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Unicef Russia - October 2011 - the RuNet Generation
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Unicef Russia - October 2011 - the RuNet Generation

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  • 2mln Internet users in 2000, 50mln – in 2011. Social media is fastest growing in the worldEvery school in the country has presumably “safe” Internet accessAlmost 21% of entire population is youthOver 30% of youth use Internet everyday
  • Vkontakte – 23mln accounts - official statistics, some count 90mln usersOdnoklassniki, Mail.ru, then LiveJournal.
  • Source: Soldatova, G., Foundation for Internet Development, Российскиеиевропейскиешкольники: рискионлайн-социализации [Russian and European Schoolchildren: The Risks of Online-Socialization]. 2010.
  • Blogging is highly popular – almost 7.5mln blogs. 5% of world blogs are Russian spoken. These days blogosphere a strong political as well as social role, Russian bloggers discuss serious national topics and address issues that are at times ignored by the government. There are cases of online community going offline to unite their effort in their political or social goals.
  • Source: Soldatova, G., Foundation for Internet Development, Российскиеиевропейскиешкольники: рискионлайн-социализации [Russian and European Schoolchildren: The Risks of Online-Socialization]. 2010.
  • Source: Soldatova, G., Foundation for Internet Development, Российскиеиевропейскиешкольники: рискионлайн-социализации [Russian and European Schoolchildren: The Risks of Online-Socialization]. 2010.
  • Try to make this document UNICEF branded THE source for information of children & youth digital safety. Already w/ Google Family Safety Center – worldwide initiative. Microsoft – content and instruments. Concept is to involve the audience. Create self-generated liquidation of cyber bullying, illegal content, etc.MARA are very specific but large audience and require special approach. This is to be done with partners like Friendly RuNet, NGOs and others in order to maximize effect from public campaign. If MoE is onboard – that open up unique opportunities.
  • Respectively taken from presentation by Jonathan Kopp, Partner & Global Director, Ketchum Digital
  • Transcript

    • 1. Viacheslav Tikhomirov
      Head of Communications
      UNICEF Russia
    • 2. Overview
      General Characteristics of Russia
      POPULATION
      141.9 million
      MAJOR CITIES(population 1,000,000+)
      Moscow
      St Petersburg
      Novosibirsk
      Yekaterinburg
      Nizhny Novgorod
      INTERNET PENETRATION
      43% (Daily users: 33%)
      MOBILE INTERNET PENETRATION 18%
      MOBILE PHONE OWNERSHIP
      86%
    • 3. Environment
      General Characteristics of the RuNet
    • 4. Digital Access
      And Activities
      RuNet Children socialize online
    • 5. ____________________________
      Digital Activism on the Russian Blogosphere
      Behavioral Online Trends
      7.4 million blogs
      6.9 millionpersonal blogs
      500,000communities
      5% of the world blogosphereare Russian Language Blogs
    • 6. Safety Risks for Russian Young People Using ICTs
      Safety Risks
      Malicious Software and Fraud / Child as recipient
      Exposure to AdultContent / Child as recipient
      Exposure to Gruesome or Extremist Content / Child as recipient
      Dissemination of Personal Information/ Child as recipient
      Cyber-bullying / being bullied & bullying others
      Meeting Strangers/ Child as participant
      Production of Child Abuse Images/Videos / Child as participant
    • 7. RuYouth: Vulnerable to Cyberbullying
      Safety Risks
    • 8. Safety Risks
      What information do Russian Adolescents put online?
    • 9. RuYouth: Meeting Strangers Offline
      Safety Risks
    • 10. Recommendations
      Recommendations
      Energize an informal working group to update the study on a regular basis (once a year).
      Results of the study to be shared w/ key opinion leaders and quoted in a call for action throughout variety of channels and occasions.
      Further develop partnership w/ Google, Microsoft.
      Generate primary data through the biggest social network on the topic of cyber bullying or other agreed topics.
      Collaborate with DOC on adapting a primary data survey on use of ICT to focus on marginalized groups such as rural children/teens, or those living in institutions.
      Initiate planning, partnership building and organizing of nationwide education campaign on an agreed aspect of ICT use to optimize safety while balancing opportunities.
    • 11. Recommendations

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