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Retail open day presentation

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  • 1. Retail Marketing / RetailManagementDr Ricky MitchellSenior lecturer - RetailingCourse leader:Retail Marketing BA(Hons)Retail Management BA(Hons)
  • 2. A significant industry• Retail is the UK’s fourth biggest graduate recruiter after the public sector, professional services (e.g. accountancy, law) and the armed forces.• Employment growth Q2 2012 of 1.8%• 12% of the UK’s total workforce.• Our courses are about preparing graduates for this industry.• Developing young managers.(BRC, 2012)
  • 3. Not just aboutsupermarketsResearch • 1/3 of all consumer spendingMerchandising • £303bn salesCustomer service • 286,680 outletsLogistics • Internet sales (9%)Location • 24% of the UK’s totalDesign GDPAnalytics (BRC, 2012)Trend watching
  • 4. Teaching and Learning Philosophy Different Ways Of ThinkingCreativity InnovationProblem Critical AnalysisSolving Generation of Knowledge
  • 5. Strategic Marketing Management –Chocolate Chess (Battle Field MarketingStrategies)
  • 6. Holly – Level 6 Retail Marketer & Entrepreneur
  • 7. Course Structure Level 4Retail Management Shared Retail MarketingEconomics & the Retail locations & Media Studiesbusiness operationsenvironment Retail environment Professional Development Marketing Principles Branding & consumer psychology
  • 8. Course Structure Level 5Retail Shared Retail MarketingManagementUnderstanding & Visual Marketingmanaging people merchandising & communications & retail consumption advertisingManagerialaccounting Retail management Finance for marketing in action Buying & supply chain logistics Research methods Preparation for placement
  • 9. Course StructureLevel 6Retail Management Shared Retail MarketingBusiness strategy Contemporary retail Strategic marketing trends management Dissertation / Final year placement projectOptions• Fashion Retailing• Retail Consultancy• E-Tailing• Customer Relationship Marketing• Public Relations• Wine Marketing• International Management• Change Management
  • 10. Assessment & ActivityExamples• Retail Location & Operations - geographic analysis• Marketing Communications & Advertising - Pitch for an advertising account• Retail Management in Action - Management consultancy proposal• Strategic Marketing Management - Chocolate chess• Customer Relationship Management - Business article• Retail Consultancy - Consultants to SME clients
  • 11. Retail Student Exhibition
  • 12. Retail Consultancy – Presentation to clients
  • 13. Dissertation titles• „Ethical shopping in purchasing clothes‟• „The use of women in male orientated advertising‟• „Impacts of Visual Merchandising in Cosmetics‟• „In-store Visual Merchandising. A Case Study of New Look‟• „The Influence of Merchandising on Consumer Behaviour within the Fashion Sector: A Case Study of Urban Outfitters‟• „Is the Clubcard still the ace in Tesco‟s loyalty pack?‟
  • 14. Activities• Field trips: • Paris • Westfield • McArthur Glen• Guest Speakers: • Gatwick Airport • Harrods • Saatchi & Saatchi • Majestic Wines • GMYB (Guerrilla Marketing Agency)• Student Experience: • Student research group / CIM student chapter • Networking between all three years
  • 15. Level 6 – Paris Field TripField Trips
  • 16. Westfield Olympic Park Field Trip
  • 17. Careers talks
  • 18. A few facts and stats• 2011/2012 • 91% student retention • 94% student satisfaction • 64% average pass mark • 15 different nationalities • 94% graduate employment• 2011/2012 highlights: • 25% 1st, 50% 2:1, 17% 2:2 • Highest average 81% (including 90% for dissertation)• Normally enrol around 40 per year
  • 19. 2011/2012 - National Student SurveyHighlightsStaff are good at explaining things 100%Staff are enthusiastic about what they teach 100%The course has been intellectually stimulating 95%Receiving sufficient support and advice 90%Course is well organised and running smoothly 90%IT resources are accessible 95%The course has developed my confidence 95%Communication skills improvement 95%Overall satisfaction with the course 94%
  • 20. 2011/12 National Student Survey -Free Comments
  • 21. Employability• Visual Merchandiser: Arcadia (Topman, Topshop, Burton, Miss Selfridge)• Buyer: Topshop• Buyer: Jaeger• Merchandiser: Ted Baker• Store Manager: Sainsbury• Viral and online marketing manager• Owner of “With Love Boutique”• Trafficker @ MySpace – campaigns including Apple, Universal Pictures and Justin Bieber
  • 22. Employability - Lisa Matthews
  • 23. Employability
  • 24. Student achievement
  • 25. Student Achievement
  • 26. Key strengths• Our track record for innovating within the course, in response to social and economic change.• Our professional focus and strength, and the range of our professional partnerships.• The careers support and distinctive personal development opportunities we offer to students.• Our investment in learning facilities enable students to prepare effectively for all aspects of their future lives and careers.
  • 27. Thanks For Listening Any Questions?Dr Ricky MitchellRoom 108Greynore BuildingUniversity of BrightonEastbourne CampusDarley RoadTel: 01273 643619Email: r.j.mitchell@brighton.ac.uk