SO, WHAT IS PAGER?
o It displays NUMERIC & TEXT messages.
o Basically of 2 types.
o Solves the purpose of COMMUNICATION.
o Milestone in the industry.
ONE WAY PAGER. (ONLY
RECEIVES ME(RSESCAEGIEVSE)S & REVERTS)
AND THE HISTORY..
o First practical paging system launched in 1950.
o In 1962 the Bell System—the U.S. telephone
monopoly colloquially known as "Ma Bell"—
presented its Bellboy radio paging system at the
Seattle World's Fair.
o By the end of 1960’s the TWO WAY pagers were
launched. (Using the Walkie-Talkie technique.)
o The technology modified & advanced till the early
o By the mid 1990’s the era of pager faced its climax
with the invent of CELLULAR PHONES. (with cheaper
technologies to flourish.)
o The paging device started with NO DISPLAY/ NO DIGITAL pattern. receive any message . It worked just like a FAX technology.
o It then started coming up with display & one way messaging technique.
o Then followed the invention of two way messaging system , which sales of the device.
o Pager was then modified into various shapes and colors with few o The first successful consumer pager was Motorola's PAGEBOY first It had no display and could not store messages ,however ,it wearer that a message had been sent.
Source : html/1524www.gadgetsfreak.net/bookmark./pager2255///lsojf/
DAWN & DUSK OF PAGER
o Pager communication successfully launchedI NinD IInAdia in the year
o Motorola was a major player with nearly 80 per cent of the market oThe other companies included Mobilink, Pagelink, BPL, Usha Easy call.
oThe business peaked in 1998 with the subscriber base reaching o By 2000 , the demand faced a serious downfall cause of rising MOBILE PHONES.
oBy 2002, Motorola (& others) stopped making or servicing pagers.
FACTOR o PAGER Costs Less (starting from 4500 INR).
oBetter BATTERY life.
oBetter penetration in the STRUCTURE.
oIt had FEWER MISSED MESSAGE.
o Was SMALLER & LIGHTER in weight.
o More convenient to utilize.
o SIMULCASTING was a superior technology.
o STATUS SYMBOL.
WHAT WENT WRONG?
oThe manufacturers COULD NOT predict the capabilities of the oThe invention of pager was followed by VERY LESS and ineffective enhancement.
o The delivery of messages WAS NOT prompt compared to MOBILE o With the PRICE FALLING DRASTICALLY, PAGER reached in the mass, disallowing it to be a STATUS SYMBOL any further.
oCompanies faced heavy LOSS forcing them to shut down the
WHY BEEPER ?
o Because it BEEPS
A beeper only BEEPS & doesn’t RING.
o And is
It is in VARIANT COLOURS (for the youth)
Is SOBER (for the CORPORATES/PROFFESIONALS)
WHAT IS A BEEPER A WRITE UP
BLACK BEEP (9999 o 3.5’’ HARDCORE SCREEN
o METALLIC BACK
o HD SCREEN
o INBUILD MEMORY- 16 GB
o EXTERNAL MEMORY- 16 GB
o INFRARED SHARING
o INBUILD GAMES
GP1.0 (6795 INR)
o 2’’ DISPLAY
o SUPERGAMING BEEPER
o SLIDE KEYPADS
o GRAPHICS CARD 2.58
o SOLID BODY
o EXTERNAL MEMORY : 8GB
HCP2 (7999 INR)
o HARDCORE PROCCESSOR
o TRENDY COLOURS
o MULTIMEDIA (MP3/MP4)
o INFRARED SHARING
o SOLID BODY
o APPLICATIONS FEASIBLE
o EXTERNAL MEMORY : 16 GB
WTF (3699 INR)
o 1.7’ DISPLAY
o WALKIE TALKIE FUNCTIONS
o LAN/WAN CONNECTIONS
o METALIC BASE
o MAJORLY A ONE WAY COMMUNICATION
o REVERTS WITH JUST A PRESS
WING (6750 INR)
o 2.5” DISPLAY
oTWO WAY MESSAGING MACHINE
o GAMING DEVICE
WATCHOUT V.1 (8750-20000 o TRENDY DESIGNS
o METTALIC BODY
o TWO WAY PAGING DEVICE
o VIBRANT COLOURS
o SOBER COLLECTIONS
o TIED UP WITH MANUFACTURERS
SEGMENTATION Age 10 above
Income Middle Class-Upper Middle Class
-Lower Upper Middle Class
EMPLOYESS (COMPANY NORMS)
ORDER TAKING DEVICE
You need not to be a hero to be a good actor
need not show off a Smartphone to leave an impression..
o ONLINE BRANDING (HARDCORE)
o VISIBILITY IN MOVIES
o PATTERN KISOSKS
o TALK SHOWS
o CORPORATE BRANDING
o GIVEAWAYS THROUGH POPULAR MEDIUM
o CONTEST APPRECIATION
o SPORTS INCLINATION
o VEHICLE BRANDING
o LAUNCH OFFERS
NICHE PRODUCT (BLACK BEEP/WATCHOUT) ADVANCED TECHNOLOGY (WTF/GP/HCP) PRICED ON A LITLE HIGH SCALE (PREMIUIM PRO.) STATUS SYMBOL
PRICE LIKELY TO RISE WITH TIME.
AFTER SALES SERVICE WILL BE A PRIME USP OF BEEPER.
We don’t live to
IMPRESS, we just
# back bench minds