Social media and new tools to promote gender equality
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Social media and new tools to promote gender equality

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Social media and new tools to promote gender equality Social media and new tools to promote gender equality Presentation Transcript

  • Social Media,UNDPand You
  • UNDP’s imageYour CareerAdvocacy
  • LearningInnovation inDevelopment
  • Your LearningInnovation inDevelopment
  • Social MediaWhat’s yourdefinition?
  • Web 1.0 – static
  • Everyone can create content.
  • • Conversation image: 2 people Social Media is about dialogue
  • Which of the following platforms do you use?1. Facebook2. LinkedIn3. Twitter4. Google+5. A blogging site
  • DISCLAIMER:
  • UNDP’s image
  • Why do clientscome to UNDP?
  • Coming up: Policy Services for Sustainable Development UNDP Speaker’s Corner
  • Real-Time Reporting http://undp.akvoapp.org http://undp.akvoapp.org /http://www.akvo.org/web/akvo-rsr
  • What makes up yourDigital Footprint?
  • How many of the four firsthits on Google refer to youand not someone else withyour name?
  • How many of the first four hitsare web pages that you havecontrol over?Content you generated yourself?
  • [Infographic]How To Rank ForYour Name In Google(Hint: Use Social Media Sites)
  • Manage your Digital FootprintFind Your Footprints: Google / Klout / PiplSet Up Social Media Profiles: LinkedIn / Teamworks / Google+ / Slideshare / Facebook / Twitter
  • Manage your Digital FootprintListen to Conversations: Development & Feminist Blogs / LinkedIn Groups / TwitterContribute: Comment on Blogs / Share your workon Teamworks / Write your 1st post for ‘OurPerspective’
  • What’s yourobjective?Who’s your audience?
  • You will have to earnyour audience
  • Advocacy -How can social mediahelp UNDP achieveour objectives?
  • Why should UNDP use social media?
  • Be part of theMovement –Join Discourses
  • 36 Million facebook.com/undp
  • Interactive Dialogues
  • @UNICEF’s #SahelNOW Twitter campaign on CNN [#sahelnow on #CNN screenshot]
  • Article on SocialMedia campaigns forIWD 2012 (Mashable)
  • Position Knowledge Products inConversations (blogs, networks anddiscussion groups) and on Platforms(Slideshare, Issuu).Show Thought Leadership through Blogging.Live-Tweet to highlight important events.Contribute to corporate social mediaaccounts.
  • LearningandSocial Media
  • Most learning happensthrough experiences andinteractions at the workplace.
  • How much of yourlearning is invisible?
  • How much of yourwork is invisible?
  • Make the invisible visibleThink of the right audience– internal and/orexternal?We all have something to share: what is relevantfor others?Ask before starting a project; share during.Create your Personal Learning Networks.
  • Click here for: Blog Wisdomin an Infographic
  • Innovation inDevelopment
  • IT’S NOT ABOUT TOOLSOR PLATFORMS.COMMUNICATIONSPARADIGMS HAVECHANGED.IT’S ABOUTCOMPETENCIES.
  • Social Awareness - Identify networks andaudiences, adapt to their modes ofcommunication & collaborationCritical Thinking – Evaluate content, checkvalidity, contextualizeICT Skills – Identify right tools for businesscase, learn to use applications
  • What’s your objective?Who’s your audience?What do clients want?
  • – Social Media Time ManagementAn 18-Minute Plan for Managing yourDay – Harvard Business Review blog onsocial media
  • Thank you!
  • Blogs on Developmentthe Guardian, Global Development Texas in Africa: an academic blog about Development Impact: News, views,Blogosphere (has a large list of good African politics, security, development, & methods, and insights from the world ofDevelopment related blogs etc.) advocacy impact evolution http://www.guardian.co.uk/global- http://texasinafrica.blogspot.com/ http://blogs.worldbank.org/impacteval development/series/global- uations/ development-blogosphereOwen abroad: Thoughts on development Lets talk Development: a blog hosted Chris Blattman: Internationaland beyond by the World Banks Chief Economist development, politics, economics, and policy www.owen.org/blog http://blogs.worldbank.org/develop www.chrisblattman.com menttalk/AIDWATCH: just asking the aid benefit the Aid Thoughts: Digesting the difficult Karen Grepins Global Heal Blogpoor decisions of development www.karengrepin.com www.aidwatchers.com www.aidthoughts.orgBlood and Milk: Examining international Texas in Africa: an academic blog about Texas in Africa: an academic blog aboutdevelopment African politics, security, development, & African politics, security, development, & www.bloodandmilk.org advocacy advocacy http://texasinafrica.blogspot.com/ http://texasinafrica.blogspot.com/ Development Impact: News, views, methods, and insights Development Marketplace: Turning Ideas into ActionWorld Bank Blog: Our from the world of impact evolution http://blogs.worldbank.org/dmblog/ http://blogs.worldbank.org/impactevaluations/ Education for Global Development: A World Bank blog on theconversation on the web. Right Now. Conflict and Development: Overcoming conflict and fragility power of investing in people http://blogs.worldbank.org/ http://blogs.worldbank.org/conflict/ http://blogs.worldbank.org/education/ Development in a Changing Climate: Making our future Governance for Development sustainable http://blogs.worldbank.org/governance/ http://blogs.worldbank.org/climatechange/ Lets talk Development: a blog hosted by the World Banks Chief Economist http://blogs.worldbank.org/developmenttalk/
  • Example: Bio of a BloggerOwen Barder - Former UK civil servant – Department for International Development - Senior Fellow and Director for Europe at the Center for Global Development - Based in Washington DC - Associate of the British Institute for GovernmentCan be followed on Twitter @owenbarder
  • Womans Empowerment / Gender Some blogs & twitter feeds•Global development + Gender (the oGender & Development (Oxfam) •Thats Why! Campaign: UNI Global Unionguardian) ohttp://www.genderanddevelopment o http://www.uni-iwd.org/ o http://www.guardian.co.uk/glob .org/ o Twitter: @UNI_IWD al-development/global- development+world/gender oWRCA oKEWOPA‫ ‏‬KEWOPA @ oUNDPGenderMontenegro‫ ‏‬genderprogramm @ Armenia‫ ‏‬ArmenianWomen @ The Kenya Women Parliamentary e The Womens Resource Center of Association July 2011, with the government Armenia is a grassroots feminist and the EU we work to realize organization working towards Gender Equality through the social, eliminating all kind of economical and political discrimination against women in empowerment of women in Armenia. Montenegro. oGlobal Woman1@‫ ‏‬lobalWoman G oSonia Palmieri‫ ‏‬sonia_palmieri @ oMayme Lefurgey‫ ‏‬mames09 @ The Global Woman Summit is a Passionate about parliament; Gender and Peacebuilding student/ program of exciting events, uniting wondering when women will CIDA intern, gender specialist for & honoring leading women from participate equally. the government of Malawi. around the world oCONCORD‫ ‏‬CONCORD_Europe @ Empower Media‫ ‏‬Empower_Media @ FEMNET‫ ‏‬FemnetProg @ CONCORD is the European #NGO Empowering girls and women to FEMNET: pan-African org working confederation for #Relief and live a life of equality and dignity to promote African women’s #Development, representing over through the power of collective leadership for equality, 1,800 NGOs to the European Union communication peace & sustainable dvpt femnet.wordpress.com
  • MoreTwitter feeds On Gender and Development• WRCA Armenia‫ ‏‬ArmenianWomen @ GenderEquality‫ ‏‬Equal_World @• The Womens Resource Center of Armenia is a grassroots feminist Basically a twitter for change; to promote and inform about gender equality and organization working towards eliminating all kind of discrimination against other type of issues as enviromental and social ones. women in Armenia.•• KEWOPA‫ ‏‬KEWOPA @ Judy Cheng-Hopkins‫ ‏‬ChengHopkins @• The Kenya Women Parliamentary Association Assistant Secretary-General for Peacebuilding Support Office (PBSO) overseeing the• Peacebuilding Commission (PBC) and the Peacebuilding Fund (PBF)• UNDPGenderMontenegro‫ ‏‬genderprogramme @• July 2011, with the government and the EU we work to realize Gender Emelie Faltskog‫ ‏‬EmelieAF @ Equality through the social, economical and political empowerment of women in Montenegro. Political Scientist: Peace & Conflicts, EU, UN resolution 1325, Swe Aid/Development,• India, Citizenship, Volunteering. Journalism, Consultant• Global Woman1@‫ ‏‬lobalWoman G• The Global Woman Summit is a program of exciting events, uniting & SheSuccess‫_ ‏‬SheSuccess @ honoring leading women from around the world• Empowering women to become a Powerful Force For Change. Stop Waiting... Now is• Sonia Palmieri‫ ‏‬sonia_palmieri @ Your Time (Founder: @Anne_McKevitt)• Passionate about parliament; wondering when women will participate equally. Women Public Service‫ ‏‬WPSProject @• Building a generation of women leaders dedicated to public service. We launched• Mayme Lefurgey‫ ‏‬mames09 @ officially at the 12/15 #WPSP Colloquium at @StateDept in Washington, DC• Gender and Peacebuilding student/ CIDA intern, gender specialist for the government of Malawi.• Gender & Development‫ ‏‬GaDjournal @• CONCORD‫ ‏‬CONCORD_Europe @ Gender & Development aims to debate best practice and new ideas, and to make the• CONCORD is the European #NGO confederation for #Relief and links between theoretical and practical #gender and #development work. #Development, representing over 1,800 NGOs to the European Union• IWDA‫ ‏‬iwda @• Gender Summit‫ ‏‬gendersummit @• The EGS2012, 29-30 Nov 2012, European Parliament, Brussels, will focus International Womens Development Agency (IWDA) is an Australian non-profit on gender issues that impact on the implementation of Horizon 2020 and organisation that creates positive change for women and their communities other policies.• FEMNET‫ ‏‬FemnetProg @• Women Worldwide Ini.‫ ‏‬Women_Worldwide @• The Women Worldwide Initiative is a nonprofit-sponsored org connecting, FEMNET: pan-African org working to promote African women’s collective leadership inspiring & educating women & girls through mentorship programs & for equality, peace & sustainable dvpt femnet.wordpress.com social change projects• Empower Media‫ ‏‬Empower_Media @ Empowering girls and women to live a life of equality and dignity through the power of communication
  • Avoid mistakes.Know the rules.
  • You are anInternational Civil ServantThink about CNN, your mother and your bossDont use the emblems or the UNDP logotypeon personal blogs or social media profilesStay focused on your job Check UNDP’s Social Media Guidelines
  • “We should stop calling social media‘social media’ but ‘media’ as allmedia will soon be inherently social.Information on development cannow be found at the local level todrive global discussions and createchange.”- Rami Khater, Al Jazeera Senior NewMedia Producer
  • INNOVATION DIVIDES …OR CLOSES THE GAP?NEW TOOLS TO PROMOTEGENDER EQUALITY
  • 1- HOW MUCH ORGANIZATIONS WORKING FOR WOMEN CAN COLLECT, COMPARED TO OTHER NONPROFITS?2- WHAT IS THE COVERAGE OF WOMEN ISSUES IN THE NEWS ON AVERAGE AROUND THE GLOBE? 3- HOW MUCH TIME DO INTERNET USERS SPEND WATCHING ONLINE VIDEOS? 4- WHAT IS THE PERCENTAGE OF ADDITIONAL PEOPLE YOU CAN REACH IF YOU SHOW YOUR MESSAGE WITH AN INFOGRAPHICS?
  • NEW INTERACTIONS NEW STRUCTURES NEW ROLES ENGAGEMENT ON A MASSIVE SCALESHARING INFORMATIONTRANSFORMS THEAPPROACH OF DEVELOPMENT MORE INPUTS = MORE EFFECTIVENESS MORE EFFICIENCY
  • OPPORTUNITY TO SPEAK UPNEW APPROACHTO RAISEAWARENESS,TO ENGAGEAND PERSUADE NEUTRALITY
  • GOODS PRODUCEAPPLICATIONS PROCESS & DISTRIBUTESERVICES TRANSFORM INFORMATION A VAST POTENTIAL OF EMPOWERMENT
  • SIMPLE REPORTING AND CROWD FUNDING EASILY SHARE UPDATESCONNECT DOERS AND DONORSCREATING A DIFFERENT RELATIONSHIP INCREASE TRANSPARENCY http://www.akvo.org/ http://www.catapult.org/
  • SIMPLE REPORTING AND CROWD FUNDING ORGANIZATIONS WORKING FOR GIRLS AND WOMEN CURRENTLY RAISE LESS THAN HALF THE AVERAGE AMOUNT RAISED BY OTHER ORGANIZATIONSTHESE PLATFORMS CAN CHANGE THAT EQUAL FREEDOM FROM EMPOWERMENT & ACCESS & OPPORTUNITIES LOCAL CONSTRAINTS INSPIRATION
  • MICRO DOCUMENTARIES 1-2 MINUTE DOCUMENTARY-STYLE FILMS TO CAPTURE THE VOICES OF PEOPLECAN HELP YOU TELL YOUR STORY EASY TO ACCESSAND GAIN MORE SUPPORT ONLY 25 PERCENT OF NEWS SUBJECTS ARE WOMEN EMPOWER WOMEN AND HELP THEM TO SPEAK UP SHOWCASING WOMEN AND GIRLS AS LEADERS http://www.micro-documentaries.com/
  • CROWD SOURCING FREE AND OPEN SOURCE FOR INFORMATION COLLECTION VISUALIZATION INTERACTIVE MAPPINGhttp://www.maps4aid.com/SHARE YOUR STORY AND GET IN TOUCH WITHPEOPLE WHO SHARED THE SAME EVERYONE CAN REPORT AN INCIDENT OF VIOLENCE DIRECT INTERACTION SAFER WAY TO REPORT INCREASED REPORTING OF CASES INCREASED INTEGRATION OF SERVICEShttp://www.react-besafe.mk AWARENESS RAISING ABOUT THE ISSUE
  • CROWD SOURCING USE THE POWER OF CROWDSOURCING & SOCIAL-NETWORKING TO BREAK INTO THE MALE-DOMINATED WORLD OF ICT http://asikananetwork.org/ CHANGE PERCEPTIONS AND BEHAVIORS TOWARDS WOMEN AND MEN STEREOTYPES
  • INFOGRAPHICS SIGNS DIAGRAMS MAPSGRAPHICS CONVEYING COMPLEX INFORMATION IN ONE GRAPHIC IMAGE30 TIMESMORE LIKELYTO BE READTHAN A TEXT
  • INFOGRAPHICS SHOW GAP AND REAL DIMENSION PROPORTION OF THE PROBLEM ATTRACT ATTENTION TOOL FOR ADVOCACYPEOPLEREAD ITTALK ABOUT ITASK MORE INFORMATIONPROVOKE THEDISCUSSION
  • THE ULTIMATE GOAL OF A DEVELOPMENT ORGANIZATIONIS TO BRING WOMEN AND MEN TO THE POINT THATTHEY NO LONGER NEED THIS KIND OF HELP
  • THANK YOUFOR MORE INFORMATION PLEASE CONTACT US barbora.galvankova@undp.org benjamin.kumpf@undp.org daniela.pizzoli@undp.org AND VISIT OUR WEBSITE http://europeandcis.undp.org/ourwork/gender/