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47 facebook handy stats and charts Presentation Transcript

  • 1. 47handyFacebook statsand charts A publication of
  • 2. 47 Handy FacebookStats and ChartsBy Amanda SibleyAmanda Sibley is a member of the paidmarketing team at HubSpot. She helpscreate and manage paid advertisementsand external vendors to help generateleads across various platforms. Amanda isalso a regular contributor to the HubSpotblog, where she writes about various topicsacross inbound marketing. FOLLOW ME ON TWITTER @AMANDASIBLEY1
  • 3. U q MHubSpot’s All-in-OneMarketing Softwarebrings your whole marketing world together Lead blogging & Email &in one, powerful, integrated system. Generation social media Automation Get Found: Help prospects find you online Convert: Nurture your leads and drive conversions Analyze: Measure and improve your marketing Plus more apps and integrations g Lead management s Y Search optimization Marketing analyticsrequest a demohttp://bit.ly/Get-A-Demo-of-HS
  • 4. 47 Handy Facebook Stats and Charts 4an introduction Everyone is talking about how Facebook can drive traffic, leads and customers to your site. But how much do you really know about Facebook? Who is actually using it, and for what? How can you best optimize your Facebook presence to get the most return on your efforts? By knowing who your audience is on Facebook, you will be able to engage with them more effectively. You can find the best time to reach them and what type of content resonates with them. Read on to see some interesting and surprising statistics about the social media giant we all know and love.www.Hubspot.com share ebook
  • 5. 47 Handy Facebook Stats and Charts 5 Users of Facebookwww.Hubspot.com share ebook
  • 6. G 47 Handy Facebook Stats and Charts 6 1There are over950 millionpeople onFacebookworldwide.Source: Facebookwww.Hubspot.com share ebook
  • 7. 47 Handy Facebook Stats and Charts 7 2 500 million userslog into Facebook welcomeeach day....a 48% increase from 2010 to 2011.Source: The Social Skinny 2012www.Hubspot.com share ebook
  • 8. 47 Handy Facebook Stats and Charts 8 3 Over 223 million people in Europe are on Facebook. Source: Search Engine Journalwww.Hubspot.com share ebook
  • 9. 4 47 Handy Facebook Stats and Charts 9 People ages 25-34 use Facebook the most. Source: Emarketer 2012www.Hubspot.com share ebook
  • 10. 47 Handy Facebook Stats and Charts 10 55 new Facebook profiles are made every second. Source: AllFacebook 2012UU U U Uwww.Hubspot.com share ebook
  • 11. 47 Handy Facebook Stats and Charts 11 6 Facebook users are... Source: Emarketer llllllllll llllllllll llllllllll llllllllll llllllllll llllllllll llllllllll llllllllll llllllllll llllllllll 53% female 47% malewww.Hubspot.com share ebook
  • 12. 47 Handy Facebook Stats and Charts 12 7 tTraffic is highestmid-week between1-3pm Source: Bit.ly blogwww.Hubspot.com share ebook
  • 13. 47 Handy Facebook Stats and Charts 13 8Engagement is 18% higher onThursdays & Fridays. Source: Bit.ly blogMonday Tuesday Wednesday Thursday Friday Saturday Sundaywww.Hubspot.com S share ebook
  • 14. 47 Handy Facebook Stats and Charts 14 9 There are 83 million fake Facebook profiles. Source: CNNwww.Hubspot.com ! share ebook
  • 15. 47 Handy Facebook Stats and Charts 15 10 300 million photos are uploaded each day.www.Hubspot.com Source: Gizmodo share ebook
  • 16. 47 Handy Facebook Stats and Charts 16 11 The average time spent on Facebook is 20 minutes per visit. Source: Infodocketwww.Hubspot.com share ebook
  • 17. w 47 Handy Facebook Stats and Charts 17 12 136,000 photosEvery 60 seconds... are uploadedw 510,000 comments are posted.Source: The Social Skinnywww.Hubspot.com 293,000 statuses are updated share ebook
  • 18. 47 Handy Facebook Stats and Charts 18 13 50% of 18-24 year- olds check Facebook when they wake up. Source: The Social Skinnywww.Hubspot.com share ebook
  • 19. 47 Handy Facebook Stats and Charts 19 141 in 5 page views in the US occurs on Facebook.EE E E ESource: Infodocket 2012www.Hubspot.com share ebook
  • 20. 47 Handy Facebook Stats and Charts 20 1542% OF MARKETERS SAYFACEBOOK IS CRITICAL ORIMPORTANT TO THEIRBUSINESS.Source: State of InboundMarketing 2012www.Hubspot.com share ebook
  • 21. 47 Handy Facebook Stats and Charts 21 16Brand engagementin 2011 increased bySource: State of Inbound 176%Marketing, HubSpot 2012www.Hubspot.com { share ebook
  • 22. 47 Handy Facebook Stats and Charts 22 Facebook for Businesswww.Hubspot.com share ebook
  • 23. 47 Handy Facebook Stats and Charts 23 17 62% of marketers said so- cial media became more important to their marketing campaigns in the last 6 months. Source: State of Inbound Marketing, HubSpot 2012www.Hubspot.com share ebook
  • 24. 47 Handy Facebook Stats and Charts 24 Companies that acquired customers 18 from Facebook: b2c b2b 43% 77% Source: State of Inbound Marketing 2012www.Hubspot.com share ebook
  • 25. 47 Handy Facebook Stats and Charts 25 19 Retail is the top industry that has acquired customers100% 90% through Facebook. 80% 70% 60% 50% 40% 30% 20% 10% 0% Retail/Wholesale Education Tech/Software Healthcare ManufacturingSource: State of Inbound Marketing, HubSpot 2012www.Hubspot.com share ebook
  • 26. 20 8% O w of US companies have fired Send them 47 Handy Facebook Stats and Charts packing! 26 O someone because of what they have posted on social media. O Source: The Social Skinnywww.Hubspot.com share ebook
  • 27. 47 Handy Facebook Stats and Charts 27 21 The number of businesses that say Facebook is critical or important to their business has increased by 75% Source: State of Inbound Marketing, HubSpot, March 2012www.Hubspot.com share ebook
  • 28. 80% of US U 47 Handy Facebook Stats and Charts 28 22 social network jj j j users prefer to connect to j brands through Facebook. Source: State of Inbound Marketing, HubSpot, March 2012 j jwww.Hubspot.com share ebook
  • 29. 47 Handy Facebook Stats and Charts 29 23 Brands have seen a 46% increase in user engagement with the new business Timeline. B Nwww.Hubspot.com P Source: Simply Measured share ebook
  • 30. 47 Handy Facebook Stats and Charts 30 24Brands have seen a65% increase in userengagement ofINTERACTIVE contentwith the new Timeline.Source: Simply Measuredwww.Hubspot.com share ebook
  • 31. 47 Handy Facebook Stats and Charts 31 25 Ratio of views to shares of Facebook comments:EEEEEEEE 9:1 wE Source: BuzzFeedwww.Hubspot.com share ebook
  • 32. 47 Handy Facebook Stats and Charts 32 2672% of marketers Hhandle social mediainhouse.Source: State of Inbound Marketing,HubSpot 2012www.Hubspot.com share ebook
  • 33. 47 Handy Facebook Stats and Charts 33 27 Marketers struggle with lead generation on Facebook. Source: SocialMediaExaminerwww.Hubspot.com share ebook
  • 34. 47 Handy Facebook Stats and Charts 34 28tttt 43% of people ages 20-29 use Facebook for marketing +11 hours per week. Source: SocialMediaExaminer tttttwww.Hubspot.com share ebook
  • 35. , 47 Handy Facebook Stats and Charts 35 29Auto-posting toFacebookdecreases likes ,and comments by70%.Source: Digital Buzz Blog 2012 ,www.Hubspot.com , share ebook
  • 36. 30 47 Handy Facebook Stats and Charts 36 Social media has a 100% higher lead- to-close rate than outbound marketing. Source: State of Inbound Marketing, HubSpot 2012 4.5% 4.0% 3.5% 3.0% 2.5% 2.0% 1.5% 1.0% 0.5% 0.0% Social Media Outbound Marketingwww.Hubspot.com share ebook
  • 37. $ 47 Handy Facebook Stats and Charts 37 31 Small businesses spend 18% of their budgets on social media, the most out of all marketing channels. Source: State of Inbound Marketing, HubSpot 2012www.Hubspot.com share ebook
  • 38. 47 Handy Facebook Stats and Charts 38 Retail Brands on Facebookwww.Hubspot.com share ebook
  • 39. 47 Handy Facebook Stats and Charts 39 32 53% of shop-$ pers who clicked through from a friend’s Facebook page have made a purchase. Source: Sociablelabswww.Hubspot.com share ebook
  • 40. 47 Handy Facebook Stats and Charts 40 33Consumers who zfollowed a link to aretail site from 9 . 5Facebook spent 0 2an average of $ 1$102.59.Source: Bazaarvoicewww.Hubspot.com share ebook
  • 41. 47 Handy Facebook Stats and Charts 41 34 51% of fans are more likely to purchase from brands they “Like” on Facebook. Source: HubSpotwww.Hubspot.com share ebook
  • 42. 47 Handy Facebook Stats and Charts 42 Friends of Fanswww.Hubspot.com share ebook
  • 43. 47 Handy Facebook Stats and Charts 43 35 on line of US tion 7% rma 6 trus t info nsu mers co they h ear on a nd ad vice Facebook. Source: BlogHerwww.Hubspot.com share ebook
  • 44. 47 Handy Facebook Stats and Charts 44 36 56% of people are more likely to recommend a brand after becoming a fan on Facebook. Uwww.Hubspot.com > Source: Digital Buzz Blog share ebook
  • 45. 47 Handy Facebook Stats and Charts 45 37 33% of U.S. online consumers have made a purchase based on recommendations  from friends on Facebook. Source: Fricay Corner: 10 Mobile Marketing Statswww.Hubspot.com share ebook
  • 46. 47 Handy Facebook Stats and Charts 46 38 A 70% of Facebook consumers A follow links A posted by family and friends. Source: Pew Research Awww.Hubspot.com share ebook
  • 47. 47 Handy Facebook Stats and Charts 47 39 Fans and their friends bought 16% more fre- quently in stores when exposed to paid media from the brand. Source: The Power of the Like II, com- $ Score and Facebook, June 2012www.Hubspot.com share ebook
  • 48. 47 Handy Facebook Stats and Charts 48 40 Brands on g Facebook extend theirU g reach to friends of fansggwww.Hubspot.com by 50-200%. Source: Comscore share ebook
  • 49. 47 Handy Facebook Stats and Charts 49 Facebook Advertisingwww.Hubspot.com share ebook
  • 50. 47 Handy Facebook Stats and Charts 50 41 of marketers plan on using 90% Facebook ads in the future. Source: Social Media Todaywww.Hubspot.com share ebook
  • 51. 47 Handy Facebook Stats and Charts 51 42 56% of marketers have increased their Facebook ad budget for 2012. Source: State of Inbound Marketing, HubSpot 2012www.Hubspot.com share ebook
  • 52.  #1 47 Handy Facebook Stats and Charts 52 43 68% of marketers say that Facebook ads are effective in fan and customer acquisition. Source: Social Media Todaywww.Hubspot.com share ebook
  • 53. 47 Handy Facebook Stats and Charts 53 4439% of advertisers onFacebook have driventraffic off of their Face-book ads, and onto anexternal landing page.Source: Social Media Todaywww.Hubspot.com X share ebook
  • 54. 47 Handy Facebook Stats and Charts 54 45The average costper click increased www.Hubspot.com / 25% between Q4 2011 and Q1 2012. Source: ClearSlide share ebook
  • 55. 47 Handy Facebook Stats and Charts 55 % 46The average Average costFacebook per click:advertising $1.14costsin 2012 are: %Source: Social Bakers Average CPM: $.12www.Hubspot.com share ebook
  • 56. 47 Handy Facebook Stats and Charts 56 4795% of all wall posts arenot answered by brands.Source: Social Skinny  >www.Hubspot.com share ebook
  • 57. optimize for social generate leads from facebookOptimize your content for social Measure how many leads andsharing with Hubspot. Make your request a demo customers you are getting from http://bit.ly/Get-A-Demo-of-HSmarketing emails, blog posts and Facebook and improve your sociallanding pages more social today. to learn how the HubSpot all-in-one media lead generation with HubSpot. marketing software can help you. U Lead Generation gs Lead management Search optimization q Y M blogging & social media Marketing analytics Email & Automation