UNICEF UK - May 2011 - Tagd: UNICEF UK and Tagd: Developing a website to engage young people

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UNICEF UK and Tagd: Developing a website to engage young people.

Presented for @UNICEFdigital's 1st webinar on May 24, 2011

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UNICEF UK - May 2011 - Tagd: UNICEF UK and Tagd: Developing a website to engage young people

  1. 1. UNICEF UK and Tagd Developing a website to engage young people
  2. 2. <ul><li>What we’ll be covering </li></ul><ul><li>Background </li></ul><ul><li>Aim of the project </li></ul><ul><li>Development of Tagd </li></ul><ul><li>Engaging young people through Tagd </li></ul><ul><li>Current work on Tagd </li></ul>
  3. 3. <ul><li>Background </li></ul><ul><li>Youth Team </li></ul><ul><li>Youth Voice </li></ul>
  4. 4. Aim of the project To provide a platform for young people to learn about and engage in UNICEF issues. To empower them to take action, speak out and spread the word about matters that affect them.
  5. 5. <ul><li>Development of Tagd </li></ul><ul><li>Research </li></ul><ul><ul><li>Consultations </li></ul></ul><ul><ul><li>Online survey </li></ul></ul><ul><li>Findings: </li></ul><ul><ul><li>Social networks </li></ul></ul><ul><ul><li>Customising </li></ul></ul><ul><ul><li>Communicating </li></ul></ul><ul><ul><li>Joining groups </li></ul></ul><ul><ul><li>Ability to feed back </li></ul></ul><ul><ul><li>Vibrant, colourful </li></ul></ul><ul><ul><li>Interactivity </li></ul></ul><ul><ul><li>Quirky, short names </li></ul></ul>
  6. 6. <ul><li>Development of Tagd </li></ul><ul><li>Things to consider </li></ul><ul><ul><li>Child protection </li></ul></ul><ul><ul><li>Moderation </li></ul></ul><ul><ul><li>Time-saving and manageable for Editors </li></ul></ul>
  7. 7. <ul><li>Development of Tagd </li></ul><ul><li>Concept </li></ul><ul><ul><li>Name and logo </li></ul></ul><ul><ul><li>Personalised Tag </li></ul></ul><ul><ul><li>Look and feel </li></ul></ul>
  8. 9. <ul><li>Development of Tagd </li></ul><ul><li>Concept </li></ul><ul><ul><li>Campaign walls </li></ul></ul><ul><ul><li>Comments </li></ul></ul><ul><ul><li>Bricks </li></ul></ul>
  9. 10. <ul><li>Engaging yp </li></ul><ul><li>through Tagd </li></ul><ul><li>Moderator comments </li></ul><ul><li>E-newsletter </li></ul><ul><li>Facebook and Twitter </li></ul><ul><li>Youtube – Big Climate Callout </li></ul><ul><li>Tagd brand </li></ul>
  10. 11. <ul><li>Challenges </li></ul><ul><li>Lack of capacity </li></ul><ul><li>Bricks not as successful as we’d hoped </li></ul><ul><li>Child protection concerns led to over cautiousness </li></ul>
  11. 12. <ul><li>Current work </li></ul><ul><li>Tagd blogs </li></ul><ul><li>Article 27 film-making comp </li></ul><ul><li>Young campaigners weekend </li></ul>
  12. 13. Questions? [email_address] [email_address]

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