• Save
UNICEF Nepal - June 2011 - SMS campaign in Nepal
Upcoming SlideShare
Loading in...5
×
 

UNICEF Nepal - June 2011 - SMS campaign in Nepal

on

  • 1,199 views

Presentation by the UNICEF Nepal Office for @UNICEFdigital's 2nd Webinar

Presentation by the UNICEF Nepal Office for @UNICEFdigital's 2nd Webinar

Statistics

Views

Total Views
1,199
Views on SlideShare
861
Embed Views
338

Actions

Likes
1
Downloads
2
Comments
0

5 Embeds 338

http://unjobs.org 328
http://intranet.unicef.org 4
http://www.intranet.unicef.org 3
http://users.unjobs.org 2
http://www.extranet.unicef.org 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Sources – UNICEF 2011 South Asia Data Pocket Book; Broadcast Audience Survey; National Census 2001

UNICEF Nepal - June 2011 - SMS campaign in Nepal UNICEF Nepal - June 2011 - SMS campaign in Nepal Presentation Transcript

  • 4400- SMS INITIATIVE
    NEPAL
  • 86%People living in rural areas
    29.3 million
    Total population of Nepal
    44% Population
    under-18
    23.6%Adolescents (10 to 19 years)
    9.34 millionPeople with access to mobile phones
    CHINA
    2.2%People with access to internet
    NEPAL
    Kathmandu
    75% People with access to radio
    5 million +
    People listening to SSMK
    INDIA
  • Millions of listeners
    SMS 4400
    SSMK Radio Broadcast
    Circle of Information
    Country Office Website
    UNICEF database
    Moderator
    View slide
  • Partnerships
    Software company
    Telecoms
    UNICEF
    National radio (SSMK)
    View slide
  • Costs
  • Basic SMS Statistics
    • No. of SMS received – 200,000+ (14 months)
    • Mobile numbers stored in our database – 24,500
    • No. of topics broadcast – 59
  • Further Uses
    Polio Day message dissemination
    Programming
    HIV and AIDS - Collecting young people's voices for advocacy
    Protection –
    Child Soldiers, reaching those discharged
    Health and Nutrition – Zinc slogan competition
  • Further Uses
    National Planning Commission - policy planning possibilities
    Surveys and monitoring
    Real Time Monitoring of stocks of MNP sachets
    Situation Analysis Thematic Survey
    UN Radio
    Weekly SMS analysis disseminated
  • Network Expansion
    Newspapers (Adolescent Corner)
    TV Networks (focusing on adolescents' issues)
    Harder to reach Adolescents' groups
    Local FM stations (youth-friendly programming)
  • Challenges (all manageable!)
    • Data disaggregation (Technical)
    • Misuse of the system (Toll-free)
    • New technological development
    • Ensuring sustainable budget
    • Maintaining editorial oversight
  • Dhanyabaad!