Elaunch of BBM
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Elaunch of BBM

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Pricing strategy of BBM. www.unitedworld.edu.in

Pricing strategy of BBM. www.unitedworld.edu.in

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Elaunch of BBM Presentation Transcript

  • 1. # back bench minds
  • 2. Pricing Strategy BUDGET for the E-Bazaar: Rs. 1000 Expenses:  Promotional Expenses: Rs. 100 included everything.  Badges: 50 pieces * 2 rupees = Rs. 100  T-Shirts: 20 pieces * 39 rupees = Rs. 780 So, Overall expenses Rs 980 which is within the Budget.
  • 3. PROMOTIONAL PRICING PER UNIT Overall 70 pieces, so the promotional expenses should divided equally. Overall 70 (T-Shirt+Badge)units, so the promotional expenses should divided equally. Calculation: Promotional expenses/quantity= (50/70)= 0.72 paisa. Calculation: Promotional expenses/quantity= (100/70)= Rs. 1.43 per unit
  • 4. PRICING & PROFIT If we could sell, all 50 baPdrgoefs iatnd 20 pieces of T-Shirts, then the PROFIT would be: If we could sell, all 50 badges and 20 pieces of T-Shirts, then the PROFIT would be:  Badge: 30 rupees*50 pieces = Rs. 1500  T-Shirt: 200 rupees*20 pieces= Rs. 4000 Badge: 35 rupees*50 pieces = Rs. 1750 T-Shirt: 250 rupees*20 pieces= Rs. 5000 So, So,  The profit from badge: (S.P-T.C)= Rs.(1500- 186)= Rs. 1314  The profit from T-Shirt: (4000-814)= Rs. 3186 The profit from badge: (S.P-T.C)= Rs.(1750- 171.5)= Rs. 1578.5  The profit from T-Shirt: (5000-808.6)= Rs. 4191.4 Total Profit would be Rs. (3186+1314)= Rs. 4500 Total Profit would be Rs. (1578.5+4191.4)= Rs. 5769.9 (on the basis of minimum pricing)
  • 5. Selling Prices would be ACTUAL PROFIT (Today) Number of T-shirts sold: 20pcs*Rs250 = Rs 5000 Number of Badges sold: 35pcs*Rs35 = Rs 1225 For BADGES : 30 rupees each.  For T-Shirt : 200 rupees Each. TOTAL = Rs 6225 Total Cost(refer to previous slides)= Rs 980 Therefore, Profit => Rs 6225- Rs 980= Rs 5245 15 unsold badges left till now
  • 6. PROFIT PERCENTAGE • 6225*100/980= 635.20% Total Sales / Total Cost*100
  • 7. GAME 7UP 7DOWN INVESTMENT:- Rs 15 Profit:- Rs 480 Overall Profit: 5725 (T- shirt+ Badges+ Game)
  • 8. • http://www.unitedworld.edu.in/ Campus Ahmedabad Campus: Karnavati Knowledge Village, A/907,Uvarsad, S.G.Highway, Gandhinagar Kolkata Campus: Infinity Benchmark Tower 10th Floor, Plot - G1, Block - EP& GP, Sec - V, Salt Lake, Kolkata. Reg. Office: 407, Zodiac Square, 4th Floor Opp. Gurudwara, S.G. Road, Bodakdev, Ahmedabad.