DIGITAL MARKETING STRATEGY
SAME RULES NEW TOOLS
7 P’s…meet the 7 C’s
The7C’sof
DigitalMarketing
CONVERSATION
Even though the format still
runs like clockwork for
advertisers, the future of
advertising is not more displ...
R u doing the same for your
iPhone customers?
R u sending out your
Corporate Sales Team
to win this
customer back?
R u rep...
CONVENIENCE
ATTENTION IS…
a.becoming increasingly
expensive
b. becoming increasingly
difficult to hold
…SO THE TRICK IS TO...
CUSTOMISATION
The ability to create tailored marketing
messages or products for individual
customers or a group of similar...
COLLABORATION
Dell IdeaStorm Video
CONTEXT
Products are just things and have no intrinsic value. It is only
when they are introduced into a situation (or con...
CONVERGENCE
Online Search
& Display Ads
Social Media
New media
& Widgets
Hub
Twitter,
Blackberry/mobil
e compatible site
Linkedin, Fac...
10 Steps to developing your own
digital marketing strategy
1. It all begins with the customer, listen!
2. But don’t forget...
10
JUST DO IT
Campus Overview
907/A Uvarshad,
Gandhinagar
Highway, Ahmedabad –
382422.
Ahmedabad Kolkata
Infinity Benchmark, 10th
Floor,...
Thank You
Digital marketing strategy
Digital marketing strategy
Digital marketing strategy
Digital marketing strategy
Digital marketing strategy
Digital marketing strategy
Digital marketing strategy
Digital marketing strategy
Digital marketing strategy
Upcoming SlideShare
Loading in …5
×

Digital marketing strategy

630 views
597 views

Published on

Digital marketing strategy - Unitedworld School of Business

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
630
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
33
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • Relevant Engaging Entertaining
  • Also note how Yum restaurants around the US were closed down after customers began posting video and comments about rats running around.
  • For Standard Bank Achiever Plan, we offered people the opportunity to spend a week in a Clifton Beach house, in mid-December. The house sleeps seven people. This campaign closes at the end of November and more than 15% of all entrants have already applied for a Standard Bank Achiever cheque account.
  • Probably best epitomised by Wikipedia.
  • Richard Binhammer is a digital marketer at Dell who is responsible for reading blogs and other Web 2.0 media and responding to comments about Dell. Dell IdeaStorm is monitored by Dell employees who ensure that they find and follow up on good ideas. Similar examples ar MyStarbucks, RadioShack Invention Lab
  • “ Obama owes his victory to the internet. He used the web more effectively than any prior national candidate, harnessing its organizing power to vault over party favorite Hillary Clinton and become the first black presumptive presidential nominee. With an enormous internet-driven donor base of 1.5 million people, more than 800,000 of whom have accounts on Obama's social networking website, Obama is the first internet candidate to win mainstream success. His online supporters have created more than 30,000 events to promote his candidacy, some of which are still underway in the last primary states of Montana and South Dakota. "It's impossible to imagine Barack Obama's rise without the modern methods that his campaign used to organize itself, particularly around the internet," says Simon Rosenberg, president and founder of the nonprofit think tank the New Democratic Network. "This really was the most successful campaign of the 21st century."”
  • Digital marketing strategy

    1. 1. DIGITAL MARKETING STRATEGY
    2. 2. SAME RULES NEW TOOLS 7 P’s…meet the 7 C’s
    3. 3. The7C’sof DigitalMarketing
    4. 4. CONVERSATION Even though the format still runs like clockwork for advertisers, the future of advertising is not more display advertising, it is utilising the mechanics and dynamics of the online conversation in order to create buzz, attention and interest in arenas where we are not interrupting conversations, but contagiously igniting them
    5. 5. R u doing the same for your iPhone customers? R u sending out your Corporate Sales Team to win this customer back? R u replying to this person with the answer? R u dealing with this product revenue threat?
    6. 6. CONVENIENCE ATTENTION IS… a.becoming increasingly expensive b. becoming increasingly difficult to hold …SO THE TRICK IS TO DELIVER VALUE THROUGH MARKETING BY MAKING PEOPLE’S LIVES EASIER
    7. 7. CUSTOMISATION The ability to create tailored marketing messages or products for individual customers or a group of similar customers, yet retain the economies of scale and the capacity of mass marketing or production.
    8. 8. COLLABORATION
    9. 9. Dell IdeaStorm Video
    10. 10. CONTEXT Products are just things and have no intrinsic value. It is only when they are introduced into a situation (or context) of importance to the customer that they become valuable IT IS THE CONTEXT SURROUNDING THE PRODUCT THAT IS IMPORTANT, AND IT’S IN THESE SITUATIONS THAT COMPANIES ARE REAL EXPERTS AT ADDING GREAT VALUE
    11. 11. CONVERGENCE
    12. 12. Online Search & Display Ads Social Media New media & Widgets Hub Twitter, Blackberry/mobil e compatible site Linkedin, Facebook, Ning, You Tube, Slideshare Email Marketing
    13. 13. 10 Steps to developing your own digital marketing strategy 1. It all begins with the customer, listen! 2. But don’t forget about your objectives 3. Make sure you know what you’re already doing 4. Play to your strengths and manage your weaknesses 5. Find out what your competition is doing 6. Craft a strategy based on your strengths and capabilities 7. Implement at the speed of light 8. Measure everything in real time 9. Continuously review, adjust and improve the customer experience
    14. 14. 10 JUST DO IT
    15. 15. Campus Overview 907/A Uvarshad, Gandhinagar Highway, Ahmedabad – 382422. Ahmedabad Kolkata Infinity Benchmark, 10th Floor, Plot G1, Block EP & GP, Sector V, Salt-Lake, Kolkata – 700091. Mumbai Goldline Business Centre Linkway Estate, Next to Chincholi Fire Brigade, Malad (West), Mumbai – 400 064.
    16. 16. Thank You

    ×