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ITERATE Uzbekistan

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Learn more about ITERATE: http://on.undp.org/mqGDV

Learn more about ITERATE: http://on.undp.org/mqGDV

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  • 1. UZBEKISTANITERATE | 17 MAY, 2013 | GOITERATE.COM 1
  • 2. UNDP WORKSHOPITERATE | 17 MAY, 2013 | GOITERATE.COM 2
  • 3. Interdisciplinary problemsolving through design thinking,strategy and leadershipITERATE | 17 MAY, 2013 | GOITERATE.COM 3
  • 4. Interdisciplinary problemsolving through design thinking,strategy and leadershipITERATE | 17 MAY, 2013 | GOITERATE.COM 4
  • 5. Interdisciplinary problem solvingthrough design thinking,strategy and leadershipITERATE | 17 MAY, 2013 | GOITERATE.COM 5
  • 6. design thinkingITERATE | 17 MAY, 2013 | GOITERATE.COM 6
  • 7. Business TechnologyDesignITERATE | 17 MAY, 2013 | GOITERATE.COM 7
  • 8. ITERATE | 17 MAY, 2013 | GOITERATE.COM 8
  • 9. ITERATE | 17 MAY, 2013 | GOITERATE.COM 9
  • 10. Interdisciplinary problemsolving through design thinking,strategy and leadershipITERATE | 17 MAY, 2013 | GOITERATE.COM 10
  • 11. http://www.youtube.com/watch?v=V74AxCqOTvgITERATE | 17 MAY, 2013 | GOITERATE.COM 11
  • 12. Authentic Innovation Skills• Be needs focused (human centered)• Be highly collaborative• Embrace constraints• Be scrappy• Fail forward• Dive deep• Tell stories• Be bold• Believe in intentional serendipityITERATE | 17 MAY, 2013 | GOITERATE.COM 12
  • 13. Ground Rules• Collaborate• There are no bad ideas• Be visual• Fail early and often• Ask questionsITERATE | 17 MAY, 2013 | GOITERATE.COM 13
  • 14. ITERATE | 17 MAY, 2013 | GOITERATE.COM 14
  • 15. Process Overview• BE BOLD: What’s the change youwant to see in the world?• GET OUT: Talk to people and observe• REFRAME: Look at the problem indifferent ways• PROTOTYPE: Early and often• TEST and REPEATITERATE | 17 MAY, 2013 | GOITERATE.COM 15
  • 16. UnderstandEmpathySynthesize& DefineIdeatePrototypeFormImmerseScopeBE BOLDGET OUTREFRAMEPROTOTYPETEST &REPEATITERATE | 17 MAY, 2013 | GOITERATE.COM 16
  • 17. Viabilitybusiness:sustainable?Feasibilitytechnology:possible?Desirabilitycustomer:desired?ITERATE | 17 MAY, 2013 | GOITERATE.COM 17
  • 18. Analysis SynthesisAbstractConcreteObservations(Context)Frameworks(Insight)Imperatives(Ideas)Solutions(Artifacts)Figure OutThe StoryTell A NewStoryITERATE | 17 MAY, 2013 | GOITERATE.COM 18
  • 19. Flare FocusITERATE | 17 MAY, 2013 | GOITERATE.COM 19
  • 20. Flare Focus Flare Focus Flare FocusITERATE | 17 MAY, 2013 | GOITERATE.COM 20
  • 21. UnderstandEmpathySynthesize& DefineIdeatePrototypeITERATE | 17 MAY, 2013 | GOITERATE.COM 21
  • 22. Empathy Define Ideate Prototype Test Re-DefineIdentify Invent ImplementNeedsFindingNeedsScreeningConceptGenerationConceptSelectionDevelopmentStrategy &PlanningIntegrationITERATE | 17 MAY, 2013 | GOITERATE.COM 22
  • 23. Damien Newman, CentralUncertainty Clarity / FocusUnderstand& EmpathyPrototype ImplementITERATE | 17 MAY, 2013 | GOITERATE.COM 23
  • 24. “Innovation … is generally understood as thesuccessful introduction of a new thing ormethod …. Innovation is the embodiment,combination, or synthesis of knowledge inoriginal, relevant, valued new products,processes, or services.” Luecke and Katz (2003)InnovationITERATE | 17 MAY, 2013 | GOITERATE.COM 24
  • 25. The Innovator’s DNAhttp://innovatorsdna.comAssociatingQuestioningObservingExperimentingNetworkingITERATE | 17 MAY, 2013 | GOITERATE.COM 25
  • 26. Why do we need innovation?• Growth• Differentiation• Competition• Customer need• Meaning• Value creation• Professional acquisition or retention• Address complexity, ambiguity, uncertainty• Social goodITERATE | 17 MAY, 2013 | GOITERATE.COM 26
  • 27. Social InnovationFinding ways to identify programsand processes that can be replicatedand scaled to start to change thelives of growing masses of people.Shannon Schuyler, Managing Director, Corporate Responsibility, PwCITERATE | 17 MAY, 2013 | GOITERATE.COM 27
  • 28. Social Innovation•Talk to the people who have the problem.•Listen to what they have to say.•Learn all you can about the context ofwhere they livePaul PolakITERATE | 17 MAY, 2013 | GOITERATE.COM 28
  • 29. Social Innovation•Social ventures•Corporate social responsibility•Sustainability/resilience•Others?ITERATE | 17 MAY, 2013 | GOITERATE.COM 29
  • 30. Social InnovationAlternative business forms (U.S.)•B-Corp: certified by the nonprofit B Lab to meet rigorousstandards of social and environmental performance, accountability,and transparency•L3C: low-profit limited liability company, facilitates investments insocially beneficial, for-profit venturesITERATE | 17 MAY, 2013 | GOITERATE.COM 30
  • 31. What’s feasible?What’s the need?What’s our mission?Viabilitybusiness:sustainable?Feasibilitytechnology:possible?Desirabilitycustomer:desired?ITERATE | 17 MAY, 2013 | GOITERATE.COM 31
  • 32. Social InnovationDesign is a process for seeing unconnected things innew relationships to each other, for visualizing adesired end-state that can be shared, for getting fromA to B when you are not quite sure what B is.At its best, design is the creative expression of ideasthat inspire new thinking and behavior, new ways ofparticipating. Design can provide the understandingand insight, processes and models that will help solvethe pressing challenges of our time.It is what social innovation needs if we are to makelasting, repeatable progress.Design for Social Innovation, SVAITERATE | 17 MAY, 2013 | GOITERATE.COM 32
  • 33. эмпатия, сочувствие, сопереживаниеEMPATHYITERATE | 17 MAY, 2013 | GOITERATE.COM 33
  • 34. Empathy… is the core of design thinking andthe key to a solution that lasts.ITERATE | 17 MAY, 2013 | GOITERATE.COM 34
  • 35. What does it mean?• Who is he?• What is he thinking?• What does he say?• What does he feel?• What does he need?ITERATE | 17 MAY, 2013 | GOITERATE.COM 35
  • 36. How do we get there?We start by observingand asking questions.ITERATE | 17 MAY, 2013 | GOITERATE.COM 36
  • 37. Our Tools1. Observations (AEIOU)2.Interviews3.15 Meanings4.Personas5.Journey maps• HCD Toolkit• AIGA Ethnography PrimerITERATE | 17 MAY, 2013 | GOITERATE.COM 37
  • 38. Our Tools1. Observations (AEIOU)2.Interviews3.15 Meanings4.Personas5.Journey mapsITERATE | 17 MAY, 2013 | GOITERATE.COM 38
  • 39. A.E.I.O.U• Activities• Environments• Interactions• Objects• UsersITERATE | 17 MAY, 2013 | GOITERATE.COM 39
  • 40. Research for Hong KongArt Shopping MallITERATE | 17 MAY, 2013 | GOITERATE.COM 40
  • 41. Our Tools1. Observations (AEIOU)2.Interviews3.15 Meanings4.Personas5.Journey mapsITERATE | 17 MAY, 2013 | GOITERATE.COM 41
  • 42. User Interview: Tips & Tricks• Always introduce yourself• Point to things in the environments• Ask them to list things• Ask them to show you (How they do something?)• Compare and contrast• Repeat their words• Ask to tell a story (When was the last time …?)• Keep asking why (Why is it important to you?)• Keep quiet and don’t interruptITERATE | 17 MAY, 2013 | GOITERATE.COM 42
  • 43. Our Tools1. Observations (AEIOU)2.Interviews3.15 Meanings4.Personas5.Journey mapsITERATE | 17 MAY, 2013 | GOITERATE.COM 43
  • 44. The Hidden NeedsITERATE | 17 MAY, 2013 | GOITERATE.COM 44
  • 45. People SeekMeaningful ExperiencesITERATE | 17 MAY, 2013 | GOITERATE.COM 45
  • 46. 15 Meanings1. Accomplishment2. Beauty3. Creation4. Community5. Duty6. Enlightenment7. Freedom8. Harmony9. Justice10.Oneness11. Redemption12. Security13. Truth14.Validation15. WonderITERATE | 17 MAY, 2013 | GOITERATE.COM 46
  • 47. 15 Meanings:How Brands Use ThemITERATE | 17 MAY, 2013 | GOITERATE.COM 47
  • 48. What’s the promise?ITERATE | 17 MAY, 2013 | GOITERATE.COM 48
  • 49. What’s the promise?ITERATE | 17 MAY, 2013 | GOITERATE.COM 49
  • 50. What’s the promise?ITERATE | 17 MAY, 2013 | GOITERATE.COM 50
  • 51. What’s the promise?ITERATE | 17 MAY, 2013 | GOITERATE.COM 51
  • 52. What’s the promise?ITERATE | 17 MAY, 2013 | GOITERATE.COM 52
  • 53. What’s the promise?ITERATE | 17 MAY, 2013 | GOITERATE.COM 53
  • 54. What’s the promise?ITERATE | 17 MAY, 2013 | GOITERATE.COM 54
  • 55. What’s the promise?ITERATE | 17 MAY, 2013 | GOITERATE.COM 55
  • 56. Madina AlimovaWhat’s the promise?ITERATE | 17 MAY, 2013 | GOITERATE.COM 56
  • 57. Our Tools1. Observations (AEIOU)2.Interviews3.15 Meanings4.Personas5.Journey mapsITERATE | 17 MAY, 2013 | GOITERATE.COM 57
  • 58. Personas“Personas are not real people, butthey represent them throughout thedesign process. They are hypotheticalarchetypes of actual users. Although,they are imaginary, they are definedwith significant rigor and precision.”Alan Cooper “The Inmates are Running the Asylum”ITERATE | 17 MAY, 2013 | GOITERATE.COM 58
  • 59. Name: BahtiyorAge: 24Occupation: AccountantDescription: He works very hard in asmall accounting company in YunusAbad. He lives in Chilanzar and takesthe metro to get to work. He playsfootball in the evenings.Needs: He wants to be successful andimportant person. He wants to learnEnglish and work with internationalorganizations. He wants to get marriedsoon and start a family. He wants todress in fashionable clothes and lookgood because it describes success.PersonasITERATE | 17 MAY, 2013 | GOITERATE.COM 59
  • 60. Name: BahtiyorAge: 24Occupation: AccountantDescription: He works very hard in asmall accounting company in YunusAbad. He lives in Chilanzar and takesthe metro to get to work. He playsfootball in the evenings.Needs: He wants to be successfuland important person. He wants tolearn English and work withinternational organizations. He wantsto get married soon and start afamily. He wants to dress infashionable clothes and look goodbecause it describes success.Name: BahtiyorAge: 24Occupation: AccountantDescription: He works very hard in asmall accounting company in YunusAbad. He lives in Chilanzar and takesthe metro to get to work. He playsfootball in the evenings.Needs: He wants to be successfuland important person. He wants tolearn English and work withinternational organizations. He wantsto get married soon and start afamily. He wants to dress infashionable clothes and look goodbecause it describes success.Name: BahtiyorAge: 24Occupation: AccountantDescription: He works very hard in asmall accounting company in YunusAbad. He lives in Chilanzar and takesthe metro to get to work. He playsfootball in the evenings.Needs: He wants to be successfuland important person. He wants tolearn English and work withinternational organizations. He wantsto get married soon and start afamily. He wants to dress infashionable clothes and look goodbecause it describes success.Name: BahtiyorAge: 24Occupation: AccountantDescription: He works very hard in asmall accounting company in YunusAbad. He lives in Chilanzar and takesthe metro to get to work. He playsfootball in the evenings.Needs: He wants to be successfuland important person. He wants tolearn English and work withinternational organizations. He wantsto get married soon and start afamily. He wants to dress infashionable clothes and look goodbecause it describes success.Name: BahtiyorAge: 24Occupation: AccountantDescription: He works very hard in asmall accounting company in YunusAbad. He lives in Chilanzar and takesthe metro to get to work. He playsfootball in the evenings.Needs: He wants to be successfuland important person. He wants tolearn English and work withinternational organizations. He wantsto get married soon and start afamily. He wants to dress infashionable clothes and look goodbecause it describes success.Name: BahtiyorAge: 24Occupation: AccountantDescription: He works very hard in asmall accounting company in YunusAbad. He lives in Chilanzar and takesthe metro to get to work. He playsfootball in the evenings.Needs: He wants to be successfuland important person. He wants tolearn English and work withinternational organizations. He wantsto get married soon and start afamily. He wants to dress infashionable clothes and look goodbecause it describes success.ITERATE | 17 MAY, 2013 | GOITERATE.COM 60
  • 61. Name: BahtiyorAge: 24Occupation: AccountantDescription: He works very hard in asmall accounting company in YunusAbad. He lives in Chilanzar and takesthe metro to get to work. He playsfootball in the evenings.Needs: He wants to be successfuland important person. He wants tolearn English and work withinternational organizations. He wantsto get married soon and start afamily. He wants to dress infashionable clothes and look goodbecause it describes success.Name: BahtiyorAge: 24Occupation: AccountantDescription: He works very hard in asmall accounting company in YunusAbad. He lives in Chilanzar and takesthe metro to get to work. He playsfootball in the evenings.Needs: He wants to be successfuland important person. He wants tolearn English and work withinternational organizations. He wantsto get married soon and start afamily. He wants to dress infashionable clothes and look goodbecause it describes success.Name: BahtiyorAge: 24Occupation: AccountantDescription: He works very hard in asmall accounting company in YunusAbad. He lives in Chilanzar and takesthe metro to get to work. He playsfootball in the evenings.Needs: He wants to be successfuland important person. He wants tolearn English and work withinternational organizations. He wantsto get married soon and start afamily. He wants to dress infashionable clothes and look goodbecause it describes success.Name: BahtiyorAge: 24Occupation: AccountantDescription: He works very hard in asmall accounting company in YunusAbad. He lives in Chilanzar and takesthe metro to get to work. He playsfootball in the evenings.Needs: He wants to be successfuland important person. He wants tolearn English and work withinternational organizations. He wantsto get married soon and start afamily. He wants to dress infashionable clothes and look goodbecause it describes success.Name: BahtiyorAge: 24Occupation: AccountantDescription: He works very hard in asmall accounting company in YunusAbad. He lives in Chilanzar and takesthe metro to get to work. He playsfootball in the evenings.Needs: He wants to be successfuland important person. He wants tolearn English and work withinternational organizations. He wantsto get married soon and start afamily. He wants to dress infashionable clothes and look goodbecause it describes success.Name: BahtiyorAge: 24Occupation: AccountantDescription: He works very hard in asmall accounting company in YunusAbad. He lives in Chilanzar and takesthe metro to get to work. He playsfootball in the evenings.Needs: He wants to be successfuland important person. He wants tolearn English and work withinternational organizations. He wantsto get married soon and start afamily. He wants to dress infashionable clothes and look goodbecause it describes success.It May Get Very ConfusingITERATE | 17 MAY, 2013 | GOITERATE.COM 61
  • 62. Let’s Make It Simpler3 : 1 RuleITERATE | 17 MAY, 2013 | GOITERATE.COM 62
  • 63. Make It SimplerSituation Needs BehaviorsITERATE | 17 MAY, 2013 | GOITERATE.COM 63
  • 64. Make It SimplerSituationVisiting familyLate for workShoppingNeedsEconomicalNo stressConvenienceJusticeBehaviorsCatch a taxiRunCall someoneITERATE | 17 MAY, 2013 | GOITERATE.COM 64
  • 65. Make It SimplerSituationVisiting familyLate for workShoppingNeedsEconomicalNo stressConvenienceJusticeBehaviorsCatch a taxiRunCall someoneITERATE | 17 MAY, 2013 | GOITERATE.COM 65
  • 66. Our Tools1. Observations (AEIOU)2.Interviews3.15 Meanings4.Personas5.Journey mapsITERATE | 17 MAY, 2013 | GOITERATE.COM 66
  • 67. Journey MapsUnderstanding what the user goes throughis key to uncovering opportunities.Mapping the journey can help us.ITERATE | 17 MAY, 2013 | GOITERATE.COM 67
  • 68. HighLowSTARTTP 2TP 3 ENDTP 4TP 5TP 6TP 7Journey MapsITERATE | 17 MAY, 2013 | GOITERATE.COM 68
  • 69. HighLowTouchpoint = TPWake UpTurn off the alarm clockHave breakfast Get to the officeTake my bagMissed the busNext bus crowdedRun to workJourney MapsITERATE | 17 MAY, 2013 | GOITERATE.COM 69
  • 70. Gift Giving ExperienceITERATE | 17 MAY, 2013 | GOITERATE.COM 70
  • 71. Your mission: Redesign the gift-giving experience...for your partner.Start by gaining empathy.Switch roles & repeat Interview Switch roles & repeat InterviewNotes from your first interview Notes from your second interview8min (2 sessions x 4 minutes each)Interview1d.Dig deeper26min (2 sessions x 3 minutes each)ITERATE | 17 MAY, 2013 | GOITERATE.COM 71
  • 72. needs a way tobecause (or “but . . .” or “Surprisingly . . .”)[circle one]user’s needinsightReframe the problem.Insights: new learnings about your partner’s feelingsand motivations. what’s something you see about yourpartner’s experience that maybe s/he doesn’t see?*partner’s name/description3min3 43min*use verbs*make inferences from what you heardd.Capture findings Take a standwith a point-of-viewGoals and Wishes: what is your partnertrying to achieve through gift-giving?ITERATE | 17 MAY, 2013 | GOITERATE.COM 72
  • 73. Switch roles & repeat sharing.Ideate: generate alternatives to test.5min10min (2 sessions x 5 minutes each)Sketch at least 5 radical ways to meet your user’s needs.Share your solutions & capture feedback.56Notesd.write your problem statement aboveITERATE | 17 MAY, 2013 | GOITERATE.COM 73
  • 74. Iterate based on feedback.3minReflect & generate a new solution.7Sketch your big idea, note details if necessary!d.ITERATE | 17 MAY, 2013 | GOITERATE.COM 74
  • 75. 8 9d.Build and test.Build your solution. Share your solution and get feedback.[not here]Make something your partner can interact with!+?-!What worked... What could be improved...Questions... Ideas...7min 8min (2 sessions x 4 minutes each)ITERATE | 17 MAY, 2013 | GOITERATE.COM 75
  • 76. Reflections & TakeawaysITERATE | 17 MAY, 2013 | GOITERATE.COM 76
  • 77. JuabarITERATE | 17 MAY, 2013 | GOITERATE.COM 77
  • 78. Social VenturesMBA in Design Strategy, CCA• multidisciplinary• project-based• team-based• design thinking methods• an immersive introduction intosocial issues and venturesITERATE | 17 MAY, 2013 | GOITERATE.COM 78
  • 79. The challenge• Partner: Appropriate RuralTechnology Institute (ARTI)• Country: Tanzania• Focus: SolarITERATE | 17 MAY, 2013 | GOITERATE.COM 79
  • 80. ITERATE | 17 MAY, 2013 | GOITERATE.COM 80
  • 81. Key Insights• Large population without access tothe grid• use of kerosene is dangerous• little knowledge or trust of solarproductsITERATE | 17 MAY, 2013 | GOITERATE.COM 81
  • 82. ITERATE | 17 MAY, 2013 | GOITERATE.COM 82
  • 83. ITERATE | 17 MAY, 2013 | GOITERATE.COM 83
  • 84. ITERATE | 17 MAY, 2013 | GOITERATE.COM 84
  • 85. http://juabar.comITERATE | 17 MAY, 2013 | GOITERATE.COM 85
  • 86. EmbraceITERATE | 17 MAY, 2013 | GOITERATE.COM 86
  • 87. Design for Extreme AffordabilityStanford University• multidisciplinary• project-based• team-based• design thinking methods• develop products and services thatserve the needs of the worlds poorITERATE | 17 MAY, 2013 | GOITERATE.COM 87
  • 88. The challenge• Partner: Medicine Mondial• Country: Nepal• Focus: Medical DeviceITERATE | 17 MAY, 2013 | GOITERATE.COM 88
  • 89. http://vimeo.com/22342241ITERATE | 17 MAY, 2013 | GOITERATE.COM 89
  • 90. Point of ViewA desperate parent in a remote villageneeds to give their dying baby a chanceto surviveITERATE | 17 MAY, 2013 | GOITERATE.COM 90
  • 91. http://www.embraceglobal.orgITERATE | 17 MAY, 2013 | GOITERATE.COM 91
  • 92. Questions?ITERATE | 17 MAY, 2013 | GOITERATE.COM 92
  • 93. Thank you!ITERATE | 17 MAY, 2013 | GOITERATE.COM 93