The process of Creating awareness for the payment of the electric bills through airtel money. www.unitedworld.edu.in

1. PROJECT TITLE-
BUILDING AIRTEL MONEY QUALITY CUSTOMERS:
BILL PAYMENTS AND PROMOTE MULTI-USAGE

2. COMPANY PROFILE
AIRTEL MONEY WAS LAUNCHED ON 5TH APRIL 2012
USED FOR TRANSFER MONEY, PAY BILLS AND OTHER
FINANCIAL TRANSACTIONS

3. PURPOSE OF THE PROJECT
CREATING NEW CUSTOMER BASE IN THE RURAL AREAS
ALLOTED TO ME.
Creating awareness for the payment of the
electric bills through airtel money
EXPLORING THE MARKET AND BRING PEOPLE UNDER
SAME PLATFORM OF AIRTEL MONEY

4. OBJECTIVES OF THE PROJECT
UNDERSTANDING VARIOUS SERVICES OF THE AIRTEL
MONEY
MAKING THE RETAILERS UNDERSTAND THE
BENEFITS OF SELLING AIRTEL MONEY SERVICES
UNDERSTANDING WHY SOME RETAILERS WERE NOT
SELLING AIRTEL MONEY

5. AREAS ALLOCATED -
BARRACKPORE
CHANDANNAGAR
UTTARPARA (DANKUNI)

6. MARKET STUDY

7. 0 2000 4000 6000 8000 10000
21-30
31-40
41-50
51-60
AGE vs INCOME SLAB
INCOME…
INCOME
AGE

8. 0 4000 8000
SMALL TRUCK DRIVERS
BIG TRUCK AND TRAILOR DRIVERS
LABOURERS(VEHICLE REPAIRING)
LABOURERS(HOUSE BUILDING)
OCCUPATION vs INCOME SLAB
OCCUPATION
OCCUPATION
INCOME

9. MARKET RESPONSE..

10. FEEDBACK FROM CUSTOMERS
700
210
440
NEGATIVE
FEEDBACK
ACTUAL BOUGHT
POSITIVE
FEEDBACK

11. 21
207
SELF RECHARGE
ELECTRIC BILL
PAYMENT
BANKING
RESPONSE ON USAGE

12. 15
5
180
POSITIVE FEEDBACK
ACTUAL BILL PAID
NEGATIVE
FEEDBACK
BILL PAYMENT

13. MARKET SCENARIO

14. RECOMMENDATIONS
 GETTING THE CASHBACK AFTER THE PAYMENTS ON
TIME
 TRANSACTIONS AMOUNT LIMITATIONS SHOULD BE
EXCEEDED AND THE SAME PHONE SHOULD BE
ALLOWED TO DO MORE THAN ONE TRANSACTIONS
KEEPING LOAD ON TIME IS A SERIOUS ISSUE WITH
THE RETAILERS
 I-STAR RETAIL OUTLETS SHOULD BE VISITED
FREQUENTLY BY THE COMPANY PEOPLE

17. CONCLUSIONS
 AIRTEL IS ONE OF THE ESTABLISHED NAMES IN INDIA,
BUT AIRTEL MONEY HAVE TO RUN WITH THE HELP
OF CORRECT APPROACH FOR ITS SUCCESS
 PEOPLE FINDING IT VERY USEFUL AND CONVENIENT TO
SEND MONEY TO THEIR HOME
 PAYMENT OF ELECTRIC BILLS IS NOT BECOMING SO
POPULAR AS SUCH, ONLY DUE TO THE FAILURE OF THE
CASHBACK RETURN ON TIME AND HARD COPY FOR
THE BILL RECEIPT

18. LIMITATIONS
 VISIBILITY CREATED FOR THE AWARENESS WAS NOT
ENOUGH
 NON-AVAILABILITY OF CASH LOADS FORCES TO LOSE
A SECTION OF LOYAL CUSTOMERS
 LIMITATIONS OF USING ONE HANDSET FOR THE CASH
TRANSFER AT A TIME IS VERY ANNOYING SOMETIMES

19. KEY LEARNINGS
 MARKET PLACE IS COMPLETELY DIFFERENT FROM THE
CLASS ROOM SESSIONS
 IT’S TOUGH TO ACCOMMODATE WITH THE HOSTILE
RETAILERS
 LISTENING IS THE MOST IMPORTANT TOOL FOR
PERSONAL SUCCESS
 BEING ASSERTIVE IN EVERY ACTION
 SUPERIOR BOSSES ARE NOT ALWAYS HARSH
 ADAPTABILITY IS THE MOST IMPORTANT FACTOR

20. MY VALUE ADDITION

22. THANK YOU

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