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"We spend 3 billion hours a week playing videogames. Actually, we should play games 21 billion hours per week" (Jane McGonigal (Research Dir., Institute for the future)
These hours don't go wasted: games can drive creativity, production, behavioural change.
Gamification speaks the digital language of today's consumers, their quest for fast-paced entertainment, achievements and progress.
Is Gamification really a sustainable engagement strategy? Discover answers, strategies and many examples in our report. It saves many hours of your time and many hassles of googling it.