UNICEF Nepal - June 2011 - SMS campaign in Nepal

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Presentation by the UNICEF Nepal Office for @UNICEFdigital's 2nd Webinar

Presentation by the UNICEF Nepal Office for @UNICEFdigital's 2nd Webinar

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  • Sources – UNICEF 2011 South Asia Data Pocket Book; Broadcast Audience Survey; National Census 2001

Transcript

  • 1. 4400- SMS INITIATIVE
    NEPAL
  • 2. 86%People living in rural areas
    29.3 million
    Total population of Nepal
    44% Population
    under-18
    23.6%Adolescents (10 to 19 years)
    9.34 millionPeople with access to mobile phones
    CHINA
    2.2%People with access to internet
    NEPAL
    Kathmandu
    75% People with access to radio
    5 million +
    People listening to SSMK
    INDIA
  • 3. Millions of listeners
    SMS 4400
    SSMK Radio Broadcast
    Circle of Information
    Country Office Website
    UNICEF database
    Moderator
  • 4. Partnerships
    Software company
    Telecoms
    UNICEF
    National radio (SSMK)
  • 5. Costs
  • 6. Basic SMS Statistics
    • No. of SMS received – 200,000+ (14 months)
    • 7. Mobile numbers stored in our database – 24,500
    • 8. No. of topics broadcast – 59
  • Further Uses
    Polio Day message dissemination
    Programming
    HIV and AIDS - Collecting young people's voices for advocacy
    Protection –
    Child Soldiers, reaching those discharged
    Health and Nutrition – Zinc slogan competition
  • 9. Further Uses
    National Planning Commission - policy planning possibilities
    Surveys and monitoring
    Real Time Monitoring of stocks of MNP sachets
    Situation Analysis Thematic Survey
    UN Radio
    Weekly SMS analysis disseminated
  • 10. Network Expansion
    Newspapers (Adolescent Corner)
    TV Networks (focusing on adolescents' issues)
    Harder to reach Adolescents' groups
    Local FM stations (youth-friendly programming)
  • 11. Challenges (all manageable!)
    • Data disaggregation (Technical)
    • 12. Misuse of the system (Toll-free)
    • 13. New technological development
    • 14. Ensuring sustainable budget
    • 15. Maintaining editorial oversight
  • Dhanyabaad!