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COLOR
DESIGN’S
MOST EXCITING
ELEMENT
• Hue
• Value
• Intensity
COLOR HAS THREE
DIMENSIONS OR QUALITIES:
HUE
RED YELLOW VIOLET
The name given to a color.
VALUE
The lightness or darkness
of a color
TINT
Made by adding white to a color
so that it is lighter.
+ =
HUE WHITE TINT
SHADE
Made by adding black to a
color so that it is darker.
+ =
HUE BLACK SHADE
INTENSITY
The brightness or dullness
of a color.
FUSCHIA - HIGH INTENSITY
OLIVE - LOW INTENSITY
NEUTRALS
(NOT REALLY COLORS)
No color
All colors
White + Black
Can be used with most colors
White
Black
Gray
Beige
COLOR WHEEL
A GUIDE TO STUDY
HOW TO CHOOSE AND
COMBINE COLORS
PRIMARY HUES
•Pure and basic
•Cannot be made from any other colors
•All other colors are made from these
•Equal distance f...
SECONDARY COLORS
•Made by mixing equal amounts of 2 primary colors
•Found halfway between the primary hues on the wheel
+ ...
INTERMEDIATE (TERTIARY) HUES
Made by mixing equal amounts of adjoining primary
and secondary colors.
THE COLOR
WHEEL CAN BE
DIVIDED INTO
WARM AND COOL
COLORS
WARM COLORS
Appear hot like the sun or like fire
Give feelings of gaiety, activity or cheerfulness
Appear to advance-th...
COOL COLORS
Remind us of water or sky
Give feelings of quietness or restfulness
Appear to recede and make body look sma...
MONOCHROMATIC COLOR SCHEME
This is a one-color plan that uses different tints, shades and
intensities of the color
BLUE
ANALOGOUS COLOR SCHEME
This color scheme uses related, or neighboring colors on the
color wheel with varying values and in...
COMPLEMENTARY COLOR SCHEME
This color scheme uses opposite hues on the color
wheel. These colors are across from each othe...
SPLIT-COMPLEMENTARY COLOR SCHEME
This color scheme uses three colors, one color with the two
colors on each side of its co...
TRIAD COLOR SCHEME
This color scheme combines three colors equidistant on the
color wheel and has a great deal of contrast.
ACCENTED NEUTRAL COLOR SCHEME
This color scheme combines white, black, gray or
sometimes beige with a bright color accent.
All colors are beautiful, depending on
personal taste.
If not used wisely or combined well, color
can cause apparel to loo...
Campus Overview
907/A Uvarshad,
Gandhinagar
Highway, Ahmedabad –
382422.
Ahmedabad Kolkata
Infinity Benchmark,
10th
Floor,...
Thank You
Color
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Color - Unitedworld School of Business

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Transcript of "Color"

  1. 1. COLOR DESIGN’S MOST EXCITING ELEMENT
  2. 2. • Hue • Value • Intensity COLOR HAS THREE DIMENSIONS OR QUALITIES:
  3. 3. HUE RED YELLOW VIOLET The name given to a color.
  4. 4. VALUE The lightness or darkness of a color
  5. 5. TINT Made by adding white to a color so that it is lighter. + = HUE WHITE TINT
  6. 6. SHADE Made by adding black to a color so that it is darker. + = HUE BLACK SHADE
  7. 7. INTENSITY The brightness or dullness of a color. FUSCHIA - HIGH INTENSITY OLIVE - LOW INTENSITY
  8. 8. NEUTRALS (NOT REALLY COLORS) No color All colors White + Black Can be used with most colors White Black Gray Beige
  9. 9. COLOR WHEEL A GUIDE TO STUDY HOW TO CHOOSE AND COMBINE COLORS
  10. 10. PRIMARY HUES •Pure and basic •Cannot be made from any other colors •All other colors are made from these •Equal distance from each other on color wheel RED YELLOW BLUE
  11. 11. SECONDARY COLORS •Made by mixing equal amounts of 2 primary colors •Found halfway between the primary hues on the wheel + = + + = = ORANGE GREEN VIOLET
  12. 12. INTERMEDIATE (TERTIARY) HUES Made by mixing equal amounts of adjoining primary and secondary colors.
  13. 13. THE COLOR WHEEL CAN BE DIVIDED INTO WARM AND COOL COLORS
  14. 14. WARM COLORS Appear hot like the sun or like fire Give feelings of gaiety, activity or cheerfulness Appear to advance-they make body look larger Can give a nervous impression if overdone
  15. 15. COOL COLORS Remind us of water or sky Give feelings of quietness or restfulness Appear to recede and make body look smaller Can be depressing if overdone
  16. 16. MONOCHROMATIC COLOR SCHEME This is a one-color plan that uses different tints, shades and intensities of the color BLUE
  17. 17. ANALOGOUS COLOR SCHEME This color scheme uses related, or neighboring colors on the color wheel with varying values and intensities of the colors.
  18. 18. COMPLEMENTARY COLOR SCHEME This color scheme uses opposite hues on the color wheel. These colors are across from each other on the wheel and have great contrast.
  19. 19. SPLIT-COMPLEMENTARY COLOR SCHEME This color scheme uses three colors, one color with the two colors on each side of its complement. VIOLET
  20. 20. TRIAD COLOR SCHEME This color scheme combines three colors equidistant on the color wheel and has a great deal of contrast.
  21. 21. ACCENTED NEUTRAL COLOR SCHEME This color scheme combines white, black, gray or sometimes beige with a bright color accent.
  22. 22. All colors are beautiful, depending on personal taste. If not used wisely or combined well, color can cause apparel to look too gaudy or very drab. Harmony results when hues, values and intensities are combined in a pleasing way.
  23. 23. Campus Overview 907/A Uvarshad, Gandhinagar Highway, Ahmedabad – 382422. Ahmedabad Kolkata Infinity Benchmark, 10th Floor, Plot G1, Block EP & GP, Sector V, Salt-Lake, Kolkata – 700091. Mumbai Goldline Business Centre Linkway Estate, Next to Chincholi Fire Brigade, Malad (West), Mumbai – 400 064.
  24. 24. Thank You
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