Tourism in sicily

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Tourism in sicily

  1. 1. Tourist Trade in Sicily Premise1. Accomodation capacity2. Tourist flows3. Accommodation Companies and Catering Industry Birth/Death Rate
  2. 2. PremiseThe expanded tourism sector has grown into a relevant facet of the Sicilian economy. Since the middleof the last decade, the hotel and non-hotel accommodation system has been strengthened, in terms ofsupply capacity and quality, achieving on the whole an excellent position within the regions ofsouthern Italy and the Mediterranean.Services for tourists have also had significant development, enhancing the appreciation for Siciliandestinations and increasing the value of the offer to tourists. In this respect, some positive examplesconcern the promotion of the historical and artistic cultural heritage to attract an ever growing segmentof the “culture-savvy” tourism in Italy.The demand has registered these improvements and had an overall positive trend in recent years,certainly better than many other regions of the country.Many opportunities still remain to be seized: firstly, to strengthen the international flows, which areexpected to increase considerably in the coming years. Despite the severe slump in demand duringrecent years, even domestic demand may also offer important opportunities, if we will be able torespond to the new challenges stemming from the deep socio - economic changes taking place. Othergrowth opportunities may come from a tailored and diversified supply, able to meet the increasinglyspecific and ever changing needs with regard to the novel and distinctive segments of the demand.Significant improvements can finally accrue by bolstering communication efforts and targeted actionsregarding the promotion of the offer, provided that the most suitable channels be effectively employed,today as well as in the future. In recent years, the tendencies regarding tourism demand, along with thepractices of intermediaries in the sector, reveal that the Internet is fast becoming the main means ofcommunication by tourists. Consequently, it is essential to strengthen the web presence of the Siciliantourism complex, that is public institutions, businesses and social forces partaking in that system asstakeholders.This Sicilian area wholly dedicated to the Sicilian economic chain offers three types of content: i) thebasic statistical information about the supply and demand of tourism in Sicily ii) the main researchresults in Sicilian tourism carried out by the economic observatory of Unioncamere Sicilia and theother representative institutions, iii) ideas and proposals for strengthening the competitiveness ofSicilian tourism and its impact on the economy of our region.
  3. 3. 1. ACCOMODATION CAPACITYAfter the remarkable growth recorded in previous years, the expansion of Sicilian accommodationcapacity considerably fell in 2010, recording an increase of 5.6% in the number of businesses, whichhowever was not matched by a proportional increment in the number of available accommodations.However, It is noteworthy that with respect to this figure for the accommodation system as a whole,the performance of different sectors is quite different.The hotel system, by itself, indeed shows, also in 2010, a non-negligible growth both in the number offacilities (+2.8%) and (even greater) in the number of beds (+3.4%). It is to be noticed that the highestincrease in accommodations compared with the tourist businesses growth shows that the latter havegained an expansion as for their middle size.The most relevant aspect concerning the development of the hotel system in Sicily refers to theongoing process of improvement aimed at the focus for high quality. “4 stars” facilities have increasedby 10%, both in number and in available accommodations. In 2011, the number of “4 stars”accommodations got higher than “3 stars”. The number of “5 stars” has even increased by 22%. It isdefinitely a qualitative leap forward helping to regard the quite still moderate number of tourist luxuryfacilities existing in Sicily; However, that indicates the continuous positioning of supply on highsegments of demand.Tab. 1 - Accomodation capacity in Sicily Business number AccomodationsCategory 2009 2010 var. % 2009 2010 var. %5 stars 23 28 21.7% 5.065 5.342 5.5%4 stars 289 318 10.0% 46.619 51.101 9.6%3 stars 491 503 2.4% 48.174 47.982 -0.4%2 stars 195 190 -2.6% 6.232 6.060 -2.8%1 star 139 130 -6.5% 3.086 2.856 -7.5%R.T.A. 132 136 3.0% 3.086 10.920 -0.7%Hotels Total 1.269 1.305 2.8% 120.172 124.261 3.4%Campsites and Holiday villages 126 105 -16.7% 40.918 33.757 -17.5%Rent flats in entrep. f. 760 830 9.2% 12.429 12.719 2.3%Farms and Rural Tourism 428 465 8,6% 7.591 8.427 11.0%Bed & Breakfast 1.758 1.890 7.5% 10.923 11.716 7.3%Other businesses 71 65 -8.5% 3.375 4.597 36.2%Non-hotel accomodation Total 3.143 3.355 6.7% 75.236 71.216 -5.3%Overall Total 4.412 4.660 5.6% 195.408 195.477 0.0%Source: Oss. Tur. Regione Siciliana
  4. 4. Against the enhancement of the higher-category hotel accommodation supply, it is to be noticed thestrong reduction of low-quality facilities (“1 and 2 stars”) that in 2011 were not so many as “4” stars”on the whole.The non-hotel accommodation system has experienced a slump of over 5% in bed spaces available,due to a crash regarding the supply of campsites and holiday villages (-17.5%).Then, such facilities have strongly declined in number, while “farms”, “bed & breakfast” and rent flatsare increasing in a considerable way.Tab. 2 – Facility Accomodations in Sicily (2009-2010)Source: Oss. Tur. Regione SicilianaAs for accommodations in Sicily, by referring to the territorial distribution, there exist two maincenters of supply for tourist services: the former localized in the northern side of the eastern coast,represented by the Province of Messina and supported by the area of Catania; the latter localized in thenorthern-western coast, providing a specific tourist offer related to the city of Palermo and Trapani aswell.The two existing centers are significant for both offering “hotel” accommodations and also “non-hotel” accommodations.However, the focus on accommodations offered in the other “coast” provinces (such as: Agrigento,Ragusa, Siracusa) is still significant, but in Enna and Caltanissetta the tourist offer is not relevant atall.
  5. 5. Pic. 2 – Territorial distribution of hotel and non-hotel accommodations in Sicily in 2010Source: Oss. Tur. Regione Siciliana2. TOURIST FLOWSIn 2010, tourist arrivals in Sicily decreased by 1.5% compared with the previous year; on the otherhand, lodged guests increased in a similar percentage.So, on the whole, the tourist demand with regard to Sicilian destinations does not show a significantchange in terms of numbers and amounts. Qualitatively, it can certainly be noticed a moving backwardwith regard to the tourist demand flows carrying capacity, but there is a progressive improvement inthe ability of entertaining guests by activities, once they arrive.Tab. 3 - Tourist flows in the provinces of Sicily Arrivals TouristsProvinces 2009 2010 var. % 2009 2010 var. %Agrigento 406.921 372.411 -8.5% 1.324.768 1.353.739 2.2%Caltanissetta 52.246 61.804 18.3% 182.952 239.158 30.7%Catania 629.201 671.424 6.7% 1.614.126 1.739.545 7.8%Enna 53.324 57.311 7.5% 130.022 132.077 1.6%Messina 921.374 849.126 -7.8% 3.593.563 3.382.339 -5.9%Palermo 984.366 912.962 -7.3% 2.802.441 2.794.634 -0.3%Ragusa 213.494 189.698 -11.1% 870.023 728.677 -16.2%Siracusa 283.043 313.746 10.8% 961.968 1.166.380 21.2%Trapani 514.245 570.689 11.0% 1.800.744 1.958.942 8.8%SICILY 4.058.214 3.999.171 -1.5% 13.280.607 13.495.491 1.6%Source: Oss. Tur. Regione Siciliana
  6. 6. The fact regarding the average stay in Sicilian destinations is lower if compared to that one regardingmost of Italian regions, but it seems to have a slightly better trend.In 2010, the average length of stay in the Italian accommodation facilities was 3.80 nights slightlylower if compared with the previous year (-0.08 overnights) with decreasing values for both residentsin Italy (-0.07 nights) and residents abroad (-0.11 nights).This decrease is in line with the trend registered in the decade marked by a progressive slump of theaverage stay (-0.43 nights compared with 2000).Guests average stay in accommodation facilities per region - Year 2010 (number of overnight stays ) Source: ISTATAt single province level, a strongly differentiated trend can be noticed. The two main centers fortourist services in Sicily, Messina and Palermo, as well as Agrigento and Ragusa, move remarkablyback; on the contrary, Trapani and Siracusa show a quite brilliant trend, thus confirming the positiveresults achieved in the past years; as for Catania, the trend is positive too. +31% of tourists inCaltanissetta is to be noticed.Although these fluctuations, Messina and Palermo are by far the two most attractive tourist areas, asthey absorb 45% of total overnight stays in Sicily. Catania and Trapani follow them by showing avalue percentage of around 15%, thus, representing relevant tourist areas.
  7. 7. Pic. 3 - Share of overnight stays per province (2010)Source: Oss. Tur. Regione SicilianaThe districts in the island’s central areas, that is Enna and Caltanissetta, which barely reach 3%, are atthe end.In 2010 hotel businesses reported a 3% downturn in guest arrivals and a total unchanged overnightstay compared with the previous year.On the contrary, non-hotel facilities showed a good increase, with a value percentage of +8.6% ofguest arrivals and almost + 10% of lodged guests.Tab. 4 - Tourist flows distribution in Sicily per category and place of origin (2009-2010) Hotel Businesses Non-Hotel businesses Total Place of origin Traffic var. var. var. 2009 2010 2009 2010 2009 2010 % % % Arrivals 2.242.353 2.112.295 -5.8% 336.724 354.733 5.3% 2.579.077 2.467.028 5.5% Italians Tourists 6.854.107 6.669.949 -2.7% 1.440.505 1.549.583 7.6% 8.294.612 8.219.532 5.5% Average stay 3.1 3.2 ~ 4.3 4.4 ~ 3.3 3.3 ~ Arrivals 1.307.819 1.334.944 2.1% 171.318 197.199 15.1% 1.479.137 1.532.143 5.5% Foreigners Tourists 4.379.226 4.578.051 4.5% 606.769 697.908 15.0% 4.985.995 5.275.959 5.5% Average stay 3,3 3,4 ~ 3,5 3,5 ~ 3,4 3,4 ~ Arrivals 3.550.172 3.447.239 -2.9% 508.042 551.932 8.6% 4.058.214 3.999.171 5.5% Total Tourists 11.233.333 11.248.000 0.1% 2.047.274 2.247.491 9.8% 13.280.607 13.495.491 5.5% Average stay 3.2 3.3 ~ 4.0 4.1 ~ 3.3 3.4 ~Source: Oss. Tur. Regione Siciliana* The 2010 datum for the town of Palermo is not available, therefore the datum for 2009 was repeated again.The place of origin flow analysis shows a diametrically opposed trend between Italian tourists andtourists coming from abroad.The former showed a downturn in arrivals (-4.3%), as well as in overnight stays (-1%).On the contrary, foreign guest flows increased, especially for lodged tourists, as they increased byalmost 6%.
  8. 8. Furthermore, Italians have registered negative flows in hotel accommodation, but not in non-hotelaccommodations, while foreigners have reported a growth of tourist flow as for both accommodationfacilities, and with positive fluctuations showing a percentage around 15%.French guests represent those who spend more nights in the island’s accommodation facilities, as theyaccount for 19% of foreign tourists.Tab. 5 - Top foreign tourists in Sicily Arrivals TouristsProvince 2009 2010 var. % 2009 2010 var. %France 314.292 302.303 -3.8% 977.919 1.009.080 3.2%Germany 248.225 257.433 3.7% 956.195 975.014 2.0%United Kingdom 103.317 94.460 -8.6% 400.896 365.690 8.8%U.S.A. 117.431 121.433 3.4% 298.996 336.011 12.4%Russia 34.652 39.851 15.0% 218.092 267.405 22.6%Total foreigners 1.479.137 1.532.143 3.6% 4.985.995 5.275.959 5.8%Source: Oss. Tur. Regione SicilianaIn 2010 transalpine tourists reached more than one million overnight stays, with an increase by 3.2%,unlike arrivals with a downturn by almost 4%. Germans follow, being not far from French guests, withboth flows increasing.British, Americans and Russians follow; the latter rose in a considerable way in 2010 especially withregard to overnight stays which reached a total of +22.6%. These five countries account for more thanhalf of total foreign tourists in Sicily.Pic. 4 - Incidence of top foreign visitors overnight stays in Sicily (2011)Source: Oss. Tur. Regione SicilianaIn 2011 foreign traveller expense in Sicily increased again after the constant downturn taking placesince 2007. By the Bank of Italy, it does estimate a figure of about 857 million Euros, by showing anincreasing percentage by around 5% if compared with the previous year, but still long far from € 1.2billion reached in 2007.
  9. 9. Tab. 6 - Foreign traveller expense per visited province. T series 2007-2011. Data in million eurosProvinces and Regions 2007 2008 2009 2010 2011Trapani 46 40 29 27 31Palermo 325 284 209 219 230Messina 340 230 218 184 216Agrigento 90 70 55 42 46Caltanissetta 9 27 17 8 19Enna 11 25 29 19 19Catania 253 222 225 186 179Ragusa 27 56 60 36 43Siracusa 96 79 60 88 74SICILIA 1.196 1.032 901 810 857North-West 8.170 7.995 7.626 7.492 7.940North-East 8.287 8.610 8.123 8.249 8.345Middle 9.550 9.755 8.745 9.152 9.741South and Islands 4.234 3.999 3.716 3.646 3.910Not divisible data 879 732 647 717 885ITALY 31.121 31.090 28.856 29.257 30.821Source: Banca dItalia - ex Ufficio Italiano dei CambiIn Sicily, the development process is quite in line with the national one; however, in previous yearsSicily got much worse if compared with whole country of Italy.Like the rest of the country, the international tourism spending balance in Sicily is widely positive,thus confirming how the tourist sector has given considerable importance in the trade balancedynamics in Italy and our region.The 2011 trade balance has also increased again, after a deep downturn showed every year between2007 and 2010. Despite such increase, the 2011 credit balance is equal to about 65% of the valuereached in 2007.On the other hand, the process of improvement in the tourist trade in Sicily is lower than the oneappearing in the whole country, while in the previous years the negative trend had been stronger.
  10. 10. Tab. 7 - International tourism spending balance per province. T Series 2007-2011.Data in millioneurosGeographical area 2007 2008 2009 2010 2011SICILY 733 674 469 416 463North-West 531 -232 -136 -375 73North-East 3.937 3.928 3.607 3.602 3.698Middle 4.744 4.954 4.252 4.462 5.051South and Islands 1.077 787 472 435 699Not divisible data 879 732 647 717 885ITALIA 11.169 10.168 8.841 8.841 10.405Source: Banca dItalia - ex Ufficio Italiano dei Cambi3. ACCOMMODATION COMPANIES AND CATERING INDUSTRY BIRTH/DEATH RATETab.8 - Accomodation Companies and Catering Industry in Sicily Birth/Death Rate - Year 2011Activity sections and departments Registered Operating On the roll CeasedAccomodation 1.927 1.708 29 101Catering service activities 19.782 18.351 603 1.542 Section Total 21.709 20.059 632 1.643Source: MovimpreseTab.9 - Accomodation Companies and Catering Industry in Sicily Birth/Death Rate - Year 2010Activity sections and departments Registered Operating On the roll CeasedAccomodation 1.869 1.618 41 61Catering services and activities 19.260 17.731 741 1.417Total 21.129 19.349 782 1.478Source: Movimprese

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