How to set Up Simple Mobile Optimized Strategy for your Restaurant

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How to set Up Simple Mobile Optimized Strategy for your Restaurant
https://itunes.apple.com/us/book/profit-from-mobile-social/id573716326?mt=11

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How to set Up Simple Mobile Optimized Strategy for your Restaurant

  1. 1. http://www.mobilegeosocial.comDo you knowyour restaurant’sonline marketingstrategy?
  2. 2. http://www.mobilegeosocial.comIntroduction
  3. 3. http://www.mobilegeosocial.comWho are we?• We are a company thatoffers internetmarketing consultingservices• We help businessescreate custom marketingstrategies to maximizetheir income• We offer:– Websites– Mobile Websites– Mobile Landing Pages– Social Media campaigns• Facebook• YouTube
  4. 4. http://www.mobilegeosocial.comWordPress
  5. 5. http://www.mobilegeosocial.comWordPress• Most website owners don’t havecontrol over their website’s contentand design• Being an expert with HTML, CSSand PHP is not necessary anymore• This means every time you want tochange a menu, add a new offer orinform your clients, you don’t needto call your webmaster!
  6. 6. http://www.mobilegeosocial.comWordPress Is FREE!• WordPress is a slick freetool that’s easy to use• Only high quality themescost money• Expenses are minimal afteryou get your theme andyour site set up!
  7. 7. http://www.mobilegeosocial.comSetup• The problem is WordPresscan be challenging tosetup• Installing yourhandpicked theme oftenrequires an expert
  8. 8. http://www.mobilegeosocial.comAfter The Setup• WordPress is very easyto use• No technicalbackground necessary• Adding or editingcontent is easy as pie!
  9. 9. http://www.mobilegeosocial.comBoosts SEO• Search EngineOptimization meansranking #1 in Google• Ranking high is a mustfor restaurants• Google’s preference ofWordPress will get youthat higher rankingmuch easier!• You don’t want to looseto your competitor justbecause they have aWordPress site and youdon’t!
  10. 10. http://www.mobilegeosocial.comPick Your Theme• There are countless hotWordPress themes• Some can not only offerdifferent designs but varietyof special features as well– Such as…
  11. 11. http://www.mobilegeosocial.comMultimedia• Nothing will get people more excited than acool picture or an awesome video• Excited people are the biggest spenders!
  12. 12. http://www.mobilegeosocial.comMobileSites
  13. 13. http://www.mobilegeosocial.comMobile Sites• Mobile is getting hotterby the day!• When people get hungrythey search for you withtheir smartphones• Mobile websites convertpotential customers intopaying customers muchmore effectivelyMobile Graphics courtesy SqueezeMobihttp://www.warriorplus.com/w/v/b68mpg/restaurant
  14. 14. http://www.mobilegeosocial.comCrank Up Your Revenues• The mobile web is the fastestgrowing communication channel inhistory• Soon it will be the Mobile Web thatwill be the #1 source of informationin the world!• You need to monetize this!Mobile Graphics courtesy SqueezeMobihttp://www.warriorplus.com/w/v/b68mpg/restaurant
  15. 15. http://www.mobilegeosocial.comCrank Up Your Revenues• People on the go and touristsfrequently use their smartphones tofind a place where they can eat• Mobile will allow you to have allthese hungry bellies marching toyour restaurant!• Having a mobile presence is not anoption any more!Mobile Graphics courtesy SqueezeMobihttp://www.warriorplus.com/w/v/b68mpg/restaurant
  16. 16. http://www.mobilegeosocial.comCustomer Engagement• Be connected to your customersanywhere and anytime!• Customers can:– take advantage of your specials andcoupons– opt-in for coupons or eventinformation in your restaurant– make a reservation– and much much more!Mobile Graphics courtesy SqueezeMobihttp://www.warriorplus.com/w/v/b68mpg/restaurant
  17. 17. http://www.mobilegeosocial.comEnhanced Experience• Modern customers wantan easy experience– In the restaurant– On the web– From their smartphone• Forward-thinkingrestaurants are addingdiet and calorieinformation to theironline menus
  18. 18. http://www.mobilegeosocial.comCustomers as brand advocates• 67% of mobile webviewers are more likely torecommend yourrestaurant than desktopviewers• Younger customers preferthe mobile version of yoursite
  19. 19. http://www.mobilegeosocial.comThe Art Of Not Missing Out On Business• Mobile marketing represents agreat opportunity to allrestaurants• Your customers are on the move.– They might be just around thecorner but will they know aboutyou?• Get those last minute customersby going mobile!
  20. 20. http://www.mobilegeosocial.comThe Art Of Not Missing Out On Business• Remember customers want to interact with youjust as much as you want to interact with them• Not having a mobile optimized site will drivepeople on the go away from you• Your competitors are going mobile• So stay competitive!
  21. 21. http://www.mobilegeosocial.comMobileLandingPages
  22. 22. http://www.mobilegeosocial.comMobile Landing Pages• Why use a mobilelanding page when youcan have a full-blownmobile version of yourwebsite?• When customers arevisiting your site theyleave no trace – youcan’t tell anyone wasever there• You need to capture thecontact information ofthese potentialcustomers• Here is why…
  23. 23. http://www.mobilegeosocial.comContact Your Customers• Contacting yourcustomers andinforming them aboutyour special events andoffers increases revenue• They can’t come if theydon’t know!• So stay in touch!
  24. 24. http://www.mobilegeosocial.comMake A List Of Your Customers• A landing page is aneffective and simpleway of gathering apotential customer’scontact information• Create a landing pagewith a special offer inexchange for an emailor a phone number• Give away freebies &capture their info!• It will pay back!
  25. 25. http://www.mobilegeosocial.comSpread The Word• Now you have a list of yourregular and potentialcustomers!• Don’t spam, offer value!• They will keep on comingback!• Your revenues will gothrough the roof!
  26. 26. http://www.mobilegeosocial.comSocialMedia
  27. 27. http://www.mobilegeosocial.comSocial Media• Social Media is here tostay• It is a relativelyinexpensive marketingtool• Particularly useful forsmaller businesses thatcannot afford bigmarketing campaigns• Social Media doesn’tcost money, only time• Resistance to SocialMedia is futile!
  28. 28. http://www.mobilegeosocial.comCompete• Your competitors are already making it big inthe Social Media world• If your business does not have a social mediapresence you will miss out on revenues• Your competitors are engaging customersusing Social Media. It’s time to compete!
  29. 29. http://www.mobilegeosocial.comGet Involved• Social Media is not just about creating aFacebook Fan page• Active management is essential• Listen to your customers’ feedback• Converse with your customers• Build rapport
  30. 30. http://www.mobilegeosocial.comBe User Friendly• Link your Social Media pages with yoursite• Don’t depend on customers to hunt downyour Social Media themselves – morethan half are sure to give up!• Place links front and center so no one willmiss them!• Make it easy for them to refer you(or like you)
  31. 31. http://www.mobilegeosocial.comRewards• Reward all those thattake time to write youpositive referrals• Rewards willincentivize others tojoin in!• Create a snowball effectwith positive referralsand dominate yourcompetitors!• Offer discounts, freedrinks or specialtreatment like preferredseating to all those whorecommend yourrestaurant
  32. 32. http://www.mobilegeosocial.comImprove• Analyze both good andbad feedback gatheredfrom Social Media• Keep the good and fixthe bad• The customer’s point ofview is important andtheir feedback may beinvaluable!
  33. 33. http://www.mobilegeosocial.comBranding• Social Media is great for creating your brand!• Make your brand known to the whole world!• Attract not only locals but also people fromother cities and countries!
  34. 34. http://www.mobilegeosocial.comOptions• There are many social media platforms…toomany in fact…• It might be overwhelming at first forrestaurants that are just starting out with SocialMedia• Here is what we recommend!
  35. 35. http://www.mobilegeosocial.comacebook
  36. 36. http://www.mobilegeosocial.comFacebook Fan Pages• Facebook is the most popular social mediaplatform• Facebook Fan Pages are a great way to collectfeedback from your customers
  37. 37. http://www.mobilegeosocial.comFacebook Is Big• There are currentlyover 900 millionusers on Facebook• Crowd builds evenbigger crowd• Start attracting peoplenow!
  38. 38. http://www.mobilegeosocial.comSpread The Word• Spread your brand!• Spread informationabout your specialevents and offers!• Facebook allows you tochoose your targetaudience– Use that to effectivelydrive customers to yourbusiness
  39. 39. http://www.mobilegeosocial.comReputation• Collect feedback from yourcustomers and respond to theirquestions• Raise your responsiveness –improve your reputation!• Thousands of fans will provideyou with the reputation and apromotional channel to boot!
  40. 40. http://www.mobilegeosocial.comBuild Relationships• Facebook Fan Pages arean amazing opportunityto build relationshipswith your customers• Make your fan page lessabout you and moreabout your customers• Don’t spam – let yourpromotions be of valueto others• Facebook Fan Pages arean amazing opportunityto build relationshipswith your customers
  41. 41. http://www.mobilegeosocial.comYouTube
  42. 42. http://www.mobilegeosocial.comYouTube• YouTube is the secondlargest search engine inthe world• Having a YouTubeChannel helps your SEO• Combine Facebook withYouTube to drive evenmore traffic
  43. 43. http://www.mobilegeosocial.comTurn It Into A Video• Turn your events and advertisements into avideo!• Stream your cooks making food and show it tocustomers• Everybody likes videos – get your customersexcited!
  44. 44. http://www.mobilegeosocial.comGoogle Owns YouTube• You might not be aware but Google boughtYouTube• Creating a YouTube channel willinstantaneously increase your SEO• Use video to score higher in Google’s searchresults!
  45. 45. http://www.mobilegeosocial.comPromotion & Branding• YouTube isn’t just for watching cute kittens• Every big company and most small businesseshave a YouTube channel• You need to compete!• Do you want to lose to that Chinese restaurantacross the street just because they have aYouTube channel and you don’t?
  46. 46. http://www.mobilegeosocial.comYour Own Broadcast• A good video gives a better impression thanany photo• YouTube is like a personal TV station –broadcast your advertisements for free to thewhole world!
  47. 47. http://www.mobilegeosocial.comOur WordPress Offer• We will install WordPress on your site!• We will install your handpicked theme!• We will insert your initial content!$250
  48. 48. http://www.mobilegeosocial.comOur Mobile Offer• We will make a full-blown mobile version ofyour website!• We will custom design unique graphics to suityour restaurant’s needs!$550
  49. 49. http://www.mobilegeosocial.comOur Landing Offer• We will create your mobile landing page foryou!• Your mobile landing page will be designed toinsure that it converts visitors to customers$350
  50. 50. http://www.mobilegeosocial.comOur Facebook offer• We will create your Facebook Fan Page foryou!• We will help you create your Facebookmarketing strategy!$150
  51. 51. http://www.mobilegeosocial.comOur YouTube Offer• We will create your YouTube channel for you!• We will help you integrate YouTube with yourwebsite!• We will work with you to create a custom clipdesigned with a call to action$450
  52. 52. http://www.mobilegeosocial.com• We will create your entire internet marketingstrategy:– A WordPress site– A Mobile version of your site– A landing page to build a list of potentialcustomers– A Social Media strategy• Facebook Fan Page• YouTube ChannelOur Combined Offer$1250
  53. 53. http://www.mobilegeosocial.comGet In Touch Today!• Email address:– your@email.com• Phone number:– (xxx) xxx-xxxx• Website:– www.yoururl.com

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