Create a
Blog or
Website
WordPress.com - Vasco Marques - www.vascomarques.com
WordPress.com - Vasco Marques - www.vascomarques.com
Why WordPress?
• Easy
• Wide range of themes and plugins
• Wide information at web
• The most used
• Integration with most...
WordPress.com - Vasco Marques - www.vascomarques.com
WordPress.com - Vasco Marques - www.vascomarques.com
WordPress.com - Vasco Marques - www.vascomarques.com
Confirm Email
WordPress.com - Vasco Marques - www.vascomarques.com
WordPress.com - Vasco Marques - www.vascomarques.com
WordPress.com - Vasco Marques - www.vascomarques.com
WordPress.com - Vasco Marques - www.vascomarques.com
WordPress.com - Vasco Marques - www.vascomarques.com
WordPress.com - Vasco Marques - www.vascomarques.com
WordPress.com - Vasco Marques - www.vascomarques.com
WordPress.com - Vasco Marques - www.vascomarques.com
WordPress.com - Vasco Marques - www.vascomarques.com
WordPress.com - Vasco Marques - www.vascomarques.com
WordPress.com - Vasco Marques - www.vascomarques.com
WordPress.com - Vasco Marques - www.vascomarques.com
WordPress.com - Vasco Marques - www.vascomarques.com
WordPress.com - Vasco Marques - www.vascomarques.com
WordPress.com - Vasco Marques - www.vascomarques.com
WordPress.com - Vasco Marques - www.vascomarques.com
WordPress.com - Vasco Marques - www.vascomarques.com
WordPress.com - Vasco Marques - www.vascomarques.com
WordPress.com - Vasco Marques - www.vascomarques.com
WordPress.com - Vasco Marques - www.vascomarques.com
WordPress.com - Vasco Marques - www.vascomarques.com
Pages / menu order
WordPress.com - Vasco Marques - www.vascomarques.com
How to access your website?
• Login at Wordpress.com
• By profile
• My website
• Dashboard/admin
• Direct link
http://vasc...
Checklist
• Create a website at www.wordpress.com
• Customize
• Define website structure
• Create the first post
• Create ...
Create content
WordPress.com - Vasco Marques - www.vascomarques.com
Posts
• Shown at the home page
• Often published
• Ordered by date, author, tags, categories
• Easy to navigate and search...
Pages
• Static contents: about, contacts…
• Parent Child menu hierarchy
• Accessible on the menu
• Not shown at home page ...
http://portalmarketingdigital.com/
Posts (easy and basic)
Post (advanced admin)
Text editor
Text editor
• Basic text formatting
• Numbering, bullets, indentation
• Text and imagens links
• Read more
• Copy as text ...
Embeds/shortcodes
• Posts
• Google Calendar, Docs, Maps
• Microsoft Skydrive
• Scribd, Slideshare
• Facebook, Google+, ins...
Widgets
Widgets
• Feed RSS
• Instagram
• Facebook Like Box
• Text, links
• Box.net
• Most popular posts
• Statistics
• Images,….
http://vascomarketingdigital.wordpress.com/
Curso WordPress.com - Vasco Marques - www.vascomarques.com
Checklist
• Add social media content
• Posts and pages advanced formatting
• Widgets (sidebar)
• Link pages to the menu
• ...
Advanced Settings
WordPress.com - Vasco Marques - www.vascomarques.com
Site stats
Curso WordPress.com - Vasco Marques - www.vascomarques.com
Links
Curso WordPress.com - Vasco Marques - www.vascomarques.com
Categories and tags
Categories
• Organization
• Maing subjects
• Hierarchy
• Examples: social networks,
digital marketing,...
Customized menus
• Create menu based on pages
• Move
• Indentation
• Set menu on top, footer, side bar,…
• Set name and sa...
Menus
Curso WordPress.com - Vasco Marques - www.vascomarques.com
Curso WordPress.com - Vasco Marques - www.vascomarques.com
Curso WordPress.com - Vasco Marques - www.vascomarques.com
Curso WordPress.com - Vasco Marques - www.vascomarques.com
Creating categories submenus
• Create menu item with link
• Set name
• Link: #
• Drag categories into this item.
Curso Wor...
Add buttons
• Insert image
• Add link:
– Others websites
– Post
– Pages
– Newsletter, etc
• Open in a new page (or not).
C...
Curso WordPress.com - Vasco Marques - www.vascomarques.com
Newsletter
• Insert text as widget, post or page
• Add menu item with that page
• Link to e-goi, mailchimp or others forms...
Curso WordPress.com - Vasco Marques - www.vascomarques.com
Curso WordPress.com - Vasco Marques - www.vascomarques.com
Curso WordPress.com - Vasco Marques - www.vascomarques.com
http://vascomarketingdigital.wordpress.com/sitemap.xml
Curso WordPress.com - Vasco Marques - www.vascomarques.com
Settings > General
Curso WordPress.com - Vasco Marques - www.vascomarques.com
Curso WordPress.com - Vasco Marques - www.vascomarques.com
Social Networks
Curso WordPress.com - Vasco Marques - www.vascomarques.com
Curso WordPress.com - Vasco Marques - www.vascomarques.com
Curso WordPress.com - Vasco Marques - www.vascomarques.com
Curso WordPress.com - Vasco Marques - www.vascomarques.com
http://www.google.com/webmasters/tools/richsnippets
Curso WordPress.com - Vasco Marques - www.vascomarques.com
Curso WordPress.com - Vasco Marques - www.vascomarques.com
Images
• www.vascomarques.net/imagens
• Creative commons
• Google images (type of license)
• Flickr
• Wikipedia.
Curso Wor...
Others tools
• Notepad ++
• Dreamweaver
• Google webdesign
• Photoshop, Gimp, Pixlr Editor
• Windows Movie Maker, iMovie
•...
Curso WordPress.com - Vasco Marques - www.vascomarques.com
Curso WordPress.com - Vasco Marques - www.vascomarques.com
Curso WordPress.com - Vasco Marques - www.vascomarques.com
Curso WordPress.com - Vasco Marques - www.vascomarques.com
Why WordPress.org?
• Own domain and host
• Availability to create an online store, directory,
portal, company website, mon...
WordPress.org or .com?
WordPress.org
• Free download
• Thousands of themes and
plugins
• Third parties content and
Ads
• F...
Checklist
• Statistics analysis
• Links
• Order categories and tags
• Customized menu
• Hyperlinks and buttons into post
•...
WordPress.com - Vasco Marques -
www.vascomarques.com
Showcase
http://www.bata.com/
WordPress.com - Vasco Marques - www.vascomarques.com
http://www.justinbiebermusic.com/
WordPress.com - Vasco Marques - www.vascomarques.com
WordPress.com - Vasco Marques - www.vascomarques.com
http://www.nytco.com/ ver mais em http://wordpress.org/showcase/WordPress.com - Vasco Marques - www.vascomarques.com
WordPress.com - Vasco Marques - www.vascomarques.com
http://cscape.wordpress.com/
WordPress.com - Vasco Marques - www.vascomarques.com
http://thingswemake.wordpress.com/
WordPress.com - Vasco Marques - www.vascomarques.com
http://orwelldiaries.wordpress.com/
Exemplos de site
http://redes-sociais.pt/
WordPress.com - Vasco Marques - www.vascomarques.com
WordPress.com - Vasco Marques -
www.vascomarques.comhttp://cursomarketingdigital.pt/
http://cursowordpress.pt/
WordPress.com - Vasco Marques - www.vascomarques.com
http://vascomarques.com/
WordPress.com - Vasco Marques - www.vascomarques.com
http://youtubevideomarketing.pt/
WordPress.com - Vasco Marques - www.vascomarques.com
http://web2business.pt/
WordPress.com - Vasco Marques - www.vascomarques.com
Wordpress free online course
Wordpress free online course
Wordpress free online course
Wordpress free online course
Wordpress free online course
Wordpress free online course
Wordpress free online course
Wordpress free online course
Wordpress free online course
Wordpress free online course
Wordpress free online course
Wordpress free online course
Wordpress free online course
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Wordpress free online course

  1. 1. Create a Blog or Website WordPress.com - Vasco Marques - www.vascomarques.com
  2. 2. WordPress.com - Vasco Marques - www.vascomarques.com
  3. 3. Why WordPress? • Easy • Wide range of themes and plugins • Wide information at web • The most used • Integration with most platforms • Meets the current needs • Active community: online and offline. WordPress.com - Vasco Marques - www.vascomarques.com
  4. 4. WordPress.com - Vasco Marques - www.vascomarques.com
  5. 5. WordPress.com - Vasco Marques - www.vascomarques.com
  6. 6. WordPress.com - Vasco Marques - www.vascomarques.com
  7. 7. Confirm Email WordPress.com - Vasco Marques - www.vascomarques.com
  8. 8. WordPress.com - Vasco Marques - www.vascomarques.com
  9. 9. WordPress.com - Vasco Marques - www.vascomarques.com
  10. 10. WordPress.com - Vasco Marques - www.vascomarques.com
  11. 11. WordPress.com - Vasco Marques - www.vascomarques.com
  12. 12. WordPress.com - Vasco Marques - www.vascomarques.com
  13. 13. WordPress.com - Vasco Marques - www.vascomarques.com
  14. 14. WordPress.com - Vasco Marques - www.vascomarques.com
  15. 15. WordPress.com - Vasco Marques - www.vascomarques.com
  16. 16. WordPress.com - Vasco Marques - www.vascomarques.com
  17. 17. WordPress.com - Vasco Marques - www.vascomarques.com
  18. 18. WordPress.com - Vasco Marques - www.vascomarques.com
  19. 19. WordPress.com - Vasco Marques - www.vascomarques.com
  20. 20. WordPress.com - Vasco Marques - www.vascomarques.com
  21. 21. WordPress.com - Vasco Marques - www.vascomarques.com
  22. 22. WordPress.com - Vasco Marques - www.vascomarques.com
  23. 23. WordPress.com - Vasco Marques - www.vascomarques.com
  24. 24. WordPress.com - Vasco Marques - www.vascomarques.com
  25. 25. WordPress.com - Vasco Marques - www.vascomarques.com
  26. 26. WordPress.com - Vasco Marques - www.vascomarques.com
  27. 27. WordPress.com - Vasco Marques - www.vascomarques.com
  28. 28. Pages / menu order WordPress.com - Vasco Marques - www.vascomarques.com
  29. 29. How to access your website? • Login at Wordpress.com • By profile • My website • Dashboard/admin • Direct link http://vascomarketingdigital.wordpress.com/wp-admin/ WordPress.com - Vasco Marques - www.vascomarques.com
  30. 30. Checklist • Create a website at www.wordpress.com • Customize • Define website structure • Create the first post • Create and order pages. WordPress.com - Vasco Marques - www.vascomarques.com
  31. 31. Create content WordPress.com - Vasco Marques - www.vascomarques.com
  32. 32. Posts • Shown at the home page • Often published • Ordered by date, author, tags, categories • Easy to navigate and search • Comments • Social buttons • Plugins and widgets.
  33. 33. Pages • Static contents: about, contacts… • Parent Child menu hierarchy • Accessible on the menu • Not shown at home page (default) • Normally there are no comments.
  34. 34. http://portalmarketingdigital.com/
  35. 35. Posts (easy and basic)
  36. 36. Post (advanced admin)
  37. 37. Text editor
  38. 38. Text editor • Basic text formatting • Numbering, bullets, indentation • Text and imagens links • Read more • Copy as text or Word • Delete formatting • Symbols.
  39. 39. Embeds/shortcodes • Posts • Google Calendar, Docs, Maps • Microsoft Skydrive • Scribd, Slideshare • Facebook, Google+, instagram • Youtube, TED, Ustream… • Archive, Others… http://en.support.wordpress.com/category/embedding-content/ http://en.support.wordpress.com/category/shortcodes/
  40. 40. Widgets
  41. 41. Widgets • Feed RSS • Instagram • Facebook Like Box • Text, links • Box.net • Most popular posts • Statistics • Images,….
  42. 42. http://vascomarketingdigital.wordpress.com/ Curso WordPress.com - Vasco Marques - www.vascomarques.com
  43. 43. Checklist • Add social media content • Posts and pages advanced formatting • Widgets (sidebar) • Link pages to the menu • Customize image at top (Appearance > customize > header). Curso WordPress.com - Vasco Marques - www.vascomarques.com
  44. 44. Advanced Settings WordPress.com - Vasco Marques - www.vascomarques.com
  45. 45. Site stats Curso WordPress.com - Vasco Marques - www.vascomarques.com
  46. 46. Links Curso WordPress.com - Vasco Marques - www.vascomarques.com
  47. 47. Categories and tags Categories • Organization • Maing subjects • Hierarchy • Examples: social networks, digital marketing, wordpress Tags • Additional organization • Related subjects • Recommended tags • Examples: facebook, digital marketing plan, plugins wordpress Widgets Can add categories ro tags on post Or manage tags and categories Bulk edit (all posts) Curso WordPress.com - Vasco Marques - www.vascomarques.com
  48. 48. Customized menus • Create menu based on pages • Move • Indentation • Set menu on top, footer, side bar,… • Set name and save • Type of – Pages – Links – Post categories Curso WordPress.com - Vasco Marques - www.vascomarques.com
  49. 49. Menus Curso WordPress.com - Vasco Marques - www.vascomarques.com
  50. 50. Curso WordPress.com - Vasco Marques - www.vascomarques.com
  51. 51. Curso WordPress.com - Vasco Marques - www.vascomarques.com
  52. 52. Curso WordPress.com - Vasco Marques - www.vascomarques.com
  53. 53. Creating categories submenus • Create menu item with link • Set name • Link: # • Drag categories into this item. Curso WordPress.com - Vasco Marques - www.vascomarques.com
  54. 54. Add buttons • Insert image • Add link: – Others websites – Post – Pages – Newsletter, etc • Open in a new page (or not). Curso WordPress.com - Vasco Marques - www.vascomarques.com
  55. 55. Curso WordPress.com - Vasco Marques - www.vascomarques.com
  56. 56. Newsletter • Insert text as widget, post or page • Add menu item with that page • Link to e-goi, mailchimp or others forms. http://kb.mailchimp.com/article/how-to-add-a-mailchimp-signup-form-to-your-wordpress-blog/ Curso WordPress.com - Vasco Marques - www.vascomarques.com
  57. 57. Curso WordPress.com - Vasco Marques - www.vascomarques.com
  58. 58. Curso WordPress.com - Vasco Marques - www.vascomarques.com
  59. 59. Curso WordPress.com - Vasco Marques - www.vascomarques.com
  60. 60. http://vascomarketingdigital.wordpress.com/sitemap.xml Curso WordPress.com - Vasco Marques - www.vascomarques.com
  61. 61. Settings > General Curso WordPress.com - Vasco Marques - www.vascomarques.com
  62. 62. Curso WordPress.com - Vasco Marques - www.vascomarques.com
  63. 63. Social Networks Curso WordPress.com - Vasco Marques - www.vascomarques.com
  64. 64. Curso WordPress.com - Vasco Marques - www.vascomarques.com
  65. 65. Curso WordPress.com - Vasco Marques - www.vascomarques.com
  66. 66. Curso WordPress.com - Vasco Marques - www.vascomarques.com
  67. 67. http://www.google.com/webmasters/tools/richsnippets Curso WordPress.com - Vasco Marques - www.vascomarques.com
  68. 68. Curso WordPress.com - Vasco Marques - www.vascomarques.com
  69. 69. Images • www.vascomarques.net/imagens • Creative commons • Google images (type of license) • Flickr • Wikipedia. Curso WordPress.com - Vasco Marques - www.vascomarques.com
  70. 70. Others tools • Notepad ++ • Dreamweaver • Google webdesign • Photoshop, Gimp, Pixlr Editor • Windows Movie Maker, iMovie • Audacity. Curso WordPress.com - Vasco Marques - www.vascomarques.com
  71. 71. Curso WordPress.com - Vasco Marques - www.vascomarques.com
  72. 72. Curso WordPress.com - Vasco Marques - www.vascomarques.com
  73. 73. Curso WordPress.com - Vasco Marques - www.vascomarques.com
  74. 74. Curso WordPress.com - Vasco Marques - www.vascomarques.com
  75. 75. Why WordPress.org? • Own domain and host • Availability to create an online store, directory, portal, company website, monetize with ads • Total themes, plugins, widgets, contents and customization freedom • Themes: +20.000 free, you may create, buy or customize your own • Professional solution Curso WordPress.com - Vasco Marques - www.vascomarques.com
  76. 76. WordPress.org or .com? WordPress.org • Free download • Thousands of themes and plugins • Third parties content and Ads • Fully customized • Domain and host • Security and updating responsability WordPress.com • Create for free (paid plans) • A few themes, without plugins • Content limitation • Customization limit • No need for investment or hosting knowledge • Security and updatings WordPress.com - Vasco Marques - www.vascomarques.com
  77. 77. Checklist • Statistics analysis • Links • Order categories and tags • Customized menu • Hyperlinks and buttons into post • Mobile theme • Newsletter • Webmaster Tools (google, sitemap, etc) • Social Networks and Google Authorship • Website settings • Go to WordPress.org? Curso WordPress.com - Vasco Marques - www.vascomarques.com
  78. 78. WordPress.com - Vasco Marques - www.vascomarques.com
  79. 79. Showcase http://www.bata.com/ WordPress.com - Vasco Marques - www.vascomarques.com
  80. 80. http://www.justinbiebermusic.com/ WordPress.com - Vasco Marques - www.vascomarques.com
  81. 81. WordPress.com - Vasco Marques - www.vascomarques.com
  82. 82. http://www.nytco.com/ ver mais em http://wordpress.org/showcase/WordPress.com - Vasco Marques - www.vascomarques.com
  83. 83. WordPress.com - Vasco Marques - www.vascomarques.com http://cscape.wordpress.com/
  84. 84. WordPress.com - Vasco Marques - www.vascomarques.com http://thingswemake.wordpress.com/
  85. 85. WordPress.com - Vasco Marques - www.vascomarques.com http://orwelldiaries.wordpress.com/
  86. 86. Exemplos de site http://redes-sociais.pt/ WordPress.com - Vasco Marques - www.vascomarques.com
  87. 87. WordPress.com - Vasco Marques - www.vascomarques.comhttp://cursomarketingdigital.pt/
  88. 88. http://cursowordpress.pt/ WordPress.com - Vasco Marques - www.vascomarques.com
  89. 89. http://vascomarques.com/ WordPress.com - Vasco Marques - www.vascomarques.com
  90. 90. http://youtubevideomarketing.pt/ WordPress.com - Vasco Marques - www.vascomarques.com
  91. 91. http://web2business.pt/ WordPress.com - Vasco Marques - www.vascomarques.com
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