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International Tourism Management BA(Hons) open day presentation
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International Tourism Management BA(Hons) open day presentation


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Find out about the University of Brighton's International Tourism Management BA(Hons) course

Find out about the University of Brighton's International Tourism Management BA(Hons) course

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  • 1. International Tourism ManagementBA(Hons)Dr Nigel Jarvis
  • 2. Why study tourism? Global scale(UNWTO, 2012)• 9% of GDP.• In 2011, international tourism receipts exceeded US$ 1 trillion for the first time, up from US$ 928 billion in 2010. In real terms, receipts grew by 3.8%, following a 4.6% increase in international tourist arrivals.• An additional US$ 196 billion in receipts from international passenger transport brought total exports generated by international tourism in 2011 to US$ 1.2 trillion.• Global shifts – China, Brazil, Russia, India – new dynamics. 2 2
  • 3. Why study tourism? National scale• The travel and tourism industry in the UK is nearly five times the size of the car manufacturing sector.• The study from the World Travel & Tourism Council (WTTC) found that the UK’s travel and tourism industry supports almost as many jobs as the financial sector. 3 3
  • 4. What is involved in the study of International Tourism Management?• Reflects both the applied and the academic nature of this industry.• Examines and contextualizes the industry structure, the political and economic role of tourism. The impact of tourism both locally and globally. The management and planning of tourism.• Linked with core management subjects including marketing, human resources, finance and accounting.Progresses from a general operational context to a theoretical and critically evaluative applied context. 4 4
  • 5. The degree: an overview• Three or four years• Each year worth 120 credits• Total for honours degree is 360 credits• Year one and two consist of 6, 20 credit modules• Year three: two core 20 credit modules and a mandatory for honours, 40 credit Dissertation or Placement based Project. Plus 40 credits of elective options. 5 5
  • 6. Level 4 (year one) subject core modules• International Tourism Dynamics• Travel and Tourism Geography• Tourism Impacts 6 6
  • 7. Level 4 - management modules• Applied Learning Techniques• Marketing Principles• Economics and the Business Environment 7 7
  • 8. Level 5 (year two) subject core modules• Tourism Planning and Development• Tourism Society and Culture• Tourism Management in Action 8 8
  • 9. Theme Park Business Simulation Exercise 9
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  • 11. Student Market Launch of Wild West Theme Park 1
  • 12. Disney Paris Field Trip 1
  • 13. Level 5 - management modules• Managerial Accounting• Understanding and Managing People• Research Methods (underpins dissertation and placement• Preparation for Placement and Reflective Practice 13 1
  • 14. Level 6 core modules• Contemporary Issues in International Travel and Tourism - 20 credits. Undertaken by both Travel and Tourism Cohorts• Business Strategy - 20 credits• Dissertation - 40 credits or• Placement - 40 credits 14 1
  • 15. Level 6 elective Modules• 10 or 20 credits per module depending on content and delivery. Students MUST complete 40 credits from a list including:• Niche Tourism• Critical issues in Cruise Management• E-Travel• Aviation• Customer Relationship Marketing• Business Morality• Change Management• Sports Tourism• International Management 15 1
  • 16. Field trips and guest speakers• Disney• The Gambia• Local and National• Industry experts• Returning graduates• Odyssey society
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  • 20. Teaching style and assessment• Independent Learning: contact time • IT support if required of 12 classroom hours per week – • Every student has a personal plus tutorials, reading and personal tutor research• Class size normally 20-25 but Range of Assessments some larger cohorts • Individual and group• All teaching is on the Eastbourne • Exam, essay, reports, Campus • Exhibitions, presentations• Provision for academic skills • Applied case studies reinforcement and support
  • 21. Student feedback (National Student Survey, 2012)- “good access to lecturers…overall course has been very enjoyable and I have learnt a great deal of knowledge that will help me in the future”- “support received throughout course is of a very high standard…support for finding a placement was very high too…staff have very high knowledge on their different subject areas”- “friendly and welcoming environment, a great place to study and gain knowledge” 2
  • 22. Opportunities of the Degree: Your ownTourism industry business Travel Industry Applied Consultancy Tour Operations Business Project mgmt Management Business Travel Skill Set Marketing Adventure Travel Knowledge Destination Development Ethical Travel Other sectors
  • 23. Graduates• Tourism destination management consultant.• Backpackers Hostel. Cambodia• CEO. Maximise. UK’s leading stag and hen weekend provider• Technology Manager,• Web Manager, Ordnance Survey• Independent cruise travel agent• Destination Development Manager, Vietnam• Marketing Manager. RICS.• Senior lecturer, Otago University 17 2 3
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  • 25. Thank you and any questions 2