UNICEF Montenegro 2011 - Inclusion of children with disabilities

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UNICEF Montenegro 2011 - Inclusion of children with disabilities

UNICEF Montenegro 2011 - Inclusion of children with disabilities

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  • 1. Inclusion of children withdisabilityNovembar 2011. Nobody’s Unpredictable
  • 2. Table of contents• METHODOLOGY• OPINION ABOUT UNICEF• INTERACTION WITH CHILDREN WITH DISABILITIES• SOCIAL DISTANCE TOWARDS CHILDREN WITH DISABILITIES• INCLUSION OF CHILDREN WITH DISABILITIES• CITIZENS’ ATTITUDES ABOUT DAY CENTERS AND SMALL GROUP HOMES• VISIBILITY AND ASSESSMENT OF CAMPAIGN „IT’S ABOUT ABILITY “ © 2011 Ipsos• IMAGE OF CAMPAIGN „IT’S ABOUT ABILITY “• SUMMARY 2
  • 3. Methodology• Ad hoc face-to-face survey with interviewing performed at respondents’ home• Data collected on representative sample for population of Montenegrin citizens aged 18 and more• Target population size: 474 655• Sample size: 1207(with 152 sampling points)• Sample type: stratified 3-staged probability sample with sampling stages: • Unit of the first stage - Polling station territory – approximately size of 200 HH (PPS with probabilities proportional to size) • Unit of the first stage - Households by random route technique starting from the given addresses (SRSWoR) • Unit of the first stage – Households member with same probability (SRSWoR) – Kish scheme• Stratification is done according to: • Type of settlement – urban/rural • 4 geo-economical regions• Post stratification is performed regarding: gender, age, type of settlement, geo-economical region• Fieldwork control is done in 12% of totally interviewed in all strata proportionally to sample size, and logic and consistency control of collected data is performed in 100%• Data collection is performed from: 11th of November to 22nd November 2011..• 95% confidence interval for incidence of 05% is (03.6%, 06.4%) © 2011 Ipsos• 95% confidence interval for incidence of 20% is (17.5%, 22.5%)• 95% confidence interval for incidence of 40% is (37.0%, 43.0%) 3
  • 4. Male 49% Sex Female 51% 18-29 23% Sample 30-39 19% Age 40-49 18% 50-64 27% 65+ 13% Elementary or 25% less Secondary 54% Education College or 21% University Podgorica 32% Coast (Boka) 18% NorthWest Stratum 28% East 21% Urban 63% Type of Other settlem ent 37%4 © 2011 Ipsos
  • 5. Interaction with children withdisabilities © 2011 Ipsos 5
  • 6. A term most commonly used when it comes to children with disabilities - spontaneous responses Base: Total target population 23% Handicapped children 20% 19% 17% Children with special needs 27% 24% Children with 12% 4% invalidity/disability 12% 10% Sick children 9% 3% 7% Children with disability 19% 20% 6% Poor, pathetic, unhappy 2% 0% Childrenm just like any other, 3% 0% there is no difference 1% 3% Aug-10 Children with defect 1% 1% December 2010 3% Nov-11 Children with retarded 6% development 5% © 2011 Ipsos 2% Retarded children 2% 2%Can you tell me which expression do you personally use most frequently for children whosephysical, mental or sensory abilities are below average abilities of children in their age?Howwould you call this group of children? 6 Inclusion of children with disability in Montenegro
  • 7. Do you know any child with disabilities, or someone (relative, friend, acquaintance, etc..) whose child has disability? Base: Total target population % August 2010. % December 2010. % November 2011. 68 Yes 68 As in previous waves, the vast majority of citizens (68%) know a 68 child with disabilities or parents whose child has disability - not found differences between the 1.2. and 3 wave 32 No 32 © 2011 Ipsos 33 7Inclusion of children with disability in Montenegro
  • 8. How often do you have contacts with children with disabilities? Base: Total target population August 2010. December 2010. November 2011. 13% Daily 8% 17% 5% Several times a week 11% 10% 4% Once a week 5% 5% 11% Several times a month 14% 15% 8% Once a month 8% 13% 10% Once in 2-3 months 8% 12% 11% Once in 6 months 8% 8% 11% Once a year 8% 9% 14% Less than once a year 12% © 2011 Ipsos 6% 10%I do not have any contact with children with disabilities 20% 4% 4% DK-REF 0% 0% 8Inclusion of children with disability in Montenegro
  • 9. How often do you have contacts with children with disabilities? Base: Total target population Have you ever socialized with any child / Has your child ever socialized with any child / person with disabilities? person with disabilities? DK-REF, 1% DK-REF, 2% Yes, 21% Yes, 39% Dont have children, 36% No, 60% No, 41% © 2011 Ipsos 9Inclusion of children with disability in Montenegro
  • 10. All things considered, how well are you informed about the children with disabilities? Base: Total target population August 2010. December 2010. November 2011. 7% I do not know anything about children 9% with disabilities 8% 38% I know very little about children with 32% disabilities 27% • One can say that positive 44% trend of increasing the Sum - 40% citizens’ knowledge about 35% children with disabilities 43% has been preserved. I know something about children with 45% disabilities 47% 12% Sum + 14% 16% 9% I know a lot about children with 11% © 2011 Ipsos disabilities 11% 3% I know very much about children with 3% disabilities 5% 10Inclusion of children with disability in Montenegro
  • 11. In your opinion, among children aged up to 18 years, what percentage are the children with disabilities? Base: Total target population August 2010. December 2010. November 2011. •In relation to the period prior 18% to the implementation of the Up to 3% 20% 23% campaign “It’s about ability" the percentage of citizens 16% 3.1-5% who believe that the 19% 23% population of children under 18 has up to 5% children with 18% 5.1-10% 25% disabilities significantly 18% increased. 13% •Also, the percentage of 10.1-20% 14% 11% people who do not have a clear idea of ​how many 6% Over 20% 6% children with disabilities there 5% are reduced significantly. 30% © 2011 Ipsos DK-REF 17% 20% 11Inclusion of children with disability in Montenegro
  • 12. Do you think it is possible for a child with disabilities to become a famous artist, businessman, successful politician or statesman in Montenegro one day? Base: Total target population DK-REF, 9% No, it is not possible, 14% Yes, it is possible, 77% © 2011 Ipsos 12Inclusion of children with disability in Montenegro
  • 13. Awareness of famous people with disabilities – spontaneous answers Base: Total target population % From Montenegro % Outside of Montenegro Darko Saša Matić 24.6 11.4 Martinović Marijana Dejan Matić 18.3 2.5 Mugoša Andrea Bocelli 3.0 Naod Zorić 0.7 Stevie Wonder 2.7 Fadil Mučić 0.5 0.8 Raz Charles Nebojša 0.3 Ludwig van Beethoven 0.6 Šofranac Majda Mučić Van Gogh 0.5 0.3 (slikarka) Susan Bozle 0.4 Božidar 0.2 Denda Niko Vujičić 0.3 Mima Đurović 0.1 © 2011 Ipsos Stephen Hawking 0.2 Slobodan 0.1 Julia Roberts 0.2 MirjačićWhich famous people with disabilities have you heard of? 13 Inclusion of children with disability in Montenegro
  • 14. Social distance towards childrenwith disabilities © 2011 Ipsos 14
  • 15. Child with severe vision impairment - Which of the following relationships are acceptable to you Multiple response; Base: Total target population Aug-10 Dec-10 Nov-11 He lives in the same settlement / street with your 76% 79% child 82% Goes to the same school / kindergarten / nursery 57% 69% school with your child? 72% Goes to the same department / group with your 51% 59% child 61% 48% Socializes / plays with your child 57% 58% 35% Best friend with your child 48% 49% In the older age in emotional relationship with 9% 16% your child 18% 7% © 2011 Ipsos In the adult age marries with your child 13% 13% 2% DK-REF 8% 6% 15Inclusion of children with disability in Montenegro
  • 16. Visually impaired child - Which of the following relationships are acceptable to you Multiple response; Base: Total target population Aug-10 Dec-10 Nov-11 He lives in the same settlement / street with your 78% 77% child 82% Goes to the same school / kindergarten / nursery 49% 61% school with your child? 66% Goes to the same department / group with your 44% 53% child 55% 41% Socializes / plays with your child 51% 53% 29% Best friend with your child 41% 44% In the older age in emotional relationship with 3% 7% your child 9% 2% © 2011 Ipsos In the adult age marries with your child 5% 7% 4% DK-REF 12% 11% 16Inclusion of children with disability in Montenegro
  • 17. Child with severe hearing impairments - Which of the following relationships are acceptable to you Multiple response; Base: Total target population Aug-10 Dec-10 Nov-11 He lives in the same settlement / street with your 73% 75% child 79% Goes to the same school / kindergarten / nursery 55% 67% school with your child? 67% Goes to the same department / group with your 47% 60% child 58% 45% Socializes / plays with your child 54% 54% 30% Best friend with your child 43% 42% In the older age in emotional relationship with 6% 13% your child 14% 4% © 2011 Ipsos In the adult age marries with your child 9% 10% 4% DK-REF 11% 10% 17Inclusion of children with disability in Montenegro
  • 18. Deaf child - Which of the following relationships are acceptable to you Multiple response; Base: Total target population Aug-10 Dec-10 Nov-11 He lives in the same settlement / street with your 75% 75% child 78% Goes to the same school / kindergarten / nursery 46% 59% school with your child? 60% Goes to the same department / group with your 40% 50% child 51% 39% Socializes / plays with your child 47% 49% 26% Best friend with your child 36% 38% In the older age in emotional relationship with 3% 7% your child 8% 2% © 2011 Ipsos In the adult age marries with your child 5% 7% 6% DK-REF 13% 13% 18Inclusion of children with disability in Montenegro
  • 19. Child with physical disabilities, such as permanent deformation, or lack of a body part - Which of the following relationships are acceptable to you Multiple response; Base: Total target population Aug-10 Dec-10 Nov-11 He lives in the same settlement / street with your 79% 77% child 80% Goes to the same school / kindergarten / nursery 43% 59% school with your child? 61% Goes to the same department / group with your 35% 48% child 51% 33% Socializes / plays with your child 44% 46% 23% Best friend with your child 35% 37% In the older age in emotional relationship with 3% 7% your child 8% 1% © 2011 Ipsos In the adult age marries with your child 4% 5% 6% DK-REF 13% 11% 19Inclusion of children with disability in Montenegro
  • 20. Child has difficulties to move or is completely bedridden - Which of the following relationships are acceptable to you Multiple response; Base: Total target population Aug-10 Dec-10 Nov-11 He lives in the same settlement / street with your 76% 75% child 80% Goes to the same school / kindergarten / nursery 43% 57% school with your child? 58% Goes to the same department / group with your 35% 49% child 49% 34% Socializes / plays with your child 43% 44% 25% Best friend with your child 35% 37% In the older age in emotional relationship with 2% 4% your child 6% 1% © 2011 Ipsos In the adult age marries with your child 3% 4% 6% DK-REF 14% 11% 20Inclusion of children with disability in Montenegro
  • 21. Child suffers from some chronic disease which are not communicable, such as asthma, heart defect, hemophilia, leukemia and other - Which of the following relationships are acceptable to you Multiple response; Base: Total target population Aug-10 Dec-10 Nov-11 He lives in the same settlement / street with your 73% 75% child 79% Goes to the same school / kindergarten / nursery 49% 57% school with your child? 60% Goes to the same department / group with your 41% 47% child 50% 36% Socializes / plays with your child 44% 45% 28% Best friend with your child 35% 37% In the older age in emotional relationship with 3% 9% your child 11% 2% © 2011 Ipsos In the adult age marries with your child 6% 7% 3% DK-REF 13% 12% 21Inclusion of children with disability in Montenegro
  • 22. Intellectual deficiencies and impairments, such as low intelligence, autism, serious attention disorders, persistent difficulties in learning, and the like. - Which of the following relationships are acceptable to you Multiple response; Base: Total target population Aug-10 Dec-10 Nov-11 He lives in the same settlement / street with your 73% 77% child 81% Goes to the same school / kindergarten / nursery 37% 54% school with your child? 56% Goes to the same department / group with your 28% 39% child 40% 23% Socializes / plays with your child 35% 36% 14% Best friend with your child 23% 25% In the older age in emotional relationship with 1% 3% your child 5% 1% © 2011 Ipsos In the adult age marries with your child 2% 3% 8% DK-REF 14% 13% 22Inclusion of children with disability in Montenegro
  • 23. Child with severe emotional disorders, such as childhood neurosis, psychosis, emotional changes caused by neurological damage - Which of the following relationships are acceptable to you Multiple response; Base: Total target population Aug-10 Dec-10 Nov-11 He lives in the same settlement / street with your 68% 74% child 79% Goes to the same school / kindergarten / nursery 29% 39% school with your child? 42% Goes to the same department / group with your 19% 24% child 27% 13% Socializes / plays with your child 18% 21% 8% Best friend with your child 13% 14% In the older age in emotional relationship with 1% 2% your child 3% 0% © 2011 Ipsos In the adult age marries with your child 1% 2% 16% DK-REF 18% 20% 23Inclusion of children with disability in Montenegro
  • 24. Child with severe disorders of socialization, such as hyperactive, aggressive or other socially unacceptable behavior - Which of the following relationships are acceptable to you Multiple response; Base: Total target population Aug-10 Dec-10 Nov-11 He lives in the same settlement / street with your 71% 73% child 76% Goes to the same school / kindergarten / nursery 30% 37% school with your child? 40% Goes to the same department / group with your 20% 23% child 25% 15% Socializes / plays with your child 16% 18% 9% Best friend with your child 12% 13% In the older age in emotional relationship with 2% 2% your child 3% 0% © 2011 Ipsos In the adult age marries with your child 1% 2% 11% DK-REF 20% 20% 24Inclusion of children with disability in Montenegro
  • 25. Child with speech disorders - Which of the following relationships are acceptable to you Multiple response; Base: Total target population Aug-10 Dec-10 Nov-11 He lives in the same settlement / street with your 75% 79% child 84% Goes to the same school / kindergarten / nursery 49% 64% school with your child? 68% Goes to the same department / group with your 41% 54% child 56% 39% Socializes / plays with your child 51% 52% 28% Best friend with your child 41% 42% In the older age in emotional relationship with 5% 14% your child 16% 5% © 2011 Ipsos In the adult age marries with your child 11% 12% 2% DK-REF 9% 9% 25Inclusion of children with disability in Montenegro
  • 26. ACCEPTABILITY OF RELATIONSHIPS Multiple response; Base: Total target population Child with severe emotional disorders, such as childhood neurosis, psychosis, 2.0 emotional changes caused by neurological damage 2.3 2.5 Aug-10 Child with severe disorders of socialization, such as hyperactive, aggressive or 2.0 2.2 Dec-10 other socially unacceptable behavior 2.3 2.3 Nov-11 Intellectual deficiencies and impairments, such as low intelligence, autism, serious attention disorders, persistent difficulties in learning, and the like. 3.0 2.9 2.8 Child has difficulties to move or are completely bedridden 3.4 3.3 Child with physical disabilities, such as permanent deformation, or lack of a body 2.8 part 3.5 3.4 Child suffers from some chronic disease which is not communicable, such as 3.0 asthma, heart defect, hemophilia, leukemia and other 3.5 3.5 3.0 Deaf child 3.6 3.6 3.1 Blind child 3.7 3.7 3.1 Child with speech disorders 3.8 3.8 © 2011 Ipsos 3.3 Child with severe hearing impairments 4.0 3.9 3.5 Child with severe vision impairment 4.1 4.0 26Inclusion of children with disability in Montenegro
  • 27. Social distance towards children with disabilitiesSocial distance towards various groups of children with disabilities differs: •Similar to the previous waves the citizens have the biggest social difference towards children with severe emotional disorders (neurosis, psychosis) and children with severe disorder of socialization (socially unacceptable behavior). •On the other hand, citizens have the smallest social distance towards children with severe vision and hearing impairments, as well as towards children with speech disorders.When individual relationships are concerned, in comparison with the periodbefore realization of campaign “It’s about ability” degree of acceptability ofcertain categories of children with disabilities records statistically significant © 2011 Ipsosincrease, however, in comparison with the wave from December 2010, degreeof acceptability has remained on almost the same level. 27
  • 28. Inclusion of children withdisabilities © 2011 Ipsos 28
  • 29. The attitude of society towards children with disabilities Base: Total target population % I dont agree % I agree The state and society should do everything in their power to ensure equal opportunities and chances for children with disabilities, regardless of the costs. 2 94Children with disabilities are equally valuable members of society as all other citizens. 1 92 The state and society are not able to significantly help children with disabilities, no matter how much they try and how much money they invest. 61 22 • Compared to the previous round of survey in December 2010, the percentage of citizens who believe that children with disabilities are equally valuable members of society as all other citizens has increased by 8%, which is statistically significant at the 0.05 level. Total increase of citizens who think that children with disabilities are equally valuable member of society as others since the campaign started is 18% (comparison of results from © 2011 Ipsos August 2010 before the campaign started and November 2011). • The vast majority of citizens (94%) believe that government and society should do everything in their power to ensure equal opportunities for children with disabilities. • 22% of the citizens of Montenegro think that the state and society are not able to significantly help children with 29Inclusion of children withby 14% less compared with the period preceding the campaign „It’s about ability“. disabilities, which is disability in Montenegro
  • 30. The state and society should do everything in their power to ensure equal opportunities and chances for children with disabilities, regardless of the costs. Base: Total target population % I dont agree % I agree August 2010 4 92 December 2010 1 95 November 2011 2 94 © 2011 Ipsos 30Inclusion of children with disability in Montenegro
  • 31. Children with disabilities are equally valuable members of society as all other citizens. Baza: Ukupna ciljna populacija % I dont agree % I agree August 2010 11 74 December 2010 4 84 November 2011 1 92 © 2011 Ipsos 31Inclusion of children with disability in Montenegro
  • 32. The state and society are not able to significantly help children with disabilities, no matter how much they try and how much money they invest. Base: Total target population % I dont agree % I agree August 2010 47 36 December 2010 63 22 © 2011 Ipsos November 2011 61 22 32Inclusion of children with disability in Montenegro
  • 33. Which of the following two statements is closer to your views? Base: Total target population % Child with disabilities should primarily be adapted to life in society, with the help of family and the environment % Society and the environment in which the child lives should primarily be adapted to the child with disabilities, accepting all their specificities August 2010 28 72 December 2010 40 59 © 2011 Ipsos November 2011 36 63 33Inclusion of children with disability in Montenegro
  • 34. Which of the following statements is closer to your views? Base: Total target population % By providing professional assistance and through special relation of society and institutions, it is possible to FULLY enable a child with disabilities for life in society % By providing professional assistance and through special relation of society and institutions, it is possible to SOMEWHAT enable a child with disabilities for life in society % Regardless of professional assistance and special relationship of state and society, it is not possible TO MAKE ANY SIGNIFICANT PROGRESS in enabling the children with disabilities for life in society. August 2010 15 80 5 December 2010 21 71 7 © 2011 Ipsos November 2011 18 78 3 34Inclusion of children with disability in Montenegro
  • 35. The attitude towards inclusive education Base: Total target population % I don’t agre % I agree Montenegro currently has a lot of more important problems and many more important issues than the adjustment of the regular school to the needs of children with disabilities, creating new educational programs and 53 20 training teachers to work with these child If children with disabilities attend classes in regular schools, this results in the fact that teachers pay too much attention to them, and other children are deprived a little bit. 26 34 For the development of the children with disabilities it is much better to attend a specialized institution for education, than to go to regular schools. 19 42 Inclusion of children with disabilities in regular schools would contribute to better understanding of these children by their peers. 7 65 Its good that children with disabilities attend regular schools, because in this way, social skills and tolerance of other children are developed 10 66 If children with disabilities attend classes in regular schools, it has positive influence on their development. 12 66 Even when children with disabilities go through their education, they have less chances to get a job than the other citizens of the same level of 9 67 © 2011 Ipsos education. Schools in Montenegro are not built to be accessible to children with disabilities, and architectural adaptation of institutions to the needs of these children should be one of the most important tasks of the state and 4 68 society. 35Inclusion of children with disability in Montenegro
  • 36. Please evaluate to what extent you agree with each of the statements - I agree ( 4 + 5 ) Base: Total target population Schools in Montenegro are not built to be accessible to children with 74% disabilities, and architectural adaptation of institutions to the needs of these 80% children should be one of the most important tasks of the state and society. 68% 66% Inclusion of children with disabilities in regular schools would contribute to 66% better understanding of these children by their peers 65% Even when children with disabilities go through their education, they have 64% less chances to get a job than the other citizens of the same level of 69% education. 67% 59% Its good that children with disabilities attend regular schools, because in this 64% way, social skills and tolerance of other children are developed 66% 57% If children with disabilities attend classes in regular schools, it has positive 64% influence on their development. 66% 50% For the development of the children with disabilities it is much better to attend 45% a specialized institution for education, than to go to regular schools. 42% If children with disabilities attend classes in regular schools, this results in the 41% © 2011 Ipsos fact that teachers pay too much attention to them, and other children are 41% August 2010 deprived a little bit. 34% December 2010 Montenegro currently has a lot of more important problems and many more 17% important issues than the adjustment of the regular school to the needs of 20% November 2011 children with disabilities, creating new educational programs and training teachers to work with these child 20% 36Inclusion of children with disability in Montenegro
  • 37. Please evaluate to what extent you agree with each of the statements – I don’t agree ( 1 + 2 ) Base: Total target population Montenegro currently has a lot of more important problems and many more 63% important issues than the adjustment of the regular school to the needs of 64% children with disabilities, creating new educational programs and training teachers to work with these child 53% If children with disabilities attend classes in regular schools, this results in the 24% fact that teachers pay too much attention to them, and other children are 24% deprived a little bit. 26% 23% For the development of the children with disabilities it is much better to attend 27% a specialized institution for education, than to go to regular schools. 19% 18% If children with disabilities attend classes in regular schools, it has positive 14% influence on their development. 12% 18% Its good that children with disabilities attend regular schools, because in this 14% way, social skills and tolerance of other children are developed 10% Even when children with disabilities go through their education, they have 12% less chances to get a job than the other citizens of the same level of 8% education. 9% 11% Inclusion of children with disabilities in regular schools would contribute to August 2010 © 2011 Ipsos 9% better understanding of these children by their peers. 7% December 2010 Schools in Montenegro are not built to be accessible to children with 7% disabilities, and architectural adaptation of institutions to the needs of these 5% November 2011 children should be one of the most important tasks of the state and society. 4% 37Inclusion of children with disability in Montenegro
  • 38. Please evaluate to what extent you agree with each of the statements? On a scale of 1 to 5, where 1 means strongly Base: Total target population disagree and 5 fully agree, evaluate the degree of agreement with each of the read Schools in Montenegro are not built to be statement. accessible to children with disabilities, and 3.9 architectural adaptation of institutions to the needs 4.0 of these children should be one of the most 4.0 important tasks of the state and society. If children with disabilities attend classes in regular 3.5 schools, it has positive influence on their 3.7 development. 3.8 Its good that children with disabilities attend 3.6 regular schools, because in this way, social skills 3.7 and tolerance of other children are developed 3.8 Even when children with disabilities go through 3.7 their education, they have less chances to get a job 3.7 than the other citizens of the same level of education. 3.9 Inclusion of children with disabilities in regular 3.7 schools would contribute to better understanding of 3.7 these children by their peers. 3.7 For the development of the children with disabilities 3.4 it is much better to attend a specialized institution 3.3 for education, than to go to regular schools. 3.4 If children with disabilities attend classes in regular 3.2 schools, this results in the fact that teachers pay too 3.2 © 2011 Ipsos much attention to them, and other children are deprived a little bit. 3.1 Montenegro currently has a lot of more important problems and many more important issues than the 2.4 August 2010 adjustment of the regular school to the needs of 2.4 December 2010 children with disabilities, creating new educational 2.4 Novembar 2011 programs and training teachers to work with these 38Inclusion of children with disability in Montenegro
  • 39. Attitude towards inclusive educationCitizens have more positive attitudes towards inclusion compared with the period preceding thecampaign “It’s about ability”•In comparison with the previous research wave percentage of the citizens who think thatchildren with disabilities are equally valuable members of society has increased by 8%,which represents statistical significance of 0.05. Percentage of citizens who think this hasincreased by 18% ever since the campaign started.•Besides that, percentage of the citizens who think that by providing professionalassistance and through special relation of society and institutions, it is possible toSOMEWHAT enable a child with disabilities for life in society has increased by 7%, whichrepresents statistical significance of 0.05.If these differences are observed in terms of average grades we can conclude that degree of agreement withthe following statements has increased in comparison with the previous wave:•If children with disabilities attend classes in regular schools, it has positive influence ontheir development .•Its good that children with disabilities attend regular schools, because in this way, social © 2011 Ipsosskills and tolerance of other children are developed.•Even when children with disabilities go through their education, they have less chancesto get a job than the other citizens of the same level of education. 39
  • 40. Please evaluate to what extent you agree with each of the statements? Base: Total target population % I don’t agre % I agree In families where a child with disabilities is growing up, other children are usually neglected. 28 33 For children with disabilities it is better to stay in special institutions, than to live in their families, because these institutions have experts who are specially trained to work with them 38 35 Parents of children with disabilities often take too patronizing attitude towards their child, which leads to isolation of that child from other children. 11 53 If a child with disabilities is left without parental care, it is better to put it in a foster family than in a home. 15 53 I feel sorry for families with a child with disabilities, because they are victims of unfortunate circumstances. 20 53 Parents who are raising children with disabilities, usually have to dedicate their life to them completely. 10 66 Other children, who are growing up in families with children with disabilities, learn to be more attentive and more tolerant. 4 77 © 2011 Ipsos Families of children with disabilities cannot be expected to overcome all the challenges alone, they must be supported by the wider society. 4 84 40Inclusion of children with disability in Montenegro
  • 41. Please evaluate to what extent you agree with each of the statements? Average values; Base: Total target population On a scale of 1 to 5, where 1 means strongly disagree and 5 fully agree, evaluate the degree of agreement with each of the read statement. For children with disabilities it is better to stay in 3.3 special institutions, than to live in their families, because these institutions have experts who are 3.0 specially trained to work with them 3.0 Other children, who are growing up in families 3.9 with children with disabilities, learn to be more 4.0 attentive and more tolerant. 3.9 Parents who are raising children with disabilities, 3.9 usually have to dedicate their life to them 3.8 completely. 3.7 If a child with disabilities is left without parental 3.5 care, it is better to put it in a foster family than in 3.5 a home. 3.5 I feel sorry for families with a child with 4.0 disabilities, because they are victims of 3.7 unfortunate circumstances. 3.5 Families of children with disabilities cannot be 4.1 expected to overcome all the challenges alone, 4.1 they must be supported by the wider society. 4.1 © 2011 Ipsos 3.3 August 2010 In families where a child with disabilities is growing up, other children are usually neglected. 3.1 December 2010 3.1 November 2011 Parents of children with disabilities often take 3.7 too patronizing attitude towards their child, which leads to isolation of that child from other 3.5 children. 3.5 41Inclusion of children with disability in Montenegro
  • 42. Please evaluate to what extent you agree with each of the statements -I agree ( 4 + 5 ) Base: Total target population Families of children with disabilities cannot be expected to 84% overcome all the challenges alone, they must be supported by 85% the wider society. 84% 80% Other children, who are growing up in families with children with 84% disabilities, learn to be more attentive and more tolerant. 77% 77% Parents who are raising children with disabilities, usually have to 73% dedicate their life to them completely. 66% 76% I feel sorry for families with a child with disabilities, because they 68% are victims of unfortunate circumstances. 53% Parents of children with disabilities often take too patronizing 62% attitude towards their child, which leads to isolation of that child 59% from other children. 53% 51% If a child with disabilities is left without parental care, it is better 52% to put it in a foster family than in a home. 53% For children with disabilities it is better to stay in special 46% institutions, than to live in their families, because these institutions 40% August 2010 © 2011 Ipsos have experts who are specially trained to work with them 35% December 2010 43% In families where a child with disabilities is growing up, other 40% November 2011 children are usually neglected. 33% 42Inclusion of children with disability in Montenegro
  • 43. Please evaluate to what extent you agree with each of the statements – I don’t agree ( 1 + 2 ) Base: Total target population For children with disabilities it is better to stay in special institutions, 29% than to live in their families, because these institutions have experts 34% who are specially trained to work with them 38% 22% In families where a child with disabilities is growing up, other children 31% are usually neglected. 28% 18% If a child with disabilities is left without parental care, it is better to 14% put it in a foster family than in a home. 15% Parents of children with disabilities often take too patronizing attitude 12% towards their child, which leads to isolation of that child from other 14% children. 11% 7% I feel sorry for families with a child with disabilities, because they are 14% victims of unfortunate circumstances 20% Families of children with disabilities cannot be expected to 6% overcome all the challenges alone, they must be supported by the 3% wider society. 4% August 2010 6% Parents who are raising children with disabilities, usually have to 7% December 2010 © 2011 Ipsos dedicate their life to them completely. 10% 5% November 2011 Other children, who are growing up in families with children with 4% disabilities, learn to be more attentive and more tolerant. 4% 43Inclusion of children with disability in Montenegro
  • 44. FAMILY AND CHILDREN WITH DISABILITIES•Opinions on whether it is better for the children with disabilities to stay in special institutions or tolive in their families are still divided – it is important that percentage of the citizens whosupport institutionalization has decreased by 11% in comparison with the period whichpreceded the campaign “It’s about ability” (5%less than in previous wave). Besides that,percentage of the citizens who think that in families where a child with disabilities is growing up,other children are usually neglected has decreased by 10% (7% in comparison with the previouswave).•Majority of the citizens (84%) think that families who have child with disability should besupported by wider society. If we examine more deeply the perception of these families, we cansee that 2/3 of the citizens also think that parents who are raising children with disabilities,usually have to dedicate their life to them. One out of two citizens think that parents of childrenwith disabilities often take too patronizing attitude towards their child, which leads to isolation ofthat child from other children.If we observe these results through average grades we can conclude that, in comparison withthe previous wave, degree of agreement with the following statements has decreasedsignificantly: © 2011 Ipsos•Parents who are raising children with disabilities, usually have to dedicate their life to them.•I feel sorry for families with a child with disabilities, because they are victims of unfortunatecircumstances. 44
  • 45. In your opinion, should the state provide financial support for families of children with disabilities? Base: Total target population % Yes % No August 2010 97 1 December 2010 89 4 November 2011 93 2 © 2011 Ipsos 45Inclusion of children with disability in Montenegro
  • 46. Rights of children in Montenegro Base: Total target population % The rights of children with disabilities are respected to a lesser extent than the rights of other children are % The rights of children with disabilities are respected equally as the rights of other children are % The rights of children with disabilities are respected to a greater extent than the rights of other children are August 2010 40 51 10 December 2010 43 44 13 November 2011 47 41 12 © 2011 Ipsos • Opinions about respect of rights of children with disabilities in comparison with other children are still divided – 41% of the citizens think that the rights of children with disabilities are respected equally as the rights of other children, which is by 3% less compared with the previous wave. 47% of the citizens think that their rights are respected to a lesser extent. • The remaining 12% think that right of children with disabilities are respected to a higher extent than rights of other children. 46Inclusion of children with disability in Montenegro
  • 47. ATTITUDES OF THE CITIZENS TOWARDS DAYCARE CENTERS AND SMALL GROUP HOMES © 2011 Ipsos 47
  • 48. Do you know what Day Care Centres for children with disabilities are? Base: Total target population DK-REF, 2% No, 41% Yes, 57% © 2011 Ipsos 48Inclusion of children with disability in Montenegro
  • 49. Day care centers for children with disabilities In day care centers, children with disabilities daily participate in various educational and creative activities which stimulate their development. These activities are organized by professionals of various profiles. Children stay in day care centers for several hours a day, which allows their parents to be employed or to do some household chores during that time. In this way help is extended to parents of children with disabilities, and separation of these children from their families is prevented. By creating a network of day care centers, which will cover every municipality in Montenegro, separation © 2011 Ipsos of children with disabilities from their families will be prevented, and number of institutionalized children will be reduced.Inclusion of children with disability in Montenegro 49
  • 50. Is it needed to open a day care center for children with disabilities in your town? Base: Total target population Base: Respondents who think that it is not necessary to open a day care center for children with disabilities (14% of target population) Why do you think that it is not necessary to open a day care center for children with disabilities in your town? DK-REF, 1% There is no need / There are not 44% enough children for No, 14% that It is better for such children to be with 0% their families Such center Yes, 85% already exists 33% Dont know / 23% © 2011 Ipsos Refusal 50Inclusion of children with disability in Montenegro
  • 51. And would you personally object to opening of a day care center for children with disabilities in your town? Base: Total target population Base: Respondents who would oppose opening of day care center for children with disabilities in their town (2% of target population) Why would this bother you? Yes, 2% DK-REF, Discriminaytion of 2% 4% children I would be afraid 3% It is hard to see 3% such children No, 96% Dont know / 90% © 2011 Ipsos Refusal 51Inclusion of children with disability in Montenegro
  • 52. And would you personally have something against opening Day center for children with disabilities in your neighborhood? Base: Total target population Base: Respondents who would personally have something against opening of a Day care center for children with disabilities in their neighborhood (3% of target population) Why would this bother you? Ne Da, 3% zna/Odbi There is not enough space / place for 19% such institution ja, 2% It is hard see such children 13% I like a quiet life / because of my 7% children Because of other children from 6% neighborhood / their reaction Ne, 94% It would be better to be in other part of 6% town / outside the town I would be afraid 3% © 2011 Ipsos Dont know / Refusal 47% 52Inclusion of children with disability in Montenegro
  • 53. Day care centers Baza: Ukupna ciljna populacijaCitizens who think that it is necessary to open a day care center for children 8 85 8 with disabilities in their townCitizens who wouldnt mind if a day care center for children with disabilities 3 94 3 were opened in their neighborhoodCitizens who wouldnt mind if a day care center for children with disabilities 2 96 2 © 2011 Ipsoswere opened in their town 53 Inclusion of children with disability in Montenegro
  • 54. Do you know what small group homes for children with disabilities are? Base: Total target population DK-REF, 1% Yes, 34% No, 66% © 2011 Ipsos 54Inclusion of children with disability in Montenegro
  • 55. Small group homes for children with disabilities Small group homes imitate family environment and they represent an alternative for children who are institutionalized, but not a replacement for the right of a child to live in family. Therefore, small group homes are temporary accommodation until conditions arise to return the child to his/her biological family; to find a foster family for the child; to adopt the child or prepare him/her for independent life. In one small group home a maximum of five children are accommodated, together with experts who give them love and professional © 2011 Ipsos help for proper growth and development in the atmosphere which imitates family environment. 55Inclusion of children with disability in Montenegro
  • 56. Is it needed to open a small group home for children with disabilities in your town? Base: Total target population Base: Respondents who think that it is not necessary to open a small group homer for children with disabilities in their town (21% of target population) Why do you think that it is not necessary to open a small DK-REF, group home for children with disabilities in your town? 1% There is no need / There are not 42% enough children for that It is better for such children to be with 12% their families No, 21% Day care center is 9% enough Large centers for such children 14% already exist Yes, 79% Other 1% © 2011 Ipsos Dont know / 25% Refusal 56Inclusion of children with disability in Montenegro
  • 57. Would you personally mind if a small grup home for children with disabilities were opened in your town? Base: Total target population Base: Respondents who would personally mind if a small group home for children with disabilities were opened in their town (2% of target population) Yes, 2% Why would you mind? DK-REF, 0% Discriminaytion 4% of children It is hard to see 3% such children Other 5% No, 97% Dont know / 88% © 2011 Ipsos Refusal 57Inclusion of children with disability in Montenegro
  • 58. Would you personally mind if a small gruop home for children with disabilities were opened in your immediate neighborhood? Base: Total target population Base: Respondents who would personally mind if a small group home for children with disabilities were opened in their neighborhood (3% of target population) Why would you mind? Dont It would be better to be in other part of 24% know /Refuses town / outside the town to answ er, 0% Yes, 3% There is not enough space / place for 20% such institution It is difficult to see such children 17% Because of other children from 6% neighborhood / their reaction I like a quiet life / because of my 4% children I would be afraid 1% No, 96% Other 3% © 2011 Ipsos Dont know / Refusal 25% 58Inclusion of children with disability in Montenegro
  • 59. Small group home Base: Total target populationCitizens who think that it isnecessary to open a small group home for children 11 79 11 with disabilities in their townCitizens who wouldnt mindit if a small group home for children with disabilities 2 96 2 were opened in their neighborhoodCitizens who wouldnt mindit if a small group home for children with disabilities 1 97 1 © 2011 Ipsos were opened in their town 59 Inclusion of children with disability in Montenegro
  • 60. VISIBILITY AND ASSESSMENT OF CAMPAIGN „IT’S ABOUT ABILITY“ © 2011 Ipsos 60Ipsos Strategic Marketing
  • 61. Have you noticed in the past months, any campaigns concerning children with disabilities, either on TV, radio, newspapers or billboards, through promotion of public personalities or interviews? Base: Total target population • When asked whether they noticed in previous 3 months a campaign on the children with disabilities, 55% of the surveyed population responded positively. No, 46% Yes, 55% © 2011 Ipsos 61Inclusion of children with disability in Montenegro
  • 62. Do you remember who the initiator was / who were the initiators of this campaign? Multiple response; Base: Respondents who noticed some campaigns related to children with disabilities in the recent months , either on TV, on the radio, in newspapers, on billboards, through promotions of celebrities or in interviews: (55% of total target population) 68% UNICEF 59% 23% Podgorica 3% Government of 19% Montenegro 13% 1% Association of parents of children 8% with disabilities 39% 24% European Union 7% Coastal UNICEF 29% region 0% Government of NGO 4% 4% Montenegro Region Association of parents of children with disabilities 61% Local government 2% European Union 13% North-west 2% NGO Sponsors/ private 1% 3% persons 6% Media, press, TV 0% 64% © 2011 Ipsos 9% Other answers 1% East 0% 8% DK-REF 29% 10% 62Inclusion of children with disability in Montenegro
  • 63. UNICEF, Government of Montenegro, EU delegation and Associations of parents of children with disabilities had a campaign in the past 3 months about children with disabilities „Its about ability“. Have you noticed this UNICEF campaign? Base: Total target population • To the question of whether they had seen the campaign by UNICEF, the Government of No, 38% Montenegro, the Delegation of the European Union and the Association Yes, 62% of Parents of Children with disabilities 62% of people said yes%. © 2011 Ipsos 63Inclusion of children with disability in Montenegro
  • 64. Do you remember any slogan, message from this campaign? Multiple response; Base: respondents who noticed the UNICEF campaign (62% of total target population) Its about ability 34% We see opportunities 14% We see our children 13% We see love 12% We see friendship 11% We see strength 6% We are all equal 3% • Slogan „Its about ability“ is spontaneously mentioned by Friendship / lets be friends with them 2% the highest percentage of citizens - 34% of them, with Its normal / natural to be different 1% another 14% also mentioning the slogan „We see opportunities“. Lets provide help/support to them 1% Give them a chance / include them in society 1% • Third most remembered is the slogan „We see our 0% children“, remembered by 13% of citizens. Fourth is theWhere many see burden, we see love / happiness slogan „We see love“ (12%) and fifth is the slogan „We see Love / give them love 0% friendship“ (11%).Where many see difficulties, we see opportunities 0% • Among the citizens who noticed the campaign, 24% could Where others see obstacles, we see the future 0% not recall any of the slogans. © 2011 Ipsos Where many see weakness, we see the strength 0% Other answers 1% None 17% DK-REF 24% 64 Inclusion of children with disability in Montenegro
  • 65. Were any of these key messages covered in this campaign? Base: Total target population % Yes % No Its about ability 56 44 We see opportunities 47 53 We see our children 38 62 We see love 37 63 We see friendship 35 65 © 2011 Ipsos We see stregth 28 72 65Inclusion of children with disability in Montenegro
  • 66. In which media or places have you seen or heard about this campaign? Multiple response; Base: those who heard any of the messages (65% of total target population) TVC (spot) 78% Billboards and street posters 48% Newspaper AD 26% TV program (news, contributions 20% and special shows) • The majority of citizens saw the broadcast TV spot (78% of all who have heard Newspaper article 12% of some of the slogans from the campaign), and than billboards (48% of all Radio program (news, contributions and special shows) 12% citizens who have heard of some of the slogans from the campaign). Cinema Ster Cinema in Podgorica 1% © 2011 Ipsos DK-REF 1% 66Inclusion of children with disability in Montenegro
  • 67. TV CAMPAIGN © 2011 Ipsos 67
  • 68. Have you noticed the TVC within the campaign initiated by Unicef, with a GIRL WITH DISABILITY PLAYING DRUMS? What is your general impression about this TVC? Base: Total target population Base: Respondents who noticed the ad (55% of total target population) Very bad 0% • The overall impression of this video is bad only for 1% of those who noticed, Mainly bad 1% while it is good for 83% (41% is very good). Sum - 1% No, 45% Yes, 55% Neither good 17% nor bad Sum + 83% Mainly good 41% © 2011 Ipsos • 55% of the citizens noticed TV spot in which a Girl Very good 41% with disabilities is playing drums. 68Inclusion of children with disability in Montenegro
  • 69. Why do you think so? Which factor in this TVC had the strongest impact in making such a good impression on you? Multiple responses; Base: if general impression of this TVC was good (83% of total target population)Children’s abilities/ a way to prove their 21% 9% abilities 12% Positive impression, well designed 17% Podgorica 11% Courage, strength, energy of children 10% 21% Inclusion of children in the society/ 9% equality in the society 17% Girl/ children who took part in the Positive impression, 8% 6% campaign Coastal well designed region 13% Promotes love, humanity, accepting 5% Courage, strength, 19% energy of children Region Persuasive, realistic, educational 5% message Inclusion of children in 30% the society/ equality in Optimism, joy of the girl 5% the society North- 3% Dont know/refusal Drawing attention/ engagement of the west 6% 4% society 8% Assistance/ attention/ care for these 3% children Optimism/ cheerful atmosphere 3% 17% © 2011 Ipsos 16% East It’s touchy/ pitty 2% 1% 1% Other answers 3% 69Inclusion of children with disability in Montenegro
  • 70. CAMPAIGN - EVENTS © 2011 Ipsos 70
  • 71. During the second phase of the campaign „Its about ability“ in 2011, Uniceforganized various events, such as:• presentation of the Convention on the Rights of Persons with Disabilities in Braille and sign language for the first time in the Balkans;• participation of children with disabilities in different children’s festivals for the first time - the festival „Zlatna pahulja“ in Rozaje, the International Theater Festival for Children u Kotor, Whitefield jazz festival in Bijelo Polje and Vidrafest – the festival of nature and science on Skadar Lake;• establishing of specially equipped inclusive playrooms in primary schools;• training for school parliaments about inclusion of children with disabilities;• children’s dialogues about inclusion with representatives of the Government and municipalities in Montenegro, representatives of embassies and UNICEF;• visit of children with disabilities to the Italian embassy in Podgorica, etc.•Included in these events were the President of Montenegro, the Prime Minister,representatives of the Government of Montenegro, high officials of UNICEF, UNDelegation, diplomats, children with and without disabilities, parents, UNICEFGoodwill Ambassador Rambo Amadeus... © 2011 Ipsos 71
  • 72. Have you followed or heard any piece of news or contribution regarding any of these events which were organized within campaign „Its about ability“. Base: Total target population Base: respondents who followed or heard any piece of news or contribution regarding any of the events which were organized within the campaign„Its about ability“ (36% of total target population) DK-REF What is your general impression 4% about these events? Very bad 2% Yes 36% Mainly bad 2% Sum - 4% Neither good nor bad 21% No Sum + 60% 60% Mainly good 36% Very good 24% © 2011 Ipsos • Just over one-third of the population saw or heard a news item or article with some of the events that are organized within the campaign “It’s about DK-REF 15% ability." 72Inclusion of children with disability in Montenegro
  • 73. OUTDOOR AND PRINT CAMPAIGN © 2011 Ipsos 73
  • 74. Billboards - street posters or advertisements in newspapers - familiarity and overall impression (June) Base: Total target population Base: respondents who noticed any of the following ads on billboards/street posters or The percentage of favorable ratings newspapers (4 +5) in the total target population Unfavorable ( 1 + 2 ) Favorable ( 4 + 5 ) Its about ability 1 41% 46% 2% 90% Average: 4,52 We see 33% 36% 1% 91% Average : 4,51 opportunities 1 We see our 31% 35% 2% 90% Average : 4,49 children 1 We see strength 31% 34% 1% 93% Average : 4,54 We see friendship 2 29% 32% 2% 88% Average : 4,46 We see our children 2 29% 32% 1% 91% Average : 4,61 We see friendship 3 29% 32% 1% 90% Average : 4,53 We see love 27% 32% 2% 86% Average : : 4,42 © 2011 Ipsos We see possibilities 2 29% 32% 1% 91% Average : : 4,53 We see friendship Average : : 4,50 1 28% 31% 3% 89% 74Inclusion of children with disability in Montenegro
  • 75. Billboards - street posters or advertisements in newspapers - familiarity and overall impression (august) Base: Total target population Base: respondents who noticed any of the following ads on billboards/street posters or newspapers The percentage of favorable ratings (4 +5) in the total target population Unfavorable ( 1 + 2 ) Favorable ( 4 + 5 ) We see our 36% 41% children 3 2% 88% Average: : 4,50 We see our 35% 38% 1% children 4 93% Average : 4,59 We see friendship 38% 1% 4 34% 89% Average : : 4,52 © 2011 Ipsos We see friendship 32% 36% 1% Average : 4,48 5 89% 75Inclusion of children with disability in Montenegro
  • 76. Billboards - street posters or advertisements in newspapers - familiarity and overall impression (october) Base: respondents who noticed any of the Base: Total target population following ads on billboards/street posters or newspapers The percentage of favorable ratings (4 +5) in the total target population Unfavorable ( 1 + 2 ) Favorable ( 4 + 5 ) Its about ability 3 39% 43% 2% 92% Average: : 4,58 Its about ability 4 40% 43% 1% 93% Average : 4,63 © 2011 Ipsos Its about ability 2 30% 34% 2% 89% Average : 4,49 76Inclusion of children with disability in Montenegro
  • 77. Billboards - street posters or newspaper ads - Visibility Base: Total target population No 26% • 74% of citizens of Montenegro saw at least one billboard or a newspaper ad used in this campaign • Billboards were noticed by lower percentage of citizens 65+, those with finished just primary school, those who live in rural areas or in the north-western part of the country. Yes 74% © 2011 Ipsos 77Inclusion of children with disability in Montenegro
  • 78. Visibility of the campaign “Its about ability” Base: Total target population Income per household Settlement Total Gender Ager Education Region member type Up to 100 € Currently in Elementary Over 200 € North-west Secondary Collage or 101-200 € Podgorica University education DK-REF Coastal Female or less school region Urban 18-29 30-39 40-49 50-64 Other Male East 65+N 1207 590 617 281 234 214 325 154 279 573 249 106 371 368 304 165 391 222 337 257 763 444sig 0.06 0.00 0.00 0.00 0.00 0.00Yes 81.9 80 84 90 80 81 82 71 67 83 91 93 74 87 85 81 91 85 78 71 88 72No 18.1 20 16 10 20 19 18 29 33 17 09 07 26 13 15 19 09 15 22 29 12 28Total 100% How well are you informed about children with Total Do you have children in the household? Do you know any child with special needs? special needs? Very familiar information something Have no or little Know Yes Yes No NoN 1207 445 762 815 392 423 572 197sig 0.73 0.17 0.00Yes 81.9 81 82 83 80 72 87 87No 18.1 19 18 17 20 28 13 13Total 100% © 2011 Ipsos 78Inclusion of children with disability in Montenegro
  • 79. Billboards – street posters or newspaper ads - Visibility Base: Total target population Income per household Settlement Total Genderl Age Education Region member type Up to 100 € Currently in Elementary Over 200 € North-west Secondary Collage or 101-200 € Podgorica University education DK-REF Coastal Female or less school region Urban 18-29 30-39 40-49 50-64 Other Male East 65+ N 1207 590 617 281 234 214 325 154 279 573 249 106 371 368 304 165 391 222 337 257 763 444 sig 0.29 0.00 0.00 0.00 0.00 0.00 Yes 74.5 73 76 84 74 75 76 55 55 76 88 85 65 80 79 76 84 83 67 63 80 65 No 25.5 27 24 16 26 25 24 45 45 24 12 15 35 20 21 24 16 17 33 37 20 35 Total 100% Do you have children in the Do you know any child with special How well are you informed about children with special Total household? needs? needs? Very familiar information something Have no or little Know Yes Yes No No N 1207 445 762 815 392 423 572 197 sig 0.91 0.00 0.00 Yes 74.5 74 75 77 69 63 80 82 No 25.5 26 25 23 31 37 20 18 Total 100% © 2011 Ipsos 79Inclusion of children with disability in Montenegro
  • 80. Have you heard within this campaign some information about the research that has been done by UNICEF, for example percentage of people who would accept a child with a disability attending the same school that their child attends, or the percentage of citizens who would not mind a child with disabilities to be the best friend of his/her child? Base: Total target population DK-REF Yes 10% 15% • 15% population of Montenegro heard at least some information about research by UNICEF so far, for example percentage of people who would accept that a child with a disability attends the same school that their child attends, or the percentage of citizens who would not mind a child with disabilities to be the best friend of his/her child. © 2011 Ipsos No 75% 80Inclusion of children with disability in Montenegro
  • 81. Campaign image
  • 82. Generally, how much of your attention do you think this recent UNICEF campaign „It’s about ability“ that referred to children with disabilities drew? Base: respondents who noticed the campaign „Its about ability“( 82% od of target population) It drew my attention greatly 22% It mainly drew my attention 41% Sum + 63% It neither drew my attention 25% nor not • 63% of citizens of Montenegro think that the recent Unicef campaign „Its about ability“ that Sum - 12% refers to children with disabilities drew their attention It mainly didn’t draw my In contrast to them, 12% think that the campaign 9% attention “It’s about ability” did not draw their attention. © 2011 Ipsos • It can be said that the campaign to a lesserIt didn’t draw my attention at extent attracted the attention of people living in 2% all the north-west of Montenegro, men, and people who are 65 or over 65 82Inclusion of children with disability in Montenegro
  • 83. How did you like this campaign in general? Base: respondents who noticed the campaign „Its about ability“( 82% od of target population) I liked it very much 31% I mainly liked it 45% Sum + 76%I neither liked it nor not 20% • The campaign “Its about ability” left very positive general impression on the citizens of Montenegro Sum - 4% (76%). • Only 4% of the population didn’t like the campaign. I mainly didn’t like it 3% • Citizens who live in northwest part Montenegro, those who live on the coast, men and people © 2011 Ipsos older than 65 years give slightly lower ratings to the campaign. In contrast, higher ratings are I didn’t like it at all 1% given by those who live in Podgorica, as well as by women. 83Inclusion of children with disability in Montenegro
  • 84. Did you find out anything new during the campaign, which you did not think about before or that you did not know before when it comes to children with disabilities and their involvement in the community? Base: respondents who noticed the campaign „Its about ability“( 82% od of target population) “Citizens aged 18 to 29I found out many new years, those who live in the 16% eastern part of Montenegro things and Podgorica in greater extent stated that theyI found out some new learned something new "” 38% things Sum + 54%I neither found out nor 13% "People who have more than 65 years not any new things and those who live in the north-western part of Montenegro, as well as on the coast, in lesser extent state that they Sum - 33% find something new"I mainly didn’t find out 7% anything new © 2011 Ipsos I didn’t find out 26% anything new 84Inclusion of children with disability in Montenegro
  • 85. What new information have you found out in this campaign? Multiple response; Base: oni koji su saznali nešto novo tokom kampanje (61% of target population) I found out about small group homes. 36% I found out that children with disabilities can progress/learn. 30% I found out about daycare centers for children with disabilities. 27% That they should be approached and treated like all other children. 25%That they can be successful artists, athletes, journalists, politicians, etc. like some 24% world celebrities with disability. That they can attend regular schools. 20% That it is a responsibility of the society to enable them to live in families, attend 19% schools, socialize with their peers and take part in recreational activities for That they should be enabled to live in a family and not in an institution. 14% That they can be good friends with children without disabilities 14% I found out about benefits of socializing with children with and without disabilities. 11% I found out how to help children with disabilities. 10% I found out that it is best for children with disabilities to grow in a family. 9%I found out about negative consequences of children staying in institutions on their 8% development. © 2011 Ipsos Everything/ many things 1% Nothing/ nothing they didn’t know already 2% Don’t know/Refusal 5% 85Inclusion of children with disability in Montenegro
  • 86. In general, to what extent did this UNICEF campaign influence you to seriously think about children with disabilities and the attitude of the society towards them? Base: respondents who noticed the campaign „Its about ability“( 82% od of target population) It influenced a great deal 20% • 59% of citizens of Montenegro say that the Unicef campaign “Its about ability” influenced them to seriously think It mainly influenced 38% about children with disabilities and attitude of the society towards them. Sum + 59% They are mainly women or those who live in the east. It neither influenced nor not 29% • On the other hand 11% say that the campaign did not influence them - more frequently men, citizens aged 65 Sum - 11% or older, and those who live on the coast claim this. It mainly didn’t influence 6% It didn’t influence at all 5% © 2011 Ipsos DK-Ref 1% 86Inclusion of children with disability in Montenegro
  • 87. Did this campaign make you change any Can you please tell me which attitudes you of your attitudes towards children with changed? disabilities?Base: those who noticed UNICEF campaign „It’s about ability“ Multiple answers; Base: those who changed f their attitudes(82% of target population) (22% of target population) Not at all, since It made me DK-REF everything that I saw change in this campaign Among children with some of my coincides with my disabilities, now I see attitudes opinion about proper attitudes towards potential future artists 34% children with and disabilities successful/prominent I am more convinced 22% 1% that it is possible to Not at all, my provide quality life for 33% attitudes are children with somewhat disabilities in our different, but I 56% Children with don’t think I disabilities are less of should change 22% a mystery to me - I 30% them understand them better now I dont mind spending time with children with disabilities any more, 24% at school, on the• The campaign “Its about ability” influenced 22% of citizens playground etc. in a way that they changed some of their attitudes about I observe children with children with disabilities. 22% say that the campaign did disabilities more like 20% not influence them, since their attitudes are somewhat all other children different, but they don’t think they should change them, I am less afraid of Even 56% believe that the campaign did not influence contact with children them at all, since everything they saw in this campaign with 17% © 2011 Ipsos coincides with their opinion about proper attitudes towards disabilities/persons with disabilities children with disabilities Don’t know/Refusal 2% 87 Inclusion of children with disability in Montenegro
  • 88. Did this campaign make you change any Can you please tell me which behaviour you of your behaviour towards children with disabilities? changed?Base: those who noticed UNICEF campaign „It’s about ability“ Multiple answers; Base: those who changed f their attitudes(82% of target population) (23% of target population) I feel less uncomfortable w hen I see a child Yes w ith disability/person w ith disability 53% 23% I communicate more easily w ith children w ith disabilities / persons w ith disabilities 40% No I started to stimulate/support donations for inclusive education and support to families 15% 77% w ith children w ith disabilities I started to stimulate/support volunteer support to daycare centers and associations of 15% parents of children w ith disabilities I socialize/communicate more w ith children• The campaign “Its about ability” influenced 23% of 13% w ith disabilities / persons w ith disabilities citizens in a way that they changed some of their behaviour towards children with disabilities. 77% say that the campaign did not influence them to change behaviour. I started to stimulate socializing w ith children w ith disabilities 9% © 2011 Ipsos Don’t know /Refusal 2% 88 Inclusion of children with disability in Montenegro
  • 89. Observed in general, thinking about UNICEF campaign „It’s about ability“, what do you recall the most? Multiple answers; Base: those who noticed the campaign „It’s about ability“ (82% of target population) Ads 11% Girl playing drums 10% Children/ children’s faces/ pictures of children 7% Billboards 7% Smiles/ joy/ happiness of children 4% Slogans, messages 3% Attention/ care for children 3% TV ads 3% Good idea, initiation, organization of campaign 2% That they are equal/ accepted/ included in the society 2% • As for remembering of the campaign Socializing/ children playing 2% “Its about ability” elements that citizens recall most are ads, girl who Girl 2% plays drums, children and billboards . Children practicing sports ( tennis, athletics) 2% © 2011 Ipsos Opening day centers/ workshops 2% Possibilities, abilities of these children 1% 89Inclusion of children with disability in Montenegro
  • 90. What did you like most? Base: those who noticed UNICEF campaign „It’s about ability“ (82% of target population) 14% Everything 20% 11% Commercials 8% Podgorica 3% Everything 6% Smile/ cheerfulness/ childrens joy 5% 4% Good idea, initiation, organization of campaign 4% 18% Commercials Girl who plays drums 4% 6% Attention/ childrens care 4% Coastal 7% Children/ childrens faces/ pictures of region 3% 5% children Smile/ 3% Stratum That they are equal/ accepted/ cheerfulness/ 3% included in the society childrens joy Slogans, messages 3% 24% 5% Good idea, initiation, Billboards 2% North- 5% organization of Activities, events, sport match, west 2% 5% campaign articles, shows Drawing attention/ awakening 5% 2% conscience of society Girl who plays the Opening day care centers / 2% 26% drums workshops 8% Possibilities, abilities of these children 2% East 6% DK-REF 29% 1% 3% © 2011 Ipsos• 20% of citizens say that they liked everything in the campaign “Its about ability.• A smile, cheerfulness, joy of children highlights the 5%, 8% clip. 90Inclusion of children with disability in Montenegro
  • 91. What would you change about this campaign? What would you do differently? Base: those who noticed UNCEF campaign „It’s about ability“ (82% of target population) Large number of promotions, more extensive, longer 3% lasting More extensive media presence 3% Inclusion of larger number of children, towns, workshops 2% • Even 54% of citizens say that they wouldn’t change anything in the Larger number of concrete activities, deeds and not words 1% campaign “Its about ability”. • 35% don’t know what they would More care, attention, support 1% change More financial means, investments, donations 1% • 4% said more actions, bigger, longer campaign, 3% more presence in media Inclusion of celebrities in the campaign 1% Inclusion of larger number of people, institutions, the state 0% Other answers 1% © 2011 Ipsos Nothing 54% DK-REF 35% 91Inclusion of children with disability in Montenegro
  • 92. Summary 92
  • 93. SUMMARY (1)• Same as in the previous wave, citizens are at the strongest social distance from children with rather severe emotional disorders (neurosis, psychosis etc.) and children with severe socialization disorder (socially unacceptable behavior).• On the other hand, citizens are at the weakest social distance from children with severe visual and hearing impairments, as well as children with speech disorder.• Relative to the period before the realization of the campaign “Its about ability”, the degree of acceptability towards all categories of children with disabilities has kept its positive trend. © 2011 Ipsos 93
  • 94. SUMMARY (2)Relative to the previous wave of the survey, percentage of citizens who think that childrenwith disabilities are equally worth members of the society just like all the other citizens, isincreased for 8%, which is statistically significant at the level 0.05. In total, since thecampaign started the percentage of citizens who think so has increased by 18%.• Additionally, percentage of citizens who believe that by providing professional assistance and special attitude of the society and institutions, it is possible to SOMEWHAT enable a child with disabilities for life in society, is increased for 7%, which is statistically significant at the level 0.05.• Or, that the state and society are not able to significantly help children with disabilities is the opinion of 22% of citizens of Montenegro, which is for 14% less than in the period prior to the campaign „Its about ability“. © 2011 Ipsos• Additionally, positive trend is continued in terms of the opinion about positive influence of children with disabilities attending regular classes. 94
  • 95. The Unicef campaign „Its about ability“ was seen by 82% Visibility of citizens of Montenegro. © 2011 IpsosInclusion of children with disability in Montenegro 95
  • 96. Observed individually, the most notable part of the campaign was the TV spotThe most seen by 55% of general population. Generalnotable part impression of this spot is positive for 75% of all thoseof the who saw it, and negative for only 1%. Besides, thecampaign billboards used in this campaign were noticed by 75% of citizens of © 2011 Ipsos Montenegro.Inclusion of children with disability in Montenegro 96
  • 97. Impression The campaign “Its about ability” has, observed in general, made a very positive impression on the citizens of Montenegro (76%), while only 4% of those who noticed the campaign said © 2011 Ipsos that they didn’t like itInclusion of children with disability in Montenegro 97
  • 98. The campaign “Its about ability” has, in general, made strong influence on citizens of Montenegro. 54% of citizens of Montenegro found out something new about children with disabilities in the campaign, and 23% changed their behavior towards children with diabilities. © 2011 Ipsos InfluenceInclusion of children with disability in Montenegro 98
  • 99. Influence Base: Total target populationCitizens of Montenegro who changed their behavior towards children with 39 23% 39 disabilitiesCitizens of Montenegro whofound out something new in 18 54% 18 the campaignCitizens of Montenegro who liked the campaign 12 76% 12Citizens fo Montenegro who 82% © 2011 Ipsos 9 9 saw the campaign 99 Inclusion of children with disability in Montenegro
  • 100. Billboards – street posters or newspaper ads- awareness and general impression Of all billboards in the campaign , most attention was drawn by the billboard “Join us”, and then the billboard with the athletes. All billboards left The best good general impression, average grade (4,63) since more than 80% was given to the billboard of those who noticed them with the girl putting gave positive grades make up on, (4 and 5 on the scale from 1 to 5). and then the billboard 75% of citizens of Montenegro “We see our children” with saw at least one billboard used 2 boys with a © 2011 Ipsos in this campaign ball(4.61). 100Inclusion of children with disability in Montenegro
  • 101. Thank you for your trust! © 2011 Ipsos 101Inclusion of children with disability in Montenegro