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Unicef Russia - October 2011 - the RuNet Generation
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  • 2mln Internet users in 2000, 50mln – in 2011. Social media is fastest growing in the worldEvery school in the country has presumably “safe” Internet accessAlmost 21% of entire population is youthOver 30% of youth use Internet everyday
  • Vkontakte – 23mln accounts - official statistics, some count 90mln usersOdnoklassniki, Mail.ru, then LiveJournal.
  • Source: Soldatova, G., Foundation for Internet Development, Российскиеиевропейскиешкольники: рискионлайн-социализации [Russian and European Schoolchildren: The Risks of Online-Socialization]. 2010.
  • Blogging is highly popular – almost 7.5mln blogs. 5% of world blogs are Russian spoken. These days blogosphere a strong political as well as social role, Russian bloggers discuss serious national topics and address issues that are at times ignored by the government. There are cases of online community going offline to unite their effort in their political or social goals.
  • Source: Soldatova, G., Foundation for Internet Development, Российскиеиевропейскиешкольники: рискионлайн-социализации [Russian and European Schoolchildren: The Risks of Online-Socialization]. 2010.
  • Source: Soldatova, G., Foundation for Internet Development, Российскиеиевропейскиешкольники: рискионлайн-социализации [Russian and European Schoolchildren: The Risks of Online-Socialization]. 2010.
  • Try to make this document UNICEF branded THE source for information of children & youth digital safety. Already w/ Google Family Safety Center – worldwide initiative. Microsoft – content and instruments. Concept is to involve the audience. Create self-generated liquidation of cyber bullying, illegal content, etc.MARA are very specific but large audience and require special approach. This is to be done with partners like Friendly RuNet, NGOs and others in order to maximize effect from public campaign. If MoE is onboard – that open up unique opportunities.
  • Respectively taken from presentation by Jonathan Kopp, Partner & Global Director, Ketchum Digital

Unicef Russia - October 2011 - the RuNet Generation Presentation Transcript

  • 1. Viacheslav Tikhomirov
    Head of Communications
    UNICEF Russia
  • 2. Overview
    General Characteristics of Russia
    POPULATION
    141.9 million
    MAJOR CITIES(population 1,000,000+)
    Moscow
    St Petersburg
    Novosibirsk
    Yekaterinburg
    Nizhny Novgorod
    INTERNET PENETRATION
    43% (Daily users: 33%)
    MOBILE INTERNET PENETRATION 18%
    MOBILE PHONE OWNERSHIP
    86%
  • 3. Environment
    General Characteristics of the RuNet
  • 4. Digital Access
    And Activities
    RuNet Children socialize online
  • 5. ____________________________
    Digital Activism on the Russian Blogosphere
    Behavioral Online Trends
    7.4 million blogs
    6.9 millionpersonal blogs
    500,000communities
    5% of the world blogosphereare Russian Language Blogs
  • 6. Safety Risks for Russian Young People Using ICTs
    Safety Risks
    Malicious Software and Fraud / Child as recipient
    Exposure to AdultContent / Child as recipient
    Exposure to Gruesome or Extremist Content / Child as recipient
    Dissemination of Personal Information/ Child as recipient
    Cyber-bullying / being bullied & bullying others
    Meeting Strangers/ Child as participant
    Production of Child Abuse Images/Videos / Child as participant
  • 7. RuYouth: Vulnerable to Cyberbullying
    Safety Risks
  • 8. Safety Risks
    What information do Russian Adolescents put online?
  • 9. RuYouth: Meeting Strangers Offline
    Safety Risks
  • 10. Recommendations
    Recommendations
    Energize an informal working group to update the study on a regular basis (once a year).
    Results of the study to be shared w/ key opinion leaders and quoted in a call for action throughout variety of channels and occasions.
    Further develop partnership w/ Google, Microsoft.
    Generate primary data through the biggest social network on the topic of cyber bullying or other agreed topics.
    Collaborate with DOC on adapting a primary data survey on use of ICT to focus on marginalized groups such as rural children/teens, or those living in institutions.
    Initiate planning, partnership building and organizing of nationwide education campaign on an agreed aspect of ICT use to optimize safety while balancing opportunities.
  • 11. Recommendations