29 Moves To Formulate And Exploit A Superior Business Strategy’ is designed to be an easy read and a concise overview of a subject of considerable importance to managers responsible for business strategy.
The format is designed to address issues that many managers tend to overlook. The moves themselves are intended to offer insight and to prompt discussion. The comments that accompany each shift provide managers with a basis for assessing their own responses to what are actually tough questions.
Each comment embodies current thinking on the subject in question and signals the practices of successful companies, together with fresh insight on the subject. Although the shifts apply to every company, the response will vary according to the size, complexity and sophistication of individual businesses.
This paper itself sets out the moves mangers can consider in order to create and exploit superior business strategies.