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Unique Entrepreneurship Idea

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News creative business idea and the ways of promoting the product. www.unitedworld.edu.in

News creative business idea and the ways of promoting the product. www.unitedworld.edu.in

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  • 1.  Agedius Savio Mondol  Amrita Dutta  Chandrakant Ezong  Prabar Rakshit  Ranjeet Singh  Swarnali Das  Vibhav Kaushal
  • 2. Product description  6” to 9” collectors edition figurines of famous characters from holly-wood movies.
  • 3. Reason for choosing the business  We wanted to bring something unique to Kolkata.  There is a latent demand for our products which are available abroad as well as some metros like Delhi and Mumbai  With the advent of Satellite television, The internet revolution and multiplexes showing Hollywood movies young stars and working professionals are exposed to Hollywood characters and would want to own a piece of movie history.
  • 4. IDEA GENERATION  Last Saturday we went to a Park Street to find out what are the people in Kolkata are really ‘deprived of’…..  After immense thinking we entered a place called F- Bloc..it was here we got a major launch pad about our new venture!!  Here’s what F-bloc had to offer and the reason why the gap still exists!!
  • 5. MAJOR LOCATIONAL DISADVANTAGE!!!
  • 6. NOT PROPERLY ORGANIZED
  • 7. MORE FLAUNTING RATHER THAN SELLING!!!!
  • 8. Evaluation of alternatives and selecting the best from the rest!! In a dilemma, we though of going to Park Hotel and sit at the lounge and discuss about our various new business ventures that we can come up with…. Here many ideas flashed across our minds, for eg. Looking at a big aquarium Ranjeet came up with the idea of an aquarium restaurant..but at the end it did not work out… the next alternative what we had was opening a Madame Tussauds in Kolkata, since the city of joy did not have any!! EVALUATION OF ALTERNATIVES AND SELECTING THE BEST FROM THE REST
  • 9. EUREKA !!! Finally, an idea clicked!! Why not have a store where we can sell figures of movie characters, game characters and also 3d and neon paintings?… the Kolkata market hasn’t really experienced some thing like this before…little did the city of joy know about owning a movie collectable or a painting that looked just like the real thing …. EUREKA !!!A
  • 10. Promotion  Pamphlet with newspapers.  Ads on Facebook and other online websites.  College events Sponsorships .  Events or Display at hotspots like City Center , Mani Square and other multiplexes , near Colleges and schools.
  • 11. Pamphlets with Newspapers
  • 12. Pamphlets
  • 13. Ads on Facebook and other websites.
  • 14. College events Sponsorships .
  • 15. Events at City Hotspots
  • 16.  Ahmedabad Campus: Karnavati Knowledge Village, A/907,Uvarsad, S.G.Highway, Gandhinagar  Kolkata Campus: Infinity Benchmark Tower 10th Floor, Plot - G1, Block - EP& GP, Sec - V, Salt Lake, Kolkata.  Reg. Office: 407, Zodiac Square, 4th Floor Opp. Gurudwara, S.G. Road, Bodakdev, Ahmedabad.

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