What Is Ropo

What is your real potential with eBusiness ?

The other side of eBusiness ROPO (or ROBO) Research On line, Purchase (Buy) Off line ROPO effect Web-to-store device to take opportunity from ROPO

ROPO Evolution ROPO is constantly growing in the Retail industry US Market, all type of sectors: 2009. Source: Google

ROPO Figures • 61% of Internet users (with purchase intention) visits a website before finalizing their purchase in store • Up selling: For 1$ spend on line, this customer spends 3,45$ more in the Point of sales On Car Maintenance Market 25% of customer search on line 5% buy On line 20% buy Off line 75% of customer search off line 2% buy On line 73% buy Off line For 1 purchaser On line 4 purchaser in Point of Sales

ROPO Customer Drivers Main reasons to ROPO are – Shopper wants to view the item up close – Shopper needs the item sooner than it can ship – Shopper wants to avoid shipping fees – Shopper might not be comfortable sharing personal information online Physical Network Strengths on ROPO behavior – Enable a Product Experience (see, touch…) – Enable a Faster (and sometimes cheaper) purchase – Enable a Human Experience (Advice, Expertise, Deals) – Enable access to technical equipments to get the items

Trends around ROPO

3 examples of Web-to-store Staples have implemented several devices to generate traffic in-store, the most important one, Buy online & Pick-up in-store with specific Sales methods to increase additional sales 40% of customers visiting a center for pick-up an item bought on line, complete their purchase in the store Burger King have created a Facebook event: Delete 10 of your friend in your friend list and get a free Whopper In one week, 234 000 friends deletion that have generated 23 000 visits in a Burger King PoS In some French Malls, you can receive in the neighborhood of a store some dedicated discount after a SMS receive During Test phases with several retailers, 8% of SMS sent have been opened and average basket significantly increase

Web-to-store: key elements Measure, optimize, measure, optimize Operations must be fully involved A Bearing Point study, recently showed that 45% of test car request in all Car Manufacturers have no answer

http://www.ropo.fr	1013
http://blog.doondoo.com	529
http://understand-ropo.blogspot.com	105
http://www.4marketing.biz	40
http://ixmbabw.wikispaces.com	39
http://posterous.com	27
http://meltwaternews.com	10
http://www.linkedin.com	10
http://www.slideshare.net	9
http://paper.li	6
http://www.lmodules.com	4
https://twimg0-a.akamaihd.net	4
http://feeds.feedburner.com	3
http://a0.twimg.com	2
http://webcache.googleusercontent.com	2
http://xyz-nthro.posterous.com	2
http://us-w1.rockmelt.com	1
http://static.slidesharecdn.com	1
https://si0.twimg.com	1
http://translate.googleusercontent.com	1

What Is Ropo

by Nicolas Prigent on Mar 23, 2010

Accessibility

Categories

Upload Details

Usage Rights

20 Embeds 1,809

Statistics

What Is Ropo Presentation Transcript