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UNICEF UK - May 2011 - Tagd: UNICEF UK and Tagd: Developing a website to engage young people
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UNICEF UK - May 2011 - Tagd: UNICEF UK and Tagd: Developing a website to engage young people

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UNICEF UK and Tagd: Developing a website to engage young people. …

UNICEF UK and Tagd: Developing a website to engage young people.

Presented for @UNICEFdigital's 1st webinar on May 24, 2011

Published in Technology
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Transcript

  • 1. UNICEF UK and Tagd Developing a website to engage young people
  • 2.
    • What we’ll be covering
    • Background
    • Aim of the project
    • Development of Tagd
    • Engaging young people through Tagd
    • Current work on Tagd
  • 3.
    • Background
    • Youth Team
    • Youth Voice
  • 4. Aim of the project To provide a platform for young people to learn about and engage in UNICEF issues. To empower them to take action, speak out and spread the word about matters that affect them.
  • 5.
    • Development of Tagd
    • Research
      • Consultations
      • Online survey
    • Findings:
      • Social networks
      • Customising
      • Communicating
      • Joining groups
      • Ability to feed back
      • Vibrant, colourful
      • Interactivity
      • Quirky, short names
  • 6.
    • Development of Tagd
    • Things to consider
      • Child protection
      • Moderation
      • Time-saving and manageable for Editors
  • 7.
    • Development of Tagd
    • Concept
      • Name and logo
      • Personalised Tag
      • Look and feel
  • 8.  
  • 9.
    • Development of Tagd
    • Concept
      • Campaign walls
      • Comments
      • Bricks
  • 10.
    • Engaging yp
    • through Tagd
    • Moderator comments
    • E-newsletter
    • Facebook and Twitter
    • Youtube – Big Climate Callout
    • Tagd brand
  • 11.
    • Challenges
    • Lack of capacity
    • Bricks not as successful as we’d hoped
    • Child protection concerns led to over cautiousness
  • 12.
    • Current work
    • Tagd blogs
    • Article 27 film-making comp
    • Young campaigners weekend
  • 13. Questions? [email_address] [email_address]