MARKET RESEARCH ON COMMUNICATION ACTIVITES DONE BY UPCOMING COMPANIES IN EAST KOLKATA
  2. 2.  Advertising is multidimensional. It is a form of mass communication, a powerful marketing tool, a component of the economic system  Advertising in India was pioneered by Dattaram and Company in 1905 from Girgaon, an area in Mumbai.  The Indian advertising industry has evolved from being a small-scale business to a full-fledged industry.  Indian Advertising today handles both national and international projects.  Keeping in mind this situation, the rate at which the advertising agencies are growing the industry is expected to witness a major boom in the times ahead INTRODUCTION
  3. 3. CURRENT SITUATION
  4. 4. CURRENT SITUATION
  5. 5.  Cardozone Communico was established in the year 2010 October  Mr. Arthur Cardozo is the Managing Director of this company  The company has designed logo and advertisements for reputed companies. It has occupied a good position in advertising industry in Kolkata ABOUT THE COMPANY
  6. 6.  The company has come up with many innovative ideas and created new concepts to promote goods and services of different organizations.  The main aim of this company is to invent, reinvent and energies brands and to strategize sustainable brand value  They have departments like Creative Department who creates the actual ads. There are copywriters and art directors who mainly work in this department.  Account Service Department is also there. There are account executives who mainly deal with the clients.  The Company has also Media Buying Department  The last and the most important department is the Production Department. ABOUT THE COMPANY
  7. 7. PROFILE OF THE COMPANY
  8. 8. PROFILE OF THE COMPANY
  9. 9. These are the list of some reputed advertising agencies in Kolkata that act as competitors for Cardozone Communico.  Ideas Unlimited  Hammer and Highlight  Mudra Communications  Ogilvy and Mathew  Pamm Adversting Agency COMPETITORS
  10. 10. JOB PROFILE The work that had been assigned by the company is to do a market research and find out 20 newly launched companies in East Kolkata and to find out the promotional activities done by them to promote their goods and services. Detail informations have been collected about all these companies by visiting their offices and by meeting their Managers.
  11. 11.  Datas have been collected on the basis of these following parameters DATA COLLECTION Type and specialty of the company Promotional Acitivites Marketing Strategy Future Plans
  12. 12.  Sameco Technologies:  Specialty: deals with national as well as international clients  Promotion: Through poster only in sector v, ads in newspapers, job portals like naukri.com  Marketing Strategy: their tagline is their strategy Eco friendly and IT solutions. They have created friendly atmosphere in their office, no differentiation between seniors and juniors, don’t put extra pressure  Future Plans : To open new branches in office areas.  Amrit Retail Pvt Ltd :  Specialty: only cotton clothes are available  Promotion: only in internet  Marketing Strategy: they use one type of machine called Cimaseki that gives a look of sweater on the t-shirts and shirts SOME EXAMPLES
  13. 13.  Monotel Hotel :  Specialty :109 rooms available, 72 people can have food together at their restaurant  Marketing Strategy: They offer 24 hours coffee (different types of coffee) complimentary,Complimentary breakfast,Since business hotel - they provide WIFI  Promotion: no ads now. They only recruit people by giving ads in The Telegraph and ABP.  Keyline  Specialty: provide mobile applications  Promotion: local ads, brochures, event at swabhumi for launching of any new product  Marketing Strategy: Try to attract young crowd, give them good positions based on their interviews, salary parameter is good SOME EXAMPLES
  14. 14.  Data has been analysed on the basis of these following parameters DATAANALYSIS Type of companies Tie ups with media Promotional Activities Number of companies interested
  15. 15. From this graph we can see that 40% are newly opened restaurants, 15 % Garment shop, 25 % call center and software development companies, 10 % clinics, 5 % hotels and 5 % A.C Dealer. DATAANALYSIS Type of new Companies in East Kolkata A. C Dealers Garment Shops Restaurants Clinics Hotel Call center, software and others 25 % 5% 15% 40%10% 5%
  16. 16. From this above graph we can see 30% of the companies promote their goods and services through news papers. The reason is that they find news paper space cheaper than the other options. According to them if they put their advertisement in a reputed newspaper then that will create a good image of their company in the market as well as it will attract more consumers. DATAANALYSIS Promotion through different types of media Newspaper Television channels Banners Internet Brochures Pamphlets 30% 10 % 15% 20 % 15 % 10 %
  17. 17. From the above graph we can see that only 5 % of the total companies have tie ups with newspapers and 10 % of the total companies with Zomato. Most of the companies preferred tie up with reputed newspaper. DATAANALYSIS Tie Ups Newspaper Zomato No tie ups 5% 10 % 85 %
  18. 18. From this graph we can see that 25 % of the total companies were interested to give advertisements through Cardozone and 75% were not interested. The main reason is that the companies do not want to spend extra amount for giving ads through an ad agency. Another reason is that Cardozone is new in this advertising industry so they preferred to give advertisements through some newspapers or TV channels. DATAANALYSIS Number of companies interested in giving Ads Companies Interested Companies not interested 25 % 75 %
  19. 19. The main objective of this market research was to find out new companies or organizations in East Kolkata and how they are promoting their goods and services. After doing the research informations have been collected about all these new companies and how they are promoting their company’s goods and services. It has been found that most of the companies now days give ads through internet or newspaper whether they want to recruit people for their companies or whether they want to promote themselves. Most of them have tie up with job portals or others like zomato etc. CONCLUSION
  20. 20.  In order to increase their clients they can visit various companies and promote their work  They can create a new website where they can give their full details and where they can put their work profile in details. They can give the updates of their works.  They can give advertisements in newspaper also .So that if anybody is interested in designing their advertisements through Cardozone they can easily contact them. RECOMMENDATIONS
  21. 21.  Since the time span was short it was not possible to collect more data  Some of the companies were not willing to give their details.  Some of the informations can be biased because the companies may give those selected informations to create a good image in the market.  It was not always possible to check whether the informations provided were accurate or not. LIMITATIONS
  22. 22. Ahmedabad Campus: Karnavati Knowledge Village, A/907,Uvarsad, S.G.Highway, Gandhinagar Kolkata Campus: Infinity Benchmark Tower 10th Floor, Plot - G1, Block - EP& GP, Sec - V, Salt Lake, Kolkata. Reg. Office: 407, Zodiac Square, 4th Floor Opp. Gurudwara, S.G. Road, Bodakdev, Ahmedabad.
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