It all begins in 2008 with the launch ofwww.uniform-motion-pictures.comAndy & Renaud decide to collaborate on aproject comprising music and comics.With the help of a f lmmaker, a recording istudio and a few musician friends, the teamreleases a video of a live performance, aninteractive comic strip and an MP3 f le, ievery 2 weeks.
The band wins a contest organized byLes Inrockuptibles, and plays its f rst itwo gigs in Paris (Apple Expo, LaMaroquinerie) before appearing oni>Télé (French News Channel) todiscuss the novel approach
At the end of 2009, they integrateBandcamp, a service that allows you sellCDs online with an immediate download ofthe album in many different digital formats,with the possibility of streaming the albumin full.The band also starts spending more timeon socials networks inviting people on themailing list to join them on Twitter andFacebook and vice versa.
2011 : The band turns to crowdfunding.After recording their third album(incidentally in a sound engineeringschool to save money!) the band puts twosongs online along with a video gameand asks their fans to pre-order therecord in order to help pay for Masteringand manufacturing costs
Being active on social networks starts topay offA fan leaves them a message onfacebook asking if they will release therecord on vinyl. So they improvise afunding campaign using Google Docsand Bandcamp for pre-orders.
Uniform Motion continues to document theiradventures on their blog.After receiving a few questions from fans on how bestto support the band, they wrote an article on whatstreaming, digital downloads a physical formats pay.The article was republished on Techdirt, Geek.com,Gizmodo, Digital Music News and HypebotLater, Der Spiegel, The Guardian, Forbes, BBCRadio (even MTV) discussed the article or publishedexcerpts.There were thousands of comments and lots ofdebates about Spotify.
In 2012, Uniform Motion continue theirexperiments by launching acollaborative video project where thefans can download a printable characterfrom their last album (Little Knight) andtake a photo or shoot a video with him.The band then edits a video using all thephotos and video footage.
As kickstarter is only available to USbands, Uniform Motion sets upOneCityPerSecond.com using IgnitionDeck, a wordpress plugin. The siteallows the band to organize a concert inSweden, 2 shows in Spain, and a 9 daytour of Germany
The band is rather successful at themerch table and often doubles itsrevenues selling customized CDs andVinyl. Renaud draws a unique picture oneach CD and this has a sort of viraleffect as people tend to show theirdrawing to their friends. The drawingsession can sometimes last longer thanthe gig itself!