UNICEF Ethiopia DigitalECO Digital Media Strategy PresentationBy Elshadai Negash, Social Media Consultant
Video
UNICEF Ethiopia Digital
Digital Media at UNICEF EthiopiaParameter NumberDigital Media Channels http://www.unicef.org/ethiopiahttp://www.facebook.c...
Why Social Media?• Joining in conversation with target groups
How?ConsolidatingPartnershipsExpandingprofessionalnetworksProviding VisibilityYouth engagementPolicy advocacy andinfluence
How can UNICEF Ethiopiautilize Digital Media?• UNICEF Ethiopia “The Thought Leader”– Channels: FB, Twtr, LinkedIn– Fulfill...
VisionUNICEF Ethiopia will be the go-to agency forchildren in Ethiopia by 2014
Influencing target groups
Who are we targeting?Primary: UNICEF Donors with a presence in Ethiopiaat mission and agency levels; National CommitteesSe...
0.00%10.00%20.00%30.00%40.00%50.00%60.00%70.00%80.00%90.00%100.00%GovernmentDonorsDonorsagenciesNationalCommitteesEthiopia...
Who is tuned in?The Donor CommunityNational CommitteesForeign Correspondents
Who is tuned in?Other UN agenciesPrivate and Government PartnersEthiopian Media
How can you help us?• Go UNICEF Digital and spread the word– Like UNICEFETH on facebook– Follow UNICEFEthiopia on twitter–...
Strategic meeting presentation  10min version
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Strategic meeting presentation 10min version

  1. 1. UNICEF Ethiopia DigitalECO Digital Media Strategy PresentationBy Elshadai Negash, Social Media Consultant
  2. 2. Video
  3. 3. UNICEF Ethiopia Digital
  4. 4. Digital Media at UNICEF EthiopiaParameter NumberDigital Media Channels http://www.unicef.org/ethiopiahttp://www.facebook.com/UNICEFETHhttps://www.twitter.com/UNICEFEthiopiahttp://www.youtube.com/user/UNICEFEthiopiahttp://www.flickr.com/photos/unicefethiopia/http://www.delicious.com/unicefethhttp://www.linkedin.com/company/unicef-ethiopiaAverage Website hits NANumber of Facebook likes 219Number of Twitter followers 821Number of YouTube Subscribers 4 (1,935 views)Number of Flickr Views 12,268Number of Delicious followers 3Number of LinkedIn followers NANumber of E-NewslettersubscribersNAData correct as at: 16th April 2013 17:35
  5. 5. Why Social Media?• Joining in conversation with target groups
  6. 6. How?ConsolidatingPartnershipsExpandingprofessionalnetworksProviding VisibilityYouth engagementPolicy advocacy andinfluence
  7. 7. How can UNICEF Ethiopiautilize Digital Media?• UNICEF Ethiopia “The Thought Leader”– Channels: FB, Twtr, LinkedIn– Fulfill Donor/Natcom visibility requirements– News and event information– Research papers, policy analysis, debate +discussions– Informative blogs
  8. 8. VisionUNICEF Ethiopia will be the go-to agency forchildren in Ethiopia by 2014
  9. 9. Influencing target groups
  10. 10. Who are we targeting?Primary: UNICEF Donors with a presence in Ethiopiaat mission and agency levels; National CommitteesSecondary: Media; Ethiopian governmentpartnersTertiary: UNICEF Family (HQ, ESARO,and ESARO country offices)Fourth:Other UN Agencies and multilateralorganizationsFifth: Private Partners (IKEA,Montblanc, ING, Rotary Intl,Starwood, etc..)
  11. 11. 0.00%10.00%20.00%30.00%40.00%50.00%60.00%70.00%80.00%90.00%100.00%GovernmentDonorsDonorsagenciesNationalCommitteesEthiopianpartnersMedia ESAROcountryoffices)UN Agencies +multilateralorgnsPrivatePartnersWebsiteFacebookTwitterYoutubeWho is on social media?
  12. 12. Who is tuned in?The Donor CommunityNational CommitteesForeign Correspondents
  13. 13. Who is tuned in?Other UN agenciesPrivate and Government PartnersEthiopian Media
  14. 14. How can you help us?• Go UNICEF Digital and spread the word– Like UNICEFETH on facebook– Follow UNICEFEthiopia on twitter– Subscribe to UNICEF Ethiopia on Youtube– Create LinkedIn profile (if you don’t have one) and follow UNICEF Ethiopia– Invite your contacts, subordinates, and friends to “Go UNICEF Digital”• Funding– Include digital media outreach in donor proposals• Contribute to UNICEF Digital (Using the lovely IPads)– Share news, infographs, and jobs– Write a blog/diary about your work, share, and pass on feedback– Inform us of events, articles, and information in your network that we canshare on our channels– Forward Newsletter to contacts

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