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2012 uf capabilities
2012 uf capabilities
2012 uf capabilities
2012 uf capabilities
2012 uf capabilities
2012 uf capabilities
2012 uf capabilities
2012 uf capabilities
2012 uf capabilities
2012 uf capabilities
2012 uf capabilities
2012 uf capabilities
2012 uf capabilities
2012 uf capabilities
2012 uf capabilities
2012 uf capabilities
2012 uf capabilities
2012 uf capabilities
2012 uf capabilities
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2012 uf capabilities

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  • 1. 2012 CAPABILITIESSunday, January 1, 2012
  • 2. We create experiences that compel people to act and believe. 2Sunday, January 1, 2012
  • 3. VALUES 3Sunday, January 1, 2012
  • 4. WE ARE 1. CATALYSTS We don’t wait for change, we 2. COLLABORATORS 3. INNOVATORS √ With our clients and ourselves In our products and each other direct it 4Sunday, January 1, 2012
  • 5. WHAT WE DO 5Sunday, January 1, 2012
  • 6. We create trans-media experiences using our core capabilities, analytics, experience design and product development. WEB MOBILE BROADCAST DIGITAL RETAIL SOCIAL MEDIA 6Sunday, January 1, 2012
  • 7. JAGUAR USA WEBSITE REDESIGN Compel With the redesign of the Jaguar USA brand site we compelled users to fully interact with the new product line through exciting and useful shopping tools, detailed product information and a sneak peak of their future vehicles. Act Users were given the full Jaguar experience online by providing them the ability to comparison- shop, customize their own vehicle and schedule a test drive from the new product line. Believe You better believe it. 7Sunday, January 1, 2012
  • 8. YOKOHAMA TIRE COMPANY COMMUNITY-CENTRIC WEBSITE Compel For the Yokohama Tire brand site redesign, we compelled consumers to interact with the brand in new ways via lifestyle search, User-Generated Content (UGC),  social channels, and exciting video content of their enthusiasts at a ride-and-drive events. And that was only the beginning… Act Since launch there has been elevated engagement by their users. The lifestyle search is a key driver from the homepage, and the UGC galleries have received tremendous response. All social and brand channels have exceeded their 2011 goals! Believe With such success in all areas of the website and social media we are continuing to create believers of the Yokohama brand and allowing our core enthusiasts to spread the word about Yokohama. 8Sunday, January 1, 2012
  • 9. ENGADGET WINDOWS PHONE APP For several years, our team has partnered with Microsoft’s consumer- facing design teams to create innovative concepts, executions and prototype experiences. 9Sunday, January 1, 2012
  • 10. VIZIO AUGMENTED REALITY MOBILE APP As a new client, we have been working with Vizio to digitize product packaging, define advertising for product launch and place digital experiences within the hands of their consumer base. 10Sunday, January 1, 2012
  • 11. T-MOBILE D3O PRODUCT VIDEO Our agency has worked with T- Mobile for several years as the Retail AOR. Most recently, United Future has been increasing the value we add by producing digital signage, retail store video, and other in-store solutions. Our design team has worked with T-Mobile for several years defining their web experience, e- commerce, and product interaction design. 11Sunday, January 1, 2012
  • 12. YOKOHAMA TIRE COMPANY LA AUTO SHOW TOUCH SCREEN As Yokohama’s Digital AOR, we recently created a multitouch, digital immersion experience for their LA Auto Show booth. The requirement was to create a unique experience that was not similar to their web or iPad application. It also needed to engage users with a purpose of educating them about tire care. We delivered a kiosk experience integrating social media and an iPad giveaway sweepstakes. You can check it out by searching @Yokohamatc and #laautoshow. 12Sunday, January 1, 2012
  • 13. BOSE IN-STORE TOUCH SCREEN We were recently chosen by Bose to create an interactive storefront to attract shoppers and entice them into the store with headphones, home stereo car audio products. The content is specified by season, promotions and what inventory exists in-store. We coordinate the digital experience both with the product and employees to create a truly integrated approach to retail. 13Sunday, January 1, 2012
  • 14. ALASKA AIRLINES NUTS FOR HAWAII FACEBOOK CAMPAIGN Alaska Airlines added over 300 flights to Hawaii from the West Coast. Wanting to promote the route, we proposed the idea of digitally cracking coconuts for a chance to win airfare - and doing it all over Facebook to increase visibility and distribution. The campaign launched with a goal of attaining 100,000 fans in twelve weeks. We accomplished the goal in less than six weeks! 14Sunday, January 1, 2012
  • 15. ESPN COLLEGE GAME DAY MASCOT HEAD GENERATOR FACEBOOK APP Compel For the ESPN Mascot Head Generator Facebook app we compelled users to interact with College GameDay not only on Saturdays, but any day of the week by integrating college football traditions, high-profile coaches and insights that fans could only get from College GameDay.  Act Fans created photos of themselves and/or friends with their schools mascot head replacing their own. They voted on their favorite photo for a chance to get their schools mascot head on a College GameDay TV spot! Believe With almost 7K photo uploads and thousands more votes, we continue to engage college football fans and create believers of College GameDay, sharing their brand experiences online. 15Sunday, January 1, 2012
  • 16. WHO WE DO IT FOR 16Sunday, January 1, 2012
  • 17. GREAT BRANDS, GREAT PARTNERS Our primary clients are consumer facing brands that need trans-media solutions and value long-term agency relationships. 17Sunday, January 1, 2012
  • 18. WHAT THEY ARE SAYING Recent quotes from publications featuring our work and company. BEST EMERGING WEST COAST DIGITAL AGENCY “It’s Steven Spielberg’s futuristic “Tightly-integrated web and TC agency.” ‘Minority Report’ come to life.” - The Wall Street Journal - Communication Arts “Client dream.” “Using each new technological - Los Angeles Business Journal development as a fresh entry point for potential clients.” - Ernst & Young “Best Places to Work.” - Advertising Age 18Sunday, January 1, 2012
  • 19. THANK YOU We appreciate your time and consideration of us with your digital brand experiences. Contact us for next steps at: ANTHONY BROWN DIRECTOR, CLIENT ENGAGEMENT UNITED FUTURE SEATTLE AND LOS ANGELES anthony.brown@unitedfuture.com info@unitedfuture.com 425.891.2414 206.624.5435 OR 310.280.7778 @AWBROWN FB/@ UNITEDFUTURE 19Sunday, January 1, 2012

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