Self publishing and advancement of ebook technology
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Self publishing and advancement of ebook technology

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Updates on self publishing especially for newbies who wish to explore journalism and exploit the new ebook technology of tomorrow

Updates on self publishing especially for newbies who wish to explore journalism and exploit the new ebook technology of tomorrow

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  • 1. SELF PUBLISHING 2011 CONTENTS 1. Introduction 2. History 3. Explanations and Meanings 4. Converting File Formats 5. eReading Device6. Advantages and Disadvantages 7. Features and Technology 8. Recommendation 9. References PREPARED BY : RoY & Tsabit
  • 2. SELF PUBLISHING 20111 Acknowledgement First of all we want to say thanks in respect and salutation to the organizer of the “Come and Read Campaign” who has given us the opportunity to compile the following information on the latest development of self publishing and advancement of ebook technology for all potential writers and publisher who wish to explore in these area. Note : All picture and logos displayed belong to respective producers. This ebook does not claim any copyright to them. Copyright infringement is not intended. The information displayed here are strictly informational for students for educational interest use for general knowledge. The compilation is Not meant for sales . If we have unintentionally offended any party, please accept our apology PREPARED BY : RoY & Tsabit
  • 3. SELF PUBLISHING 20112 History An electronic book (also e-book, ebook, digital book) is a text and image-basedpublication in digital form produced on, published by, and readable on computers orother digital devices. Sometimes the equivalent of a conventional printed book, e-bookscan also be born digital. TheOxford Dictionary of English defines the e-book as "anelectronic version of a printed book, but e-books can and do exist without any printedequivalent. E-books are usually read on dedicated hardware devices known as e-Readers or e-book devices. Personal computers and some cell phones can also beused to read e-books. Among the earliest general e-books were those in Project Gutenberg, in 1971.An early e-book implementation were the desktop prototypes for a proposed notebookcomputer, the Dynabook, in the 1970s at PARC, which would be a general-purposeportable personal computer including reading books. Early e-books were generally written for specialty areas and a limited audience,meant to be read only by small and devoted interest groups. The scope of the subjectmatter of these e-books included technical manuals for hardware, manufacturingtechniques and other subjects. In the 1990s, the general availability ofthe Internet made transferring electronic files much easier, including e-books.Numerous e-book formats emerged and proliferated, some supported by major softwarecompanies such as Adobe with its PDF format, and others supported by independentand open-source programmers. Multiple readers followed multiple formats, most ofthem specializing in only one format, and thereby fragmenting the e-book market evenmore. Due to exclusiveness and limited readerships of e-books, the fractured market ofindependents and specialty authors lacked consensus regarding a standard forpackaging and selling e-books. E-books continued to gain in their own underground markets. Many e-bookpublishers began distributing books that were in the public domain. At the same time,authors with books that were not accepted by publishers offered their works online sothey could be seen by others. Unofficial (and occasionally unauthorized) catalogs ofbooks became available over the web, and sites devoted to e-books begandisseminating information about e-books to the public.U.S. Libraries began providing free e-books to the public in 1998 through their web sitesand associated services,although the e-books were primarily scholarly, technical orprofessional in nature, and could not be downloaded. In 2003, libraries began offeringfree downloadable popular fiction and non-fiction e-books to the public, launching an e-book lending model that worked much more successfully for public libraries.The number PREPARED BY : RoY & Tsabit
  • 4. SELF PUBLISHING 2011of library e-book distributors and lending models continued to increase over the next fewyears. In 2010, a Public Library Funding and Technology Access Studyfound that 66%of public libraries in the U.S. were offering e-books,and a large movement in the libraryindustry began seriously examining the issues related to lending e-books,acknowledging a tipping point of broad e-book usage. In the United States, as of September 2009, the Amazon Kindle modeland SonysPRS-500 were the dominant e-reading devices.By March 2010, somereported that the Barnes & Noble Nook may be selling more units than the Kindle. OnJanuary 27, 2010 Apple, Inc. launched a multi-function device called the iPad andannounced agreements with five of the six largest publishers that would allow Apple todistribute e-books.However, many publishers and authors have not endorsed theconcept of electronic publishing, citing issues with demand, piracy and proprietarydevices.2.1 Developing of E-books1971  Michael S. Hart launches Project Gutenberg.1985–1992  Robert Stein starts Voyager Company Expanded Books and books on CD- ROMs.1992  Charles Stacks Book Stacks Unlimited begins selling new physical books online.1993  ZahurKlemath Zapata develops the first software to read digital books. Digital book version 1 and the first digital book are published On Murder Considered as one of the Fine Arts (Thomas de Quincey).  Digital Book, Inc. offers the first 50 digital books in floppy disk with Digital Book Format (DBF).  Hugo Award for Best Novel nominee texts published on CD-ROM by Brad Templeton.  Bibliobytes, a project of free digital books online in Internet. PREPARED BY : RoY & Tsabit
  • 5. SELF PUBLISHING 20111995  Amazon starts to sell physical books on the Internet.  Online poet Alexis Kirke discusses the need for wireless internet electronic paper readers in his article "The Emuse".1996  Project Gutenberg reaches 1,000 titles. The target is 1,000,000.1998  Kim Blagg obtained the first ISBN issued to an ebook and began marketing multimedia-enhanced ebooks on CDs through retailers including amazon.com, bn.com and borders.com. Shortly thereafter through her company "Books OnScreen" she introduced the ebooks at the Book Expo America in Chicago, IL to an impressed, but unconvinced bookseller audience.  First ebook Readers: Rocket ebook and SoftBook.  Cybook / Cybook Gen1 Sold and manufactured at first by Cytale (1998–2003) then by Bookeen.  Websites selling ebooks in English like eReader.com and eReads.com.1999  Baen Books opens up the Baen Free Library.  Webscriptions starts selling unencrypted eBooks.2000  Microsoft Reader with ClearType technology.  Stephen King offers his book "Riding the Bullet" in digital file; it can only be read on a computer.2001  Todoebook.com, the first website selling ebooks in Spanish. PREPARED BY : RoY & Tsabit
  • 6. SELF PUBLISHING 20112002  Random House and HarperCollins start to sell digital versions of their titles in English.2004  Sony Librie with e-ink.2005  Amazon buys Mobipocket.  Bookboon.com is launched, allowing people to download free textbooks and travel guide eBooks.2006  Sony Reader with e-ink.  LibreDigital launched BookBrowse as an online reader for publisher content.  BooksOnBoard, one of the largest independent ebookstores, opens and sells ebooks and audiobooks in six different formats.2007  Amazon launches Kindle in US.  Bookeen launched Cybook Gen3 in Europe.2008  Adobe and Sony agreed to share their technologies (Reader and DRM).  Sony sells the Sony Reader PRS-505 in UK and France.  BooksOnBoard is first to sell ebooks for iPhones.2009  Bookeen releases the Cybook Opus in the US and in Europe.  Sony releases the Reader Pocket Edition and Reader Touch Edition.  Amazon releases the Kindle 2.  Amazon releases the Kindle DX in the US.  Barnes & Noble releases the Nook in the US. PREPARED BY : RoY & Tsabit
  • 7. SELF PUBLISHING 20112010  Amazon releases the Kindle DX International Edition worldwide.  Bookeen reveals the CybookOrizon at CES.  TurboSquid Magazine announces first magazine publication using Apples iTunes LP format.  Apple releases the iPad with an e-book app called iBooks. Between its release in April 2010, to October, Apple has sold 7 million iPads.  Kobo Inc. releases its Kobo eReader to be sold at Indigo/Chapters in Canada and Borders in the United States.  Amazon.com reported that its e-book sales outnumbered sales of hardcover books for the first time ever during the second quarter of 2010.  Amazon releases the third generation kindle, available in 3G+Wi-Fi and Wi-Fi versions.  Kobo Inc. releases an updated Kobo eReader which now includes Wi-Fi.  Barnes & Noble releases the new NOOKcolor.  Sony releases its second generation Daily Edition PRS-950.  PocketBook expands its successful line of e-readers in the ever-growing marke  Google launches Google eBooks PREPARED BY : RoY & Tsabit
  • 8. SELF PUBLISHING 20113 Explainations and Meanings 3.1 E-Pub The words E-Pub is stands for electronic publication, is an open standard formatfor ebooks nowadays. As an open standard, it has great compatibility across a widerange of eReaders and has become de facto universal standard within the eReadersector. In contrast, Amazon’s AZW for its Kindle is a proprietary or closed format, whichmeans AZW eBooks can not be read by other eReaders. The Kindle is also the onlymajor eReading device that does not support EPUB (Sony and Barnes & Noble’s latestcrop of eReaders all support EPUB, as does Google Books). Like MP3 or cell phones, EPUB files can also have digital rights managementincluded by publisher who want to restrict the copying of such files. 3.2 E- Book An eBook, short for electronic book, is any written material similar in content andpresentation to that of a printed book or magazine, but delivered digitally orelectronically. An eBook reader is, most simply put, any device which can be used to readeBooks. An eBook reader can be as simple as the cellphone or PDA on which aJapanese subway rider reads the latest cell phone novel, or as advanced as thehome computer on which an eBook reader can click his way through the pages of PDFsor works in other formats. For most of the early years of digital media, these were the primary options forconsumers interested in an eBook reader. The biggest benefit of eBooks is the tiny PREPARED BY : RoY & Tsabit
  • 9. SELF PUBLISHING 2011space required, compared to a paper product. But issues like screen glare and theprohibitive cost of the technological toys needed to read eBooks keptthe eBook reader from finding a better suited gadget on which to read them. Then things got interesting with the release of Amazon Kindle, Sony Reader anda handful of other devices built specifically to serve as eBook readers. Using atechnology known as e-ink, new types of portable eBook reader attempt to providereaders with a reading experience as comfortable as reading a printed page, but withthe convenience of Internet era bells and whistles like font-size adjustment, electronicbookmarks that never fall out, and instantaneous access to the worlds largest librariesand bookstores online. While far more expensive than a single dog-eared paperback from the local usedbookstore, an eBook reader is more environmentally friendly than a store full of deadtree books. Plus, they contain far more reading material at a fraction of the weight andsize required in print. The downside is, as with any emerging technology, the cost andthe delicacy. PREPARED BY : RoY & Tsabit
  • 10. SELF PUBLISHING 20114. Converting File Formats This specification, the Open Publication Structure (OPS), is one third of atriumvirate of modular specifications that make up the EPUB publication format. EPUBenables the creation and transport of reflowable digital books and other types of contentas single-file digital publications that are interoperable between disparate EPUB-compliant reading devices and applications. EPUB encompasses a content containerstandard (Open Container Format – OCF), a packaging standard (Open PackagingFormat – OPF), and this specification, a content markup standard. 4.1 Purpose and Scope In order for electronic-book technology to achieve widespread success in themarketplace, Reading Systems need to have convenient access to a large number andvariety of titles. The Open Publication Structure (OPS) Specification describes astandard for representing the content of electronic publications. Specifically: * The specification is intended to give content providers (e.g. publishers, authors, andothers who have content to be displayed) and publication tool providers, minimal andcommon guidelines that ensure fidelity, accuracy, accessibility, and adequatepresentation of electronic content over various Reading Systems. * The specification seeks to reflect established content format standards. * The goal of this specification is to define a standard means of content descriptionfor use by purveyors of electronic books (publishers, agents, authors et al.) allowingsuch content to be provided to multiple Reading Systems and to insureensure maximumpresentational equivalence across Reading Systems.Another related specification, the Open Packaging Format (OPF) Specification, definesthe mechanism by which the various components of an OPS publication are tiedtogether and provides additional structure and semantics to the electronic publication.Specifically, OPF: PREPARED BY : RoY & Tsabit
  • 11. SELF PUBLISHING 2011 * Describes and references all components of the electronic publication (e.g. markupfiles, images, navigation structures). * Provides publication-level metadata. * Specifies the linear reading-order of the publication. * Provides fallback information for when extensions to OPS are employed. * Provides a mechanism to specify a declarative table of contentsglobal navigationstructure (the NCX).The OPF specification is separated from this OPS markup specification to modularizethe described packaging methodology separate from the described content. This willhelp facilitate the use of the packaging technology by other standards bodies (e.g.DAISY) in non-OPS contexts.A third specification, the OEBPSOpen Container Format (OCF) Specification, definesthe standard mechanism by which all components of an electronic publication may bepackaged together into a single archive for transmission, delivery, and archivalpurposes.Together, these three standards constitute EPUB. 4.2 Scope There’s a lot of excitement right now about electronic self-publishing, with somewriters achieving significant sales success, especially on popular platforms like theKindle. One of the best resources for news and information on self-epublishing is theblog of author Joe Konrath, who began epublishing his out-of-print backlist books as anexperiment a few years ago, and has turned that endeavor into a substantial incomestream.There are a number of options for electronic self-publishing.  Direct to ereading device. Amazon makes it possible (and free) to self-publish directly to the Kindle. In 2010, Barnes & Noble launched Pub-it, a similar service for the Nook. Apple’s iPad also allows free self-publishing (though there are PREPARED BY : RoY & Tsabit
  • 12. SELF PUBLISHING 2011 restrictions, and you have to own a Mac). One of the advantages of direct-to- device is that you can set your own prices.  POD publishing services. Many POD publishing services, such as Lulu or the Author Solutions brands, also offer electronic publishing across a variety of platforms. Many of these services charge a hefty fee, however, and don’t allow you to set prices.  Epublishing services. These services are specifically for electronic self- publishing. They may charge a fee, or take a cut of your earnings. One of the largest is Smashwords, which makes ebooks available in several formats, but there are also many smaller ones that offer more limited services.Whichever option you select, the goal should be to make your book available across thewidest range of platforms and vendors, for maximum visibility. If you choose to do thatthrough a publishing service, rather than by publishing direct to a device, it’s safest togo with the biggest and most established companies, which are not only more likely tobe reliable, but to offer more options. It’s fairly pointless, for instance, to use anepublishing service that only makes your ebook available on its own website.Beware of questionable print publishers that are looking to cash in by offering Kindleand/or iPad conversions and uploads as an extra service, for a fee. Your publishershouldn’t charge you money to produce your book in additional formats–especiallyformats you can access yourself, for free.Be sure also to read the Terms and Conditions, especially if you’re using an epublishingservice. Nasty things may be lurking there. For instance, you may discover that there’sno way for you to remove your ebook from the service if you change your mind aboutpublishing it.As with all forms of self-publishing, electronic self-publishers should gather as muchinformation as possible about their options, and be clear about their goals. There’s atremendous amount of hype about ebooks right now, and a lot of discussion of high-selling Kindle self-publishers and the established authors who are bypassing their tradepublishers to self-publish online. Not all of this information is accurate or complete,however, and it needs to be carefully assessed and placed in context.For a more detailed discussion of the importance of context, see this post from WriterBeware’s blog. And for a soberly realistic assessment of her own success, including thevery hard work involved, see this blog post from Kindle self-publishing phenom AmandaHocking, who as of this writing says she has sold nearly 1 million copies of her nine self-published books. PREPARED BY : RoY & Tsabit
  • 13. SELF PUBLISHING 20115. ContributorThis specification has been developed through a cooperative effort, bringing togetherpublishers, Reading System vendors, software developers, and experts in the relevantstandards.Version 2.0.1 of this specification was prepared by the International Digital PublishingForum’s EPUB Maintenance Working Group. Active members of the working group atthe time of publication of revision 2.0.1 were: * Alexis Wiles (OverDrive) * Alicia Wise (Publishers Licensing Society) * Amir Moghaddami (National Library and Archives of Iran) * Andreas Gosling (Penguin UK) * Andy Williams (Cambridge University Press) * Anupam Jain (Innodata Isogen) * Ben Trafford (Invited Expert) * Benoit Larroque (Feedbooks) * Bill McCoy (Invited Expert) * Bill Kasdorf (Apex CoVantage) * Bob Kasher (The BookMasters Group) * Brady Duga (eBook Technologies) * Byron Laws (PreMedia Global) * Catherine Zekri (University of Montreal) * Chris Kennedy (Pearson Education) * Corey Podolsky (Entourage Systems Inc.) * Cristina Mussinelli (AIE) * DaiheiShiohama (Voyager Japan) * Dan Amos (DNAML) * Dan Galperin (Kobo) * Dan Kok (Crossway Books and Bibles) * Dave Cramer (Hachette Book Group USA) * Dave Gunn (RNIB Centre for Accessible Information) * David Mandelbaum (Barnes&Noble.com) PREPARED BY : RoY & Tsabit
  • 14. SELF PUBLISHING 2011* Deidra Roberts (World Health Organization)* Donald Goyette (McGraw-Hill Professional)* Eric Freese (Aptara)* Eric Gold (Digital Divide Data)* Eric Muller (Adobe)* Garth Conboy (eBook Technologies) - Working Group Vice-chair* George Kerscher (DAISY Consortium) - Working Group Chair* Gregory Shepherd (Cengage Learning)* Guy Fain (Crossway Books & Bibles)* HadrienGardeur (Feedbooks)* HisashiHoda (Voyager Japan)* Ignacio FernándezGalván* Israel Viente (Mendele He-Books)* Jim Link (Macmillan Publishing Solutions)* James MacFarlane (Easypress Technologies)* Jim Rura (Educational Testing Service)* John Crossman (Benetech)* John Prabhu (HOV Services)* John Rivlin (eBook Technologies)* John Wait (Pearson Education)* Jon Noring (Invited Expert)* Joshua Tallent (eBook Architects)* Karen Broome (Sony)* Keith Fahlgren (Threepress Consulting)* Kenny Johar (Vision Australia)* Laurie Casey (Pearson)* Lech Rzedzicki (Pearson UK)* LiisaMcCloy-Kelley (Random House)* Lindy Humphreys (Wiley/ Blackwell Books)* Liza Daly (Theepress Consulting)* Makoto Murata (JEPA EPUB Study Group)* Marco Croella (Simplicissimus Book Farm)* Markus Gylling (DAISY Consortium)* MattiasKarlsson (Dolphin Computer Access AB)* Michael Smith (IDPF), Neil Soiffer (Design Science)* Noah Genner (BookNet Canada)* Pat Pagano (HarperCollins) PREPARED BY : RoY & Tsabit
  • 15. SELF PUBLISHING 2011* Patricia Payton (Bowker)* Patrick Barry (The Educational Company of Ireland)* Patrick Berube (LEARN)* Paul Durrant (Durrant Software Limited)* Paul Norton (Invited Expert)* Penelope Reid (EPUB User Group (UK))* Perce Huang (Far EasTone Telecommunications)* Peter Brantley (Internet Archive)* Peter Sorotokin (Adobe)* Richard Heiberger (HarperCollins Publishers)* Richard Kwan (Invited Expert)* Russell White (Random House)* Samir Kakar (Aptara)* SatyaPamarty (codeMantra)* Scott Cook (codeMantra)* Sean Ramsey (LibreDigital)* Siobahn Padgett (Hachette BG USA)* Steve Arany (John Wiley & Sons)* Takeshi Kanai (Sony)* Thad Swiderski (LibreDigital)* Tim Middleton (BookNet Canada)* Trudy Conti (Follett)* Tyler Ruse (LibreDigital)* William Howard (EasyPress Technologies) PREPARED BY : RoY & Tsabit
  • 16. SELF PUBLISHING 20115 Formats There are a variety of e-book formats used to create and publish e-books. Awriter or publisher has many options when it comes to choosing a format for production.Every format has its proponents and champions, and debates over which format is bestcan become intense.The formats such as TXT, HTML, AZW, DOC/DOCX, OPF, TR2/3,ARG, DTB, FB2, XML, CHM, PDF, PS, DJVU, LIT, PDB, DNL. For this post, therefore want to focus just on the file formats that these (softwareor hardware-based) readers support. So, here are the formats and a bit of informationabout each. AZW AZW is the file format used by the Amazon Kindle e-reader. It is proprietary to Amazon and is DRM protected. The best way to both convert a file to this format and publish on Amazons Kindle store is to use their Digital Text Platform site. Their recommendation for having a successful conversion: The preferred format for uploading content is as a single HTML file. To include images, provide a ZIP file that includes the images as well as the HTML file that refers to them (check the formatting guides to find out how to link to images from HTML). The HTML and image files all have to be in the same folder inside the zip file. Ive gone through this process to publish my novel, The Hall of the Wood, on the Kindle store; it is a pretty painless process. Note: A lot of people/reviewers think Kindle only supports AZW. This isnt true. Kindle also supports (natively) TXT, PDF, Audible (Audible Enhanced (AA, AAX)), MP3, unprotected MOBI and (through conversion) HTML and DOC. PREPARED BY : RoY & Tsabit
  • 17. SELF PUBLISHING 2011PDB PDB is DRM-protected format advocated by Palm Digital Media. It stands for Palm Database, and originally was intended as a file format meant to be read on the Palm handheld device. It seems from looking around that many retailers support this format and that it isnt necessarily required to have a Palm handheld to read files in this format as software for PCs or Macs is available. Also, the format is supported on many other handheld devices.PDF PDF stands for Portable Document File. It was established by Adobe in hopes of creating a universal file format to promote the ready exchange of data, specifically document files. DRM-free PDFs can be read by the free Adobe Reader. PDFs protected by DRM can be read by Adobe Digital Editions, which has the ability to allow or deny access to a downloaded PDF depending on the conditions under which the file was obtained. If an e-book was outright purchased, you should be good to go, though you will have to read the PDF using Digital Editions and will be further restricted from saving or printing the e-book. On the other hand, if you checked an e-book out from an online library and that e-book contains DRM, chances are the e-book will "expire" after the loan period is up, at which time you will no longer be able to view the e-book. PDF documents can be created by any number of freely available software converters. My preferred method of conversion is to use the Microsoft Save as PDF or XPS add-in for Microsoft Word 2007. Of course, theres always Adobe Acrobat Professional, too.ODF OpenDocument Format is an XML-based file format used to represent spreadsheets, presentations, word processing documents, and more. While ODF has emerged as an industry standard, the specification having been ratified by over 600 technology companies (including Microsoft and Adobe), it is of some note that while applications such as Microsoft Office support ODF, that suite also still defaults to its own proprietary file formats. ODF is, however, the default file format for Open Office, a popular open source alternative to Microsoft Office. PREPARED BY : RoY & Tsabit
  • 18. SELF PUBLISHING 2011 ODT, or OpenDocument Text, is the word processing specific version of the ODF file format standard. Similarly, there are presentation (ODP), spreadsheet (ODS), and other formats. RTF The Rich Text Format was developed by Microsoft in the 1980s. Not surprising, it is an 8-bit based format, and while it can address larger character sets, it is through means that relegate the format to mostly a legacy role. Still, the format is quite prolific; converting to RTF is supported by most word processing and other applications.DOC/DOCX The default file format supported by Microsoft Word. With Word 2007, Microsoft introduced the DOCX format, which is billed as an open, XML format that, unfortunately, has not been as widely adopted as Microsoft might have hoped. One of the nice things about the DOCX format is that it results in much leaner files. However, it is not backward compatible with previous versions of Word. EPUB EPUB is an e-book specific format engineered by the International Digital Publishing Forum (IDPF) and intended to replace the Open eBook (OEB) standard. EPUB includes optional support for DRM. The standard is supported by the Sony Reader and Apples iPhone, as well as other devices.As far as converting a document to the EPUB format, it looks like there are several options: BookGlutton hosts an HTML-to- EPUB file converter, Google Code contains a software library called epub-tools which looks suitable for batch style conversion of files, and LexCycle has something called Stanza which looks to be a desktop application. Ill have to give each of them a whirl to see which is the best option.PRC/MOBI The PRC/MOBI file format is based on the Open eBook (OEB) standard (which I discovered was superseded by the EPUB standard; see above), and is considered one of the most prolific e-book file formats for mobile devices. The biggest proponent of this format is Mobipocket. Mobipocket offers both reader and publisher software, both free. Mobipocket Reader will run on PCs as well as a number of handheld devices. There are two ways to use Mobipocket Creator to author e-books: use the application to create the e-book and then add content and design from there or, the more practical approach, import PREPARED BY : RoY & Tsabit
  • 19. SELF PUBLISHING 2011 Word, text, or PDF documents. The PRC/MOBI format does, of course, support DRM. BBeB BBeB, or Broadband eBook, is Sonys proprietary file format for e- books, as if we needed yet another one. It comes in two varieties: LRX(LRX/LRF) for encrypted (DRM) e-books and LRF for unencrypted e-books. Sony has their own e-book store where one can download e-books in these formats. The newest version of the Sony Reader is a device widely expected to give Amazons Kindle a run for the money. In order to read books in the BBeB format, you will need a Sony Reader, much like the AZW format is married to the Kindle. However, Sony opened the Reader up so that it also supports the EPUB format. This is a good thing, and leaves the Kindle as virtually the only device that locks its users into a proprietary format. Two options have come to light for converting from a more standard format to BBeB: 1.) As ZenEngineer points out in the comments below, there is a freeware program called Calibre that will perform the conversion. 2.) Also, there is the bbebinder open-source project hosted on Google Code which converts HTML and TXT files to the BBeB format. LIT This is a Microsoft-specific file format whose time I cant help but wonder may be at an end. LIT files are readable only on Microsoft Reader, and while there are versions of the software for PCs and handhelds, the major players in those areas (Amazon, Sony, Apple) have their own proprietary formats. Creation of LIT files seems a bit problematic as well. There is a Read in Microsoft Reader add-in for Microsoft Word 2000 and higher, but "higher" here does not include Word 2007. That kind of tells me the format is being abandoned by Microsoft. PREPARED BY : RoY & Tsabit
  • 20. SELF PUBLISHING 20116 Self Publishing an e-Book A while back I wrote a column entitled "Self-Publishing: 25 things you need toknow," which was mostly about how to create and sell your own paper book. Since thena lot of folks have asked me to do something similar for e-books, so I have. I begin with one caveat: The whole e-book market is rapidly evolving, and a lot ofself-publishing companies are offering e-book deals bundled into their print bookpublishing packages, which makes them harder to break out and evaluate. Its all quitecomplicated, and in an effort to sort through the confusion, Ive decided to offer a fewbasic tips and present what I think are some of the best options out there for creating ane-book quickly and easily. As things change--and they will--Ill do my best to keep thiscolumn up to date.Tips  Its gotta be good: The same rule applies to self-published e-books as it does to print books. You have to start with a good product if you have any hope of selling it.  Create an arresting cover: When it comes to e-books, everything starts with the cover image. Creating an eye-catching, professional-looking cover that also looks good small (it has to stand out as a thumbnail image, since its being sold online) is easier said than done, but it can really make a difference in terms of sales. If you can, try to get input from a real graphic designer who has some experience creating book covers. From a production standpoint, an e-book cover is easier to create than a cover for a print book (you just need a JPEG with decent resolution), but it shouldnt look out of place among traditionally published e- books. I cant tell you how many bad self-published covers are out there.  Price your e-book cheaply: You should sell your e-book for less than $4.99. Most successful e-book authors are finding the greatest success in the $0.99-to- $2.99 range (its important to note that Amazons 70 percent royalty for authors only applies to Kindle books priced between $2.99 and $9.99; otherwise, the rate kicks down to 35 percent). When I self-published on the Kindle, I priced my book at $3.99 and it worked very well. However, since then, many more self-published books have flooded the market at lower prices. PREPARED BY : RoY & Tsabit
  • 21. SELF PUBLISHING 2011  Avoid any outfits that dont let you set the price: This is one of the cardinal rules of self-publishing an e-book. You must be able to control the pricing of your e-book. If you want to sell it for $0.99, then you should be able to sell it for $0.99.  Marketing is all about creating awareness for your e-book: I dont have any secret marketing tips to offer, but what I can say is that you cant sell a book if no one knows it exists. Most of book marketing is simply about creating awareness and you need to do that however you can, whether its through social media or blogging or passing out fliers on a street corner. (I made a business card for my book, which I pass out if someone seems interested in hearing more about it.)7 E-book publishing optionsHere are the three big questions to bear in mind with e-book creation: first, what is theeasiest and most cost-efficient way to produce an e-book? Second, where will it bedistributed? And third, how much of a cut do you get? With those in mind, lets take alook at some of the more high-profile options available currently. Im limiting it to theseoptions because I want to keep this as simple as possible.Amazon Digital Text Platform (DTP)This is Amazons e-book publishing platform and if you think youre going to sell a lot ofe-books, you should figure out a way to upload your file (book) directly to DTP andavoid using any sort of middleman or e-book "aggregator" that takes a cut of the profits.If youre a true DIY person, you can create your own cover and format your e-book froma Word file using free software tools such asMobipocket eBook Creator or Calibre.Mobipocket Creator allows you to create an e-book with a table of contents and convertit into Amazons proprietary e-book format, AZW (MOBI, the file output by the program,is the same as AZW). You can start with a Word file, which then gets converted toHTML, then MOBI. (Check out the Mobipocket eBook Creator guide at the companysWeb site). PREPARED BY : RoY & Tsabit
  • 22. SELF PUBLISHING 2011 Amazon DTP(Credit: Amazon)If you dont want to go the total DIY route, you can pay someone a few hundred dollarsto format your e-book for you, but youll still need to come up with a cover. J.A. Konrath,whos had a lot of success in the self-published e-book space and has written anexcellent primer called "How to Make Money on eBooks," recommends Rob Siders atwww.52novels.com. You can also try Ray Fowler at rayfowler.org. (If youre someonewho formats e-books, contact me, as Ill be adding other names to the list.)Amazon has upped its royalty to 70 percent for authors, but some rules apply (see thecomplete list of terms). This is the same royalty that Apple offers iPhone/iPad appdevelopers and authors who sell e-books via its iBookstore store. However, youcurrently have to use an "aggregator" like Smashwords or Lulu to get into iBookstore(see the complete list of "approved" iBookstore aggregators). Even though the iPadsupports all of the leading e-book stores (Amazons Kindle, Barnes & Nobles Nook,Borders/Kobo), getting onto iBooks is becoming increasingly important; the iPad isselling incredibly well, is already one of the leading e-readers on the market, and it willonly gain.SmashwordsSmashwords, one of the e-book pioneers, is very much a DIY operation. You bring yourWord file and cover image, upload it into the companys "meatgrinder" tool, and in amatter of minutes, you create your e-book in just about every format youd want. Youcan then sell that e-book on Smashwords.com or have the company aggregate it out tomost of the major e-book sellers, including Barnes & Nobles eBookstore, ApplesiBooks, Sony, Kobo, and Stanza. Smashwords says it will soon have a deal in place forthe Kindle. PREPARED BY : RoY & Tsabit
  • 23. SELF PUBLISHING 2011 Smashwords is an Apple-approved aggregator.(Credit: Smashwords)Smashwords offers a free style guide for formatting your e-book and focuses onkeeping things simple. I created an acceptable-looking e-book in about 30 minutes aftermaking some tweaks (usually they involve spacing between chapter breaks) andreprocessing my file three times. You dont get a table of contents, which some peoplecare about and others dont. Your e-book will not look exactly like an e-book from atraditional publisher, but if you follow Smashwords guidelines, you can end up with ane-book that looks decent and will satisfy most readers.Smashwords prides itself on not charging you for creating your e-book and taking only asmall cut of authors royalties (see Smashwords overview ). Though the cut is small, itsstill a cut, but thats the price youre paying for the convenience of having your bookdistributed on a wide array of platforms. You also have the option of acquiring your own"premium" ISBN. Im not going to get into a full on discussion of ISBN, which is "aunique identifier associated with your e-book, but most companies provide a free ISBNfor your e-book or roll the price up into a package. Smashwords has a good quick guideto e-book ISBNs that you should take a look at. PREPARED BY : RoY & Tsabit
  • 24. SELF PUBLISHING 2011As you might imagine, when you have a middleman taking a cut, it becomes harder tofigure out just how much youre taking home from every sale of your e-book. I askedSmashwords CEO Mark Coker how much an author stood to make on an e-book pricedat $2.99. Heres what he had to say:  A $2.99 Smashwords book on Apples iBookstore earns $1.794 (60 percent of the retail price). Smashwords takes 10 percent of the retail price or $.299.  At Barnes & Nobles eBookstore, a Smashwords author earns 42.5 percent of the suggested list price set by the author, so a $2.99 book = $1.27 to the author and $.22425 to Smashwords. This equals 85 percent of the net to author.  At Kobo, which also powers Borders eBookstore, an author earns 46.7 percent of the suggested list price, so $2.99 = $1.39 to author and 25 cents to Smashwords.LuluWhen you publish a print book at Lulu--and a lot of people do--you also have the optionof just publishing an e-book. Lulu e-books are distributed to Apples iBookstore andLulu.com. Lulu charges from $99.99 to $299 for conversion if the author needs it. Lulu is also an approved Apple aggregator.The main benefit Lulu offers in the e-book realm is that its one of the designatedaggregators for Apples iBookstore. When you look at Lulus iBookstore terms at its Website, you will see that the wording is be a bit confusing: "Apple retains 30 percent of allrevenue from sales on the iBookstore. The author receives 80 percent of the remainingrevenue and Lulu receives only 20 percent. So, when an eBook sells for $19.99 on theiBookstore, the author receives $11.20."What this really means is that the author receives 56 percent of the retail price for abook sold at Apple (versus 60 percent at Smashwords) and Lulu takes 14 percent(versus 10 percent Smashwords). For e-books sold on Lulu.com, Lulu charges a PREPARED BY : RoY & Tsabit
  • 25. SELF PUBLISHING 2011"production fee" of $1.49 per book sold, in addition to taking 20 percent of the saleprice. But thats only if you have Lulu set-up the e-book for you. A company rep told us,"Authors are free to create and publish an ePub of their own using one of the many freeconversion programs available, which we list in our help section and on our blog." (Clickhere to check out Lulus e-book creation options).FastPencilFastPencil has several self-publishing packages, including ones that offer combo printand e-book publishing or just e-book publishing. Its system is template-based, so youchop up your Word file and cut and paste it into a template for formatting (you can alsoupload a formatted, print-ready PDF if you want). Some people find this Wizard-basedsystem appealing, but FastPencil does charge an upfront fee of $149 for its basic e-publishing package that includes "wide" distribution. You have to import your own coverimage, and you dont get any design help for that $149. FastPencil has an e-book only package.(Credit: FastPencil)What you do get is distribution in Barnes & Nobles eBookstore (Nook), ApplesiBookstore (iPhone/iPad), the Kindle Store, Sony Readers, and Ingrams Digital networkthat feeds your book other ebookstores. (Technically, FastPencil isnt an approvedApple aggregator, but it appears to use Ingram for distribution in the iBookstore.)Once you sort through the numbers, the royalty rates seem similar to Lulus, whichmeans theyre not quite as good as Smashwords. If you sell your e-book in ApplesiBookstore, FastPencil takes 14 percent of the sales price versus 10 percent of thesales price for Smashwords. PREPARED BY : RoY & Tsabit
  • 26. SELF PUBLISHING 2011I asked FastPencil how much Id earn if I sold a $2.99 e-book in the iBookstore. Theanswer I got was:  A 56 percent royalty rate, or $1.68.In other words, you currently make 11 cents less than Smashwords.Youd have to sell a lot of e-books for those 11 cents per book to really start turning intosignificant dollars, but Im just putting the numbers out there so you know what youredealing with (again, Fast Pencil does have an upfront fee of $149 for "widedistribution"). In fairness, its worth pointing out that FastPencil does offer a free optionfor trying out its e-book creation system. You can choose to create your e-book andkeep it private or offer it up for sale on FastPencils site for a one-time $9.99 fee (seepricing options).Publish GreenWere seeing a few hybrid e-book publishing companies start to crop up and we expectto see more of these guys proliferate. Publish Green, which is part of the Published.comdivision of Hillcrest Publishing Group in Minnesota, has some similar attributes to FastPencil but touts a more hands-on approach, with "professional human e-bookformatting." Taking a jab at Smashwords, its marketing pitch goes like this: "We dontsmash your works through a meat grinder like other eBooks converters do. Instead, weformat your eBook to look great on eBook readers. Whats the point of selling youreBook if it looks terrible on eBook reading devices?" Publish Green emphasizes a human touch to its e-book formatting.Theres something to be said for that and Publish Green has a number of packages thatrun anywhere from $299 to $897. With the most basic $299 package, you submit aWord, PDF, or InDesign file, and get back a Kindle compatible e-book file that you thenupload yourself (and you have to make your own cover art, of course). In essence, thebasic packages are a formatting service and $399 gets your Mobi (Kindle) and ePubversions of your e-book with some customized "themes" from which to choose. PREPARED BY : RoY & Tsabit
  • 27. SELF PUBLISHING 2011For more money, Publish Green will distribute and manage your e-books for you andaccording to a company rep, most customers choose this option. "Weve found thatmost authors wish for us to do the distribution," she said, "as many of the retailers wesubmit to require that the book come directly from a publisher and not the author."Whats a little tricky to deal with is whether you want to pay an extra fee in order tocollect 100 percent of your royalties (to get your full royalty, you have to pay $199extra). With the default distribution packages (no extra fee), you collect a 90 percentroyalty, which is similar to what Smashwords offers. Overall, Im more partial to havingdirect control over your e-books, with no middleman involved, but folks who arenttechnically savvy may choose to pay some extra dough for these types of packages,thought its important to note that you still have to bring your own cover art. (Note:Publish Green says its in the process of revising its packages, so expect to see somechanges soon).CreateSpace, iUniverse, Xlibris, AuthorHouse, and other POD self-publishingoutfitsMost of the large print-on-demand self-publishing operations offer some sort of e-bookconversion service and distribution--and sometimes it gets bundled into a print-publishing package (like Lulu, these companies usually charge a few hundred dollars forconverting your e-book). In some cases, this can work out OK for authors who dontcare about extracting as much money as they can from each sale and dont want towork with a separate company to create an e-book once theyve uploaded their PDF filefor their print book. For those who dont think theyll end up selling a lot of copies of theire-book, this can be a fine arrangement, but just beware that in many cases you cant setyour own price and more money is being taken out of your net profits than should be.Again, you should strongly consider avoiding companies that dont let you set your ownprice.ScribdScribd.com offers one of the fastest and easiest ways to get an e-book or even a shortstory up on the Internet. After you create an account, you simply create a PDF of yourbook with the cover image embedded in the first page of the PDF and upload the PDFto Scribd. Scribd is trying to become the YouTube for documents. PREPARED BY : RoY & Tsabit
  • 28. SELF PUBLISHING 2011(Credit: Scribd)Its online software quickly converts your document into a file that can be viewed on aPC, iPad, or other portable devices. You can also choose to allow people to downloadyour file for viewing.Recently, Scribd has added HTML5 coding, so your document can easily be read on theiPad via the Safari browser (this allows you to use Apples finger-based, pinch-and-spread touch zoom controls). Currently, the majority of documents posted to Scribd arefree to view or download (its a great way to post samples of your work), but you can sellyour work on Scribd as well. (If you want to see an example, I posted a free excerpt ofmy own book to Scribd. Alas, I should have made my cover larger so it didnt have awhite border, but so it goes). PubIt! is now live.(Credit: Barnes & Noble)Barnes & Nobles Pub-ItBarnes & Nobles Pub-It self-publishing operation launched in October and offers similarfeatures to Amazons DTP, but the two platforms do have their differences. Barnes &Noble has set the PubIt royalty rate for authors at 65 percent of the sale price for titlespriced $2.99 and higher. The rate falls to 40 percent if you choose to go lower than$2.99 or higher than $9.99, with B&N setting $.99 as the lowest allowable price and$199.99 as the highest.That rate is close to Amazons 70 percent royalty, but not quite as high (Amazon alsohas pricing restriction to get its highest rate). However, PubIt includes a free conversiontool that takes your Microsoft Word, TXT, HTML, or RTF files and automaticallyconverts it to an ePub file, which you then upload to Barnes & Nobles eBookstore(alternatively, of course, if your e-book is already an ePub file, you can just upload it PREPARED BY : RoY & Tsabit
  • 29. SELF PUBLISHING 2011directly through PubIt). Barnes & Noble aloows you to preview how your content willlook on one of Barnes & Nobles eReading devices using the Nook emulator. Currently,Amazon doesnt offer a conversion tool.Barnes & Noble says that going forward it will offer some unique features and is lookingfor ways to tie-in the Nooks in-store Wi-Fi streaming features and feature local self-published authors in stores specific to each location.Sample ebook with multiple format suitable for different ebookreader ( as presented at its website - )Get your FREE e-book on Social Bookmarking Intelligence ,and create a social Networkof friends to boom Your Business .Learn the Features of Social Bookmarking and capitalize on them to boost yourbusiness onlineFind out the feature of Social Bookmark, tagging and appreciate sharing them onlineattracting friends who bring buzz to your campaign and business online .Learn the right way to generate new traffic to all of your websites by using free socialbookmarking sites.The goal is to present you with the resources tips and tools to apply to your niche andgoal. Build onlinesocial media marketing strategies for your business. Learn how you can drive massiveweb traffic andincreasing your quality social media agenda to improve your businessThis e-book recommend the Top 50( revised ) Social Bookmarking sites to help youboost your Business Online and It is Totally Free for Download .For downloading the Social Bookmarking Intelligence ,Choose and click the differentAcrobat Icon as above for download in English , Chinese , Malay, Indonesian and ThailanguagesAlso available in IPad Ebook format and Kindle Ebook format.http://www.scribd.com/doc/46922896/Social-Bookmarking-Intelligence PREPARED BY : RoY & Tsabit
  • 30. SELF PUBLISHING 2011http://www.slideshare.net/technikvista/social-bookmarking-intelligence PREPARED BY : RoY & Tsabit
  • 31. SELF PUBLISHING 2011In sumTo be clear, there are other ways to go about self-publishing your e-book. For example,I havent talked about such outfits as Ingram Digital, Overdrive, or LibreDigital, becausetheyre geared toward larger publishing or self-publishing operations rather thanindividuals. To help focus your decision-making process, Ive tried to stick to what Iconsider the important players right now.I should also say that everybody comes to the self-publishing process with a differentagenda--and a different book--and some e-book self-publishing options will appeal toyou based on the type of book you have (for the record, this article is slanted topublishing more text-based e-books rather than books with lots of illustrations or graphicimages, such as childrens books). For those who are publishing an e-book as anexperiment or "just to get it out there" and who are less concerned with making moneyand extracting every last dime out of a sale, aggregators offer a convenient solution toget your book in a variety of e-bookstores and roll up your sales into one single recordthat you can easily track (most companies pay out earnings from e-books within 60-90days; Amazon is 60).Its also worth noting that you can mix and match and go direct with Amazon (DTP),uploading your own file and managing your account, and then use an aggregator foradditional distribution to other e-bookstores. At this point there are no hard and set rulesand, as I said in the beginning, the e-book market is very fluid, seeing significantchanges almost every month. As always, please feel free to post your opinion in thecomments section, particularly if youve had experience publishing your e-book alreadyand can share your observations with others. And remember, Google is your best friendfor the finer parts of self-publishing, such as converting a Word file to a PDF. PREPARED BY : RoY & Tsabit
  • 32. SELF PUBLISHING 20118 Advantages8.1 Generated Automatic Money You can make a lot of money by writing and self-publishing your own material, ifyou are willing to write the books, manuals, reports or newsletters that millions of peopleacross the United States, and throughout the world for that matter, desperately want tobuy. Today, more than ever before, is the age of information. Twenty-four hours aday, seven days a week, there continues to be an incredible demand for informationthroughout America and the world. There is an astronomical demand for informationpacked books, manuals, reports, and newsletters of almost every imaginable kind.Its really much easier than you might have ever guessed to start filling your bankaccount with cash from information you possess. People crave information that appealsto their basic needs and will somehow educate or enlighten them. Simply by puttingyour own specialized information into books, manuals, reports or newsletters, you canstart putting a hefty price on information you have no doubt been giving away.FIND YOUR MARKET-THEN WRITE YOUR MATERIAL Anyone who can communicate an idea to another person, should be able to gettheir same message across on a written page. If you are either an expert on somesubject, or are interested enough to obtain the information needed for a project, youhave what it takes to go from having an idea to self-publishing your own material inwhatever format it develops into. There are hundreds of publications filled with ads by people just like yourself,who discovered they could make a lot of money writing and publishing their own work.Looking through opportunity magazines, or other publications that cover the field youare interested in may a good place to start looking for ideas. Review all the advertisements in the magazines you have chosen to see whatpopular topics and subjects are being written about in books, manuals, reports andnewsletters. Then ask yourself if you can come up with a better way, or have equallyinteresting information you can present from a different angle, or with a different twistthat would also be of interest to the readers in that market. If the answer is "yes," thenyou can enter that market and also make some incredible money! PREPARED BY : RoY & Tsabit
  • 33. SELF PUBLISHING 2011CASH IN ON YOUR CREATIVITY AND EXPERTISE Be creative in developing your material. Perhaps you are aware of sometechniques that allow people to accomplish their goals faster in a certain field. Maybeyou can think of a better way to cash in on some current fad. The bottom line is thatpeople are hungry for information and ideas, and you can become the writer or self-publisher of information people want to buy.People are eager to buy information that can help them improve their lives:1) Financially;2) Physically; and3) Emotionally.If you can fill any of those needs with information that can be put onto a written page,there are millions of people waiting to hand over their cash to get it.KNOWING HOW TO PACKAGE YOUR INFORMATIONCAN EARN YOU A FORTUNE! After you have written your material, you will have to decide on how you willpackage the information to make it sellable. Depending on your market, somepackaging will sell better than others. For example, you can print your information in aseries of publications, print it in a book, manual, report or newsletter, put it on cassettetapes, or present it at seminars. You can focus on one area, or utilize many areas.One thing is certain, people are paying billions of dollars to obtain well-packagedinformation! There are books that sell for up to $100 and more, with manuals coming ina close second. There are reports that consist of 10-12 pages selling for up to $10 ormore, while some seminars can cost as much a $15,000 for a single weekend. It maysound incredible to the average person, but people are willing to pay top dollar forinformation. However, the "packaging" must be perceived as being worth the price youare asking. But before you decide on how to package your information, you must firstconsider who your primary audience is, and cater to those people in everything you do.FOCUS ON SUBJECT MATERIAL THAT IS SELLABLE Information for your subject matter can be found in various places. For the verybest results, start with your own field or expertise and turn it into a book, manual, reportor newsletter. PREPARED BY : RoY & Tsabit
  • 34. SELF PUBLISHING 2011 Focus on providing your targeted market with simple, understandable, andhelpful information. It must overwhelmingly appeal to your customers wants anddesires. Never forget that this is the age of specialized information. People are completelywilling to spend their money for tens of thousands of different forms of information,provided it is useful to them. Your job is to either find a need and fill it, or create theneed and supply it. One of the best ways to get started is to sit down with some paper and writedown every subject you have some degree of knowledge about. Your list of subjectsdoesnt have to be in any particular order. Dont force it. When ideas for headings nolonger come easy, stop and start up again at a later time. When you feel comfortablethat you have covered most of the areas you know, start picking out the topics thatinterest you the most. Then you can start researching more material for your writingprojects.FILL YOUR MATERIAL WITH SELF-INTEREST BENEFITS Many new writers fail to understand that if they expect any hope for businesssurvival, let alone success, they must come to realize early on that a big part of their jobis to arouse the emotions and desires of their customers. Your product, whether a book,manual, report or newsletter, must be portrayed as being jam-packed with self-interestbenefits. Millions of dollars in failed business ventures are wasted every year simplybecause entrepreneurs fail to understand that what they have to say is not necessarilywhat customers want to hear. You should never forget this valuable lesson. It can makeyou rich!YOUR MATERIAL MUST STIR EMOTIONS AND DESIRES Emotions are what move people to buy anything. Therefore, the job of yourproduct and advertisement vehicle is to move your prospect to buy. You have to stirenough emotions, not only to cause desire, but the rationalization that provides anexcuse based on logic. Even after a prospect makes a commitment to buy your book, they may thinkthey have acted logically. None of your customers will ever admit that emotions hadanything to do with their purchase. What you must always be aware of, however, is thatlogic probably had little to do with a buyers decision. That is because human actionsare often caused by instincts and compulsions that most buyers are unaware of.As you write your material for publication in any form, or as you develop an ad or othersales package, always think in terms of how a particular benefit will stir a readers PREPARED BY : RoY & Tsabit
  • 35. SELF PUBLISHING 2011emotions and desires. Try to understand how your product might be perceived byreaders by focusing on your own feelings.ADVERTISING IS VITAL TO THE SUCCESS OF YOUR SELF-PUBLISHINGVENTURE The success of your advertising will ultimately depend on the salability of yourbook, manual, report, newsletter, etc. Good advertising will make a good book sellbetter, but it cannot transform a poor book into being successful.Advertising is vital to any business venture because:1) It allows a business to deliver their message repeatedly and reinforce it in the mindsof targeted consumers.2) It allows a business to reach hundreds of thousands of potential customers at arelatively low cost compared to individual sales calls.3) It allows a business to target their market and test their product.4) A business identity can quickly be established.5) A forum for showing a product, together with benefits and advantages can beestablished.BASIC ADVERTISING RULES Effective marketing is a vast field. It includes using marketing tools such as:direct mail; space and classified ads; signs; radio and TV commercials; businessinvolvement, and more. In fact, the approaches you can take and the methods you useare only limited by your imagination and resources. There are basic rules that do notchange, however. They are as follows:Rule No. 1 - You must get a prospects ATTENTION.Your headline is the most important part of an advertisement.Rule No. 2 - You must create reader INTEREST.Your ad should be built around an idea that offers value.Rule No. 3 - You must arouse the readers DESIRE.By focusing on all the benefits they will receive.Rule No. 4 - Your ad must move them to ACT.Tell your readers exactly what it is you want them to do.ALWAYS REMEMBER THE A.I.D.A. FORMULA WHEN CREATING AN AD In order to avoid making careless advertising decisions that can cost you money,it is important that you understand and participate in your own strategies. That meansgetting involved and researching what strategy will produce sound advertising. PREPARED BY : RoY & Tsabit
  • 36. SELF PUBLISHING 2011It is essential that you have a plan before you take action on developing and advertisingstrategy. Your plan must be based on an objective analysis that has resulted from yourknowledge and research. It doesnt matter what your background is, you can learn to master the type ofmail order advertising that is needed to launch a self-publishing business.Through research and careful planning you can become familiar with the writing skillsyou will need to create effective ads. Obtain all the information you can from themasters in the business. Read and study every book, manual, report, newsletter, ad,article, and publication you can get your hands on that will help you in developing yourown successful strategies and techniques. Then bring all of that knowledge together toobtain winning results.10 MONEY-MAKING REASONS WHY SELF-PUBLISHING IS THE BEST CHOICE You become a "self-publisher" by taking your material (book, manual, report,newsletter, etc.) and by-passing all the middlemen. You by-pass the middlemen bygoing directly to a printer and handling all the marketing and distribution of the productyourself. As a self-publisher you invest your talent, time, energy and money. The benefitsyou receive are complete control over your product and all the profits! Here is acondensed version of 10 good reasons why you should self-publish:1) Self publishing may be the only way to get published. With thousands uponthousands of manuscripts, etc., being sent to publishers continually, you may not beable to get anyone to even look at your idea. Self-publishing may be your only solution.2) As a self-publisher you get to keep all of the profits from your sales. Why accept 4%-6% in royalties from a publishing company when you can have it all?3) You have absolute marketing and editing control when you self publish. According toWriters Digest poll, 60% of the big publishing firms do the final editing, 23% select thefinal title, 20% will not even consult an author on the cover design, and 37% do notinvolve authors in promoting their own material.4) Major publishers may receive up to several hundred manuscripts a week. Unlessthey have already published your work, the odds they will even look at your materialarent very high.5) When you self-publish you are in control every step of the way. By depending onanother publisher to make things happen for you, you take the chance of never gettinganywhere. PREPARED BY : RoY & Tsabit
  • 37. SELF PUBLISHING 20116) By self-publishing you gain the perspective of being able to see the completemarketing picture from a publishers point of view.7) Even if a publisher did accept your work, it would take an average of 18 more monthsbefore the first copy reached the market place. Self-publishing will save you valuabletime. Especially if you cant afford to miss a market that can quickly pass by.8) Waiting for a letter from a publisher that never comes can be frustrating andembarrassing. Self-publishing eliminates the waiting and wondering.9) When you self-publish and get directly involved in marketing you will obtain a moretotal business overvue.10) As a self-publisher you will receive more business tax advantages.8.2 Self-Publishing MythsThe only authors who self-publish are those whose writing is not good enough tobe published by a traditional publisher.Truth:This was probably never true because the first publishers were in directcompetition with rich men who could afford to self-publish. These publishers actuallycreated the concept of the vanity press, and rode that horse to huge profits. Today,however, things have changed. Rumor in the book industry has it that no largepublishers are offering contracts to new authors unless that author has a following of atleast 25,000 and a large online presence. For most major publishers, this is unofficialpolicy. Book sales in the 10,000 to 20,000 range used to be enough to make the midlist,but these days, a book with these sales would be considered a failure by large houses.The midlist author of the past is todays self-published author.Readers dont want to read self-published books.Truth: Readers do not want to read bad books, no matter how they were produced.Although publishers and other writers might be biased against self-published books,readers just want to know that theyre going to get their moneys worth. Huge self-publishing successe s like The Celestine Prophecy, and The One MinuteManager prove that readers are interested in the content, not who published the book.The issue is trust. Thats why its so important forself-published authors to make surethey get the best book possible out there. If its well written and well marketed, readerswill buy it.People who read can tell when a book is self-published because the standards ofproduction are lower. PREPARED BY : RoY & Tsabit
  • 38. SELF PUBLISHING 2011Truth: While publishing professionals might be able to tell the difference, regular readerswill not notice minor differences in binding or laminating, and as long as your book looksmore or less the same as similar books and the text is easy to read, most buyers wontknow (or care) about the size of the margins or the gutters.Self-publishing is expensive because you have to order a lot of books up frontand pay for publishing services.Truth: A book is a product that you are trying to sell, and it has to be comparable inquality to the competition: other books that others are trying to sell. If you know how toformat your own book and design your own book cover using software like Photoshopyou can probably do a lot of the setup yourself. You will still need to obtain and ISBN,an EAN, a Library of Congress number, and a barcode, and you will also wantdistribution, and possibly editing. If you can afford it, these services are availablethrough publishing companies. Some publishers do require their authors to orderminimum print runs, which can cost thousands, or even tens of thousands, of dollars.However, POD (print on demand) publishers dont require authors to order anybooks. And in some cases, a number of books are included with the publishingpackage.No one reviews self-published books.Truth: In fact, self-published books do get reviews. Some even get reviewed in majormagazines and newspapers. However, these are the exception, not the rule. Most PODbooks get reviewed on radio, in local media, in regional magazines, and on the internet.Self-publishing is expensive because you have to pay large setup fees.Truth: Some publishing companies include the actual publishing of the book in the setupfees. If the setup fee includes formatting, the essential administrative numbers (ISBN,EAN, LOC#, and barcode), a custom cover, and distribution then you arent reallypaying for setup, youre paying for publishing services. Watch out for those companieswho tell you a small setup fee that doesnt include any real services.Its hard for self-published authors to succeed because they have to do all theirown promotion. PREPARED BY : RoY & Tsabit
  • 39. SELF PUBLISHING 2011Truth: Heres a quote from a Senior Editor at Harper Collins: "I wont even look at a bookunless the author is prepared to do a book tour and book signings..." If thats not work, Idont know what is. All authors are required to do promotion on their books. No one,except celebrity authors, gets their books out into the marketplace without working for it.No large publisher will take on a new writer who isnt about to do the promotion, thebook tours, and the media interviews.Self-published authors are at a disadvantage because theyre unknown andtheres no quality control system in place on published books.Truth: Self-published authors are usually unknown; theres not much that can be doneabout that. However, there are a few self-publishing companies who do insist on qualityin editorial as well as production values. Such publishers dont take every book thatcomes in "over the transom," and because they have standards, its easier for potentialreaders to trust the books they sell.Most self-published authors cant get their books into large chain brick-and-mortar bookstores like Barnes and Noble and Borders, and you have to havebooks on these shelves to be successful.Truth: Once, chain bookstores were the only place to buy books, but thats no longertrue. According to a recent poll, only 32% primarily shop for books in chain bookstores.43% of respondents buy their books online and 9% buy most of their books from small,independent bookstores. 16% bought elsewhere--in drug stores, specialty shops,supermarkets, warehouse clubs, and airports. Plainly, since 68% of buyers buyelsewhere, chain bookstores are no longer the be-all and end-all of bookselling.Self-publishing is okay for some, but I want writing to be my career.Truth: The length of the mainstream authors career is under the control of his or herpublisher, and future prospects are only as good as the sales of the last book. If yourbook doesnt earn back its advance, or sells only modestly beyond the advance, thepublisher will not want to publish your next book. It may be rare for a self-publishedbook to become a bestseller, but for that matter, its rare for any book to become abestseller. Most books make their money in the long tail of sales, which can bring in asmuch income as the bestseller, the difference being that this money comes in over timerather than all at once. Those writers who persevere no matter what, who continue to PREPARED BY : RoY & Tsabit
  • 40. SELF PUBLISHING 2011write and to publish, who continue to add books to their product line and promote them,can succeed.A self-published authors career isnt over until the author decides to stop publishing.The self-published authors career makes it or doesnt based on the authors work andthe authors willingness to keep writing, publishing, and promoting. Its not up to anyoneelse to decide if youll be an author; and its not up to anyone else to decide when youllquit. PREPARED BY : RoY & Tsabit
  • 41. SELF PUBLISHING 20119 References 1. http://www.scottmarlowe.com/post/Some-thoughts-on-traditional-vs-electronic- publishing.aspx 2. http://www.scottmarlowe.com/post/Manuscript-Formatting.aspx 3. http://www.scottmarlowe.com/search.aspx?q=the%20process%20how%20to%20 written%20manuscript%20self%20publishing 4. http://www.scottmarlowe.com/post/Selling-Your-E-Book-Without-a-Publisher- Part-2-E-book-Formatting.aspx 5. http://www.topboast.com/html/publishing/self_publish_your_own_books_report_a nd_manuals.html 6. http://www.amazon.com/dp/B00008ZGRY?tag=ebookpublishi- 20&camp=14573&creative=327641&linkCode=as1&creativeASIN=B00008ZGRY &adid=0J7FDJZ86B84PK0F0F61& 7. http://www.idpf.org/doc_library/epub/OPS_2.0.1_draft.html 8. http://www.sfwa.org/for-authors/writer-beware/pod/ 9. http://en.wikipedia.org/wiki/E-book 10. Social Bookmarking intelligence –laura maya 11. http://www.scribd.com/doc/45763091/How-to-Self-publish-an-E-book 12. portables.about.com/od/ebookreasers/f/What-Is-Epub.htmNote : The above presentation have been compiled by students for Project submissionfor Final year Pre-graduation submission on the subject of the latest in Self Publishingand ebook technology in Line with the launch of the“Come and Read campaign “ organized by their Institution for industrial attachmentDisclaimer :All materials published in this school project ebook , including the information contained onmentioned web site, undergoes review to ensure fair balance, relevance. The editors of thematerial herein have consulted sources believed to be reliable in their efforts to provideinformation that is complete and in accord with the standards at the time of publication in year2009/ 2010.In view of the possibility of human error by the editors of the material contained herein, neitherthe publisher nor any other party involved in the preparation of this material warrants that theinformation contained herein is in every respect accurate or complete, and they are notresponsible for any errors or omissions or for the results obtained from the use of such. Readersare encouraged to confirm the information contained with other sources. PREPARED BY : RoY & Tsabit