2013
Table of contents
•

Methodology

•

Awareness of UN Conventions

•

Knowledge about Paralympic games and Special Olympics...
Methodology
 Ad hoc face-to-face survey with interviewing performed at respondents’ home
• Data collected on representati...
Sex
Agee
Education
Stratum

Other

Urban

Coast

24%

Centar

North

21%

Higher school,
faculty or more

High school

22%...
Awareness of UNITED
NATIONS CONVENTIONS
Awareness of UNITED NATIONS CONVENTIONS difference on the level of 0.05 compared to
Statistically significant
December 201...
Knowledge about
Paralympic games and
Special Olympic games
Knowledge about Paralympic gamesStatistically significant difference on the level of 0.05 compared to
December 2012.

Have...
Knowledge about Paralympic gamesStatistically significant difference on the level of 0.05 compared to
December 2012.

Do y...
Knowledge about participation of Montenegro on Paralympic games
Statistically significant difference on the level of 0.05 ...
Knowledge about Special Olympic games
Have you heard about Special Olympic games?

Who participates in Special Olympic gam...
Knowledge about Special Olympic games
Do you know what year the last Special Olympic
games were organized?
1970

1%

19%
L...
Knowledge about participation of Montenegro on Special Olympic
games
Did Montenegro participate on the last Special
Olympi...
Would you enroll your child in a local sports club where children with
and without disability engage in sports and sociali...
Knowledge about Paralympic and Special Olympic games
 67% of Montenegrin citizens claim to have heard about Paralympic Ga...
Interaction with children
with disabilities
A term most commonly used when it comes to children with 0.05 compared to disabilities
Statistically significant differenc...
Do you know any child with disabilities, or someone (relative, friend,
acquaintance, etc..) whose child has problems of th...
How often do you have contacts with children with disabilities?
13%

8%

Daily

17%

13%
5%

11%
10%
9%

Several times a w...
Socializing with children with disabilities significant difference on the level of 0.05 compared to
Statistically
August 2...
All things considered, how well are you informed about the children
Statistically significant difference on the level of 0...
In your opinion, among children aged up to 18 years, what percentage
are the children with disabilities?
Statistically sig...
Do you think it is possible for a child with disabilities to become a famous artist,
businessman, successful politician or...
Interaction with children with disabilities
 Similar to previous waves, two thirds of the citizens (66%) know some child ...
Inclusion of children with disabilities
When it comes to people like you (persons you work with, your neighbors...), what
would majority of them think about the f...
The attitude of society towards children with disabilities
% I do not agree

The state and society
should do everything in...
The state and society should do everything in their power to ensure
equal opportunities and chances for children with disa...
Children with disabilities are equally valuable members of society, as
well as all other citizens.
Statistically significa...
Which of the following statements is closer to your own views?
Statistically significant difference on the level of 0.05 c...
The attitude towards inclusive education
% I don’t agree

% I don’t know

% Indecisive

It's good that children with
disab...
Please evaluate to what extent you agree with each of the statements - I
agree ( 4 + 5 )
59%
64%

It's good that children ...
Please evaluate to what extent you agree with each of the statements – I
don’t agree ( 1 + 2 )
24%
If children with disabi...
Do you think that in the place where you live
there are some parents who hide their children
with disabilities at home?
I ...
Observed in general, to what extent does the attitude of environment influence
whether the parents of children with disabi...
Please evaluate to what extent you agree with each of the statements?
% I don’t agree
If a child with disabilities is left...
Please evaluate to what extent you agree with each of the statements - I
agree ( 4 + 5 )
51%
52%

If a child with disabili...
Please evaluate to what extent you agree with each of the statements – I
don’t agree ( 1 + 2 )
29%

For children with disa...
In your opinion, should the state provide financial support for families of
children with disabilities?
Statistically sign...
Rights of children in Montenegro

Statistically significant difference on the level of 0.05 compared to
august 2010.

%The...
Inclusion of children with disabilities
 95% of the citizens of Montenegro think that the state and society should do eve...
ATTITUDES OF THE CITIZENS
TOWARDS DAY CARE CENTERS
AND COLLECTIVE HOMES
Do you know what Day care centers for children with disabilities are?

% Yes

% I don’t know /Refusal

% No

November 2011...
Day care centers for children with disabilities
In day care centers, children with disabilities daily
participate in vario...
Do you believe that majority of people from your close environment would oppose
opening a Day Center for children with dis...
And would you personally have something against opening a Day center
for children with disabilities in your neighborhood?
...
Do you know what small group homes for children with disabilities are?

% Yes

% I don’t know / Refusal

% No

November 20...
Small group homes for children with disabilities
Small group homes imitate the family environment and
they represent an al...
Do you believe that majority of people from your close environment would oppose
opening of a small group home for children...
Would you personally mind if a small group home for children with
disabilities were opened in your immediate neighborhood?...
VISIBILITY AND ASSESSMENT OF THE
CAMPAIGN „IT’S ABOUT ABILITY“

51
Have you noticed in the past months, any campaigns concerning children with disabilities,
either on TV, radio, newspapers ...
Do you remember who the initiator was / who were the initiators of this
campaign?
59%
60%

UNICEF
45%
19%
Government of Mo...
UNICEF, Government of Montenegro, EU delegation and Associations of parents of children with
disabilities had a campaign i...
In which media or places have you seen or heard about this campaign?
Statistically significant difference on the level of ...
Visibility of the campaign „It’s about Ability“
 When asked whether they noticed any campaign related to children with di...
TV CAMPAIGN
TV campaign
Statistically significant difference on the level of 0.05 compared to
december 2012.
Have you noticed the TVC,...
Why do you think so? Which factor in this TVC had the strongest impact
on making such a good impression on you?
4%

Drawin...
TV campaign
 This year’s TVC within the campaign initiated by Unicef was noticed by significantly
lower percentage of cit...
Key events realized during the
campaign
Awareness of the campaign events
The famous British Paralympic athlete, gold medal winner,
Peter Norfolk made a two-day vi...
Campaign image
Generally, how much of your attention do you think this recent Unicef campaign
„It’s about ability“ that referred to child...
How did you like this campaign in general?
Statistically significant difference on the level of 0.05 compared to december ...
Did you find out anything new during the campaign, which you not thought about or that you
did not know when it comes to c...
What new information have you found out in this campaign?
Statistically significant difference on the level of 0.05 compar...
In general, how extensively do you think this Unicef campaign influenced the
people around you to seriously think about ch...
In general, to what extent did this UNICEF campaign influence you to seriously think
about children with disabilities and ...
Did this campaign make you change any of your attitudes towards
children with disabilities?
Not at all, since everything t...
Can you please tell me which attitudes you changed?
33%
30%

I am more convinced that it is possible to provide quality li...
Has this campaign influenced any change of your behavior regarding
children with disabilities?

% Yes

% No

November 2011...
What behavior/s have you changed?
53%
58%
60%

I feel less uncomfortable when I see a child with
disability/person with di...
Social distance from children
with disability
Regarding the CHILDREN WITH DISABILITIES, which of the following
types of relationship do you believe would be acceptable ...
Thinking of children with disability, please tell me which of the following
relationships are acceptable for you.
Statisti...
Social distance from children with disability
 Compared with the previous research wave, social distance from children wi...
Positive changes in
attitudes towards
children with
disabilities
Positive changes in attitudes towards children with disabilities

August 2010.
December 2010.
100
90

November 2011.
Decem...
SUMMARY
• This wave reveals substantially less extensive visibility of the campaign relative to the
previous research wave...
Influence

Citizens of Montenegro
who changed their
behavior towards
children with disabilities

43

14%

43

20%

Citizen...
Ipsos Strategic Puls
Rimski trg 50, PC Kruševac
Podgorica, Crna Gora
Tel. centrala: +382 20 411 610
Fax: +382 20 411 610
w...
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"It's about ability" 2013 survey

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PODGORICA, 22 January 2014 - According to a new survey on the knowledge, attitudes and practices of Montenegrin citizens towards inclusion of children with disabilities, Montenegro is consistently progressing on the road of becoming an inclusive society.

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"It's about ability" 2013 survey

  1. 1. 2013
  2. 2. Table of contents • Methodology • Awareness of UN Conventions • Knowledge about Paralympic games and Special Olympics games • Interaction with children with disabilities • Inclusion of children with disabilities • Attitudes of citizens towards Day care centers and Collective homes • Visibility of campaign „It’s about abilities“ • TV campaign • Key evens realized during the campaign • Campaign image • Social distance towards children with disabilities • Positive changes in attitudes towards children with disabilities • Summary 2
  3. 3. Methodology  Ad hoc face-to-face survey with interviewing performed at respondents’ home • Data collected on representative sample for population of Montenegro citizens aged 18 and more • Target population size is 474 655 • Sample size is 1045 (with 132 sampling points)  Sample type is stratified 3-staged probability sample with sampling stages:  Polling station territory – approximately size of 200 HH (PPS with probabilities proportional to size)  Households by random route technique starting from the given addresses (SRSWoR)  Households member with same probability (SRSWoR) – Kish scheme  Stratification is done according to  Type of settlement – urban/rural  3 geo-economical regions  Post stratification is performed regarding: gender, age, type of settlement, geo-economical region • Fieldwork control is done in 12% of totally interviewed in all strata proportionally to sample size, and logic and consistency control of collected data is performed in 100% • Data collection is performed from 03rd to 12th December 2012 • 95% confidence interval for incidence of 5% is +/- 1.35% • 95% confidence interval for incidence of 20% is +/- 2.5% • 95% confidence interval for incidence of 50% is +/- 3.1% 3
  4. 4. Sex Agee Education Stratum Other Urban Coast 24% Centar North 21% Higher school, faculty or more High school 22% Elementary school or less 27% 60+ 27% 45-59 30-44 49% 18-29 Female Male Sample 60% 64% 51% 47% 36% 25% 30% 19% Type of settlem ent 4
  5. 5. Awareness of UNITED NATIONS CONVENTIONS
  6. 6. Awareness of UNITED NATIONS CONVENTIONS difference on the level of 0.05 compared to Statistically significant December 2012. 33 22 27 34 22 % No, I have not heard 52 67 78 73 66 78 48 % Yes, I have heard August 2010. 45 December November December December 2010. 2011. 2012. 2013. The United Nations convention (UN) on child rights 55 November December 2011. 2012. 33 67 Decembar 2013. The United Nations convention (UN) on people with disabilities Base: Those who have heard of Unicef (2011: 94% of target population; 2012: 95% of target population). Have you heard about United Nations (UN) Convention on the rights of the child? 6
  7. 7. Knowledge about Paralympic games and Special Olympic games
  8. 8. Knowledge about Paralympic gamesStatistically significant difference on the level of 0.05 compared to December 2012. Have you heard about Paralympic games? Who participates in Paralympic games? 35% 37% Persons / athletes with invalidity 28 %Yes, I've heard 33 16% 12% Persons with handicap / athletes 10% 9% Persons / athletes with disabilities 11% Persons / athletes with special needs Children with disabilities 7% 3% 6% 7% 6% Children with special needs 72 67 %No, I haven't heard Persons with disabilities / defects / disorders 6% 5% Children with invalidity 2% 5% Paraplegics / paralyzed 3% 3% Children with handicap December 2012. December 2013. Other answers Don't know / Refuse to answer Base: Total target population Have you heard about Paralympic games? dec.12 dec.13 1% 1% 2% 4% 7% 11% Base: Those who have heard about Paralympic games (72% of target population) Who participates in Paralympic games? 8
  9. 9. Knowledge about Paralympic gamesStatistically significant difference on the level of 0.05 compared to December 2012. Do you know what year the last Paralympic games were organized? 1990 Do you know in which city they were organized? 0% 38% of all MNE citizens 0% London 20% 2008 53% 30% 0% 0% 0% 2010 1% 0% Decembar 2012. Decembar 2013. 1% December 2012. Decembar 2013. Other answers 5% 3% 1% 2012 24% 43% of all MNE citizens 60% 35% Don't know / refuse to answer 8% Don't know / Refuse to answer 46% 66% 37% 55% Base: Those who have heard of Paralympic games (72% of target population) Do you know what year the last Paralympic games were organized? Do you know in which city they were organized? 9
  10. 10. Knowledge about participation of Montenegro on Paralympic games Statistically significant difference on the level of 0.05 compared to December 2012. Did Montenegro participate on the last Paralympic games? Base: Those who have heard of Paralympic games (72% of target population) 4 % No, didn't participate 11 Have you noticed on TV, read in newspaper or on Internet any news about results of our athletes in the last Paralympic games? Base: Those who have heard of Paralympic games and know that Montenegro participated in the last Paralympic games (57% of target population) 17 % No 30 23 38 1 % Don't know % Don't know / don't remember 79 69 66 % Yes, participated 62 % Yes December 2012. December 2012. December 2013. (44 of all (57% of all Montenegro citizens) Montenegro citizens) December 2013. (39% of all Montenegro citizens) (27% of all Montenegro citizens) 10
  11. 11. Knowledge about Special Olympic games Have you heard about Special Olympic games? Who participates in Special Olympic games? 16% 18% Persons / athletes with invalidity 7% Children with special needs % No, I haven't heard 7% Children with disabilities 9% 9% 7% Persons with handicap / athletes 78 80 12% Persons / athletes with special needs 6% Persons with intellectual / psychological disturbances 10% 5% % Yes, I've heard 22 20 December 2012. December 2013. Base: Total target population Have you heard about Special Olympic games? Children with invalidity Paraplegics / paralyzed Other answers Don't know / refuse to answer dec.12 dec.13 12% Persons / athletes with disabilities Persons with disabilities / defects / disorders Children with intellectual / psychological disturbances 10% 5% 4% 5% 1% 3% 1% 1% 2% 0% 2% 9% 20% 26% Base: Those who have heard of Special Olympic games (22% of target population) Who participates in Special Olympic games? 11
  12. 12. Knowledge about Special Olympic games Do you know what year the last Special Olympic games were organized? 1970 1% 19% London 0% 1995 Do you know in which city they were organized? 11% 0% 0% 9% Athens 1% 1.7% 1% 2010 0% 8% 6% 2012 4% Other answers 6% 24% 10% 6% Don't know / refuse to answer 4% December 2012. December 2013. 68% 77% Don't know / refuse to answer 68% 79% Base: Those who have heard of Special Olympic games (22% of target population) Do you know what year the last Special Olympic games were organized? Do you know in which city they were organized? 12
  13. 13. Knowledge about participation of Montenegro on Special Olympic games Did Montenegro participate on the last Special Olympic games? Have you noticed on TV, read in newspaper or on Internet any news about results of our athletes in the last Special Olympic games? Base: Those who have heard of Special Olympic games and know that Base: Those who have heard of Special Olympic games (22% of target Montenegro participated in the last Special Olympic games (9% of target population) population) 17 14 % No, didn't participated % No 40 50 37 43 5 % Don’t know / refuse to answer % Don’t know / refuse to answer 55 40 50 December 2012. December 2013. (5% of all Montenegro citizens) (5% of all Montenegro citizens) 49 % Yes, participated % Yes December 2012. December 2013. (10% of all (9% of all Montenegro citizens) Montenegro citizens) 13
  14. 14. Would you enroll your child in a local sports club where children with and without disability engage in sports and socialize? Statistically significant difference on the level of 0.05 compared to december 2012. 15 15 % No 19 13 % Don’t know 66 72 % Yes December 2012. December 2013. Base: Total target population ! Would you enroll your child in a local sports club where children with and without disability engage in sports and socialize? 14
  15. 15. Knowledge about Paralympic and Special Olympic games  67% of Montenegrin citizens claim to have heard about Paralympic Games – 5 percentage points less than in December last year.  Observed in general, in comparison with the last year citizens of Montenegro show significantly lesser knowledge about Paralympic Games – all measured parameters are on significantly lower level in comparison with the last year.  When it comes to Special Olympic Games, the observed differences in comparison with the last research wave are not significant. 1
  16. 16. Interaction with children with disabilities
  17. 17. A term most commonly used when it comes to children with 0.05 compared to disabilities Statistically significant difference on the level of spontaneous responses August 2010. Statistically significant difference on the level of 0.05 compared to November 2011. Handicapped children 20% 19% 13% 14% 23% 17% Children with special needs 24% 4% Children with disability Sick children 9% 3% 3% 7% 0% 28% 31% 12% 12% 12% 13% 7% Children with developmental difficulties Poor, pathetic, unhappy 10% 27% 6% 2% 19% 20% 20% 24% 1% 1% Childrenm just like any other, there is no difference Children with defect Children with retarded development Retarded children 0% 3% August 2010 1% 1% 1% 1% 3% 3% 3% December 2010 4% November 2011 December 2012 6% 5% December 2013. 2% 2% 2% 2% 2% Multiple-choice; Base: Those who have heard of UNICEF (2011: 94% of target population; 2012: 95% of target population) Can you tell me which expression do you personally use most frequently for children whose physical, mental or sensory abilities are below average abilities of children in their age? How would you call this group of children? 17
  18. 18. Do you know any child with disabilities, or someone (relative, friend, acquaintance, etc..) whose child has problems of this kind? % Yes % No August 2010. 68 32 December 2010. 68 32 November 2011. 68 33 December 2012. 68 32 December 2013. 66 34 Base: Total target population Do you know any child with disabilities, or someone (relative, friend, acquaintance, etc..) whose child has problems of this kind? 18
  19. 19. How often do you have contacts with children with disabilities? 13% 8% Daily 17% 13% 5% 11% 10% 9% Several times a week 4% 5% Once a week 5% 6% 8% 14% 11% 14% 15% Several times a month 14% 8% 8% Once a month 13% 12% 10% 10% 8% Once in 2-3 months 15% 10% 11% Once I 6 months December 2012. 11% 8% 9% 7% Once a year 10% Less then once a year 6% 7% 12% 4% 4% December 2013. 14% 10% 10% I don’t have any contact with children with disability November 2011. 10% 9% August 2010. December 2010. 12% 11% 8% 8% 18% 20% 3% DK -Ref 0% 4% Base: Total target population How often do you have contacts with children with disabilities? 19
  20. 20. Socializing with children with disabilities significant difference on the level of 0.05 compared to Statistically August 2010. . tatistically significant difference on the level of 0.05 compared to S November 2011 % Yes - November 2011. 39 38 % Yes - December 2012. % Yes - Decembar 2013. 42 27 21 20 Have you ever socialized with any child / person with Has your child ever socialized with any child / person disabilities? with disabilities? Base: Total target population Have you ever socialized with any child / person with disabilities? Has your child ever socialized with any child / person with disabilities? 20
  21. 21. All things considered, how well are you informed about the children Statistically significant difference on the level of 0.05 compared to with disabilities? August 2010 I don’t know anything about children with disabilities . Statistically significant difference on the level of 0.05 compared to december 2012. 7% 9% 8% 9% 5% I know very little about children with disabilities 27% 29% Sum - 38% 32% 34% 35% 44% 40% 34% 43% 43% 45% 47% 45% 44% I know something about children with disabilities 12% 14% 16% 11% Sum + 9% I know a lot about children with disabilities I know very much about children with disabilities 8% 3% 3% 5% 3% Avgust 2010. 22% Decembar 2010. 11% 11% Novembar 2011. 16% Decembar 2012. Decembar 2013 7% Base: Total target population All things considered, how well are you informed about the children with disabilities? 21
  22. 22. In your opinion, among children aged up to 18 years, what percentage are the children with disabilities? Statistically significant difference on the level of 0.05 compared to August 2010 Statistically significant difference on the level of 0.05 compared to december 2012. 18% 20% Up to 3% 23% 27% 23% 16% 19% 3.1-5% 23% 22% 20% 18% 25% 5.1-10% 18% 23% 24% 13% 14% 11% 12% 14% 10.1-20% Over 20% August 2010. December 2010. November 2011. 6% 6% 5% 4% 4% December 2012. December 2013. 30% Don’t know/Refusal 17% 20% 13% 15% Base: Total target population In your opinion, among children aged up to 18 years, what percentage are the children with disabilities? 22
  23. 23. Do you think it is possible for a child with disabilities to become a famous artist, businessman, successful politician or statesman in Montenegro one day? Statistically significant difference on the level of 0.05 compared to december 2012. % Yes, it is possible December 2013. % No, it is not possible 77 November 2011. December 2012. % DK - REF 62 14 25 75 Base: Total target population Do you think it is possible for a child with disabilities to become a famous artist, businessman, successful politician or statesman in Montenegro one day? 19 23
  24. 24. Interaction with children with disabilities  Similar to previous waves, two thirds of the citizens (66%) know some child with disability or parent of child with such or similar problems – no differences were recorded between 1st 2nd 3rd 4th and 5th wave. The differences also were not registered when it comes to percentage of the citizens who socialized with children with disabilities or those who state that their children socialized with such children.  However, in comparison with the last wave, this wave records somewhat higher percentage of the citizens (mainly those who have noticed the UNICEF campaign and those with university education) who claim to be informed about children with disabilities.  In comparison with the period before the campaign “It’s about ability” percentage of the citizens who think that in population of children up to 18 years of age there are up to 10% of children with disabilities has increased significantly. Also, this wave records a significant decrease of the citizens who are not able to assess the percentage of children with disabilities (from 30% in 2010 to 15% in 2012). In comparison with the last year, this wave doesn’t record significant differences.  75% of the citizens of Montenegro think that child with disabilities could become a famous artist, businessman, successful politician or statesman in Montenegro one day, which is increase of 13% in comparison with the wave conducted in December 2012. 2
  25. 25. Inclusion of children with disabilities
  26. 26. When it comes to people like you (persons you work with, your neighbors...), what would majority of them think about the following statement . % Majority would disagree The state and society should do everything in their power to ensure equal opportunities and chances for children with disabilities, regardless of the costs. Children with disabilities are equally valuable members of society, as well as all other citizens. 8 2 13 % Don't know % Majority would agree 90 3 84 Baza: Ukupna ciljna populacija 26
  27. 27. The attitude of society towards children with disabilities % I do not agree The state and society should do everything in their power to ensure equal opportunities and 2 3 chances for children with disabilities, regardless of the costs. Children with disabilities are equally valuable members of society, as well as all other citizens. 3 5 % Indecisive % I don’t know % I agree 95 92 Base: Total target population On a scale of 1 to 5, where 1 means strongly disagree and 5 fully agree, evaluate the degree of agreement with each of the read statement 27
  28. 28. The state and society should do everything in their power to ensure equal opportunities and chances for children with disabilities, regardless of the costs. Statistically significant difference on the level of 0.05 compared to december 2012. % I don’t agree 4 4 August 2010. % Indecisive % I don’t know % I agree 92 December 2010. 14 95 November 2011. 2 4 94 December 2012. 1 December 2013. 23 9 90 95 Base: Total target population On a scale of 1 to 5, where 1 means strongly disagree and 5 fully agree, evaluate the degree of agreement with each of the read statement. 28
  29. 29. Children with disabilities are equally valuable members of society, as well as all other citizens. Statistically significant difference on the level of 0.05 compared to % I don’t agree 11 August 2010. December 2010. % Indecesive 4 % I don’t know 16 % I agree 74 12 November 2011. 1 6 December 2012. 2 August 2010. 84 92 8 December 2013. 3 5 90 92 Base: Total target population On a scale of 1 to 5, where 1 means strongly disagree and 5 fully agree, evaluate the degree of agreement with each of the read statement. 29
  30. 30. Which of the following statements is closer to your own views? Statistically significant difference on the level of 0.05 compared to august 2010. Statistically significant difference on the level of 0.05 compared to december 2012. % By providing professional assistance and through special relation of society and institutions, it is possible to FULLY enable a child with disabilities for life in society % I don’t know / refusal % By providing professional assistance and through special relation of society and institutions, it is possible to SOMEWHAT enable a child with disabilities for life in society % Regardless of professional assistance and special relationship of state and society, it is not possible TO MAKE ANY SIGNIFICANT PROGRESS in enabling the children with disabilities for life in society. August 2010. December 2010. November 2011. December 2012. December 2013. 15 5 80 21 18 19 26 Base: Total target population Which of the following statements is closest to your views? 71 7 3 78 69 71 9 9 30
  31. 31. The attitude towards inclusive education % I don’t agree % I don’t know % Indecisive It's good that children with disabilities attend regular schools, because in this way, social skills and tolerance of other children are developed 12 16 71 If children with disabilities attend classes in regular schools, it has positive influence on their development. 12 16 % I agree 71 For the development of the children with disabilities it is much better to attend a specialized institution for education, than to go to regular schools. If children with disabilities attend classes in regular schools, this results in the fact that teachers pay too much attention to them, and other children are deprived a little bit. 28 30 30 39 35 32 Base: Total target population On a scale of 1 to 5, where 1 means strongly disagree and 5 fully agree, evaluate the degree of agreement with each of the read statement. 31
  32. 32. Please evaluate to what extent you agree with each of the statements - I agree ( 4 + 5 ) 59% 64% It's good that children with disabilities attend regular schools, because in this way, social skills and tolerance of other children are developed 66% 67% 71% 57% 64% If children with disabilities attend classes in regular schools, it has positive influence on their development. 66% 71% 71% 50% For the development of the children with disabilities it is much better to attend a specialized institution for education, than to go to regular schools 45% 42% 37% 39% 41% If children with disabilities attend classes in regular schools, this results in the fact that teachers pay too much attention to them, and other children are deprived a little bit. 41% 34% August 2010. December 2010. November 2011. December 2012. December 2013. 32% 32% Base: Total target population On a scale of 1 to 5, where 1 means strongly disagree and 5 fully agree, evaluate the degree of agreement with each of the read statement. 32
  33. 33. Please evaluate to what extent you agree with each of the statements – I don’t agree ( 1 + 2 ) 24% If children with disabilities attend classes in regular schools, this results in the fact that teachers pay too much attention to them, and other children are deprived a little bit. 24% 26% 25% 30% 23% 27% For the development of the children with disabilities it is much better to attend a specialized institution for education, than to go to regular schools. 19% 26% 28% 18% If children with disabilities attend classes in regular schools, it has positive influence on their development. 14% 12% 10% 12% 18% It's good that children with disabilities attend regular schools, because in this way, social skills and tolerance of other children are developed 14% 10% 11% August 2010. December 2010. November 2011. December 2012. December 2013. 12% Base: Total target population On a scale of 1 to 5, where 1 means strongly disagree and 5 fully agree, evaluate the degree of agreement with each of the read statement. 33
  34. 34. Do you think that in the place where you live there are some parents who hide their children with disabilities at home? I believe that there are a lot of parents who hide their children with disabilities at home in the place where I live 37% I believe that, in the place where I live, there are no parents who hide their children withy disabilities at home DK-REF I believe that, in the place where I live, there are a lot of people who believe that children with disabilities should be hidden at home 10% I believe that there are such parents, but not a lot of them In your opinion what is the attitude of people from your place of living on whether the parents of children with disabilities should hide them at home? 47% 5% Base: Total target population. 7% I believe that there are such people, but not a lot of 37% I believe that, in the place where I live, there are no people who believe that children with disabilities should be hidden at home DK-REF 52% 5% 34
  35. 35. Observed in general, to what extent does the attitude of environment influence whether the parents of children with disabilities should hide them at home or not? 5.1 It has no influence at all It has a minor influence 26.5 30.5 It has a strong influence DK-REF 37.9 Base: Total target population Observed in general, to what extent does the attitude of environment influence whether the parents of children with disabilities should hide them at home or not? 35
  36. 36. Please evaluate to what extent you agree with each of the statements? % I don’t agree If a child with disabilities is left without parental care, it is better to put it in a sustainer family than in a home. % I don’t know 8 % Indecisive 18 For children with disabilities it is better to stay in special institutions, than to live in their families, because these institutions have experts who are specially trained to work with them 39 In families where a child with disabilities is growing up, other children are usually neglected. 40 % I agree 73 22 38 31 28 Base: Total target population On a scale of 1 to 5, where 1 means strongly disagree and 5 fully agree, evaluate the degree of agreement with each of the read statement. 36
  37. 37. Please evaluate to what extent you agree with each of the statements - I agree ( 4 + 5 ) 51% 52% If a child with disabilities is left without parental care, it is better to put it in a sustainer family than in a home 53% 58% 73% 46% For children with disabilities it is better to stay in special institutions, than to live in their families, because these institutions have experts who are 40% 35% 36% 38% 43% 40% In families where a child with disabilities is growing up, other children are usually neglected 33% 39% 28% August 2010. December 2010. November 2011. December 2012. December 2013. Base: Total target population On a scale of 1 to 5, where 1 means strongly disagree and 5 fully agree, evaluate the degree of agreement with each of the read statement. 37
  38. 38. Please evaluate to what extent you agree with each of the statements – I don’t agree ( 1 + 2 ) 29% For children with disabilities it is better to stay in special institutions, than to live in their families, because these institutions have experts who are specially trained to work with them 34% 38% 39% 39% 22% 31% In families where a child with disabilities is growing up, other children are usually neglected 28% 25% 40% 18% 14% If a child with disabilities is left without parental care, it is better to put it in a sustainer family than in a home 15% 9% August 2010. December 2010. November 2011. December 2012. December 2013. 8% Base: Total target population On a scale of 1 to 5, where 1 means strongly disagree and 5 fully agree, evaluate the degree of agreement with each of the read statement. 38
  39. 39. In your opinion, should the state provide financial support for families of children with disabilities? Statistically significant difference on the level of 0.05 compared to August 2010. % Yes % I don’t know / Refusal 97 August 2010. December 2010. % no 89 3 1 8 4 November 2011. 93 5 2 December 2012. 94 42 December 2013. 95 5 Base: Total target population In your opinion, should the state provide financial support for families of children with disabilities?? 39
  40. 40. Rights of children in Montenegro Statistically significant difference on the level of 0.05 compared to august 2010. %The rights of children with disabilities are respected to a lesser extent than the rights of other children are % I don’t know / Refusal % The rights of children with disabilities are respected equally as the rights of other children are % The rights of children with disabilities are respected to a greater extent than the rights of other children are August 2010. December 2010. 40 51 43 November 2011. 47 December 2012. 48 December 2013. 47 10 44 13 41 41 40 Base: Total target population In your opinion, are the rights of children with disabilities are respected more, the same or less than the rights of other children? 12 11 12 40
  41. 41. Inclusion of children with disabilities  95% of the citizens of Montenegro think that the state and society should do everything in their power to ensure equal opportunities and chances for children with disabilities. This exceeds by 5 percentage points the results of the previous wave, which is statistically significant on the level of 0.05. The difference is also significant in comparison with the beginning of campaign.  In comparison with the previous wave percentage of the citizens who think that children with disabilities are equally valuable members of society, as well as all other citizens has not changed significantly, but in comparison with the period preceding the campaign „It’s about Ability“ an increase of 18 percentage points was recorded , which is statistically significant on the level of 0.05 (this opinion is now shared by 92% of the citizens, while in 2010 it was shared by 74% of the citizens).  This wave registers significant increase of the citizens who think that By providing professional assistance and through special relation of society and institutions, it is possible to FULLY enable a child with disabilities for life in society; 26% of the citizens currently share this opinion , while last year this opinion was shared by 19% of the citizens.  In comparison with the last wave (December 2012.) no significant differences were found in the attitudes of the citizens about inclusion of children with disabilities into the system of regular schools in Montenegro. The achieved level of change relative to beginning of Campaign has remained unchanged. 4
  42. 42. ATTITUDES OF THE CITIZENS TOWARDS DAY CARE CENTERS AND COLLECTIVE HOMES
  43. 43. Do you know what Day care centers for children with disabilities are? % Yes % I don’t know /Refusal % No November 2011. 57 41 December 2012. 57 42 December 2013. 61 Base: Total target population Do you know what Day care centers for children with disabilities are? 39 43
  44. 44. Day care centers for children with disabilities In day care centers, children with disabilities daily participate in various educational and creative activities which stimulate their development, and they are organized by professionals of various profiles. Children stay in day care centers for several hours a day, which allows their parents to be employed or to do some household chores during that time. In this way help is extended to parents of children with disabilities, and separation of these children from their families is prevented By creating a network of day care centers, which will cover every municipality in Montenegro, separation of children with disabilities from their families will be prevented, and number of institutionalized children will be reduced. 44
  45. 45. Do you believe that majority of people from your close environment would oppose opening a Day Center for children with disabilities in your neighborhood? 7 1 Yes, majority would oppose Don't know No, majority wouldn't oppose 92 Base: Total target population Do you believe that majority of people from your close environment would oppose opening a Day Center for children with disabilities in your neighborhood? 45
  46. 46. And would you personally have something against opening a Day center for children with disabilities in your neighborhood? % Yes November 2011. December 2012. December 2013. 3 5 3 % I don’t know / Refusal % No 94 93 94 Base: Total target population And would you personally have something against opening Day center for children with disabilities in your neighborhood? 46
  47. 47. Do you know what small group homes for children with disabilities are? % Yes % I don’t know / Refusal % No November 2011. 34 66 December 2012. 33 66 December 2013. 36 Base: Total target population Do you know what collective homes for children with disabilities are? 64 47
  48. 48. Small group homes for children with disabilities Small group homes imitate the family environment and they represent an alternative for children who are institutionalized, but not a replacement for the right of every child to live in a family. Therefore, small group homes are temporary accommodation until conditions arise to return the child to his/her biological family; to find a foster family for the child; to adopt the child or prepare him for an independent life. In one small group home, a maximum of five children are accommodated, together with experts who give them love and professional help for proper growth and development in the atmosphere which imitates the family environment. 4
  49. 49. Do you believe that majority of people from your close environment would oppose opening of a small group home for children with disabilities in your neighborhood? 6.6 2.5 Yes, majority would oppose Don't know No, majority wouldn't oppose 90.9 Base: Total target population Do you believe that majority of people from your close environment would oppose opening of a collective home for children with disabilities in your neighborhood? 49
  50. 50. Would you personally mind if a small group home for children with disabilities were opened in your immediate neighborhood? Statistically significant difference on the level of 0.05 compared to November 2011. . % Yes November 2011. 3 December 2012. December 2013. 2 % I don’t know / Refusal % No 96 7 93 96 Base: Total target population Would you personally mind if a small collective home for children with disabilities were opened in your immediate neighborhood? 50
  51. 51. VISIBILITY AND ASSESSMENT OF THE CAMPAIGN „IT’S ABOUT ABILITY“ 51
  52. 52. Have you noticed in the past months, any campaigns concerning children with disabilities, either on TV, radio, newspapers or billboards, through promotion by celebrities or interviews? % Yes November 2011. 55 % oe 45 December 2012. 58 42 December 2013. 58 42 Base: Total target population Have you noticed in the past months, any campaigns concerning children with disabilities, either on TV, radio, newspapers or billboards, through promotion by celebrities or interviews? 52
  53. 53. Do you remember who the initiator was / who were the initiators of this campaign? 59% 60% UNICEF 45% 19% Government of Montenegro 24% 11% Association of parents of children with disabilities European Union NGO 8% 7% 7% November 2011. 7% 6% 3% December 2012. December 2013. 4% 6% 12% I don’t know / Refusal 29% 27% 37% Multiple response; Base: Respondents who noticed some campaigns related to children with disabilities in the recent months , either on TV, on the radio, in newspapers, on billboards, through promotions of celebrities or in interviews (2011: 55% of target population, 2012,2013: 58% of target population) Do you remember who the initiator was / who were the initiators of this campaign? 53
  54. 54. UNICEF, Government of Montenegro, EU delegation and Associations of parents of children with disabilities had a campaign in the past 3 months about children with disabilities „It's about Ability“. Have you noticed this UNICEF campaign? Statistically significant difference on the level of 0.05 compared to december 2012. % Yes November 2011. 62 38 73 December 2012. December 2013. % No 61 26 39 Base: Total target population Unicef, Government of Montenegro, EU delegation and Associations of parents of children with disabilities had a campaign in the past 3 months about children with disabilities „It's about ability“. Have you noticed this UNICEF campaign? 54
  55. 55. In which media or places have you seen or heard about this campaign? Statistically significant difference on the level of 0.05 compared to december 2012. 78% 81% 72% 48% TVC (spot) Billboards and street posters 26% Newspaper AD 20% TV program (news, contributions and special shows) 12% Newspaper article 12% Radio program (news, contributions and special shows) Cinema ``Ster Cinema`` in Podgorica 28% 31% 58% 40% 18% 1% Music video 43% At an event in locan comunity - event in school 6% UNICEF Facebook page November 2011. December 2012. December 2013. 4% 6% UNICEF website Online web portals Other I don’t know/Refusal 10% 2% 2% 0% 1% 3% 5% 1% 1% Multiple response; Base: those who heard any of the messages (2011: 65% of target population; 2012: 73% of target population ; 2013: 61% of target population) In which media or places have you seen or heard about this campaign? 55
  56. 56. Visibility of the campaign „It’s about Ability“  When asked whether they noticed any campaign related to children with disability in the past 3 months, 58% of total population gave an affirmative answer – same as in the previous wave. The campaign was noticed less by citizens older than 65 and those with only primary education, as well as those who live in the north of the country. 45% of these citizens spontaneously mention that Unicef is the initiator of the campaign (15 percentage points less than in the previous wave). Observed at the level of total population, it’s 26%.  When prompted and asked whether they have seen the campaign of Unicef, Government of Montenegro, EU Delegation and Association of children with disability registered is SIGNIFICANTLY LOWER percentage of citizens who answer affirmatively, or 12 percentage points less than in the previous wave. 5
  57. 57. TV CAMPAIGN
  58. 58. TV campaign Statistically significant difference on the level of 0.05 compared to december 2012. Have you noticed the TVC, animation within the campaign initiated by Unicef, with a boy on crutches coming out of isolation to play football with his friends in the playground. The message is read by ANĐELA BULATOVIĆ, a member of Montenegro women's national handball team and winner of silver medal in the Olympic Games and a European champion. In this clip, she is inviting citizens to support children with disability to grow up in a family, to go to school and play with peers. What is your general impression about this TVC? Base: Respondents who noticed the ad(2011: 55% of target population; 2012: 67% of target population; 2013: 40% of target population) Very bad 0% 0% December 2012. Base: Total target population Mainly bad 45 1% 0% 2% 60 Niether good nor bad % No % Yes 1% 0% 2% Sum - 33 55 November 2011. December 2013. 17% 16% 13% 83% 84% 85% Sum + 67 40 December 2012. November 2011. December 2013. Mainly good 41% 37% 45% Very good 41% 47% 40% 58
  59. 59. Why do you think so? Which factor in this TVC had the strongest impact on making such a good impression on you? 4% Drawing attention/ engagement of the society 10% 9% 8% Inclusion of children in the society/ equality in the society Assistance/ attention/ care for these children Persuasive, realistic, educational Message 3% 3% 2% Children’s abilities/ a way to prove their abilities 10% 22% 6% 17% 12% 6% Athletes/ characters in the ad 5% 5% Promotes love, humanity, accepting Don't know / Refusal 21% 19% 7% Positive impression, well designed Other answers 12% 8% 7% The girl/ children who participate in the campaign It’s touching/ pity 12% 12% 5% Courage, strength, energy of children 21% 2% 2% 3% 3% 8% 5% November 2011. December 2012. 8% 6% December 2013. 14% 11% Multiple responses; Base: if general impression of this TVC was good (2013: 34% of target population) Why do you think so? Which factor in this TVC had the strongest impact on making such a good impression on you? 59
  60. 60. TV campaign  This year’s TVC within the campaign initiated by Unicef was noticed by significantly lower percentage of citizens (40%) than last year (27 percentage points less). Citizens generally have positive attitude towards this TVC - 85% of those who have seen it, perceive it positively in general. The TVC makes a positive impression primarily because it speaks of drawing attention and of engagement of the society (21%). 6
  61. 61. Key events realized during the campaign
  62. 62. Awareness of the campaign events The famous British Paralympic athlete, gold medal winner, Peter Norfolk made a two-day visit to Montenegro in June 2013. He talked to children in the Day Care Center in Nikšid and in the Resource Center in Podgorica about his life and athletic career, about will and persistence. Have you heard of this event, have you seen any news on TV or read something in newspapers? What is your general impression of this event? 1% Mostly bad 1% Bad (1+2) Yes 17% Very bad 1% Niether bad nor good 9% Good (4+5) Mostly good No 83% Very good 89% 37% 52% Base: Total target population The famous British Paralympic athlete, gold medal winner, Peter Norfolk made a two-day visit to Montenegro in June 2013. He talked to children in the Day Care Center in Nikšić and in the Resource Center in Podgorica about his life and athletic career, about will and persistence. Have you heard of this event, have you seen any news on TV or read something in newspapers? What is your general impression of this event? Please rate on the scale from 1 to 5, where 1 means very bad impression, and 5 means very good impression. 62
  63. 63. Campaign image
  64. 64. Generally, how much of your attention do you think this recent Unicef campaign „It’s about ability“ that referred to children with disabilities drew? Statistički značajna razlika na nivou 0.05 u odnosu na decembar 2012. 22% It drew my attention greatly 15% 21% 41% It mainly drew my attention 41% 50% 63% Sum + 56% 71% 25% It neither drew my attention nor not 24% 21% 12% 19% Sum 8% 9% It mainly didn't draw my attention It didn't draw my attention at all 12% 6% 2% 6% November 2011. December 2012. December 2013. 2% Base: respondents who noticed the campaign „It's about ability“(2011: 82% of target population; 2012: 79% of target population; 2013: 68% of target population) Generally, how much of your attention do you think this recent Unicef campaign „It’s about ability“ that referred to children with disabilities drew? 64
  65. 65. How did you like this campaign in general? Statistically significant difference on the level of 0.05 compared to december 2012. 24% I liked it very much 70% Sum + I didn't like it at all 76% 78% 20% 21% 19% I neither liked it nor not I mainly didn't like it 29% 45% 46% 49% I mainly liked it Sum - 31% 4% 7% 4% 3% 5% 3% 1% 2% 1% Nobember 2011. December 2012. December 2013. Base: respondents who noticed the campaign „It's about ability“( 2011: 82% of target population; 2012: 79% of target population; 2013: 68% of target population) How did you like this campaign in general? 65
  66. 66. Did you find out anything new during the campaign, which you not thought about or that you did not know when it comes to children with disabilities and their involvement in the community? Statistically significant difference on the level of 0.05 compared to december 2012. I found out many new things 16% 11% 10% 38% 38% I found out some new things 47% 54% Sum + 49% 57% I neither found out nor not any new things 13% 12% 11% 33% Sum - 37% 32% I mainly didn't find out anything new I didn't find out anything new 7% 9% 9% November 2011. 26% 28% 23% December 2012. December 2013. Base: respondents who noticed the campaign „It's about ability“( 2011: 82% of target population; 2012: 79% of target population; 2013: 68% of target population) Did you find out anything new during the campaign, which you not thought about or that you did not know when it comes to children with disabilities and their involvement in the community? 66
  67. 67. What new information have you found out in this campaign? Statistically significant difference on the level of 0.05 compared to december 2012. That they should be approached and treated like all other children. 25% 20% That they can attend regular schools. 14% That they should be enabled to live in a family and not in an institution. 31% 24% 33% 19% 31% 24% That they can be successful artists, athletes, journalists etc. 31% 30% 31% I found out that children with disabilities can progress/learn. 14% That they can be good friends with children without disabilities That it is a responsibility of the society to enable them to live in families 15% I found out about small group homes 9% 10% 10% 9% found out how to help children with disabilities I found out about negative consequences of children staying in institutions on their development. I found out about benefits of socializing with children with and without disabilities Nothing/ Already knew everything Don’t know/Refusal 6% 1% 1% 2% 37% 37% 26% 29% 27% 17% I found out that it is best for children with disabilities to grow in a family Other 19% 19% found out about daycare centers for children with disabilities 34% 36% 25% 27% 22% 17% 14% 8% 13% 11% 9% 12% November 2011. December 2012. 5% 8% 4% December 2013. Multiple response; Base: respondents who find out anything new during the campaign (2011: 61% of target population; 2012: 57% of target population; 2013: 39% of target population) What new information have you found out in this campaign? 67
  68. 68. In general, how extensively do you think this Unicef campaign influenced the people around you to seriously think about children with disability and about the attitude of the society towards them? It influenced a great deal 10% It mainly influenced 46% Sum + 55% It neither influenced nor not 32% Sum - 13% It mainly didn't influence It didn't influence at all 9% 4% Base: Those who have seen the Unicef campaign “It’s about ability“(2013: 68% of target population) In general, how extensively do you think this Unicef campaign influenced the people around you to seriously think about children with disability and about the attitude of the society towards them? 68
  69. 69. In general, to what extent did this UNICEF campaign influence you to seriously think about children with disabilities and attitude of the society towards them? Statistically significant difference on the level of 0.05 compared to december 2012. It influenced a great deal 20% 10% 16% It mainly influenced 30% 38% 45% Sum + 40% 59% 61% 29% It neither influenced or not 32% 30% 11% Sum - 25% 9% 6% It mainly didn't influence 13% 6% 5% It didn't influence at all 4% 1% I don`t know / Refusal 2% 13% Novembar 2011. Decembar 2012. Decembar 2013. Base: respondents who noticed the campaign „It's about ability“( 2011: 82% of target population; 2012: 79% of target population; 2013: 68% of target population) In general, to what extent did this UNICEF campaign influence you to seriously think about children with disabilities and attitude of the society towards them? 69
  70. 70. Did this campaign make you change any of your attitudes towards children with disabilities? Not at all, since everything that I saw in this campaign coincides with my opinion about proper attitudes towards children with disabilities % Not at all, my attitudes are somewhat different, but I don't think I should change them % I don’t know / Refusal % It made me change some of my attitudes November 2011. December 2012. December 2013. 56 22 58 63 22 1 21 19 3 18 0 20 Base: those who noticed UNICEF campaign „It’s about ability“ (2011: 82% of target population; 2012: 79% of target population; 2013: 68% of target population) Did this campaign make you change any of your attitudes towards children with disabilities? 70
  71. 71. Can you please tell me which attitudes you changed? 33% 30% I am more convinced that it is possible to provide quality life for children with disabilities in our society 52% 20% I observe children with disabilities more like all other children 31% 43% 30% Children with disabilities are less of a mystery to me - I understand them better now 37% 40% 34% 33% 34% Among children with disabilities, now I see potential future artists and successful/prominent members of our society 17% 22% 26% I am less afraid of contact with children with disabilities/persons with disabilities 24% 22% I don't mind spending time with children with disabilities any more, at school, on the playground etc. I don’t know/Refusal 18% 2% 4% November 2011. December 2012. December 2013. Multiple answers; Base: those who changed their attitudes (2011: 22% of target population; 2012: 19% of target population 2013: 13% of target population) Can you please tell me which attitudes you changed? 71
  72. 72. Has this campaign influenced any change of your behavior regarding children with disabilities? % Yes % No November 2011. 23 77 December 2012. 25 74 December 2013. 26 74 Base: those who noticed UNICEF campaign „It’s about ability“ (2011: 82% of target population; 2012: 79% of target population; 2013: 68% of target population) Has this campaign influenced any change of your behavior regarding children with disabilities? 72
  73. 73. What behavior/s have you changed? 53% 58% 60% I feel less uncomfortable when I see a child with disability/person with disability 40% 41% 38% I communicate more easily with children with disabilities / persons with disabilities 15% 19% 15% I started to stimulate/support volunteer support to daycare centers and associations of parents of children with disabilities 15% 14% I started to stimulate/support donations for inclusive education and support to families with children with disabilities 21% 13% 12% 15% I socialize/communicate more with children with disabilities / persons with disabilities 9% I started to stimulate socializing with children with disabilities Don’t know/Refusal 14% 15% 2% 0% 2% November 2011. December 2012. December 2013. Multiple answers; Base: those who changed their behavior (2011: 23% of target population; 2012: 25% of target population; 2013: 13% of target population) What behavior/s have you changed? 73
  74. 74. Social distance from children with disability
  75. 75. Regarding the CHILDREN WITH DISABILITIES, which of the following types of relationship do you believe would be acceptable for people like you (persons you work with, your neighbors...). He lives in the same settlement / street with your child 89% Goes to the same school / kindergarten / nursery school with your child? 81% Goes to the same department / group with your child 70% Socializes / plays with your child 63% Best friend with your child In the older age in emotional relationship with your child 41% December 2013. 6% In the adult age marries with your child 3% None 2% Base: Total target population Regarding the CHILDREN WITH DISABILITIES, which of the following types of relationship do you believe would be acceptable for people like you (persons you work with, your neighbors...). 75
  76. 76. Thinking of children with disability, please tell me which of the following relationships are acceptable for you. Statistically significant difference on the level of 0.05 compared to december 2012. He lives in the same settlement / street with your child 88% 91% Goes to the same school / kindergarten / nursery school with your child? 71% 86% Goes to the same department / group with your child 61% 80% 57% Socializes / plays with your child 75% 33% Best friend with your child 51% In the older age in emotional relationship with your child In the adult age marries with your child None I don’t knowRefusal 6% 10% December 2012. December 2013. 3% 6% 4% 1% 1% Base: Total target population Thinking of children with disabilities, please tell me which of the following relationships are acceptable for you. Please list all relationships that are acceptable for you. 76
  77. 77. Social distance from children with disability  Compared with the previous research wave, social distance from children with disability is decreased on all observed categories.  This wave shows no significant demographic differences in terms of social distance from children with disability. 7
  78. 78. Positive changes in attitudes towards children with disabilities
  79. 79. Positive changes in attitudes towards children with disabilities August 2010. December 2010. 100 90 November 2011. December 2012. 84 December 2013. 77 80 54 52 60 50 40 46 40 35 36 38 30 84 74 67 65 67 64 70 92 90 49 39 20 20 10 0 % of citizens convinced that children with disabilities are better off in special institutions than with their families % of citizens who find it unacceptable that a child with disability goes to the same class with their child % of citizens who find it unacceptable that a child with disability is the best friend of their child % of citizens who think that a children with disabilities are equaly valuable members of society 79
  80. 80. SUMMARY • This wave reveals substantially less extensive visibility of the campaign relative to the previous research waves. • There is a possibility that the campaign „It’s about ability“ was seen by lower percentage of citizens than registered in this research, but echo of other campaigns, such as the campaign on foster parenting, kept the recorded visibility still rather high. This synergy of campaigns is perhaps best illustrated by the fact that the percentage of citizens who agree that child with disability who has no parental care would be better off in a foster family than in a home, has grown for 15% compared with the previous wave. • However, lower campaign intensity hasn’t provoked negative change of citizens’ attitude towards children with disability. On the contrary, the key indicators have either stayed at the same level or they suggest substantial improvement. • Citizens of Montenegro evaluate attitudes of the people around them towards children with disability somewhat more negatively than their own.  It is obvious that citizens who have noticed the campaign „It's about ability“ know more about children with disability, and that those who have no contact with children with disability are less likely to have positive attitude towards them.  It is therefore necessary to encourage activities aimed at contacts of general population, and especially children, with children with disability.
  81. 81. Influence Citizens of Montenegro who changed their behavior towards children with disabilities 43 14% 43 20% Citizens of Montenegro who found out something new in the campaign 31 38% 31 57% Citizens of Montenegro who liked campaign 24 53% 24 78% Citizens of Montenegro who saw campaign 16 68% 16 % relative to the population that has seen at least a part of the campaign 81
  82. 82. Ipsos Strategic Puls Rimski trg 50, PC Kruševac Podgorica, Crna Gora Tel. centrala: +382 20 411 610 Fax: +382 20 411 610 www.ipsos.com Ipsos Strategic Marketing Gavrila Principa 8 Beograd, Srbija Tel. centrala: +381 11 328 40 75 Fax: +381 11 2626430 www.ipsos.com 82
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