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Catalyzing New Mobility in Cities:
 The Case of Metro Manila
Catalyzing New Mobility in Cities:
 Inception Meeting Documentation Report
The Case of Metro Manila




NOVEMBER 2011
The Report was prepared by the Ateneo School of Government for the
Rockefeller Foundation
EXECUTIVE SUMMARY

The Ateneo School of Government’s iBoP Asia (Innovation for Inclusive Development) Program with support
from Rockefeller Foundation is implementing a project entitled “Catalyzing New Mobility in Cities: The Case of
Metro Manila”. This project aims to use New Mobility as a lens in search of more sustainable and innovative
solutions in the transport sector, especially in Metro Manila, that address problems of the poor and the
vulnerable.

The Inception Meeting was held last October 27, 2011 in Gateway Suites, Cubao, Quezon City and was
attended by total of 44 participants from various Local Government Units of the Cities of Quezon, Makati,
Marikina, and Mandaluyong; National Government Agencies (Department of Transportation, Metro Manila
Development Authority); Non-government Organizations and corporate foundation (Manila Observatory,
CAI-Asia, Gawad Kalinga, PLDT-Smart Foundation); the private sector (Ayala land, Inc., Ortigas Center
Association Inc.); development organization (The Rockefeller Foundation); and research and academic
institutions (Ateneo De Manila University, UP NCTS, University of Michigan).

Mr. Benjamin de la Peña (Associate Director for Urban Development of Rockefeller Foundation) highlighted
that the more the city is urbanized, the higher the economic growth. However, he emphasized that in order
to make a sustainable and liveable city, there is a need to make the pedestrians a priority. Ms. Susan Zielinski
(Managing Director, SMART-University of Michigan.) supported this idea and further elaborated that it is
within the cities where most opportunities can be sought. The challenge however in moving forward with
New Mobility is to connect the dots. But there are reasons to be hopeful for Metro Manila with the
participants’ involvement on this. Atty. Yves Gonzales of MMDA presented about the current transport and
mobility situation in Metro Manila. He reiterated that the metro comprises 1/8 of the country’s population
contributing to a lot of transport-related issues and challenges. The MMDA, however, envisions a world-class,
vibrant, safe and healthy metropolis – which can be achieved by implementing effective programs.

The project background was presented by Dr. Segundo Romero (iBoP Asia Program Director) followed by
the presentation of the Project Team of the research plans for the following: (1) mapping of public transports
in the metro; (2) the impact and cost of public transport on the poor and the vulnerable; and (3) the
entrepreneurial and livelihood opportunities in the transport sector. Having this multi-sectoral
representation of the inception meeting has been instrumental in surfacing of inputs and suggestions to the
research plans of the Project. The remarks gathered contributed to determining the focus of the researches,
identification of study area(s), key persons and organizations, improving the research methods, defining the
variables of the researches, and possible collaborations with LGUs and national government agencies.
Moreover, the interaction of participants helped determine the interrelationship and integration of the three
researches to better present the baseline of the transport system in Metro Manila, and also the promise of
engagements and collaboration with the stakeholders present in the meeting. Dr. Danielle Guillen also
presented the Project Activities in the next 12 months and is hopeful to continuously get the support of the
stakeholders.

Dr. Antonio La Viña gave the closing remarks and emphasized that the issues are solvable and requires a
vision even though it may take time and focus. He also expressed enthusiasm to engage with all stakeholders
in doing changes in areas possible then connect the dots.

Atty. Alu Dorotan read the message from Chairman Francis Tolentino of MMDA. He congratulated the
organizers –the Ateneo School of Government and commended the Rockefeller Foundation for supporting
new learning and delivering services for the Filipino and conveys his appreciation for making Metro Manila the
subject of study and for giving MMDA the chance to participate in this worthwhile undertaking. Chairman
Tolentino is optimistic that this study will provide new lessons in looking at transportation beyond
infrastructure with the inclusion of the poor and the vulnerable. That it will provide a human face, which is a
very important factor in transport management.
CATALYZING NEW MOBILITY IN CITIES: THE CASE OF METRO MANILA

                                     INCEPTION MEETING

           Topaz Room 2, Gateway Suites, Araneta Center, Cubao, Quezon City
                                  27 October 2011

                                        9:00 am to 3:00 pm


                                           HIGHLIGHTS


1. The Ateneo School of Government under its iBoP Asia (Innovation for Inclusive Development)
   Program with support from Rockefeller Foundation hosted the Inception Meeting held last October
   27, 2011 in Gateway Suites, Cubao, Quezon City for the project entitled ―Catalyzing New Mobility
   in Cities: The Case of Metro Manila‖. It was attended by 44 participants from from various Local
   Government Units of the Cities of Quezon, Makati, Marikina, and Mandaluyong; National
   Government Agencies (Department of Transportation and Communication, Metro Manila
   Development Authority); Non-government Organizations and corporate foundation (Manila
   Observatory, CAI-Asia, Gawad Kalinga, PLDT-SMART Foundation); the private sector (Ayala Land
   Inc., Inc., Ortigas Center Association, Inc. ); development organization (The Rockefeller
   Foundation); and research and academic institutions (Ateneo de Manila University, UP NCTS,
   University of Michigan). The list of attendees can be found in Annex 1.

2. The event started with invocation, national anthem, and the welcome remarks given by Prof. Mary
   Jean Caleda, the Assistant Dean of Ateneo School of Government.

3. Mr. Benjamin de la Peña, the Associate Director for Urban Development of Rockefeller Foundation,
   gave a presentation about the Foundation, some facts about Metro Manila, and the need for
   understanding Manila’s urban development. His presentation is attached as Annex 2.

   The following are some key points of his presentation:
    Metro Manila grew in the last 50 years by 1440 ha/year with an average of 180,000 people/year.
      This is about half the size of Makati in land area each year. There is no agency in the world that
      could have cope with this kind of growth. This led to problems like informal settlements, slums,
      and traffic. To cope up with this kind of growth, there is a need to build 100 houses per day –at
      a no vacations, no weekends and no holidays assumption.
    The situation in Metro Manila (e.g. slums, traffic congestion) is not unique to the country and
      can be found in other major cities/ metropolitan in the world.
    The more the city is urbanized, the higher the economic growth. The US is about 80%
      urbanized, Korea is 92%, and Japan is even more so. The only place in the world that does not
      have horizontal slums is China because it is intentionally urbanized. These countries see the
      connection between urbanization and growth. Here in Metro Manila, it is not realized.
    Cities share 70% of the global economy and are considered the economic engines of the world.
      It has a huge share for a very miniscule size of the world’s land area.
    Mr. dela Peña shared his favorite quote from Triumph of the City by Ed Glaeser:
“Cities don’t make people poor. Cities attract poor people. They attract poor people because they deliver
       things that people need most of all — economic opportunity.”
      There is a demographic shift
       happening. The World Bank
       thought that in order to solve
       world poverty, people don’t have
       to go into cities. They come to
       realize over the last five years
       that it cannot happen—that
       people come to cities because of
       opportunities.
      Metro Manila is only 2.1% of the
       total land area of the country,
       but it produces 1/3 of the
       national economy. Every square
       kilometer in Metro Manila
       produces more than $ 3 billion
       dollars per year.                       Mr. de la Peña presenting the facts about the contribution of cities in
      Comparatively, Metro Manila national economy
       produces about $158,000 per sq.
       km. per year versus $1,720 for every square kilometer per year in the rural areas.
      Poverty incidence of families of NCR (4.8%) is lower than in whole of the country (24.4%).
       Lower poverty incidence is due to economic opportunities. Starting a business in the city or
       finding a job is nine times higher than being in the rural areas.
      The myths of decongesting Metro Manila and traffic are as follows:
           Moving people out of the City (mainly the poor). An example is Balik Probinsya Program
              in the 1950s.
           Create alternative growth centers to relieve pressure.
           Need more mass transit to relieve the traffic congestion

      There are two ways of solving congestion: (1) traffic congestion pricing and (2) high gas cost
      One way to decongest the city is to kill its economy.
      The more roads you build, the more people drive.
      Mr. de la Peña emphasized that if we want a sustainable and a livable city, it is the pedestrian that
       needs to be king. All that happens in cities depend on people. The way to make a sustainable and
       livable city is to make the pedestrians a priority. That’s the indicator species, not the person in
       the car.

4. Ms. Susan Zielinski, the Managing Director of Sustainable, Mobility and Accessibility Research and
   Transformation (SMART) Center at the University of Michigan, gave a presentation on the
   international perspectives on New Mobility.

   Before Ms. Zielinski started her presentation, she asked everyone to introduce themselves, their
   affiliation, and tell a positive word that represents ―transportation.‖ Some of the participants’
   responses included the following: speed, legroom, potent, space, convenience, movement, choice,
   service, door-to-door, connectivity, safe, seamless, enforcement, clean air, engineering, people,
   democratic, integrated, and sustainable.
She gave a presentation with the theme ―connecting the dots.‖ Her presentation can be found in
Annex 3. The highlights of her presentation are as follows:

   Urbanizing world is an opportunity to think differently about solutions. We have to think
    creatively, not only focusing on what’s wrong or what the problems are, but looking at
    innovations all around the world.
   There are new ways of providing services including fractional use (e.g. zipcar), new technologies
    (iphone applications telling us when trains are coming, integrated fare payment), new kinds of
    design and infrastructure (bike parking, urban design—transportation as a framework for city
    building), new modes of transportation (foldable bikes, new types of buses) and cultural shifts.
   We should consider not just people’s movements but also goods movements, and the lesson to
    be learned from the latter. Transportation is not just going from A to B, it is also about making
    trips shorter or eliminating it (e.g. building a corner store in a neighborhood eliminates longer
    trips). Transportation is a means not an end. Good movement should be multilevel, door-to-
    door, IT-enhanced and seamless.
   A three-minute video presentation (created by Veolia) was shown to give the participants ideas
    on new mobility.
   Ms. Zielinski emphasized that it is important to identify transportation grid that already exist in
    the city then look at how it increases connectivity. Connectivity infrastructure rather than roads
    as infrastructure.
   She also discussed the Four-step Approach – convening, mapping, piloting and roll out, and
    moving minds.
   According to Ms. Zielinski, convening identifies great things, so as to bring them together and
    make them better. It’s beyond usual suspects. It’s not just the city planners and engineers but
    also the entrepreneurs (e.g. doing iphone apps, people at Cisco doing neat IT, NGOs), and
    sometimes labor.
   Mapping and piloting on the other hand should be able to identify things that make sense and
    should generate interest, more demands, and public participation of the city’s transportation.
   There are many industries involved in the traditional transportation industry as follows: real
    estate, tourism, logistics, IT and GIS. With New mobility, it further contributes to economic
    benefits. It saves money, creates jobs, boosts businesses, and revitalizes local economies.
   Ms. Zielinski asked the participants to think of a thing in Metro Manila that they are most
    excited, proud and hopeful for the future. Furthermore, give at least whom they would like to
    bring to participate in the table.

    The participants said they are proud of the following:
      Train system (MRT) – it may be insufficient but at least Metro Manila already has it.
      Transportation rich; excited about transportation issues and possible solutions.
      Connections have greatly improved
      Alternate routes
      Rationalizing public transit
      Retaining public transit share
      Cooperation among stakeholders
      Covered walks and the efforts of various groups to improve it
      Current initiative in Commonwealth Avenue for motorcycle lane
      People Power
      Growing awareness of importance of health
   Hoping      for    a
     subway in Metro
     Manila
    Partnerships with
     NGOs
    Existing
     improvements
    People welcome
     positive changes
    People here in the
     room who came
     with an open mind
     and willing to Right photo: Ms. Zielinski listens to the participants while giving their insights on what
     collaborate with they are excited, proud of and hopeful in the future of transportation in Metro Manila.
     everyone
    Enthusiasm       and Left photo: Local Government representatives from City of Marikina and CAI-Asia sharing
     interest          of their thoughts
     different sectors of
     the community
    Renewed zeal/ desire of young people to be part of city and nation building
    Numerous options to live in the places where you work
    Organizations promoting paradigm shift from infrastructure building to shifts in mass
     transit; excited by projects of line 7 and line 9
    Streets are already marked
    Potential as center for innovation
    Capacity to talk about traffic rather than coup d’etats and crime
    Talking about mobility and not just transportation/ traffic
    People have open minds, not looking at Manila as a dead end

Groups and/ or individuals identified by the participants are as follows:
  Bus operators (80% of traffic caused by buses, lack of discipline thereof)
  Councilors of the different LGUs especially Chairpersons of the Committee on
     Transportation
  People working on urban air quality
  Students and those studying more efficient transport systems
  Representatives of car users
  Mayors of Pasig, Mandaluyong and Quezon City (for the Ortigas Business District)
  National government agencies
  Motorcycle users
  President
  Urban planners
  Public transport operators
  Commuters
  Social entrepreneurs
  Youth groups
  Township developers
  Church
  People working in transport services sector to better understand the economic situation
  Core users, especially those in lower-income tax brackets
  Drivers
   Ateneo community (future leaders, entrepreneurs)
            Future problem solvers, including young children
            Bloggers/media
            Young planners hungry for development
            Artists who could help visualize what the real identity of Metro Manila should be

5. The following are the highlights of the discussion:
    Mr. Danilo Ocampo asked if there is a room for discussions and planning on some manageable
      innovations and mobility system at the local level.
    Mr. de la Peña responded that what happens and what we can do in this table should not be
      defined by the funders or the proponents. It should be defined by the participants. And in order
      to effect change, it is important to change minds. With this, what we can do is to shift the
      framing of the problem. He cited US as an example, that, it is a mistake to count cars instead of
      people. He emphasized that if we count people and consider it to be at the core, which we
      forget, we will be thinking about how many people can be moved as fast as possible.

6. Atty. Yves Gonzales, Director of the Traffic Discipline Office of the MMDA, presented about the
   Metropolitan Manila Transport and Traffic Development and Management Program (Annex 4).

   The highlights of his presentation are as follows:
    The Philippines is about 88 million in population, Metro Manila comprised its 11 million. The
      classification of the roads is about 44% concrete and about 56% of the national road is in asphalt.
      The road network composes of five circumferential roads (C-roads) and 10 radial roads.
    The vehicle registration in 2010 totaled to 6.6 million. There is an increase in vehicle registration
      from 2008 and 2010.
    As the country progresses,
      more and more people buy cars
      and traffic congestion gets
      worse.
    For buses that passes thru
      EDSA, there a total of 3,700
      city buses and 3,088 provincial
      buses. For non-EDSA there are
      total of 1,589 city buses and
      4,280 provincial buses. These
      accounted to a total of 5,321
      for EDSA and 7,368 for non-
      EDSA buses.
    Based on a study, the actual
      limit of buses is just about
      1,600. There is oversupply of          Atty. Yves Gonzales presenting the initiatives of MMDA
      city buses. In addition, provincial
      buses also contribute to traffic and congestion.
    There are 85 bus stations clustered in the areas of Sampaloc-Manila (29), EDSA-Cubao (26),
      EDSA-Pasay (19), Buendia-Pasay (7) and Monumento (4). Currently, there are 1,719 franchise
      holders for a total of 48,514 units.
    We also have the rail system, MRT, LRT 1 and 2, and PNR. The expansions MRT 7, MRT 4 are
      also part of the expansion plans. The LRT 1 has 111 trains, the LRT 2 has 13 train sets, and MRT
      3, the most popular has 73, and the Philippine National Railways has 18 trains.
   There is also the Pasig River Ferry System. However, its operation is currently suspended. The
    DOTC has plans to bring it back and strengthen because it is one of the alternative means to get
    around Metro Manila.
   There are a total of 76,938 of traffic-related accidents from January to December 2010 in Metro
    Manila. 380 are fatal accidents, 14,853 non-fatal accidents, and 61,705 damage to property.
    While from January to May 2011, we have 168 fatal accidents, 6,321 non-fatal injuries, 22,962
    damaged properties, and a total of 29,446 accidents.
   The number of accidents along Commonwealth Avenue has been reduced by 23% as compared
    to 2010.
   The Issues and Challenges are:
     Obstructions and illegal structures along the carriageways
     Outmoded traffic signal system
     Poor road condition
     Inadequate public transport
     Vehicular and pedestrian accidents
     Low or weak enforcement of transport and traffic related-laws/regulations; and
     Lack of discipline and poor road behavior
   Metro Manila’s vision is to be a world-class, vibrant, safe and healthy metropolis. We are not yet
    there but we are getting there.
   The MMDA has proposed/implemented the following flagship programs:
         The establishment of the Mega Manila North and South Provincial Bus Axis System or
            PIBAS. The goal: to decongest EDSA from buses.
         The development of the Airport Tram System aims to inter-connect all the three (3)
            international airport terminals.
         The installation of an Intelligent Transport System. It consists of two parts: (1) to
            improve Metro Manila’s traffic signaling system—improving traffic lights, changing LEDs
            and installing counters which shows the number of seconds for the red time, yellow
            time and green time, (2) to increase monitoring and surveillance abilities by installing of
            additional cameras; the more parts of the road that we can monitor, the better services
            we can provide for the people.
         Installation of road signs and markings following international standards.
         Construction of rotondas to improve the traffic flow.
         Landscaping and beautification of the road.
         Installation of strategic traffic safety and traffic flow enhancement facilities.
         Improving illumination of roads.
         Transport and traffic entry summit and stakeholder’s consultation meeting.
         Construction of pedestrian footbridges. Currently there are 66 footbridges serving a
            total of 2.3 million pedestrians a day. It is equivalent to 2.3 million pedestrians that are
            not on the road.
         Deployment of lady traffic enforcers to areas with severe traffic problems. Motorists
            tend to be more compliant and try to obey traffic laws when lady traffic enforcer is
            around.
         Expansion of Unified Vehicular Volume Reduction Program (UVVRP). Number coding
            system.
         Introduction of Christmas lanes, also known as Mabuhay Lanes. These are alternate
            routes that the motorists can traverse, instead of the major roads. The MMDA deploy
            enforcers to ensure that these routes remain free flowing.
         Employment of female bus drivers. MMDA believed that female bus drivers are more
            caring and less aggressive in driving PUVs.
   Setting speed limit of 60 kph and introduction of motorcycle lanes along
                Commonwealth and Macapagal Avenues.
               Vehicle tagging scheme that aims to tag all vehicles to allow identification of vehicles (e.g.
                during accidents, etc.) via CCTV. It is also important for the identification of vehicles
                and out-in-line vehicles. There is no cost to government because the vehicles are tag
                voluntarily by operators.
               Establishment of MMDA twitter account that replaced MMDA radio/TV operations. It is
                much cheaper and currently has 144,000 followers. It is simple, it is cheap and efficient.
               Metro Manila Traffic Navigator aims to provide traffic information in line with major
                thoroughfares—EDSA, C-5, SLEX, NLEX, Roxas Boulevard, Quezon Avenue, España,
                Commonwealth, Ortigas, and Marcos Highway.
               Creation of MMDA iOS mobile application.

7. The highlights of comments, questions, and recommendations for the presentation given by Atty.
   Gonzales are as follows:
    Mr. Ocampo asked if the MMDA thought about replicating the MRT system to a situation of
      buses and jeepneys.
    Atty. Gonzales responded that
      improving public transportation is
      one of the solutions to solve traffic
      problems. Establishing Bus Rapid
      Transit may take time because of
      political challenges. It is also cheaper
      but will require new capital for buses.
      The       improvement        of    public
      transportation is not exactly a
      mandate of MMDA but of DOTC.
      The MMDA is working with DOTC,
      LTO, and LTFRB to come up with
      solutions to improve our level of
      transportation. BRT system is one of Mr. Danny Ocampo asking Atty. Gonzales, if MMDA has thought about
      them. Next year, Chairman Tolentino replicating MRT system to bus and jeepneys.
      is planning to introduce a project
      regarding the loading and unloading. Again, this is one of the problems in traffic situation
      because people just load and unload everywhere.
    Ms. Jessica Bercilla cited that wherever there is increase in mobility, there are new social hubs
      that evolve. Where there are new evolving social hubs, the more vulnerable sectors and the
      urban poor sectors, are very quick at finding opportunities. In relation to this, she asked if
      MMDA, in all the innovations implemented, has thought about addressing the issues of the urban
      poor who use and benefit in the evolving mobility that we have in Metro Manila.
    Atty. Gonzales said that MMDA is concentrating on it mandates to provide better
      transportation management services in Metro Manila. The result of will be reaching down to
      the poor and the vulnerable. However, MMDA don’t have that project right now that is why we
      are talking with the ASoG to have an initial meeting on how these people - the poor and the
      vulnerable - will benefit from agencies transportation project especially in Metro Manila.
    Mr. de la Peña, asked the participants to name one city in the world, a vibrant city that has no
      traffic. He cited that even Singapore has traffic. The goal of traffic-less city is probably
      impossible. He also gave New York, Tokyo and Hong Kong as examples of cities that have the
      best transport systems in the world. Even these cities have traffic. He congratulate MMDA with
its initiatives and with the Traffic Navigator, it shows how we can achieve our objectives in the
       future.
      On the Traffic Navigator, Atty. Gonzales said that their vision is to cover everywhere. It is built
       in a modular way so that more roads can be added fairly.
      Mayor Herbert Bautista on the other
       hand asked the group on what is the
       basis of planning, is it transportation
       or land use? Moreover, what are the
       regulations regarding the use of ten-
       year old cars?
      Dr. Antonio La Viña emphasized that
       the whole point of the Search is to try
       to answer the questions that the
       stakeholders have. He is also
       optimistic that the group can do a lot
       of things on transportation that is
       good for the environment, for
       progress, for development, and for
       energy. Dr. La Viña also emphasized
       one of the reasons we invited the local
       government officials (e.g. Quezon
       City) is for the team to move forward
       on this initiative and be able to
       locating these issues in specific places.
      Mr. de la Peña responded to the query
       raised by Mayor Baustista. He said that
       transportations are city shapers. In
       understanding levels of development
       (e.g. in Quezon City), it is important
       to consider the following questions:
       How many cars will have to pass Above photo: Ms. Jessica Bercilla asking Atty. Angeles if MMDA (given
       before thinking about expanding the their innovations) thought of addressing the issue of urban poor who use
       road? But what if, we count people and benefit in the evolving mobility that we have in Metro Manila.
       instead of cars? Then how many people
       will be coming through here then how Below photo: Dr. La Viña explaining the objective of the Search.
       do we carry that people? Is the most
       efficient, cars? Is the plan based on transportation or land use, would you be doing plan based on
       people? Where will people go? How will they move? How many of them can we move? Where
       do we get down and get off? How do we make it more convenient for them?
      On the query of Mayor Bautista about the regulation on cars, Ms. Corazon Japson (Supervising
       Transportation Development Officer, DOTC) mentioned that there is a DOTC regulation that
       limits the age of public utility vehicles to 10 years. The agency will not give franchise if they
       exceed to 10 years. It is not that strict for private cars, so long as the vehicle passes the
       requirements for motor-vehicles registration and NBI safety road forms.

8. The morning session ended with a photo shoot of all the meeting participants. The presentation
   about the project and its research components were moved in the afternoon.
The participants of the Inception Meeting from LGUs, national government agencies, private sector, academe, non-government
 organizations and development partners.


9. In the afternoon session, Dr. Segundo Romero (iBoP Asia Program Director), gave a presentation
   entitled, ―Background and Overview of the Project on Catalyzing New Mobility in Cities: the Case
   of Metro Manila.‖ The presentation is attached as Annex 5.

   The highlights of his presentation are as follows:
    Government agencies are repositories of a lot of information that are not shared.
    The Metro Manila Action Plan should be able to contain provisions on safety, mobility,
      productivity, and civility. For inclusiveness, it is to design the public transport system for the
      pedestrians,      the    bicyclists,  the
      commuters, the long trippers.
    Design safety for the pedestrians.
    For mobility, we should also look how
      it affects the productivity for the rich
      and poor.
    Dr. Romero raised the following
      questions that the project wanted to
      answer for this Search:
          Is it possible to design civility
             into interactions on the road?
          If the streets show the attitude
             and our citizenship, how do we
             focus on cooperative and
             interactions?                         Dr. Romero presenting the background and overview of the project
          Where are the informal transport
             hubs? What are their attributes?
          Where are the formal transport networks?
          How to combine different modes of travel?
          How Metro Manila combine these services, etc?
   What basically designs to ride a jeep rather than a bus?
            Economics and mobility.
            Social enterprise opportunities
            Focus on governance not government

      Connect ―islands‖ of transportation systems. The SMART primer highlights transportation as a
       system of systems, connecting nodes, services, etc. Thus the concept of transportation also
       includes behavioral mobility changes and innovations from various stakeholders.
      In the end, we want to increase the accessibility in Metro Manila. The output that we are
       promising is a sustained multi-stakeholder discourse on new mobility—a series of discourses on
       mobility beyond the project line. We are going to feed it with workshops and fora, research,
       communication and information activities that enriches knowledge sharing.
      In the next 12 months, the project will do the following:
          Stakeholder workshops
          Mapping and research - both visible and invisible public transport system. The team
             wanted to map behavioral patterns and understand the impacts/ costs of public
             transportation, particularly on the poor and vulnerable, and identify existing and emerging
             entrepreneurial activities in the transport sector.
          Profile raising activities

10. Mr. Lorenzo Cordova, Jr., Research Associate of iBoP Asia Program, presented the Mapping of
    Public Transport Networks in Metro Manila (Annex 6) in behalf of Dr. Jun Castro.

   The highlights of his presentation are as follows:

      Database is very effective in planning if it is reliable and updated. If it is updated, it should be
       relevant as well.
      In building database, it is important to answer the following:
          What is the purpose of the data?
          Who needs the data?
          Should it be able to be implemented on various platforms?
          What are the platforms available for the users?
      GIS-based maps and database can be overlaid with several layers to come up with guidance in an
       effective decision making. Results and analyses will be useful in policy making, management, guide
       in planning your system, traffic information in your GIS.
      The study will select four to fiv areas in EDSA (e.g. from MRT stations), and will cover the 500
       meter radius from the area identified.
      The One-year time frame limits the study.
      For the road network and capacities, we have MMDA and DPWH as sources of data—vehicle
       types and volumes, public transport services, pedestrian improvements, and traffic management.
       He emphasized that LGU have critical roles as well.
      Mr. Cordova raised some questions to the participants to sought guidance from the participants
       to improve the study. These are:
          What is the purpose of mapping?
          What are we trying to connect for this invention? What are we trying to achieve? What
              are we looking at?
          Who are the people who will use this data or these GIS maps?
          What needs to be added given the existing information that we have?
          How do GIS maps help define or determine the socio-economic and new mobility
              programs to be implemented by the LGUs, as well as the policies?
11. The summary of key questions, comments, and recommendations for the mapping component of
    the Search are as follows:
     Dr. Regidor gave recommendations
        to ask the following considering the
        perspectives of using maps as
        follows: 1) What were the
        objectives of the maps based on the
        maps presented by the MMDA? 2)
        Depending on the objectives, we
        have to define what level of detail
        we want in these maps; 3) What
        type of information exactly do we
        want to put in these maps? Then we
        can define what type of data we will
        be putting in the layers of the maps
        (e.g. travel speed, volume). 4) Do
        we need to determine densities, Dr. Regidor of UP NCTS sharing his insights for the mapping
        vehicle mixes?                          component of the Search
     For the informal hubs, the
        connectivity will be identified. It’s one of the basic objectives--to see how the urban poor
        commute.
     If the study will only look at three MRT stations along EDSA and we want to focus on inclusion,
        why not map an urban poor community and find out how they are traveling and to where?
        These stations are just exchange points.
     Importance of language and legibility in creating maps
     ―New mobility map‖
     Understand connection points
     Maps should give opportunity for both users and for the entrepreneurs who want to fill up the
        system and identify gaps
     Define the purpose of the map and the mapping exercise.
     If maps should promote dialogue, then what kind of design will support conversations?

12. Mr. Randolph Carreon, Transportation Economist, presented Impact and Cost of Public Transport
    on the Poor and Vulnerable (Annex 7).

   The highlights of his presentation are as follows:

      The poor comprised considerable part of the population of the Metro Manila. The cost of
       transportation, especially public transport, has been increasing over the past years. The
       increasing costs are felt especially from those belonging in the low-income bracket.
      The vulnerable groups include persons with disability, senior citizens, women and children.
       These sectors have specific transport needs however received less attention in the previous
       years and studies. Public transport is a vital part of the transportation system in Metro Manila.
      The objective is to understand the nature of the transportation needs, accessibility, mobility, and
       cost of the poor and the vulnerable groups.
   The study aims to establish the travel demand of the
       poor and the vulnerable groups. Specifically, how these
       people move from their house, from their work,
       school. Moreover, to look qualitatively at the efficiency
       of the transport system compared to the needs of the
       poor and the vulnerable groups.
      The study will also estimate the cost of transportation
       of the poor, estimate the actual and the desired cost of
       transport of those within the vulnerable groups and
       examine other quantifiable cost incurred by these
       groups.
      The ―poor‖ will be defined as those living within the
       colonies of the informal settlers. Typically we define
       poor in terms of income, relatively those in the
       poverty line but for the purpose of this study, we
       would assume that once you live in the colony of
       informal settler, you could be considered poor.
      The ―vulnerable groups‖ will include PWDs, senior
       citizens, and women and children. Additional category
       consists of those working in BPOs will be covered
       because this is a new and emerging industry.                Mr. Randolph Carreon presenting the study on
      The study will use primary and secondary data covering Impact and Cost of Public Transport on the Poor
       all the LGUs in Metro Manila. The primary data will be and Vulnerable
       gathered from selected areas, while secondary data will be gathered, hopefully, from all the
       LGUs in Metro Manila. Then, we can expand the primary data gathering.
      We plan to conduct household interview surveys to determine travel demand patterns and
       transport cost. Currently we are considering the colonies of Bgy. Old Balara, Agham Road, and
       along EDSA extension. We are hoping to have a sampling rate of approximately 2.5% per area.
      The study will conduct individual interviews among PWDs, senior citizens, women and children,
       and BPO workers. The interviews will be conducted in public places such as terminals at mall
       stations, in short, where we can find them, we will interview them.
      The target number of samples is 2,000 respondents from all the vulnerable groups.
      The study will utilize other methods:
           Key-informant interviews
           Focus group discussions
      Since we have selected study areas, we will try to get some specific case studies, for example, a
       typical family within the informal settler colony. We will try to document how they move out to
       go to school, how they get their income, and what are the costs. For each of the vulnerable
       group, we will get one specific case study.
      By end of January, we will have the initial findings after we do the initial running of the results.
       And on March, we will be able to finalize the report.

13. The summary of key questions, comments, and recommendations for the Impact and Cost of Public
    Transport on the Poor and Vulnerable component of the Search are as follows:

      Stratify the approach. Are we talking only of informal settlers with no land title or no tenure and
       some informal settlers with tenure already, whether those are awarded lots? The areas chosen
       are mixed since the focus is along EDSA.
   Areas far from EDSA are still under consideration to get the feeder of the movement (e.g.
       people in EDSA that are walking towards to and from the MRT; the tricycle and pedicab
       movements are not recorded).
      Consider including the community that was relocated to see what is the impact on their
       transportation.
      Mayor Bautista cited the example of the QC government’s idea of donating about five jeepneys
       (creating transport cooperative) so the people can build and eventually own. The Matandang
       Balara is okay for the study, it is far from EDSA, however, most of them are dense and many of
       the residents are working outside Quezon City. He also expressed to support the project and
       will be very much willing to volunteer Quezon City as one of the study areas.
      If the research looks at the cost of
       public transit and how it causes
       traffic, there is a tendency to deal
       with it instead of the cars
      Is there a ―language‖ that can say
       something on public transit
       opportunities, and impacts of
       motorized transportation on the
       poor/vulnerable? It might be a
       semantic thing but at first glance, it
       may look like that transit is seen
       as bad.
      Up to what degree of specificity
       and usefulness you can devise the
       study such that the information Mayor Herbert Bautista of Quezon City shares his insights and expressing
       would be useful to prospective his support to the project.
       social entrepreneurs who can
       devise very specific focus in transport systems that will make sense to those poor and
       vulnerable sectors? (e.g. people with disabilities, one way of looking at it is, what is the actual
       mode of transport they are using now?)
      Need focus on specific communities and see how dynamically they do their transport
      We are trying to look at transport data and impact. We are also looking at socio-
       entrepreneurship data. If we have to do them in the same communities and in same locations,
       there is no way we will be able to inter-relate that data and integrate theoretical ferment that
       might be useful to our people. Is it possible to look at specific communities where we can do all
       these studies but in an integrated manner?
      Ideographic case studies are good.
      Why don’t we try to locate the senior citizens, the PWDs, and the others from this community?
       You may not have all of them but when you look at them together from Metro Manila, you will
       have enough conclusions.


14. Ms. Tieza Santos, Associate Director of Ateneo Center for Social Entrepreneurship, presented
    Entrepreneurial and Livelihood Opportunities in the Transport Sector (Annex 8).

   The highlights of her presentation are as follows:

      Social entrepreneurship – innovative way of doing things in order to provide a pervasive social
       solution.
   For this component of the project, we would
    like to look at the enterprise landscape and
    potentials of the transport and new mobility
    sector.
   Research Overview (preliminary ideas):
    Goals and Objectives:
        Identify existing transportation related
          social     enterprises     or   mobility
          innovations in the Philippines and
          including other countries.
        Generate ideas and business models on
          new mobility and transport-related
          social enterprises with high potential to
          benefit particularly the poor and the
          vulnerable.
        Identify market barriers and aiders for
          the      development       of   mobility
          innovations.
            - We look at the economics, the Ms. Tieza Santos presenting the proposed study in
                 consumers, and the market. We enterprise landscape and potentials in the transport sector
                 consider the social aspect and
                 elements      governing      these
                 dynamics. And finally the cultural
                 patterns and behaviors.

    Scope and Limitation:
       Focus on commercial enterprise component of the transport and new mobility sector.
            - We consider the things that are more efficient that provide less cost, safe,
                convenient, poor and vulnerable-friendly transport systems.
       The research activities will involve the following:
            - Interviews with proponents, managers, customers of existing mobility enterprises
                and projects
            - Focused group discussions and/or crowd sourcing
       Geographic coverage on Metro Manila

    Preliminary Research Directions:
       The social and economic dimension of the transport sector
             - To look at the social context and cultural mobility in Metro Manila
             - To survey the development and evolution of the transport and mobility in Metro
                 Manila
             - To look at historical changes, economic drivers in national
             - To look at the sociological perspective and behavior patterns of transports and new
                 mobility market

    Main Goal:
      To understand the minds of the people and how goods and services are delivered.
      Moreover, try to answer the following: How policy makers and government officials
         envision the way the city was built, the way they develop our transport system; how
         commercial areas sprung in transport hubs?; How they think and re-think the way they
construct Metro Manila and our cities?; What do we make out of our cities?; and why has
         Metro Manila evolved into what it is today?
        Using the new mobility paradigm, we have two considerations:
           - What were the elements that influence the way you projected and built our city?
           - As Metro Manila reaches a point in terms of population and increasing demands for
               goods and services, did we consider the idea of how the city is built that is central
               to human progress?

   Going back to the roots: the transport sector as an enterprise
      For politicians and planners, we look at transportation as service provider but for
         operators, drivers, it is not just service but an enterprise—it is a livelihood for them
      The content of Search will also include the following:
                Historical overview of the urban transport development in Metro Manila and
                   how it emerged.
                   - How these transport shaped our city today?
                Market overview –the supply and demand analysis, the barriers and enablers
                   that resulted to privatizations, colorums, TODA.
                The development and emergence of transport enterprise in Metro Manila
                   - What are the factors that drove the formal and informal enterprise
                       surrounding the major transportation hubs in the country?
                   - How we would be able to provide new mobility and come up with
                       alternative enterprises for the formal and informal sectors that would be
                       able to increase/address the challenge of new mobility?
                Survey emerging enterprise and innovations in the new mobility paradigm.
                   - Look at people and services
                   - What are the new models that cater to people mobility, the transfer of
                       services, the barriers and enablers, the systems and structural developments
                       that are currently emerging?
                The future direction
                   - The projections of sustainable business models for new mobility and social
                       enterprises in the Philippines.
                           - What can be replicable locally?
                   - What would be the role of social enterprises or social entrepreneurs in
                       addressing the new mobility challenges with particular consideration for the
                       poor and the vulnerable and other dimensions such as safety, convenience,
                       health, efficiency, environment, and the cost? How will the challenges shape
                       the mobility of the people, goods and services in Metro Manila
                Some examples in the transport and mobility sector:
                   - Mobius motors in Africa – low cost and high quality motors
                   - Bikeshare
                   - Suica pasmo in Japan
                What if we do something like that in Metro Manila instead of carrying three pass
                   cards?
                   - Philippines: RoRo, Bayad Center


   Key considerations:
        Efficiency cost, environment, convenience, safety
        What are the enterprises, commercial/social and even public, that can be introduced and
           implemented to address these concerns?
   What are the proximate demands and supply for new mobility mechanism, specifically,
                the characteristics of the demand segment or the consumer profile in terms of
                segmentation that make up for the demand of new transport enterprises and new
                mobility mechanisms, infrastructures and systems that support the various needs of
                mobility consumers?
               What could be the features of new mobility system that would be convenient and
                helpful to consumers?
               What would be the incentives and principles that will govern or encourage the
                emergence of new models to facilitate new mobility of goods, people and services?

       We will be doing research designs and content, finalize survey questionnaires, dry run of the
        survey, preliminary market study and analysis, key sectoral/institutional representatives, FGDs,
        research data processing.


15. The summary of key questions, comments, and recommendations for are as follows:

       Possible to include research on regulatory aspect of public transport?
       Interested also in jeepney model, and have discussion with DOT officials.
       When people have just little money, renting a jeepney becomes an attractive investment.

16. Dr. Danielle Guillen presented the proposed activities of the Search (Annex 9). The highlights of her
    presentation are as follows:

       Launch/mapping in January 2012
           Launching in partnership with
             MMDA
           Mapping exercise – connecting
             the dots. Will involve MMDA
             and 17 LGUs and public sectors
             (e.g.      Department       of
             Transportation), media (e.g.
             print, radio, TV), and private
             sectors (e.g. shopping malls,
             private developers, IT and
             telecom), NGOs, academe,
             planners and other groups,
             International Organizations
                                                 Dr. Danielle Guillen presenting the proposed activities of the New
       Launching of Crowd Sourcing Activity       Mobility in Cities Project
           Crowd sourcing - like an
             innovation award for best
             practice. It is a distributed problem solving and production model. It is a participatory
             process. It will be in a partnership with the academe, or some NGO groups going to these
             communities for them to think of a social enterprise.
           Social enterprises are businesses in the market to fulfill social aims, bringing together
             people and communities together for economic development and social gain.
           We want to create an innovation award in best practice and/or idea for social enterprise
             in the transport sector.
             - Planning          :        November-December 2011
- Launching         :      January 2012
              - Call for Nominations :            February – March 2012
              - Presentation at Rio Summit: May 2012
           Characteristics:
            - Enterprise-oriented involvement
            - Explicit social aims (e.g. job creation, training, provision of local services)
            - Social ownership (autonomous organizations with governance and ownership based on
                participation by stakeholder groups or trustees)
       The project team will create a website to encourage interaction among stakeholders and as a
        resource facility to allow people to get what they need.
       Highlighted that the project is owned by all the stakeholders, not just by ASoG-iBoP Asia or
        Rockefeller Foundation.

17. Dr. La Viña gave the synthesis and ways forward.
    He emphasized that these issues are solvable and
    requires a vision even though it may take time and
    focus. That this is not only the project of ASoG.
    The team wanted to engage with all stakeholders as
    we move along. There are interesting initiatives
    going on in the public and private sector.
    Moreover, the levels of interest to solve the issues
    we are dealing with in terms of transportation are
    very high. We want to keep moving this forward
    and faster. Dr. La Viña emphasized that in a city like
    Metro Manila, he believes in ―mosaic‖ version of
    change, do changes where possible then connect
    the dots. This project is only a starting point of
    work that has to be done. Dr. La Viña thanked
    everyone for coming.

18. For the Closing Remarks, Atty. Alu Dorotan read
    the message from Chairman Francis Tolentino of
    MMDA. He congratulated the organizers –the
    Ateneo School of Government. He also
    commended the Rockefeller Foundation for
    supporting new learning and delivering services for
    the Filipino and conveys his appreciation for making
    Metro Manila the subject of study and for giving
    MMDA the chance to participate in this worthwhile
    undertaking.                                             Above photo: Dr. La Viña giving synthesis and ways forward

    Chairman Tolentino expressed that this is very Below photo: Atty. Dorotan of MMDA reading the message
    important project especially for MMDA since Metro from Chairman Francis Tolentino
    Manila is facing lots of challenges. With the
    increasing rate of urban development, many factors
    affect the delivery of services particularly in the area of transport. This study will provide new
    lessons in looking at transportation beyond infrastructure with the inclusion of the poor and the
    vulnerable. It will provide a human face, which is a very important factor in transport management.

19. The Inception Meeting ended at around 3:00 in the afternoon.
ANNEX 1
List of Persons and Organizations Consulted
CATALYZING NEW MOBILITY IN CITIES: The Case of Metro Manila

                                                               Inception Meeting

                    27 October 2011 | Topaz 2 Gateway Suites, 4th Floor Gateway Mall, Araneta Center, Cubao, Quezon City



                                                                                                                Email Address/
              Name                               Designation                       Organization
                                                                                                            Contact Information
Asinas, Rodney                      PDO                                  Makati City Hall              rdneyasns@gmail.com
Bathan-Baterina, Glynda             Tpolicy & Partnership Manager        CAI-Asia                      Glynda.bathan@cai-asia.org
Bautista, Herbert                   Mayor                                Quezon City                   mhmbqc@yahoo.com
Bercilla, Jessica                   Consultant                           Ateneo School of Government   jbercilla@gmail.com
Buencamino, Victor                  Gen. Manager                         Ortigas Center Association    +63 2 631 7212
Caleda, Mary Jean                   Assistant Dean                       Ateneo School of Government   mj.caleda@gmail.com
Camarillo, Ernesto                  Transport Consultant                 Makati LGU                    ernlcam@yahoo.com
Carreon, Randolph                   Transportation Economist                                           randolphcarreon@gmail.com
Comandao, Armando,                  City Planning and Development        Mandaluyong LGU
                                                                                                       armandocomandao@yahoo.com
                                    Officer
Cordova, Lorenzo Jr.                                                     Ateneo School of Government   lorenzojr.cordova@gmail.com
de la Peña, Benjamin                Associate Director                   Urban Development, The
                                                                                                       randolphcarreon@gmail.com
                                                                         Rockefeller Foundation
Diaz, Jennifer                      Chief, Engineering TOD               Quezon City Government        BdelaPena@rockfound.org
Duran, Anna                         Field Coordinator OCM                Office of the City Mayor

Faulan, Ma. Josefina                Director                             MMDA-OAGMP                    mdps_mmda@yahoo.com
Gison, Michael                      PO V                                 MMDA                          +63 2 882-4151 to 77 loc. 280
Gonzalez, Yves            Director III & OIC TDO           MMDA                             zz@mmda.gov.ph
Gotangco, Kendra          Program Manager, Klima Climate   Manila Observatory
                                                                                            manila@observatory.ph
                          Center
Guillaume, Marion         Intern                           iBoP Asia, ASoG                  Marion.guillaume@gmail.com
Guillen, Marie Danielle   Program Manager                  iBoP Asia-New Mobility Project   danielle.guillen@gmail.com>
Ibrahim, Amira            Associate                        The Rockefeller Foundation       AIbrahim@rockfound.org
Japson, Ma. Corazon       Supervising Transportation       DOTC
                                                                                            corajap@yahoo.com
                          Development Officer
La Viña, Antonio          Dean                             Ateneo School of Government      tonylavs@gmail.com
Laluna, Christian                                          Ateneo School of Government      allycrislna@yahoo.com
Lopez, Eriq               Chief Staff                      Quezon City Government

Marcaida, Jaime           City Transport & Development     Marikina
                          Office
Marin, Michael            City Transport & Development     Marikina
                                                                                            Michael_om020380@yahoo.com
                          Office
Martinez, Al                                               Ateneo School of Government

Medalla, Aly              Councilor                        Quezon City                      alymedalla@yahoo.com
Nilo-Fulo, Marien         Project Officer                  Ateneo School of Government      Marien_nilo@yahoo.com
Ocampo, Danny             Director                         Ateneo Center for Social
                                                                                            Ocampo_d@yahoo.com
                                                           Entrepreneurship
Palarca, Coryell          Legislative Staff                Quezon City Council              Coryell_palarca@yahoo.com
Quesada, Noi              Director                         GK Ateneo                        noiquesada@yahoo.com
Rabe, Corazon             Office Assistant                 ASoG                             csrabe@ateneo.edu
Regidor, Jose Regin       Director                         UP NCTS                          Up.ncts@gmail.com
Romero, Segundo           Program Director                 iBoP Asia Program                doyromero@yahoo.com
Sanchez, Mario       Asst. Head          Quezon City Government

Santos, Esther       President           PLDT-Smart                    santosesther@gmail.com
Santos, Mary Grace   Program Manager     iBoP Asia-UNIID Project       mgpalaciosantos@yahoo.com
Santos, Tieza        Asst. Director      Ateneo Center for Social
                                                                       tiezasantos@yahoo.com
                                         Entrepreneurship
Tan, Salvador        Sr. Div. Mgr.       Ayala Land, Inc.              tan.buddy@ayalaland.com.ph
Ubaldo, Virgilio     TFB                 Quezon City Hall              virgilioubaldo@rocketmail.com
Victorino, Punie     OCM                 Quezon City

Zielinski, Susan     Managing Director   SMART Centre, University of
                                                                       susanz@umich.edu
                                         Michigan
Aliliran, Karen      Documenter          Ateneo School of Government
ANNEX 2
            The Rockefeller Foundation and
the Catalyzing New Mobility in Cities Search
11/29/2011




Catalyzing the New Mobility in Cities Search




                                                       1
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        2
11/29/2011




How fast did Metro Manila grow?



1,440 hectares
180,000 people
         every year since 1948

      =1/2 Makati in land area, each year




             Bangkok




                                                    3
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Mumbai




Caracas




                  4
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by Sachin Suresh Jadhav




       by mylerdude




                                  5
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                       The World’s Megacities
1.    Tokyo-Yokohama, Japan - 33,200,000                1.    Tokyo, Japan - 34,100,000
2.    New York, United States - 17,800,000              2.    Mexico City, Mexico - 22,650,000
3.    Sao Paulo, Brazil - 17,700,000                    3.    Seoul, South Korea - 22,250,000
4.    Seoul-Incheon, South Korea - 17,500,000           4.    New York, United States - 21,850,000
5.    Mexico City, Mexico - 17,400,000                  5.    Sao Paulo, Brazil - 20,200,000
6.    Osaka-Kobe-Kyoto, Japan - 16,425,000              6.    Mumbai, India - 19,700,000
7.    Manila, Philippines - 14,750,000                  7.    Delhi, India - 19,500,000
8.    Mumbai, India (formerly Bombay) - 14,350,000      8.    Los Angeles, United States - 17,950,000
9.    Jakarta, Indonesia - 14,250,000                   9.    Shanghai, China - 17,900,000
10.   Lagos, Nigeria - 13,400,000                       10.   Jakarta, Indonesia - 17,150,000
11.   Kolkata, India (formerly Calcutta) - 12,700,000   11.   Osaka, Japan - 16,800,000
12.   Delhi, India - 12,300,000                         12.   Kolkata, India - 15,550,000
13.   Cairo, Egypt - 12,200,000                         13.   Cairo, Egypt - 15,450,000
14.   Los Angeles, United States - 11,789,000           14.   Manila, Philippines - 14,850,000
15.   Buenos Aires, Argentina - 11,200,000              15.   Karachi, Pakistan - 14,100,000
16.   Rio de Janeiro, Brazil - 10,800,000               16.   Moscow, Russia - 13,750,000
17.   Moscow, Russia - 10,500,000                       17.   Buenos Aires, Argentina - 13,400,000
18.   Shanghai, China - 10,000,000                      18.   Dhaka, Bangladesh - 13,100,000
19.   Karachi, Pakistan - 9,800,000                     19.   Rio de Janeiro, Brazil - 12,100,000
20.   Paris, France – 9,645,000                         20.   Beijing, China - 11,950,000

Source: Demographia.                                    Source: Th. Brinkhoff: The Principal Agglomerations of the World




                                                                                                                                   6
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Bangkok




Mumbai




                  7
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Caracas




          by Sachin Suresh Jadhav




                                            8
11/29/2011




Mumbai




         by Sachin Suresh Jadhav




                by mylerdude




                                           9
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Mexico City
              by mylerdude




                                    10
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                   Bogota




          This is a good thing
 Urbanization and growth go together: no country
  has ever reached middle income status without
      a significant population shift into cities.
        Urbanization is necessary to sustain
(though not necessarily drive) growth in developing
   countries, and it yields other benefits as well.
    But it is not painless or always welcomed by
         policymakers or the general public.
                                     Urbanization and Growth
                          World Bank Growth Commission 2009




                                                                      11
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    70%
Cities’ share of the global economy




                                             12
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“Cities don’t make people poor.
   Cities attract poor people.
    They attract poor people
  because they deliver things
 that people need most of all
  — economic opportunity.”
                Triumph of the City, Ed Glaeser




     London mid 1800s




                                                         13
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London and Cholera in the 19th Century


   23,000 deaths
             1831-1832


   53,000 deaths
             1848-1849




                                                14
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New York late 1800s




New York late 1800s




                             15
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  Meanwhile back in our Mega City…




 2.1% of total land area of the country
     30% of the national economy
    PhP1,933.04 billion GRDP (2005)
Every square kilometer in Metro Manila
 produced more than $3B/year in 2005




                                                 16
11/29/2011




US$ 158,000 sq.km/year
  $1,720 sq.km/year




  Poverty incidence % of families



 National 24.4%
   NCR 4.8%
            NSCB 2003




                                           17
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If Metro Manila is the engine
  of economic opportunity…




    Insanity is doing
     the same thing
   over and over again
      and expecting
    different results.
                        Albert Einstein




                                                 18
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         Myths of decongestion




“Let’s move people out of the city.”
           (mainly the poor)




What does a “decongesting”
      city look like?




                                              19
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Picture by Alex McLean




                                20
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         Myths of decongestion




 “Let’s create alternative growth
centers to relieve the pressure on
          Metro Manila.”




                                     -ß
      R=αS
      The problem of Zipf’s Law
       Rank-Size Distribution for Cities




                                                  21
11/29/2011




      Myths of decongestion




  “We need more roads to
to relieve traffic congestion.”




                                         22
11/29/2011




      Myths of decongestion




“We need more mass transit
to relieve traffic congestion.”




                                  Source: colorfulrag




                                                               23
11/29/2011




For every complex problem,
   there is a solution that
is clear, simple, and wrong.
                        H.L. Mencken




     67,000 jeepneys
       10,754 buses
      61,173 tricycles
1.47 million private vehicles




                                              24
11/29/2011




If gas was severely restricted to
    5% of the existing supply
     would you allocate it to
   public or private transport?




                                           25
11/29/2011




    Metro Manila Land Use distribution



        44.83% residential
        12.22% commercial
         7.62% industrial
        6.90% institutional
28.43% open spaces, parks and roads




   Reasons to be optimistic




                                                26
11/29/2011




  Cities are 100 year projects

  100 years – Burnham’s plan for Chicago
     50 years to clean up the Thames
    30 years to make Copenhagen the
        biking capital of the world




The pedestrian is the indicator
    species for livable and
  sustainable communities.
                                   Harriet Tregoning
                      Chief Planner, Washington D.C.




                                                              27
11/29/2011




Thank you very much

       @benjiedlp
bdelapena@rockfound.org




                                 28
ANNEX 3
                 Connecting the Dots and
International Perspectives in New Mobility
11/29/2011




                             CONNECTING
                             THE
                             DOTS
                             (getting underway:
                             revealing the New Mobility Grid
                             and spurring innovation,
                             economic vitality, and
                             livability for Metro Manila)

      Susan Zielinski, SMART, University of Michigan.
      October 27, 2011, Manila Philippines




DRIVERS




                                                                       1
11/29/2011




ZIPCAR: Wheels When You
Need Them
             services

 FRACTIONAL USE: AUTO RICKSHAWS, TAXIS & COMMUNAL
    CABS, INTERMEDIATE VEHICLES, CARSHARE, BIKE
        SHARE, SOCIAL NETWORKING, SLUGGING




                                                            2
11/29/2011




      new technology

      wayfinding; shared
      use; fare payment;
      traffic management;
      security etc.




Design & new
infrastructure




                                    3
11/29/2011




New modes / modal enhancements




                                         4
11/29/2011




moving people
moving goods
moving less




                        5
11/29/2011




                       VEOLIA Video




             CONNECTIVITY/OPTIMIZATIO
           CONNECTIVITY / OPTIMIZATION
                          N
               (both energy & time)
                           • spatial *
                    • spatial / physical

                  • service (use vs. own)

• technological (wayfind; fare pay; traffic manage; security)

• economic (revitalize; save $; create jobs; boost business)

                 • institutional & policy
                 (public private innovation)

        • cultural / psychological (moving minds)




                                                                        6
11/29/2011




LIVING LABS:
Bangalore
Cape Town
Chennai
Cochin
Detroit Region
Los Angeles
Manila
Mexico City
Mystic
Pasadena
Portland
Seattle
Shanghai
Washington DC
Lisbon / Coimbra / Porto
Etc…
Connecting the Dots; Moving Money; Moving Minds
RESEARCH, EDUCATION, TECH TRANSFER: ACCELERATE IMPLEMENTATION




LIVING LABS:
Bangalore
Cape Town
Chennai
Cochin
Detroit Region
Los Angeles
Manila
Mexico City
Mystic
Pasadena
Portland
Seattle
Shanghai
Washington DC
Lisbon / Coimbra / Porto
Etc…
Connecting the Dots; Moving Money; Moving Minds
RESEARCH, EDUCATION, TECH TRANSFER: ACCELERATE IMPLEMENTATION




                                                                        7
11/29/2011




                                PARTNERS & SPONSORS:

                             National Science Foundation
                           Center for South Asian Studies
                          Transportation Research Board
                                   Rockefeller Foundation
                                          Mott Foundation
                                           FIA Foundation
                                         Alcoa Foundation
                                    Ford Motor (redefining)
                     US Environmental Protection Agency
                                            Cisco Systems
                                                      IBM
                         Federal Highway Administration
                            U.S. Department of Education
                                          CEO’s for Cities
                                    City Connect Chennai
                         Confederation of Indian Industry
                                                     etc…




GAME CHANGE 4.0: SEAMLESSLY CONNECTED OPTIONS
LEAPFROG: Straight to Next Generation Whole Systems Design & Build
- spatial connectivity supported by New Technologies and PPI




NEW MOBILITY GRID: More Choices, More Connected
The Next Infrastructure; The Next Industry Cluster




                                                                             8
11/29/2011




 Transportation Meetings




0:00                                                             1:40 1:50 2:00

Agenda:          WHAT IS NOT WORKING
                                             Solutions Laundry List
                                          Quick attempts at prioritization
                                                                        Adjourn

  Attendees: Usual Suspects




  A heart? A lung? Pituitary gland? Your choice

  What is better? What is the silver bullet?

  I only use my heart I’m too rich and powerful to use my capillaries




                                                                                          9
11/29/2011




           ROLLING OUT THE GRID: 4 STEPS

1. CONVENING – The Crucial & Often Under-Rated First Step
   (not just the usual suspects – public private innovation

2. MAPPING – An Engaging and Tangible Catalyst for Action

3. PILOTING & ROLL-OUT – Start with Hologram for Wider Spread
   Roll-Out

4. MOVING MINDS – Speak a new language (Rumi, Philip K. Dick)

5. NETWORK (SMART network – “twinning” for shared genius)




          CONVENING




                                                                       10
11/29/2011




           MAPPING

                and

          PILOTING




                      Washington, DC

                      Ann Arbor, Michigan




     CHENNAI:
  Linking design, value
  capture, cycles, auto
rickshaws, pedestrians,
  local business & new
    technologies (e.g.
Mapunity, Cisco, Ashok,
         thru CII)




                                                   11
11/29/2011




 COCHIN (quiet leapfrog)
Links train, metro, bus, ferry, auto, taxi, parking, 2 wheelers & cycles
Linked to commercial, entertainment, tourism, lifestyle
70% of people need not enter city (larger hubs gateways to grid of smaller hubs)
Transform economy & lifestyle
Sustainable – supported by real estate elements




              Mexico City




                                                                                           12
11/29/2011




CAPE TOWN – entrepreneurial ventures, way-finding,
workplaces, public-private innovation, moving minds




Moving
Minds
Did Philip K. Dick predict or shape the future?




                                                             13
11/29/2011




SYSTEM OF SYSTEMS: CHANGES THE GAME

Connects Mode Service Product Technology Design

 Door to Door (feeds trunk, focused on user)

 Scalable / incremental / ALL YESES / induces demand

 For all shapes & sizes of communities & regions

 Short term / long term (not land use / policy dependent)

 Appealing (design, cool status) & Safe & Equitable

 Resilient & Robust (to climate / geopolitical challenges)

 Business, Innovation, Job Opportunities
       (New Mobility Industry Cluster Multi-Billion $)




         NEW MOBILITY ECONOMIC BENEFITS

         Saves Money

         Creates Jobs

         Boosts Business

         Revitalizes Local Economy




                                                                     14
11/29/2011




                                  TELECOMMUNICATIONS
                                      & WIRELESS
                  CLEAN ENERGY                          E- BUSINESS
                                                        & NEW MEDIA




     TRANSPORTATION                                                   INFORMATION
       EQUIPMENT                                                      TECHNOLOGY




FINANCIAL SERVICES,
                                                                              TOURISM
     BAN KING &
    INVESTMENT
                                  NEW MOBILITY                                & RETAIL

                                    INDUSTRY

                                                                      TRANSPORTATION
      GEOMATICS                                                         OPERATIONS
                                                                        & SERVICES



                   REAL ESTATE
                  CONSTRUCTION,                        GOODS MOVEMENT
                   PLANNING &                           & SUPPLY CHAIN
                                       INTELLIGENT       MANAGEMENT
                   OPERATIONS
                                     TRANSPORTATION
                                         SYSTEMS




                                                                                                15
11/29/2011




             NEW ROLES (AND OPPORTUNTIES)

    PUBLIC SECTOR – incentives to connectivity / systems
     convening beyond the usual players / implementing,
   integrative frameworks / platforms to boost innovation &
                implementation. MOBILIZATION

    PRIVATE SECTOR – public-private innovation (action
    affects policy), new products, marketing New Mobility
            culture PUBLIC PRIVATE INNOVATION

   ACADEME – new models / tech transfer based on real
  world contexts, understanding & advancing solutions (not
    just problems). ACCELERATING IMPLEMENTATION

       NGO’s – informing / new approaches, partnering,
          engaging constituencies / implementing




                                          METRO MANILA

                           What Dots Are Already Connected?

                          What dots can be easily connected?

                                      What needs to be added
                                   (locally and system wide)?

    What benefits can be reaped? Social, ecological economic?

                              Who else should be at the table?

What policies, business models, marketing approaches can help
                                      address the challenges?

                                     When does the fun start?




                                                                        16
11/29/2011




             THE TRANSFORMATION BEGINS:

 STEP 1: NAME THE DOTS. ACCENTUATE THE POSITIVE

                       1 minute each


                       • Your Name

                    • Your effort / group

• The thing you’re most proud, happy, excited, hopeful about

    • One other person / group you’d bring to the table




                  SMART CONNECTIONS:

 • http://um-smart.org/blog or email me susanz@umich.edu

 • Living Labs (in pilot communities & regions) & NETWORK

           • Primer (Connecting & Transforming)

• Global Learning Community (education & capacity building)

• SMART Exchange collaborative tool -- smartumich.ning.com

                     • Business network

                  • Research collaborative

  • Regular gatherings / summits of the “systems” network




                                                                      17
ANNEX 4
             Metropolitan Manila Transport and
Traffic Development and Management Program
Source: National Statistical Coordination Board




                                                  1
Circumferential Roads
C-1   Claro M. Recto Avenue, P. Casal St., Ayala Boulevard and P. Burgos St.

C-2   Tayuman Road, Arsenio Lacson Avenue, Nagtahan Boulevard and Quirino
      Avenue

C-3   Libis Gochuico St., 5th Avenue, Sgt. Rivera St., G. Araneta Avenue, South
      Avenue, Makati Avenue, Ayala Avenue and Gil Puyat Avenue

C-4   Letre Road, Samson Road and EDSA

C-5   C.P. Garcia Avenue, E. Rodriguez Jr. Ave., Boni Serrano Ave., Katipunan
      Avenue, Congressional Ave. Ext., Tandang Sora Ave., Mindanao Ave., and NLEX

Radial Roads
R-1   Delpan St., Bonifacio Drive, Roxas Boulevard
R-2   Antonio Villegas Road, Taft Avenue and E. Quirino Avenue
R-3   Metro Manila Skyway SLEX
R-4   Pedro Gil. St., Tejeron St., J.P.Rizal St., J.P. Rizal Ext. and Pasig River Expressway
R-5   Ramon Magsaysay Boulevard, V. Mapa Boulevard, P. Sanchez St., Shaw
      Boulevard and Pasig Boulevard
R-6   Legarda St., R. Magsaysay Boulevard, Aurora Boulevard & Marcos Highway
R-7   Quezon Boulevard, Lerma St., Quezon Avenue, Elliptical Road, Commonwealth
      Avenue, Quirino Highway and Manila-Del Monte-Garay Road
R-8   Alfonso Mendoza St. Dimasalang St., A. Bonifacio Avenue and NLEX
R-9   McArthur Bridge, Rizal Avenue, Manila North Road, McArthur Highway
R-10 Pres. Marcos Highway and Manila-Bataan Coastal Road




                                                                                               2
2008           2009        2010
         PHILIPPINES                 5,891,271      6,220,433   6,634,855
              NCR                    1,670,150      1,768,033   1,904,395
                           CARS        423,759       415,568     435,473
            UTILITY VEHICLES           525,342       526,910     558,123
 SPORTS UTILITY VEHICLES               112,887       121,984     145,438
                          BUSES             9,521     12,319      14,184
                        TRUCKS          61,336        68,119      69,181
             MOTORCYCLES /
                 TRICYCLES
                                       525,082       608,839     667,424
                      TRAILERS          12,223        14,294      14,572

Source: Land Transportation Office
                                                                       5




                                                                            3
No. of           85
terminals
in Metro
Manila
Terminals        Sampaloc =29
clusters         EDSA – Cubao = 26
                 EDSA – Pasay = 19
                 Buendia – Pasay=7
                 Monumento =4
No. of     60
provincial
bus
companies
No. of PUB 7,368
units




                                                            FRANCHISE            UNIT
METRO MANILA CITY BUS                                                92           5,083
METRO MANILA PROVINCIAL BUS                                         653           6,999
SHUTTLE SERVICE                                                     151           1,227
TAXI                                                                236           14,038
TOURIST BUS                                                          32            876
TOURIST CAR                                                          20           1,575
TRUCK FOR HIRE                                                      410           15,902
UTILITY VEHICLE                                                     125           2,814
                    TOTAL                                        1,719           48,514


SOURCE: Land Transportation Franchising and Regulatory Board (LTFRB) Data Base




                                                                                           4
Northrail
                                                                                    MRT7
                                             LRT 1 NORTH EXT (Closing the Loop).



                                                     MRT4                            LRT2



                                                                                        MRT8



                                                                          MRT3
                       LRT1
        PROPOSED




          EXISTING
                                         h




                                                                PNR Northrail-Southrail Linkage Phase 1
                                nsio Sout




               LRT Line 2                                       (Caloocan-Alabang, 34 km)
                            Exte Line I




               PNR Line
                                    n




               LRT Line 1
                                                                       PNR Northrail-Southrail Linkage Phase 2
                             LRT




               Metro Star                                              (Alabang-Calamba, 27 km)




     PARTICULAR                          LRT 1                     LRT 2             MRT 3                PNR
                                    (including the               (Mega Tren)       (Metro Star)
                                     line 1/MRT 3
                                         Loop)
No. of Light Rail                             111 LRVs            13 train sets       73 LRVs          18 LRV
Vehicles (LRV)
(operational cars,
coaches or train sets)
Capacity per LRV, Car or             81 seated/293                232 seated/       80 seated/      194 seated/
Coach (passengers)                     standees                   349 standees     314 standees     360 standees
Annual Ridership                     155.91 Million               63.36 Million     153 Million     9.138 Million
                                        (2010)                       (2010)           (2010)           (2009)
Daily Average Ridership                       427,151                172,850          420,482          397,989
                                               (2010)                 (2010)           (2010)           (2009)

SOURCE: Department of Transportation and Communication




                                                                                                                    5
SOURCE: Department of Transportation and Communication




                                                Non Fatal        Damage to   Grand
        Month                   Fatal
                                                 Injury           Property   Total
January                          33              1,266             4,780     6,079
February                         24              1,309             4,830     6,163
March                            32              1,296             5,156     6,484
April                            31              1,185             4,821     6,037
May                              30              1,164             5,037     6,231
June                             34              1,120             4,960     6,114
July                             42              1,298             5,642     6,982
August                           37              1,355             5,405     6,797
September                        34              1,244             5,294     6,572
October                          25              1,170             5,265     6,460
November                         27              1,269             4,799     6,095
December                         31              1,143             5,465     6,639
     Grand Total                 380             14,853            61,705    76,938
SOURCE: Metro Manila Accident Reporting and Analysis System (MMARAS)




                                                                                      6
Non Fatal         Damage to            Grand
        Month                     Fatal
                                                 Injury            Property            Total
January                            34            1,397              4,717              6,148
February                           35            1,218              4,508              5,561
March                              34            1,385              5,134              6,553
April                              30            1,230              4,329              5,589
May                                30            1,091              4,274              5,395
     Grand Total                  168             6,321                22,962          29,446




SOURCE: Metro Manila Accident Reporting and Analysis System (MMARAS)




                                          Non Fatal         Damage to
                      Fatal                                                      Grand Total
 Month                                     Injury            Property

               2010       2011          2010    2011      2010         2011     2010      2011
January           0           0            8      2        28           11      36         13
February          1           0           35     24        106          60      142        84
March             2           2           26     27        111          74      139        103
April             0           0           24     32        93           80      117        112
May               1           1           18     19        42           49      61         69
  Grand
                  4           3         118     104        380          274     495        381
  Total



SOURCE: Metro Manila Accident Reporting and Analysis System (MMARAS)




                                                                                                 7
2010                                         2011
    TYPE OF
    PERSON
   INVOLVED           KILLED      INJURED          TOTAL          KILLED        INJURED       TOTAL



      DRIVER            0            66              66                0          62           62
  PASSENGER             1            41              42                1          81           82
 PEDESTRIAN             3            21              24                2          20           22

      TOTAL             4           128             132                3         163           166




SOURCE: Metro Manila Accident Reporting and Analysis System (MMARAS)




   NO PHYSICAL CONTACT APPREHENSION ALONG COMMONWEALTH AVENUE
                period coverage (January 26 to April 10, 2011)

              VIOLATION                    BUS             PRIVATE         PUJ      TAXI     TOTAL
  1      PUV LANE ORDINANCE               11,636              0            29        1       11,666
  2     LOADING/UNLOADING IN               991                0             1        5        997
           PROHIBITED ZONE
  3         RECKLESS DRIVING                 16               0            0           0      16
  4          ILLEGAL PARKING                  0               1            0           1      2
               (NOT TOWED)
  5        OPEN DOOR POLICY                 130              0             0            0     130
  6         OVERSPEEDING                    452             648            9           235   1,344
  7          OBSTRUCTION                     3               0             0            0      3
                   TOTAL                  13,228            649            39          242   14,158

 No. of Summon/Citation mailed = 10,422




                                                                                                      8
COLORUM
        MONTH                            PERCENT INCREASE /
                    2010      2011
                                             DECREASE
JANUARY               55      188              242%
FEBRUARY              78      88                13%
MARCH                 89      172               93%
APRIL                 56      84                50%
MAY                   65       ---               ---
JUNE                  53       ---               ---
JULY                 132       ---               ---
AUGUST               248       ---               ---
SEPTEMBER            209       ---               ---
OCTOBER              129       ---               ---
NOVEMBER             168       ---               ---
DECEMBER             141       ---               ---
         TOTAL      1,423     532




1. Obstructions and illegal structures along the
   carriageways
2. Outmoded traffic signal system
3. Poor road condition
4. Inadequate public transport
5. Vehicular and pedestrian accidents
6. Low or weak enforcement of transport and
   traffic related-laws/regulations, and
7. Lack of discipline and poor road behavior




                                                              9
FLAGSHIP PROGRAMS




                    10
● Establishment of the Mega Manila Provincial Integrated Bus
  Axis System (MM-PIBAS)
● Development of Airport Tram System
● Installation of Intelligent Transport System
● Development of alternative modes of transport




• Installation of road signs and markings following
  international standards
• Construction of rotundas
• Landscaping and beautification




                                                               11
● Construction of short span left-turn fly-over

                                             Possible Sites:

                                             1.MIA Road –
                                               Domestic Road
                                             2.Roxas Boulevard
                                               – MIA Road
                                             3. North Avenue –
                                               Mindanao Avenue




● Replacement of high-pressure sodium streetlights to
energy - efficient LED lights




                                                                 12
13
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Inception Meeting Documentation Report

  • 1. Catalyzing New Mobility in Cities: The Case of Metro Manila Catalyzing New Mobility in Cities: Inception Meeting Documentation Report The Case of Metro Manila NOVEMBER 2011 The Report was prepared by the Ateneo School of Government for the Rockefeller Foundation
  • 2. EXECUTIVE SUMMARY The Ateneo School of Government’s iBoP Asia (Innovation for Inclusive Development) Program with support from Rockefeller Foundation is implementing a project entitled “Catalyzing New Mobility in Cities: The Case of Metro Manila”. This project aims to use New Mobility as a lens in search of more sustainable and innovative solutions in the transport sector, especially in Metro Manila, that address problems of the poor and the vulnerable. The Inception Meeting was held last October 27, 2011 in Gateway Suites, Cubao, Quezon City and was attended by total of 44 participants from various Local Government Units of the Cities of Quezon, Makati, Marikina, and Mandaluyong; National Government Agencies (Department of Transportation, Metro Manila Development Authority); Non-government Organizations and corporate foundation (Manila Observatory, CAI-Asia, Gawad Kalinga, PLDT-Smart Foundation); the private sector (Ayala land, Inc., Ortigas Center Association Inc.); development organization (The Rockefeller Foundation); and research and academic institutions (Ateneo De Manila University, UP NCTS, University of Michigan). Mr. Benjamin de la Peña (Associate Director for Urban Development of Rockefeller Foundation) highlighted that the more the city is urbanized, the higher the economic growth. However, he emphasized that in order to make a sustainable and liveable city, there is a need to make the pedestrians a priority. Ms. Susan Zielinski (Managing Director, SMART-University of Michigan.) supported this idea and further elaborated that it is within the cities where most opportunities can be sought. The challenge however in moving forward with New Mobility is to connect the dots. But there are reasons to be hopeful for Metro Manila with the participants’ involvement on this. Atty. Yves Gonzales of MMDA presented about the current transport and mobility situation in Metro Manila. He reiterated that the metro comprises 1/8 of the country’s population contributing to a lot of transport-related issues and challenges. The MMDA, however, envisions a world-class, vibrant, safe and healthy metropolis – which can be achieved by implementing effective programs. The project background was presented by Dr. Segundo Romero (iBoP Asia Program Director) followed by the presentation of the Project Team of the research plans for the following: (1) mapping of public transports in the metro; (2) the impact and cost of public transport on the poor and the vulnerable; and (3) the entrepreneurial and livelihood opportunities in the transport sector. Having this multi-sectoral representation of the inception meeting has been instrumental in surfacing of inputs and suggestions to the research plans of the Project. The remarks gathered contributed to determining the focus of the researches, identification of study area(s), key persons and organizations, improving the research methods, defining the variables of the researches, and possible collaborations with LGUs and national government agencies. Moreover, the interaction of participants helped determine the interrelationship and integration of the three researches to better present the baseline of the transport system in Metro Manila, and also the promise of engagements and collaboration with the stakeholders present in the meeting. Dr. Danielle Guillen also presented the Project Activities in the next 12 months and is hopeful to continuously get the support of the stakeholders. Dr. Antonio La Viña gave the closing remarks and emphasized that the issues are solvable and requires a vision even though it may take time and focus. He also expressed enthusiasm to engage with all stakeholders in doing changes in areas possible then connect the dots. Atty. Alu Dorotan read the message from Chairman Francis Tolentino of MMDA. He congratulated the organizers –the Ateneo School of Government and commended the Rockefeller Foundation for supporting new learning and delivering services for the Filipino and conveys his appreciation for making Metro Manila the subject of study and for giving MMDA the chance to participate in this worthwhile undertaking. Chairman Tolentino is optimistic that this study will provide new lessons in looking at transportation beyond infrastructure with the inclusion of the poor and the vulnerable. That it will provide a human face, which is a very important factor in transport management.
  • 3. CATALYZING NEW MOBILITY IN CITIES: THE CASE OF METRO MANILA INCEPTION MEETING Topaz Room 2, Gateway Suites, Araneta Center, Cubao, Quezon City 27 October 2011 9:00 am to 3:00 pm HIGHLIGHTS 1. The Ateneo School of Government under its iBoP Asia (Innovation for Inclusive Development) Program with support from Rockefeller Foundation hosted the Inception Meeting held last October 27, 2011 in Gateway Suites, Cubao, Quezon City for the project entitled ―Catalyzing New Mobility in Cities: The Case of Metro Manila‖. It was attended by 44 participants from from various Local Government Units of the Cities of Quezon, Makati, Marikina, and Mandaluyong; National Government Agencies (Department of Transportation and Communication, Metro Manila Development Authority); Non-government Organizations and corporate foundation (Manila Observatory, CAI-Asia, Gawad Kalinga, PLDT-SMART Foundation); the private sector (Ayala Land Inc., Inc., Ortigas Center Association, Inc. ); development organization (The Rockefeller Foundation); and research and academic institutions (Ateneo de Manila University, UP NCTS, University of Michigan). The list of attendees can be found in Annex 1. 2. The event started with invocation, national anthem, and the welcome remarks given by Prof. Mary Jean Caleda, the Assistant Dean of Ateneo School of Government. 3. Mr. Benjamin de la Peña, the Associate Director for Urban Development of Rockefeller Foundation, gave a presentation about the Foundation, some facts about Metro Manila, and the need for understanding Manila’s urban development. His presentation is attached as Annex 2. The following are some key points of his presentation:  Metro Manila grew in the last 50 years by 1440 ha/year with an average of 180,000 people/year. This is about half the size of Makati in land area each year. There is no agency in the world that could have cope with this kind of growth. This led to problems like informal settlements, slums, and traffic. To cope up with this kind of growth, there is a need to build 100 houses per day –at a no vacations, no weekends and no holidays assumption.  The situation in Metro Manila (e.g. slums, traffic congestion) is not unique to the country and can be found in other major cities/ metropolitan in the world.  The more the city is urbanized, the higher the economic growth. The US is about 80% urbanized, Korea is 92%, and Japan is even more so. The only place in the world that does not have horizontal slums is China because it is intentionally urbanized. These countries see the connection between urbanization and growth. Here in Metro Manila, it is not realized.  Cities share 70% of the global economy and are considered the economic engines of the world. It has a huge share for a very miniscule size of the world’s land area.  Mr. dela Peña shared his favorite quote from Triumph of the City by Ed Glaeser:
  • 4. “Cities don’t make people poor. Cities attract poor people. They attract poor people because they deliver things that people need most of all — economic opportunity.”  There is a demographic shift happening. The World Bank thought that in order to solve world poverty, people don’t have to go into cities. They come to realize over the last five years that it cannot happen—that people come to cities because of opportunities.  Metro Manila is only 2.1% of the total land area of the country, but it produces 1/3 of the national economy. Every square kilometer in Metro Manila produces more than $ 3 billion dollars per year. Mr. de la Peña presenting the facts about the contribution of cities in  Comparatively, Metro Manila national economy produces about $158,000 per sq. km. per year versus $1,720 for every square kilometer per year in the rural areas.  Poverty incidence of families of NCR (4.8%) is lower than in whole of the country (24.4%). Lower poverty incidence is due to economic opportunities. Starting a business in the city or finding a job is nine times higher than being in the rural areas.  The myths of decongesting Metro Manila and traffic are as follows:  Moving people out of the City (mainly the poor). An example is Balik Probinsya Program in the 1950s.  Create alternative growth centers to relieve pressure.  Need more mass transit to relieve the traffic congestion  There are two ways of solving congestion: (1) traffic congestion pricing and (2) high gas cost  One way to decongest the city is to kill its economy.  The more roads you build, the more people drive.  Mr. de la Peña emphasized that if we want a sustainable and a livable city, it is the pedestrian that needs to be king. All that happens in cities depend on people. The way to make a sustainable and livable city is to make the pedestrians a priority. That’s the indicator species, not the person in the car. 4. Ms. Susan Zielinski, the Managing Director of Sustainable, Mobility and Accessibility Research and Transformation (SMART) Center at the University of Michigan, gave a presentation on the international perspectives on New Mobility. Before Ms. Zielinski started her presentation, she asked everyone to introduce themselves, their affiliation, and tell a positive word that represents ―transportation.‖ Some of the participants’ responses included the following: speed, legroom, potent, space, convenience, movement, choice, service, door-to-door, connectivity, safe, seamless, enforcement, clean air, engineering, people, democratic, integrated, and sustainable.
  • 5. She gave a presentation with the theme ―connecting the dots.‖ Her presentation can be found in Annex 3. The highlights of her presentation are as follows:  Urbanizing world is an opportunity to think differently about solutions. We have to think creatively, not only focusing on what’s wrong or what the problems are, but looking at innovations all around the world.  There are new ways of providing services including fractional use (e.g. zipcar), new technologies (iphone applications telling us when trains are coming, integrated fare payment), new kinds of design and infrastructure (bike parking, urban design—transportation as a framework for city building), new modes of transportation (foldable bikes, new types of buses) and cultural shifts.  We should consider not just people’s movements but also goods movements, and the lesson to be learned from the latter. Transportation is not just going from A to B, it is also about making trips shorter or eliminating it (e.g. building a corner store in a neighborhood eliminates longer trips). Transportation is a means not an end. Good movement should be multilevel, door-to- door, IT-enhanced and seamless.  A three-minute video presentation (created by Veolia) was shown to give the participants ideas on new mobility.  Ms. Zielinski emphasized that it is important to identify transportation grid that already exist in the city then look at how it increases connectivity. Connectivity infrastructure rather than roads as infrastructure.  She also discussed the Four-step Approach – convening, mapping, piloting and roll out, and moving minds.  According to Ms. Zielinski, convening identifies great things, so as to bring them together and make them better. It’s beyond usual suspects. It’s not just the city planners and engineers but also the entrepreneurs (e.g. doing iphone apps, people at Cisco doing neat IT, NGOs), and sometimes labor.  Mapping and piloting on the other hand should be able to identify things that make sense and should generate interest, more demands, and public participation of the city’s transportation.  There are many industries involved in the traditional transportation industry as follows: real estate, tourism, logistics, IT and GIS. With New mobility, it further contributes to economic benefits. It saves money, creates jobs, boosts businesses, and revitalizes local economies.  Ms. Zielinski asked the participants to think of a thing in Metro Manila that they are most excited, proud and hopeful for the future. Furthermore, give at least whom they would like to bring to participate in the table. The participants said they are proud of the following:  Train system (MRT) – it may be insufficient but at least Metro Manila already has it.  Transportation rich; excited about transportation issues and possible solutions.  Connections have greatly improved  Alternate routes  Rationalizing public transit  Retaining public transit share  Cooperation among stakeholders  Covered walks and the efforts of various groups to improve it  Current initiative in Commonwealth Avenue for motorcycle lane  People Power  Growing awareness of importance of health
  • 6. Hoping for a subway in Metro Manila  Partnerships with NGOs  Existing improvements  People welcome positive changes  People here in the room who came with an open mind and willing to Right photo: Ms. Zielinski listens to the participants while giving their insights on what collaborate with they are excited, proud of and hopeful in the future of transportation in Metro Manila. everyone  Enthusiasm and Left photo: Local Government representatives from City of Marikina and CAI-Asia sharing interest of their thoughts different sectors of the community  Renewed zeal/ desire of young people to be part of city and nation building  Numerous options to live in the places where you work  Organizations promoting paradigm shift from infrastructure building to shifts in mass transit; excited by projects of line 7 and line 9  Streets are already marked  Potential as center for innovation  Capacity to talk about traffic rather than coup d’etats and crime  Talking about mobility and not just transportation/ traffic  People have open minds, not looking at Manila as a dead end Groups and/ or individuals identified by the participants are as follows:  Bus operators (80% of traffic caused by buses, lack of discipline thereof)  Councilors of the different LGUs especially Chairpersons of the Committee on Transportation  People working on urban air quality  Students and those studying more efficient transport systems  Representatives of car users  Mayors of Pasig, Mandaluyong and Quezon City (for the Ortigas Business District)  National government agencies  Motorcycle users  President  Urban planners  Public transport operators  Commuters  Social entrepreneurs  Youth groups  Township developers  Church  People working in transport services sector to better understand the economic situation  Core users, especially those in lower-income tax brackets  Drivers
  • 7. Ateneo community (future leaders, entrepreneurs)  Future problem solvers, including young children  Bloggers/media  Young planners hungry for development  Artists who could help visualize what the real identity of Metro Manila should be 5. The following are the highlights of the discussion:  Mr. Danilo Ocampo asked if there is a room for discussions and planning on some manageable innovations and mobility system at the local level.  Mr. de la Peña responded that what happens and what we can do in this table should not be defined by the funders or the proponents. It should be defined by the participants. And in order to effect change, it is important to change minds. With this, what we can do is to shift the framing of the problem. He cited US as an example, that, it is a mistake to count cars instead of people. He emphasized that if we count people and consider it to be at the core, which we forget, we will be thinking about how many people can be moved as fast as possible. 6. Atty. Yves Gonzales, Director of the Traffic Discipline Office of the MMDA, presented about the Metropolitan Manila Transport and Traffic Development and Management Program (Annex 4). The highlights of his presentation are as follows:  The Philippines is about 88 million in population, Metro Manila comprised its 11 million. The classification of the roads is about 44% concrete and about 56% of the national road is in asphalt. The road network composes of five circumferential roads (C-roads) and 10 radial roads.  The vehicle registration in 2010 totaled to 6.6 million. There is an increase in vehicle registration from 2008 and 2010.  As the country progresses, more and more people buy cars and traffic congestion gets worse.  For buses that passes thru EDSA, there a total of 3,700 city buses and 3,088 provincial buses. For non-EDSA there are total of 1,589 city buses and 4,280 provincial buses. These accounted to a total of 5,321 for EDSA and 7,368 for non- EDSA buses.  Based on a study, the actual limit of buses is just about 1,600. There is oversupply of Atty. Yves Gonzales presenting the initiatives of MMDA city buses. In addition, provincial buses also contribute to traffic and congestion.  There are 85 bus stations clustered in the areas of Sampaloc-Manila (29), EDSA-Cubao (26), EDSA-Pasay (19), Buendia-Pasay (7) and Monumento (4). Currently, there are 1,719 franchise holders for a total of 48,514 units.  We also have the rail system, MRT, LRT 1 and 2, and PNR. The expansions MRT 7, MRT 4 are also part of the expansion plans. The LRT 1 has 111 trains, the LRT 2 has 13 train sets, and MRT 3, the most popular has 73, and the Philippine National Railways has 18 trains.
  • 8. There is also the Pasig River Ferry System. However, its operation is currently suspended. The DOTC has plans to bring it back and strengthen because it is one of the alternative means to get around Metro Manila.  There are a total of 76,938 of traffic-related accidents from January to December 2010 in Metro Manila. 380 are fatal accidents, 14,853 non-fatal accidents, and 61,705 damage to property. While from January to May 2011, we have 168 fatal accidents, 6,321 non-fatal injuries, 22,962 damaged properties, and a total of 29,446 accidents.  The number of accidents along Commonwealth Avenue has been reduced by 23% as compared to 2010.  The Issues and Challenges are:  Obstructions and illegal structures along the carriageways  Outmoded traffic signal system  Poor road condition  Inadequate public transport  Vehicular and pedestrian accidents  Low or weak enforcement of transport and traffic related-laws/regulations; and  Lack of discipline and poor road behavior  Metro Manila’s vision is to be a world-class, vibrant, safe and healthy metropolis. We are not yet there but we are getting there.  The MMDA has proposed/implemented the following flagship programs:  The establishment of the Mega Manila North and South Provincial Bus Axis System or PIBAS. The goal: to decongest EDSA from buses.  The development of the Airport Tram System aims to inter-connect all the three (3) international airport terminals.  The installation of an Intelligent Transport System. It consists of two parts: (1) to improve Metro Manila’s traffic signaling system—improving traffic lights, changing LEDs and installing counters which shows the number of seconds for the red time, yellow time and green time, (2) to increase monitoring and surveillance abilities by installing of additional cameras; the more parts of the road that we can monitor, the better services we can provide for the people.  Installation of road signs and markings following international standards.  Construction of rotondas to improve the traffic flow.  Landscaping and beautification of the road.  Installation of strategic traffic safety and traffic flow enhancement facilities.  Improving illumination of roads.  Transport and traffic entry summit and stakeholder’s consultation meeting.  Construction of pedestrian footbridges. Currently there are 66 footbridges serving a total of 2.3 million pedestrians a day. It is equivalent to 2.3 million pedestrians that are not on the road.  Deployment of lady traffic enforcers to areas with severe traffic problems. Motorists tend to be more compliant and try to obey traffic laws when lady traffic enforcer is around.  Expansion of Unified Vehicular Volume Reduction Program (UVVRP). Number coding system.  Introduction of Christmas lanes, also known as Mabuhay Lanes. These are alternate routes that the motorists can traverse, instead of the major roads. The MMDA deploy enforcers to ensure that these routes remain free flowing.  Employment of female bus drivers. MMDA believed that female bus drivers are more caring and less aggressive in driving PUVs.
  • 9. Setting speed limit of 60 kph and introduction of motorcycle lanes along Commonwealth and Macapagal Avenues.  Vehicle tagging scheme that aims to tag all vehicles to allow identification of vehicles (e.g. during accidents, etc.) via CCTV. It is also important for the identification of vehicles and out-in-line vehicles. There is no cost to government because the vehicles are tag voluntarily by operators.  Establishment of MMDA twitter account that replaced MMDA radio/TV operations. It is much cheaper and currently has 144,000 followers. It is simple, it is cheap and efficient.  Metro Manila Traffic Navigator aims to provide traffic information in line with major thoroughfares—EDSA, C-5, SLEX, NLEX, Roxas Boulevard, Quezon Avenue, España, Commonwealth, Ortigas, and Marcos Highway.  Creation of MMDA iOS mobile application. 7. The highlights of comments, questions, and recommendations for the presentation given by Atty. Gonzales are as follows:  Mr. Ocampo asked if the MMDA thought about replicating the MRT system to a situation of buses and jeepneys.  Atty. Gonzales responded that improving public transportation is one of the solutions to solve traffic problems. Establishing Bus Rapid Transit may take time because of political challenges. It is also cheaper but will require new capital for buses. The improvement of public transportation is not exactly a mandate of MMDA but of DOTC. The MMDA is working with DOTC, LTO, and LTFRB to come up with solutions to improve our level of transportation. BRT system is one of Mr. Danny Ocampo asking Atty. Gonzales, if MMDA has thought about them. Next year, Chairman Tolentino replicating MRT system to bus and jeepneys. is planning to introduce a project regarding the loading and unloading. Again, this is one of the problems in traffic situation because people just load and unload everywhere.  Ms. Jessica Bercilla cited that wherever there is increase in mobility, there are new social hubs that evolve. Where there are new evolving social hubs, the more vulnerable sectors and the urban poor sectors, are very quick at finding opportunities. In relation to this, she asked if MMDA, in all the innovations implemented, has thought about addressing the issues of the urban poor who use and benefit in the evolving mobility that we have in Metro Manila.  Atty. Gonzales said that MMDA is concentrating on it mandates to provide better transportation management services in Metro Manila. The result of will be reaching down to the poor and the vulnerable. However, MMDA don’t have that project right now that is why we are talking with the ASoG to have an initial meeting on how these people - the poor and the vulnerable - will benefit from agencies transportation project especially in Metro Manila.  Mr. de la Peña, asked the participants to name one city in the world, a vibrant city that has no traffic. He cited that even Singapore has traffic. The goal of traffic-less city is probably impossible. He also gave New York, Tokyo and Hong Kong as examples of cities that have the best transport systems in the world. Even these cities have traffic. He congratulate MMDA with
  • 10. its initiatives and with the Traffic Navigator, it shows how we can achieve our objectives in the future.  On the Traffic Navigator, Atty. Gonzales said that their vision is to cover everywhere. It is built in a modular way so that more roads can be added fairly.  Mayor Herbert Bautista on the other hand asked the group on what is the basis of planning, is it transportation or land use? Moreover, what are the regulations regarding the use of ten- year old cars?  Dr. Antonio La Viña emphasized that the whole point of the Search is to try to answer the questions that the stakeholders have. He is also optimistic that the group can do a lot of things on transportation that is good for the environment, for progress, for development, and for energy. Dr. La Viña also emphasized one of the reasons we invited the local government officials (e.g. Quezon City) is for the team to move forward on this initiative and be able to locating these issues in specific places.  Mr. de la Peña responded to the query raised by Mayor Baustista. He said that transportations are city shapers. In understanding levels of development (e.g. in Quezon City), it is important to consider the following questions: How many cars will have to pass Above photo: Ms. Jessica Bercilla asking Atty. Angeles if MMDA (given before thinking about expanding the their innovations) thought of addressing the issue of urban poor who use road? But what if, we count people and benefit in the evolving mobility that we have in Metro Manila. instead of cars? Then how many people will be coming through here then how Below photo: Dr. La Viña explaining the objective of the Search. do we carry that people? Is the most efficient, cars? Is the plan based on transportation or land use, would you be doing plan based on people? Where will people go? How will they move? How many of them can we move? Where do we get down and get off? How do we make it more convenient for them?  On the query of Mayor Bautista about the regulation on cars, Ms. Corazon Japson (Supervising Transportation Development Officer, DOTC) mentioned that there is a DOTC regulation that limits the age of public utility vehicles to 10 years. The agency will not give franchise if they exceed to 10 years. It is not that strict for private cars, so long as the vehicle passes the requirements for motor-vehicles registration and NBI safety road forms. 8. The morning session ended with a photo shoot of all the meeting participants. The presentation about the project and its research components were moved in the afternoon.
  • 11. The participants of the Inception Meeting from LGUs, national government agencies, private sector, academe, non-government organizations and development partners. 9. In the afternoon session, Dr. Segundo Romero (iBoP Asia Program Director), gave a presentation entitled, ―Background and Overview of the Project on Catalyzing New Mobility in Cities: the Case of Metro Manila.‖ The presentation is attached as Annex 5. The highlights of his presentation are as follows:  Government agencies are repositories of a lot of information that are not shared.  The Metro Manila Action Plan should be able to contain provisions on safety, mobility, productivity, and civility. For inclusiveness, it is to design the public transport system for the pedestrians, the bicyclists, the commuters, the long trippers.  Design safety for the pedestrians.  For mobility, we should also look how it affects the productivity for the rich and poor.  Dr. Romero raised the following questions that the project wanted to answer for this Search:  Is it possible to design civility into interactions on the road?  If the streets show the attitude and our citizenship, how do we focus on cooperative and interactions? Dr. Romero presenting the background and overview of the project  Where are the informal transport hubs? What are their attributes?  Where are the formal transport networks?  How to combine different modes of travel?  How Metro Manila combine these services, etc?
  • 12. What basically designs to ride a jeep rather than a bus?  Economics and mobility.  Social enterprise opportunities  Focus on governance not government  Connect ―islands‖ of transportation systems. The SMART primer highlights transportation as a system of systems, connecting nodes, services, etc. Thus the concept of transportation also includes behavioral mobility changes and innovations from various stakeholders.  In the end, we want to increase the accessibility in Metro Manila. The output that we are promising is a sustained multi-stakeholder discourse on new mobility—a series of discourses on mobility beyond the project line. We are going to feed it with workshops and fora, research, communication and information activities that enriches knowledge sharing.  In the next 12 months, the project will do the following:  Stakeholder workshops  Mapping and research - both visible and invisible public transport system. The team wanted to map behavioral patterns and understand the impacts/ costs of public transportation, particularly on the poor and vulnerable, and identify existing and emerging entrepreneurial activities in the transport sector.  Profile raising activities 10. Mr. Lorenzo Cordova, Jr., Research Associate of iBoP Asia Program, presented the Mapping of Public Transport Networks in Metro Manila (Annex 6) in behalf of Dr. Jun Castro. The highlights of his presentation are as follows:  Database is very effective in planning if it is reliable and updated. If it is updated, it should be relevant as well.  In building database, it is important to answer the following:  What is the purpose of the data?  Who needs the data?  Should it be able to be implemented on various platforms?  What are the platforms available for the users?  GIS-based maps and database can be overlaid with several layers to come up with guidance in an effective decision making. Results and analyses will be useful in policy making, management, guide in planning your system, traffic information in your GIS.  The study will select four to fiv areas in EDSA (e.g. from MRT stations), and will cover the 500 meter radius from the area identified.  The One-year time frame limits the study.  For the road network and capacities, we have MMDA and DPWH as sources of data—vehicle types and volumes, public transport services, pedestrian improvements, and traffic management. He emphasized that LGU have critical roles as well.  Mr. Cordova raised some questions to the participants to sought guidance from the participants to improve the study. These are:  What is the purpose of mapping?  What are we trying to connect for this invention? What are we trying to achieve? What are we looking at?  Who are the people who will use this data or these GIS maps?  What needs to be added given the existing information that we have?  How do GIS maps help define or determine the socio-economic and new mobility programs to be implemented by the LGUs, as well as the policies?
  • 13. 11. The summary of key questions, comments, and recommendations for the mapping component of the Search are as follows:  Dr. Regidor gave recommendations to ask the following considering the perspectives of using maps as follows: 1) What were the objectives of the maps based on the maps presented by the MMDA? 2) Depending on the objectives, we have to define what level of detail we want in these maps; 3) What type of information exactly do we want to put in these maps? Then we can define what type of data we will be putting in the layers of the maps (e.g. travel speed, volume). 4) Do we need to determine densities, Dr. Regidor of UP NCTS sharing his insights for the mapping vehicle mixes? component of the Search  For the informal hubs, the connectivity will be identified. It’s one of the basic objectives--to see how the urban poor commute.  If the study will only look at three MRT stations along EDSA and we want to focus on inclusion, why not map an urban poor community and find out how they are traveling and to where? These stations are just exchange points.  Importance of language and legibility in creating maps  ―New mobility map‖  Understand connection points  Maps should give opportunity for both users and for the entrepreneurs who want to fill up the system and identify gaps  Define the purpose of the map and the mapping exercise.  If maps should promote dialogue, then what kind of design will support conversations? 12. Mr. Randolph Carreon, Transportation Economist, presented Impact and Cost of Public Transport on the Poor and Vulnerable (Annex 7). The highlights of his presentation are as follows:  The poor comprised considerable part of the population of the Metro Manila. The cost of transportation, especially public transport, has been increasing over the past years. The increasing costs are felt especially from those belonging in the low-income bracket.  The vulnerable groups include persons with disability, senior citizens, women and children. These sectors have specific transport needs however received less attention in the previous years and studies. Public transport is a vital part of the transportation system in Metro Manila.  The objective is to understand the nature of the transportation needs, accessibility, mobility, and cost of the poor and the vulnerable groups.
  • 14. The study aims to establish the travel demand of the poor and the vulnerable groups. Specifically, how these people move from their house, from their work, school. Moreover, to look qualitatively at the efficiency of the transport system compared to the needs of the poor and the vulnerable groups.  The study will also estimate the cost of transportation of the poor, estimate the actual and the desired cost of transport of those within the vulnerable groups and examine other quantifiable cost incurred by these groups.  The ―poor‖ will be defined as those living within the colonies of the informal settlers. Typically we define poor in terms of income, relatively those in the poverty line but for the purpose of this study, we would assume that once you live in the colony of informal settler, you could be considered poor.  The ―vulnerable groups‖ will include PWDs, senior citizens, and women and children. Additional category consists of those working in BPOs will be covered because this is a new and emerging industry. Mr. Randolph Carreon presenting the study on  The study will use primary and secondary data covering Impact and Cost of Public Transport on the Poor all the LGUs in Metro Manila. The primary data will be and Vulnerable gathered from selected areas, while secondary data will be gathered, hopefully, from all the LGUs in Metro Manila. Then, we can expand the primary data gathering.  We plan to conduct household interview surveys to determine travel demand patterns and transport cost. Currently we are considering the colonies of Bgy. Old Balara, Agham Road, and along EDSA extension. We are hoping to have a sampling rate of approximately 2.5% per area.  The study will conduct individual interviews among PWDs, senior citizens, women and children, and BPO workers. The interviews will be conducted in public places such as terminals at mall stations, in short, where we can find them, we will interview them.  The target number of samples is 2,000 respondents from all the vulnerable groups.  The study will utilize other methods:  Key-informant interviews  Focus group discussions  Since we have selected study areas, we will try to get some specific case studies, for example, a typical family within the informal settler colony. We will try to document how they move out to go to school, how they get their income, and what are the costs. For each of the vulnerable group, we will get one specific case study.  By end of January, we will have the initial findings after we do the initial running of the results. And on March, we will be able to finalize the report. 13. The summary of key questions, comments, and recommendations for the Impact and Cost of Public Transport on the Poor and Vulnerable component of the Search are as follows:  Stratify the approach. Are we talking only of informal settlers with no land title or no tenure and some informal settlers with tenure already, whether those are awarded lots? The areas chosen are mixed since the focus is along EDSA.
  • 15. Areas far from EDSA are still under consideration to get the feeder of the movement (e.g. people in EDSA that are walking towards to and from the MRT; the tricycle and pedicab movements are not recorded).  Consider including the community that was relocated to see what is the impact on their transportation.  Mayor Bautista cited the example of the QC government’s idea of donating about five jeepneys (creating transport cooperative) so the people can build and eventually own. The Matandang Balara is okay for the study, it is far from EDSA, however, most of them are dense and many of the residents are working outside Quezon City. He also expressed to support the project and will be very much willing to volunteer Quezon City as one of the study areas.  If the research looks at the cost of public transit and how it causes traffic, there is a tendency to deal with it instead of the cars  Is there a ―language‖ that can say something on public transit opportunities, and impacts of motorized transportation on the poor/vulnerable? It might be a semantic thing but at first glance, it may look like that transit is seen as bad.  Up to what degree of specificity and usefulness you can devise the study such that the information Mayor Herbert Bautista of Quezon City shares his insights and expressing would be useful to prospective his support to the project. social entrepreneurs who can devise very specific focus in transport systems that will make sense to those poor and vulnerable sectors? (e.g. people with disabilities, one way of looking at it is, what is the actual mode of transport they are using now?)  Need focus on specific communities and see how dynamically they do their transport  We are trying to look at transport data and impact. We are also looking at socio- entrepreneurship data. If we have to do them in the same communities and in same locations, there is no way we will be able to inter-relate that data and integrate theoretical ferment that might be useful to our people. Is it possible to look at specific communities where we can do all these studies but in an integrated manner?  Ideographic case studies are good.  Why don’t we try to locate the senior citizens, the PWDs, and the others from this community? You may not have all of them but when you look at them together from Metro Manila, you will have enough conclusions. 14. Ms. Tieza Santos, Associate Director of Ateneo Center for Social Entrepreneurship, presented Entrepreneurial and Livelihood Opportunities in the Transport Sector (Annex 8). The highlights of her presentation are as follows:  Social entrepreneurship – innovative way of doing things in order to provide a pervasive social solution.
  • 16. For this component of the project, we would like to look at the enterprise landscape and potentials of the transport and new mobility sector.  Research Overview (preliminary ideas): Goals and Objectives:  Identify existing transportation related social enterprises or mobility innovations in the Philippines and including other countries.  Generate ideas and business models on new mobility and transport-related social enterprises with high potential to benefit particularly the poor and the vulnerable.  Identify market barriers and aiders for the development of mobility innovations. - We look at the economics, the Ms. Tieza Santos presenting the proposed study in consumers, and the market. We enterprise landscape and potentials in the transport sector consider the social aspect and elements governing these dynamics. And finally the cultural patterns and behaviors. Scope and Limitation:  Focus on commercial enterprise component of the transport and new mobility sector. - We consider the things that are more efficient that provide less cost, safe, convenient, poor and vulnerable-friendly transport systems.  The research activities will involve the following: - Interviews with proponents, managers, customers of existing mobility enterprises and projects - Focused group discussions and/or crowd sourcing  Geographic coverage on Metro Manila Preliminary Research Directions:  The social and economic dimension of the transport sector - To look at the social context and cultural mobility in Metro Manila - To survey the development and evolution of the transport and mobility in Metro Manila - To look at historical changes, economic drivers in national - To look at the sociological perspective and behavior patterns of transports and new mobility market Main Goal:  To understand the minds of the people and how goods and services are delivered.  Moreover, try to answer the following: How policy makers and government officials envision the way the city was built, the way they develop our transport system; how commercial areas sprung in transport hubs?; How they think and re-think the way they
  • 17. construct Metro Manila and our cities?; What do we make out of our cities?; and why has Metro Manila evolved into what it is today?  Using the new mobility paradigm, we have two considerations: - What were the elements that influence the way you projected and built our city? - As Metro Manila reaches a point in terms of population and increasing demands for goods and services, did we consider the idea of how the city is built that is central to human progress?  Going back to the roots: the transport sector as an enterprise  For politicians and planners, we look at transportation as service provider but for operators, drivers, it is not just service but an enterprise—it is a livelihood for them  The content of Search will also include the following:  Historical overview of the urban transport development in Metro Manila and how it emerged. - How these transport shaped our city today?  Market overview –the supply and demand analysis, the barriers and enablers that resulted to privatizations, colorums, TODA.  The development and emergence of transport enterprise in Metro Manila - What are the factors that drove the formal and informal enterprise surrounding the major transportation hubs in the country? - How we would be able to provide new mobility and come up with alternative enterprises for the formal and informal sectors that would be able to increase/address the challenge of new mobility?  Survey emerging enterprise and innovations in the new mobility paradigm. - Look at people and services - What are the new models that cater to people mobility, the transfer of services, the barriers and enablers, the systems and structural developments that are currently emerging?  The future direction - The projections of sustainable business models for new mobility and social enterprises in the Philippines. - What can be replicable locally? - What would be the role of social enterprises or social entrepreneurs in addressing the new mobility challenges with particular consideration for the poor and the vulnerable and other dimensions such as safety, convenience, health, efficiency, environment, and the cost? How will the challenges shape the mobility of the people, goods and services in Metro Manila  Some examples in the transport and mobility sector: - Mobius motors in Africa – low cost and high quality motors - Bikeshare - Suica pasmo in Japan  What if we do something like that in Metro Manila instead of carrying three pass cards? - Philippines: RoRo, Bayad Center  Key considerations:  Efficiency cost, environment, convenience, safety  What are the enterprises, commercial/social and even public, that can be introduced and implemented to address these concerns?
  • 18. What are the proximate demands and supply for new mobility mechanism, specifically, the characteristics of the demand segment or the consumer profile in terms of segmentation that make up for the demand of new transport enterprises and new mobility mechanisms, infrastructures and systems that support the various needs of mobility consumers?  What could be the features of new mobility system that would be convenient and helpful to consumers?  What would be the incentives and principles that will govern or encourage the emergence of new models to facilitate new mobility of goods, people and services?  We will be doing research designs and content, finalize survey questionnaires, dry run of the survey, preliminary market study and analysis, key sectoral/institutional representatives, FGDs, research data processing. 15. The summary of key questions, comments, and recommendations for are as follows:  Possible to include research on regulatory aspect of public transport?  Interested also in jeepney model, and have discussion with DOT officials.  When people have just little money, renting a jeepney becomes an attractive investment. 16. Dr. Danielle Guillen presented the proposed activities of the Search (Annex 9). The highlights of her presentation are as follows:  Launch/mapping in January 2012  Launching in partnership with MMDA  Mapping exercise – connecting the dots. Will involve MMDA and 17 LGUs and public sectors (e.g. Department of Transportation), media (e.g. print, radio, TV), and private sectors (e.g. shopping malls, private developers, IT and telecom), NGOs, academe, planners and other groups, International Organizations Dr. Danielle Guillen presenting the proposed activities of the New  Launching of Crowd Sourcing Activity Mobility in Cities Project  Crowd sourcing - like an innovation award for best practice. It is a distributed problem solving and production model. It is a participatory process. It will be in a partnership with the academe, or some NGO groups going to these communities for them to think of a social enterprise.  Social enterprises are businesses in the market to fulfill social aims, bringing together people and communities together for economic development and social gain.  We want to create an innovation award in best practice and/or idea for social enterprise in the transport sector. - Planning : November-December 2011
  • 19. - Launching : January 2012 - Call for Nominations : February – March 2012 - Presentation at Rio Summit: May 2012  Characteristics: - Enterprise-oriented involvement - Explicit social aims (e.g. job creation, training, provision of local services) - Social ownership (autonomous organizations with governance and ownership based on participation by stakeholder groups or trustees)  The project team will create a website to encourage interaction among stakeholders and as a resource facility to allow people to get what they need.  Highlighted that the project is owned by all the stakeholders, not just by ASoG-iBoP Asia or Rockefeller Foundation. 17. Dr. La Viña gave the synthesis and ways forward. He emphasized that these issues are solvable and requires a vision even though it may take time and focus. That this is not only the project of ASoG. The team wanted to engage with all stakeholders as we move along. There are interesting initiatives going on in the public and private sector. Moreover, the levels of interest to solve the issues we are dealing with in terms of transportation are very high. We want to keep moving this forward and faster. Dr. La Viña emphasized that in a city like Metro Manila, he believes in ―mosaic‖ version of change, do changes where possible then connect the dots. This project is only a starting point of work that has to be done. Dr. La Viña thanked everyone for coming. 18. For the Closing Remarks, Atty. Alu Dorotan read the message from Chairman Francis Tolentino of MMDA. He congratulated the organizers –the Ateneo School of Government. He also commended the Rockefeller Foundation for supporting new learning and delivering services for the Filipino and conveys his appreciation for making Metro Manila the subject of study and for giving MMDA the chance to participate in this worthwhile undertaking. Above photo: Dr. La Viña giving synthesis and ways forward Chairman Tolentino expressed that this is very Below photo: Atty. Dorotan of MMDA reading the message important project especially for MMDA since Metro from Chairman Francis Tolentino Manila is facing lots of challenges. With the increasing rate of urban development, many factors affect the delivery of services particularly in the area of transport. This study will provide new lessons in looking at transportation beyond infrastructure with the inclusion of the poor and the vulnerable. It will provide a human face, which is a very important factor in transport management. 19. The Inception Meeting ended at around 3:00 in the afternoon.
  • 20. ANNEX 1 List of Persons and Organizations Consulted
  • 21. CATALYZING NEW MOBILITY IN CITIES: The Case of Metro Manila Inception Meeting 27 October 2011 | Topaz 2 Gateway Suites, 4th Floor Gateway Mall, Araneta Center, Cubao, Quezon City Email Address/ Name Designation Organization Contact Information Asinas, Rodney PDO Makati City Hall rdneyasns@gmail.com Bathan-Baterina, Glynda Tpolicy & Partnership Manager CAI-Asia Glynda.bathan@cai-asia.org Bautista, Herbert Mayor Quezon City mhmbqc@yahoo.com Bercilla, Jessica Consultant Ateneo School of Government jbercilla@gmail.com Buencamino, Victor Gen. Manager Ortigas Center Association +63 2 631 7212 Caleda, Mary Jean Assistant Dean Ateneo School of Government mj.caleda@gmail.com Camarillo, Ernesto Transport Consultant Makati LGU ernlcam@yahoo.com Carreon, Randolph Transportation Economist randolphcarreon@gmail.com Comandao, Armando, City Planning and Development Mandaluyong LGU armandocomandao@yahoo.com Officer Cordova, Lorenzo Jr. Ateneo School of Government lorenzojr.cordova@gmail.com de la Peña, Benjamin Associate Director Urban Development, The randolphcarreon@gmail.com Rockefeller Foundation Diaz, Jennifer Chief, Engineering TOD Quezon City Government BdelaPena@rockfound.org Duran, Anna Field Coordinator OCM Office of the City Mayor Faulan, Ma. Josefina Director MMDA-OAGMP mdps_mmda@yahoo.com Gison, Michael PO V MMDA +63 2 882-4151 to 77 loc. 280
  • 22. Gonzalez, Yves Director III & OIC TDO MMDA zz@mmda.gov.ph Gotangco, Kendra Program Manager, Klima Climate Manila Observatory manila@observatory.ph Center Guillaume, Marion Intern iBoP Asia, ASoG Marion.guillaume@gmail.com Guillen, Marie Danielle Program Manager iBoP Asia-New Mobility Project danielle.guillen@gmail.com> Ibrahim, Amira Associate The Rockefeller Foundation AIbrahim@rockfound.org Japson, Ma. Corazon Supervising Transportation DOTC corajap@yahoo.com Development Officer La Viña, Antonio Dean Ateneo School of Government tonylavs@gmail.com Laluna, Christian Ateneo School of Government allycrislna@yahoo.com Lopez, Eriq Chief Staff Quezon City Government Marcaida, Jaime City Transport & Development Marikina Office Marin, Michael City Transport & Development Marikina Michael_om020380@yahoo.com Office Martinez, Al Ateneo School of Government Medalla, Aly Councilor Quezon City alymedalla@yahoo.com Nilo-Fulo, Marien Project Officer Ateneo School of Government Marien_nilo@yahoo.com Ocampo, Danny Director Ateneo Center for Social Ocampo_d@yahoo.com Entrepreneurship Palarca, Coryell Legislative Staff Quezon City Council Coryell_palarca@yahoo.com Quesada, Noi Director GK Ateneo noiquesada@yahoo.com Rabe, Corazon Office Assistant ASoG csrabe@ateneo.edu Regidor, Jose Regin Director UP NCTS Up.ncts@gmail.com Romero, Segundo Program Director iBoP Asia Program doyromero@yahoo.com
  • 23. Sanchez, Mario Asst. Head Quezon City Government Santos, Esther President PLDT-Smart santosesther@gmail.com Santos, Mary Grace Program Manager iBoP Asia-UNIID Project mgpalaciosantos@yahoo.com Santos, Tieza Asst. Director Ateneo Center for Social tiezasantos@yahoo.com Entrepreneurship Tan, Salvador Sr. Div. Mgr. Ayala Land, Inc. tan.buddy@ayalaland.com.ph Ubaldo, Virgilio TFB Quezon City Hall virgilioubaldo@rocketmail.com Victorino, Punie OCM Quezon City Zielinski, Susan Managing Director SMART Centre, University of susanz@umich.edu Michigan Aliliran, Karen Documenter Ateneo School of Government
  • 24. ANNEX 2 The Rockefeller Foundation and the Catalyzing New Mobility in Cities Search
  • 25. 11/29/2011 Catalyzing the New Mobility in Cities Search 1
  • 27. 11/29/2011 How fast did Metro Manila grow? 1,440 hectares 180,000 people every year since 1948 =1/2 Makati in land area, each year Bangkok 3
  • 29. 11/29/2011 by Sachin Suresh Jadhav by mylerdude 5
  • 30. 11/29/2011 The World’s Megacities 1. Tokyo-Yokohama, Japan - 33,200,000 1. Tokyo, Japan - 34,100,000 2. New York, United States - 17,800,000 2. Mexico City, Mexico - 22,650,000 3. Sao Paulo, Brazil - 17,700,000 3. Seoul, South Korea - 22,250,000 4. Seoul-Incheon, South Korea - 17,500,000 4. New York, United States - 21,850,000 5. Mexico City, Mexico - 17,400,000 5. Sao Paulo, Brazil - 20,200,000 6. Osaka-Kobe-Kyoto, Japan - 16,425,000 6. Mumbai, India - 19,700,000 7. Manila, Philippines - 14,750,000 7. Delhi, India - 19,500,000 8. Mumbai, India (formerly Bombay) - 14,350,000 8. Los Angeles, United States - 17,950,000 9. Jakarta, Indonesia - 14,250,000 9. Shanghai, China - 17,900,000 10. Lagos, Nigeria - 13,400,000 10. Jakarta, Indonesia - 17,150,000 11. Kolkata, India (formerly Calcutta) - 12,700,000 11. Osaka, Japan - 16,800,000 12. Delhi, India - 12,300,000 12. Kolkata, India - 15,550,000 13. Cairo, Egypt - 12,200,000 13. Cairo, Egypt - 15,450,000 14. Los Angeles, United States - 11,789,000 14. Manila, Philippines - 14,850,000 15. Buenos Aires, Argentina - 11,200,000 15. Karachi, Pakistan - 14,100,000 16. Rio de Janeiro, Brazil - 10,800,000 16. Moscow, Russia - 13,750,000 17. Moscow, Russia - 10,500,000 17. Buenos Aires, Argentina - 13,400,000 18. Shanghai, China - 10,000,000 18. Dhaka, Bangladesh - 13,100,000 19. Karachi, Pakistan - 9,800,000 19. Rio de Janeiro, Brazil - 12,100,000 20. Paris, France – 9,645,000 20. Beijing, China - 11,950,000 Source: Demographia. Source: Th. Brinkhoff: The Principal Agglomerations of the World 6
  • 32. 11/29/2011 Caracas by Sachin Suresh Jadhav 8
  • 33. 11/29/2011 Mumbai by Sachin Suresh Jadhav by mylerdude 9
  • 34. 11/29/2011 Mexico City by mylerdude 10
  • 35. 11/29/2011 Bogota This is a good thing Urbanization and growth go together: no country has ever reached middle income status without a significant population shift into cities. Urbanization is necessary to sustain (though not necessarily drive) growth in developing countries, and it yields other benefits as well. But it is not painless or always welcomed by policymakers or the general public. Urbanization and Growth World Bank Growth Commission 2009 11
  • 36. 11/29/2011 70% Cities’ share of the global economy 12
  • 37. 11/29/2011 “Cities don’t make people poor. Cities attract poor people. They attract poor people because they deliver things that people need most of all — economic opportunity.” Triumph of the City, Ed Glaeser London mid 1800s 13
  • 38. 11/29/2011 London and Cholera in the 19th Century 23,000 deaths 1831-1832 53,000 deaths 1848-1849 14
  • 39. 11/29/2011 New York late 1800s New York late 1800s 15
  • 40. 11/29/2011 Meanwhile back in our Mega City… 2.1% of total land area of the country 30% of the national economy PhP1,933.04 billion GRDP (2005) Every square kilometer in Metro Manila produced more than $3B/year in 2005 16
  • 41. 11/29/2011 US$ 158,000 sq.km/year $1,720 sq.km/year Poverty incidence % of families National 24.4% NCR 4.8% NSCB 2003 17
  • 42. 11/29/2011 If Metro Manila is the engine of economic opportunity… Insanity is doing the same thing over and over again and expecting different results. Albert Einstein 18
  • 43. 11/29/2011 Myths of decongestion “Let’s move people out of the city.” (mainly the poor) What does a “decongesting” city look like? 19
  • 45. 11/29/2011 Myths of decongestion “Let’s create alternative growth centers to relieve the pressure on Metro Manila.” -ß R=αS The problem of Zipf’s Law Rank-Size Distribution for Cities 21
  • 46. 11/29/2011 Myths of decongestion “We need more roads to to relieve traffic congestion.” 22
  • 47. 11/29/2011 Myths of decongestion “We need more mass transit to relieve traffic congestion.” Source: colorfulrag 23
  • 48. 11/29/2011 For every complex problem, there is a solution that is clear, simple, and wrong. H.L. Mencken 67,000 jeepneys 10,754 buses 61,173 tricycles 1.47 million private vehicles 24
  • 49. 11/29/2011 If gas was severely restricted to 5% of the existing supply would you allocate it to public or private transport? 25
  • 50. 11/29/2011 Metro Manila Land Use distribution 44.83% residential 12.22% commercial 7.62% industrial 6.90% institutional 28.43% open spaces, parks and roads Reasons to be optimistic 26
  • 51. 11/29/2011 Cities are 100 year projects 100 years – Burnham’s plan for Chicago 50 years to clean up the Thames 30 years to make Copenhagen the biking capital of the world The pedestrian is the indicator species for livable and sustainable communities. Harriet Tregoning Chief Planner, Washington D.C. 27
  • 52. 11/29/2011 Thank you very much @benjiedlp bdelapena@rockfound.org 28
  • 53. ANNEX 3 Connecting the Dots and International Perspectives in New Mobility
  • 54. 11/29/2011 CONNECTING THE DOTS (getting underway: revealing the New Mobility Grid and spurring innovation, economic vitality, and livability for Metro Manila) Susan Zielinski, SMART, University of Michigan. October 27, 2011, Manila Philippines DRIVERS 1
  • 55. 11/29/2011 ZIPCAR: Wheels When You Need Them services FRACTIONAL USE: AUTO RICKSHAWS, TAXIS & COMMUNAL CABS, INTERMEDIATE VEHICLES, CARSHARE, BIKE SHARE, SOCIAL NETWORKING, SLUGGING 2
  • 56. 11/29/2011 new technology wayfinding; shared use; fare payment; traffic management; security etc. Design & new infrastructure 3
  • 57. 11/29/2011 New modes / modal enhancements 4
  • 59. 11/29/2011 VEOLIA Video CONNECTIVITY/OPTIMIZATIO CONNECTIVITY / OPTIMIZATION N (both energy & time) • spatial * • spatial / physical • service (use vs. own) • technological (wayfind; fare pay; traffic manage; security) • economic (revitalize; save $; create jobs; boost business) • institutional & policy (public private innovation) • cultural / psychological (moving minds) 6
  • 60. 11/29/2011 LIVING LABS: Bangalore Cape Town Chennai Cochin Detroit Region Los Angeles Manila Mexico City Mystic Pasadena Portland Seattle Shanghai Washington DC Lisbon / Coimbra / Porto Etc… Connecting the Dots; Moving Money; Moving Minds RESEARCH, EDUCATION, TECH TRANSFER: ACCELERATE IMPLEMENTATION LIVING LABS: Bangalore Cape Town Chennai Cochin Detroit Region Los Angeles Manila Mexico City Mystic Pasadena Portland Seattle Shanghai Washington DC Lisbon / Coimbra / Porto Etc… Connecting the Dots; Moving Money; Moving Minds RESEARCH, EDUCATION, TECH TRANSFER: ACCELERATE IMPLEMENTATION 7
  • 61. 11/29/2011 PARTNERS & SPONSORS: National Science Foundation Center for South Asian Studies Transportation Research Board Rockefeller Foundation Mott Foundation FIA Foundation Alcoa Foundation Ford Motor (redefining) US Environmental Protection Agency Cisco Systems IBM Federal Highway Administration U.S. Department of Education CEO’s for Cities City Connect Chennai Confederation of Indian Industry etc… GAME CHANGE 4.0: SEAMLESSLY CONNECTED OPTIONS LEAPFROG: Straight to Next Generation Whole Systems Design & Build - spatial connectivity supported by New Technologies and PPI NEW MOBILITY GRID: More Choices, More Connected The Next Infrastructure; The Next Industry Cluster 8
  • 62. 11/29/2011 Transportation Meetings 0:00 1:40 1:50 2:00 Agenda: WHAT IS NOT WORKING Solutions Laundry List Quick attempts at prioritization Adjourn Attendees: Usual Suspects A heart? A lung? Pituitary gland? Your choice What is better? What is the silver bullet? I only use my heart I’m too rich and powerful to use my capillaries 9
  • 63. 11/29/2011 ROLLING OUT THE GRID: 4 STEPS 1. CONVENING – The Crucial & Often Under-Rated First Step (not just the usual suspects – public private innovation 2. MAPPING – An Engaging and Tangible Catalyst for Action 3. PILOTING & ROLL-OUT – Start with Hologram for Wider Spread Roll-Out 4. MOVING MINDS – Speak a new language (Rumi, Philip K. Dick) 5. NETWORK (SMART network – “twinning” for shared genius) CONVENING 10
  • 64. 11/29/2011 MAPPING and PILOTING Washington, DC Ann Arbor, Michigan CHENNAI: Linking design, value capture, cycles, auto rickshaws, pedestrians, local business & new technologies (e.g. Mapunity, Cisco, Ashok, thru CII) 11
  • 65. 11/29/2011 COCHIN (quiet leapfrog) Links train, metro, bus, ferry, auto, taxi, parking, 2 wheelers & cycles Linked to commercial, entertainment, tourism, lifestyle 70% of people need not enter city (larger hubs gateways to grid of smaller hubs) Transform economy & lifestyle Sustainable – supported by real estate elements Mexico City 12
  • 66. 11/29/2011 CAPE TOWN – entrepreneurial ventures, way-finding, workplaces, public-private innovation, moving minds Moving Minds Did Philip K. Dick predict or shape the future? 13
  • 67. 11/29/2011 SYSTEM OF SYSTEMS: CHANGES THE GAME Connects Mode Service Product Technology Design  Door to Door (feeds trunk, focused on user)  Scalable / incremental / ALL YESES / induces demand  For all shapes & sizes of communities & regions  Short term / long term (not land use / policy dependent)  Appealing (design, cool status) & Safe & Equitable  Resilient & Robust (to climate / geopolitical challenges)  Business, Innovation, Job Opportunities (New Mobility Industry Cluster Multi-Billion $) NEW MOBILITY ECONOMIC BENEFITS Saves Money Creates Jobs Boosts Business Revitalizes Local Economy 14
  • 68. 11/29/2011 TELECOMMUNICATIONS & WIRELESS CLEAN ENERGY E- BUSINESS & NEW MEDIA TRANSPORTATION INFORMATION EQUIPMENT TECHNOLOGY FINANCIAL SERVICES, TOURISM BAN KING & INVESTMENT NEW MOBILITY & RETAIL INDUSTRY TRANSPORTATION GEOMATICS OPERATIONS & SERVICES REAL ESTATE CONSTRUCTION, GOODS MOVEMENT PLANNING & & SUPPLY CHAIN INTELLIGENT MANAGEMENT OPERATIONS TRANSPORTATION SYSTEMS 15
  • 69. 11/29/2011 NEW ROLES (AND OPPORTUNTIES) PUBLIC SECTOR – incentives to connectivity / systems convening beyond the usual players / implementing, integrative frameworks / platforms to boost innovation & implementation. MOBILIZATION PRIVATE SECTOR – public-private innovation (action affects policy), new products, marketing New Mobility culture PUBLIC PRIVATE INNOVATION ACADEME – new models / tech transfer based on real world contexts, understanding & advancing solutions (not just problems). ACCELERATING IMPLEMENTATION NGO’s – informing / new approaches, partnering, engaging constituencies / implementing METRO MANILA What Dots Are Already Connected? What dots can be easily connected? What needs to be added (locally and system wide)? What benefits can be reaped? Social, ecological economic? Who else should be at the table? What policies, business models, marketing approaches can help address the challenges? When does the fun start? 16
  • 70. 11/29/2011 THE TRANSFORMATION BEGINS: STEP 1: NAME THE DOTS. ACCENTUATE THE POSITIVE 1 minute each • Your Name • Your effort / group • The thing you’re most proud, happy, excited, hopeful about • One other person / group you’d bring to the table SMART CONNECTIONS: • http://um-smart.org/blog or email me susanz@umich.edu • Living Labs (in pilot communities & regions) & NETWORK • Primer (Connecting & Transforming) • Global Learning Community (education & capacity building) • SMART Exchange collaborative tool -- smartumich.ning.com • Business network • Research collaborative • Regular gatherings / summits of the “systems” network 17
  • 71. ANNEX 4 Metropolitan Manila Transport and Traffic Development and Management Program
  • 72. Source: National Statistical Coordination Board 1
  • 73. Circumferential Roads C-1 Claro M. Recto Avenue, P. Casal St., Ayala Boulevard and P. Burgos St. C-2 Tayuman Road, Arsenio Lacson Avenue, Nagtahan Boulevard and Quirino Avenue C-3 Libis Gochuico St., 5th Avenue, Sgt. Rivera St., G. Araneta Avenue, South Avenue, Makati Avenue, Ayala Avenue and Gil Puyat Avenue C-4 Letre Road, Samson Road and EDSA C-5 C.P. Garcia Avenue, E. Rodriguez Jr. Ave., Boni Serrano Ave., Katipunan Avenue, Congressional Ave. Ext., Tandang Sora Ave., Mindanao Ave., and NLEX Radial Roads R-1 Delpan St., Bonifacio Drive, Roxas Boulevard R-2 Antonio Villegas Road, Taft Avenue and E. Quirino Avenue R-3 Metro Manila Skyway SLEX R-4 Pedro Gil. St., Tejeron St., J.P.Rizal St., J.P. Rizal Ext. and Pasig River Expressway R-5 Ramon Magsaysay Boulevard, V. Mapa Boulevard, P. Sanchez St., Shaw Boulevard and Pasig Boulevard R-6 Legarda St., R. Magsaysay Boulevard, Aurora Boulevard & Marcos Highway R-7 Quezon Boulevard, Lerma St., Quezon Avenue, Elliptical Road, Commonwealth Avenue, Quirino Highway and Manila-Del Monte-Garay Road R-8 Alfonso Mendoza St. Dimasalang St., A. Bonifacio Avenue and NLEX R-9 McArthur Bridge, Rizal Avenue, Manila North Road, McArthur Highway R-10 Pres. Marcos Highway and Manila-Bataan Coastal Road 2
  • 74. 2008 2009 2010 PHILIPPINES 5,891,271 6,220,433 6,634,855 NCR 1,670,150 1,768,033 1,904,395 CARS 423,759 415,568 435,473 UTILITY VEHICLES 525,342 526,910 558,123 SPORTS UTILITY VEHICLES 112,887 121,984 145,438 BUSES 9,521 12,319 14,184 TRUCKS 61,336 68,119 69,181 MOTORCYCLES / TRICYCLES 525,082 608,839 667,424 TRAILERS 12,223 14,294 14,572 Source: Land Transportation Office 5 3
  • 75. No. of 85 terminals in Metro Manila Terminals Sampaloc =29 clusters EDSA – Cubao = 26 EDSA – Pasay = 19 Buendia – Pasay=7 Monumento =4 No. of 60 provincial bus companies No. of PUB 7,368 units FRANCHISE UNIT METRO MANILA CITY BUS 92 5,083 METRO MANILA PROVINCIAL BUS 653 6,999 SHUTTLE SERVICE 151 1,227 TAXI 236 14,038 TOURIST BUS 32 876 TOURIST CAR 20 1,575 TRUCK FOR HIRE 410 15,902 UTILITY VEHICLE 125 2,814 TOTAL 1,719 48,514 SOURCE: Land Transportation Franchising and Regulatory Board (LTFRB) Data Base 4
  • 76. Northrail MRT7 LRT 1 NORTH EXT (Closing the Loop). MRT4 LRT2 MRT8 MRT3 LRT1 PROPOSED EXISTING h PNR Northrail-Southrail Linkage Phase 1 nsio Sout LRT Line 2 (Caloocan-Alabang, 34 km) Exte Line I PNR Line n LRT Line 1 PNR Northrail-Southrail Linkage Phase 2 LRT Metro Star (Alabang-Calamba, 27 km) PARTICULAR LRT 1 LRT 2 MRT 3 PNR (including the (Mega Tren) (Metro Star) line 1/MRT 3 Loop) No. of Light Rail 111 LRVs 13 train sets 73 LRVs 18 LRV Vehicles (LRV) (operational cars, coaches or train sets) Capacity per LRV, Car or 81 seated/293 232 seated/ 80 seated/ 194 seated/ Coach (passengers) standees 349 standees 314 standees 360 standees Annual Ridership 155.91 Million 63.36 Million 153 Million 9.138 Million (2010) (2010) (2010) (2009) Daily Average Ridership 427,151 172,850 420,482 397,989 (2010) (2010) (2010) (2009) SOURCE: Department of Transportation and Communication 5
  • 77. SOURCE: Department of Transportation and Communication Non Fatal Damage to Grand Month Fatal Injury Property Total January 33 1,266 4,780 6,079 February 24 1,309 4,830 6,163 March 32 1,296 5,156 6,484 April 31 1,185 4,821 6,037 May 30 1,164 5,037 6,231 June 34 1,120 4,960 6,114 July 42 1,298 5,642 6,982 August 37 1,355 5,405 6,797 September 34 1,244 5,294 6,572 October 25 1,170 5,265 6,460 November 27 1,269 4,799 6,095 December 31 1,143 5,465 6,639 Grand Total 380 14,853 61,705 76,938 SOURCE: Metro Manila Accident Reporting and Analysis System (MMARAS) 6
  • 78. Non Fatal Damage to Grand Month Fatal Injury Property Total January 34 1,397 4,717 6,148 February 35 1,218 4,508 5,561 March 34 1,385 5,134 6,553 April 30 1,230 4,329 5,589 May 30 1,091 4,274 5,395 Grand Total 168 6,321 22,962 29,446 SOURCE: Metro Manila Accident Reporting and Analysis System (MMARAS) Non Fatal Damage to Fatal Grand Total Month Injury Property 2010 2011 2010 2011 2010 2011 2010 2011 January 0 0 8 2 28 11 36 13 February 1 0 35 24 106 60 142 84 March 2 2 26 27 111 74 139 103 April 0 0 24 32 93 80 117 112 May 1 1 18 19 42 49 61 69 Grand 4 3 118 104 380 274 495 381 Total SOURCE: Metro Manila Accident Reporting and Analysis System (MMARAS) 7
  • 79. 2010 2011 TYPE OF PERSON INVOLVED KILLED INJURED TOTAL KILLED INJURED TOTAL DRIVER 0 66 66 0 62 62 PASSENGER 1 41 42 1 81 82 PEDESTRIAN 3 21 24 2 20 22 TOTAL 4 128 132 3 163 166 SOURCE: Metro Manila Accident Reporting and Analysis System (MMARAS) NO PHYSICAL CONTACT APPREHENSION ALONG COMMONWEALTH AVENUE period coverage (January 26 to April 10, 2011) VIOLATION BUS PRIVATE PUJ TAXI TOTAL 1 PUV LANE ORDINANCE 11,636 0 29 1 11,666 2 LOADING/UNLOADING IN 991 0 1 5 997 PROHIBITED ZONE 3 RECKLESS DRIVING 16 0 0 0 16 4 ILLEGAL PARKING 0 1 0 1 2 (NOT TOWED) 5 OPEN DOOR POLICY 130 0 0 0 130 6 OVERSPEEDING 452 648 9 235 1,344 7 OBSTRUCTION 3 0 0 0 3 TOTAL 13,228 649 39 242 14,158 No. of Summon/Citation mailed = 10,422 8
  • 80. COLORUM MONTH PERCENT INCREASE / 2010 2011 DECREASE JANUARY 55 188 242% FEBRUARY 78 88 13% MARCH 89 172 93% APRIL 56 84 50% MAY 65 --- --- JUNE 53 --- --- JULY 132 --- --- AUGUST 248 --- --- SEPTEMBER 209 --- --- OCTOBER 129 --- --- NOVEMBER 168 --- --- DECEMBER 141 --- --- TOTAL 1,423 532 1. Obstructions and illegal structures along the carriageways 2. Outmoded traffic signal system 3. Poor road condition 4. Inadequate public transport 5. Vehicular and pedestrian accidents 6. Low or weak enforcement of transport and traffic related-laws/regulations, and 7. Lack of discipline and poor road behavior 9
  • 82. ● Establishment of the Mega Manila Provincial Integrated Bus Axis System (MM-PIBAS) ● Development of Airport Tram System ● Installation of Intelligent Transport System ● Development of alternative modes of transport • Installation of road signs and markings following international standards • Construction of rotundas • Landscaping and beautification 11
  • 83. ● Construction of short span left-turn fly-over Possible Sites: 1.MIA Road – Domestic Road 2.Roxas Boulevard – MIA Road 3. North Avenue – Mindanao Avenue ● Replacement of high-pressure sodium streetlights to energy - efficient LED lights 12
  • 84. 13