Hej Världen! - "This is Virtual Reality."

Slide 1: Our way of life is changing with the inclusion of Virtual Reality and the emergence of Virtual Worlds

Slide 2: Gaming. Entertainment.

Slide 3: Cycling. Work outs.

Slide 4: Surgical training.

Slide 5: Travel. Advertisement.

Slide 6: But not everyone is aware of this.

Slide 7: So, what are we organizing?

Slide 8: Hej Världen! (“Hey World!”) is a conference 2.0 on - the technologies that enhance Virtual Reality - Virtual Worlds - how Virtual Reality and Virtual Worlds can merge with entrepreneurship for new value creation

Slide 9: We want to expose the current Virtual Reality (VR) technologies We want to discover the potentials of Virtual Worlds We want to do all these with like- minded, entrepreneurial individuals Because we believe that we can make a change with new value creation with VR and virtual worlds

Slide 10: Speakers and Content

Slide 11: on Virtual Reality 1 Johan M. Beskow Co-founder, SenseGraphics on Haptics Enhanced Virtual Reality Alex Olwal 2 PhD candidate at Royal Institute of Technology, Stockholm on Mixed Reality: Empowering the Human Senses Jonas Forsslund 3 Founder, Forsslund Systems on Creation of a Virtual Surgery Simulator with Start-up in Mind

Slide 12: on Virtual Worlds 4 Olle Ahnve EMEA Social Media Senior Advisor, Text 100 on Why Should Corporations Care About Virtual Worlds? 5 Frank Campbell PR and Marketing Executive, MindArk on Entrepreneurship in Entropia Universe Cyle Witruk 6 System Developer, Paynova on The Economy of a Virtual World (topic is tentative) Magnus Zeisig 7 Self-taught IT generalist, scientist, teacher, author, journalist, programmer, webmaster, artist on Opportunities in Second Life

Slide 13: What’s more?

Slide 14: our Moderator Beata Wickbom Founder and Managing Director, Second Business Founder, Producer and PR Manager of SIME (Scandinavian Interactive Media Event) our Videographer Björn Falkevik Consultant, Lidne Inc Social Media Club, Stockholm Björn will live stream the entire event on Bambuser, the online video streaming service

Slide 15: And we have hands-on demonstrations for our audience

Slide 16: Demonstrations Haptics by SenseGraphics SenseGraphics provides the open source platform which enables integration of haptics and 3D stereo visualization into multimodal software applications. Audience will get the chance to touch the virtual environments with SenseGraphics’ haptics. Immersive 3D by Bertrand Gondouin Bertrand is an award winning digital media artist. He will showcase one of his work on immersive 3D with the Wiimote

Slide 17: And we have the Idea Generation Challenge

Slide 18: Idea Generation Challenge Participants submitting their idea should give a 100-150 word description of their idea, and its potential users and a brief description of their business model. One person can submit more than one idea, but if more than one idea from the same person is chosen in the top three, he or she will only be given the opportunity to present one of them. Participants lower down the order will be given the chance to present their ideas. The judging of the ideas will be done according to the “Rubrics of the contest”, which are to be formulated and distributed to potential Judges. Selected participants will be informed 7 days in advance and on that day will be required to make a short pitch to the judges, preferably without the use of power point slides. Three/ Four panel judges will mark each participant according to predefined guidelines and also give their personal feedback to each idea. Participant with the best score will be awarded a prize (TBA).

Slide 19: Audience demographics

Slide 20: Audience demographics Turnout The expected turnout for this event is 120 persons. Age Largely 20 – 35 years, with a number from 35 – 50 years Background Entrepreneurially inclined - Masters students, aspiring entrepreneurs and entrepreneurs of the Stockholm School of Entrepreneurship and its associated universities - Start-ups associated with IQube and STING (Swedish business incubators) and related VR, virtual worlds and high tech start-ups

Slide 21: Audience demographics Background (continued) Virtual Reality and Virtual Worlds related - Instructors and students with concentration in related technologies from the Royal Institute of Technology - Instructors and students with concentration in business and virtual worlds value creation from the Stockholm School of Economics - Individuals with related skills and background in entrepreneurship, VR and virtual worlds in Stockholm and Sweden Audience from our past events - the social media circles that include bloggers, mobile and internet entrepreneurs and technologists

Slide 22: Who are we?

Slide 23: Background of Student Organizers from nuStart nuStart is a non-profit student organization established by aspiring entrepreneurs from the National University of Singapore (NUS) who are on a one year internship program in various start-up companies in Stockholm – called NUS College in Stockholm. This is the result of a collaboration between the NUS and the Royal Institute of Technology (Kungliga Tekniska Högskolan, KTH) in Stockholm. More about us at http://www.nustart.sg

Slide 24: Our past events

Slide 25: Hej! 2007 www.nustart.sg/hej2007 on April 21, 2007 Conference on Web 2.0. Hej! 2007 was covered in the local paper MetroTeknik and IDG. (http://www.metro.se/se/article/2007/04/20/13/5506-48/, http://internetworld.idg.se/2.1006/1.105211) Hubbub 07 www.nustart.sg/hubbub07 on November 24, 2007 Conference on mobile convergence. Facebook Developer Garage Stockholm facebookstockholm.wikispaces.com on March 14, 2008 Discussions revolving around Facebook and social networks.

Slide 26: All our events are free to the public, and so will be Hej Världen!

Slide 27: Join us in making Hej Världen! a rousing success. hejvarlden@nustart.sg www.nustart.sg/hejvarlden