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Presentation uniclean canvas.final
 

Presentation uniclean canvas.final

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    Presentation uniclean canvas.final Presentation uniclean canvas.final Presentation Transcript

    • UNI-Clean CANVAS 2.0 Your student home as never seen before... 21.11. 2013
    • INTRODUCTION CANVAS 1.0 MARKET RESEARCH CANVAS 2.0 CHALLENGES ONGOING WORK
    • Key Partners •Dorms Key Activities Value Proposition Customer Relationships •Marketing •Information System Key Resources Channels* • Office and Mobile equipment Cost Structure • HR Revenue Streams •? Customer Segments
    • INTRODUCTION Survey? CANVAS 1.0 MARKET RESEARCH CANVAS 2.0 CHALLENGES ONGOING WORK
    • Key Partners •Producers of cleaning products •Dorms and unis •Students associations •Other material suppliers •IT partner Key Resources •Cleaning products •Loyal and engaged working force not very demanding •Webpage Key Activities •Cleaning services •Platform management (ITs) •Costumers support – social networks •HR management Value Proposition Customer Relationships •Competitive price •Safe services •Responsible employees (quality checks) Cost Structure •Cleaning and additional products 20% •Wages 60% (according to the interviews) •IT costs – installation and support 15% •Marketing costs 5% •Website •Social networks •Prepaid cards Customer Segments •Students living in the dorms •Other people in the dorms Channels* •Students association •Flyers •Social networks •International office •Guerilla mrktng Revenue Streams Cleaning services – Transaction 75% • Subscription 18% Affiliation – advertisements and „resale of products“ 2% Prepaid cards 5%
    • Customer Segments • University students • International and Local • Other people living in the dorms • Students living in the dorms • Other people in the dorms
    • Value Propositions • Competitive price • Safe Services checking students before and after the cleaning • Responsible employees • Two types of services – Basic cleaning – Complete cleaning • Competitive price • Safe services • Responsible employees (quality checks)
    • Channels • University newspaper • Students association • Flyers deployed in the universities and dormitories • Flyers available at the reception • Social networks • International office • Word of mouth • Students association • Flyers • Social networks • Facebook • Twitter • LinkedIn • International office • Guerilla marketing • Mess in front of the faculties or/and dorms
    • Customer Relationships • Automated website • Social networks´costumer service • Book of complaints • Loyalty cards • Website • Social networks • Customers together • Uni-Clean with customers • Prepaid cards • All references online
    • Revenue Streams • Cleaning services from the students • Reselling of products • Online payments straight after the confirmation • Cleaning services – Transaction 75% • Subscription 18% • Affiliation – advertisements and „resale of products“ 2% • Prepaid card 5%
    • Key Activities • Cleaning services • Platform management (ITs) • Costumers support – social networks • HR management • Resale of products • Cleaning services • Platform management (ITs) • Costumers support – social networks • HR management • mostly the selection process and performance evaluation
    • Key Resources • • • • Cleaning products Workers Low wages Online platform • Cleaning products • Loyal and engaged working force not very demanding • Webpage
    • Key Partners • Producers of cleaning products • Dormitories and universities • Students associations • Other material suppliers uniforms, flyers and other products needed • IT partner • Producers of cleaning products • Dormitories and universities • Students associations • Other material suppliers • IT partner
    • Cost Structure • Cleaning and additional products • Wages • IT costs – installation and support • Marketing costs • Cleaning and additional products 20% • Wages 60% • IT costs – installation and support 15% • Marketing costs 5%
    • INTRODUCTION Fidelity Cards Contact Partners Security Tutorial CANVAS 1.0 MARKET RESEARCH Social Networks Marketing Guerrilla Website Adwords WOM CANVAS 2.0 CHALLENGES VIDEO Mobile App Blog ONGOING WORK Subscription Pricing Promotional Materials Newspaper Ads
    • Blog INTRODUCTION CANVAS 1.0 Description of team members MARKET RESEARCH CANVAS 2.0 Description of the idea CHALLENGES ONGOING WORK Main page of the blog where visitors can find all the information published during the past months. Entrepreneurship and Business Planning sessions and learnings Business Model (CANVAS) Presentation News about entrepreneurship in Portugal External sources of inspiration www.uni-clean.blogspot.pt
    • Social Networks INTRODUCTION CANVAS 1.0 MARKET RESEARCH CANVAS 2.0 CHALLENGES ONGOING WORK • Facebook (see here) • Twitter (nick name: @UNIClean_pt) • LinkedIn (see here)
    • Social Networks INTRODUCTION CANVAS 1.0 MARKET RESEARCH CANVAS 2.0 CHALLENGES ONGOING WORK
    • Website INTRODUCTION CANVAS 1.0 MARKET RESEARCH CANVAS 2.0 CHALLENGES ONGOING WORK 2nd Stage Prototype (First Page) (Video)
    • Website INTRODUCTION CANVAS 1.0 MARKET RESEARCH CANVAS 2.0 CHALLENGES ONGOING WORK 2nd Stage Prototype (Registration Page)
    • Website INTRODUCTION CANVAS 1.0 MARKET RESEARCH CANVAS 2.0 CHALLENGES ONGOING WORK 1st version of the website (without user registration)
    • Mobile App INTRODUCTION CANVAS 1.0 MARKET RESEARCH CANVAS 2.0 CHALLENGES ONGOING WORK
    • Mobile App INTRODUCTION CANVAS 1.0 MARKET RESEARCH CANVAS 2.0 CHALLENGES ONGOING WORK
    • Mobile App INTRODUCTION CANVAS 1.0 MARKET RESEARCH CANVAS 2.0 CHALLENGES ONGOING WORK
    • Mobile App INTRODUCTION CANVAS 1.0 MARKET RESEARCH CANVAS 2.0 CHALLENGES ONGOING WORK
    • Mobile App INTRODUCTION CANVAS 1.0 MARKET RESEARCH CANVAS 2.0 CHALLENGES ONGOING WORK
    • Mobile App INTRODUCTION CANVAS 1.0 MARKET RESEARCH CANVAS 2.0 CHALLENGES ONGOING WORK
    • INTRODUCTION Security Tutorial Dorms Cleaning Services 1 CANVAS 1.0 MARKET RESEARCH Students receive training before being accepted as UNI-Clean staff 2 Our clients have access to the “ratings” and past recommendations of UNI-Clean staff. UNI-Clean provides security checks BEFORE each cleaning service provided CANVAS 2.0 CHALLENGES ONGOING WORK UNI-Clean provides security checks AFTER each cleaning service provided 4 We invite our clients to rate and give their opinion about the cleaning services provided by our staff 3 5
    • Promotional Materials INTRODUCTION Flyer CANVAS 1.0 MARKET RESEARCH CANVAS 2.0 CHALLENGES ONGOING WORK
    • Looking for a Low-Cost Cleaning Service for your student home? uni.clean.2013@gmail.com http://unicleanstartup.wix.com/uni-clean
    • Promotional Materials INTRODUCTION Poster CANVAS 1.0 MARKET RESEARCH CANVAS 2.0 CHALLENGES ONGOING WORK
    • Looking for a Low-Cost Cleaning Service for your student home? uni.clean.2013@gmail.com http://unicleanstartup.wix.com/uni-clean
    • Fidelity Cards INTRODUCTION CANVAS 1.0 MARKET RESEARCH CANVAS 2.0 CHALLENGES ONGOING WORK
    • UNI-Clean Membership Card 1st 2nd 3rd 4th 5th 6th 7th 8th 9th 10th Free Service UNI-Clean
    • Marketing Guerrilla INTRODUCTION CANVAS 1.0 MARKET RESEARCH CANVAS 2.0 CHALLENGES ONGOING WORK
    • UNI-Clean is coming…
    • Contact Partners INTRODUCTION •Dormitories CANVAS 1.0 MARKET RESEARCH CANVAS 2.0 •Student Associations CHALLENGES ONGOING WORK
    • Contact Partners INTRODUCTION CANVAS 1.0 •Products suppliers •Cleaning products •Uniforms MARKET RESEARCH CANVAS 2.0 CHALLENGES ONGOING WORK •IT Partner
    • THANK YOU! 