Chiquita brands international Presentation Transcript
Chiquita Brands International
Chiquita was US based vertically integrated
It has along record of profitable growth.
Company’s profitable journey was stopped in
1992 due to European Union’s restrictive and
discriminatory trade policy.
Vast transport network
High capital invested in land
Proper cultivation technique to control disease
Good infrastructure and communication
High dependency on European market
Inherent characteristic of product
High operating cost
Explore the market in Japan , Germany
Identify and contract with the European
Distributors by making them in trust with the
Do contract farming in philipines so as to
explore near by market
Surplus production and destroy of crop
due to cyclones.
Other five competitor.
high political influence in US govt.
Political relation of US govt with other
Major consumption in developed countries
Price volatility highly affect profit margin
They have given employment to very large
Social contribution in terms of healthcare and
Effectively technological advance system for
Ahmedabad – 382422.
10th Floor, Plot G1,
Block EP & GP,
Sector V, Salt-Lake,
Kolkata – 700091.
Goldline Business Centre
Next to Chincholi Fire
Brigade, Malad (West),
Mumbai – 400 064.