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Transcript

  • 1. Company Presentation by Taylor Hawkins
  • 2. Products• Minecraft – Indie, sandbox, Java sensation – Just officially released• Scrolls – Card collecting, board game – Indev
  • 3. Financials• Over 4 Million copies of Minecraft sold – April: Revenue estimated at $33M – Currently: Estimated around $115M• 16 Million registered users• Purchases still very frequent – 24 hrs over 9,000 purchases• Fueled by Minecraft sales
  • 4. History• Swedish indie video game developer founded in May 2009 by Markus Persson• Wrote Alpha version by himself• Used sales to found Mojang in Stockholm• 9 Employees
  • 5. Why Mojang?• Indie Dev’s dream – Quit Job to pursue Minecraft – Word of Mouth/Internet – Huge Community
  • 6. What’s New?• Ported to iOS and Android – Xbox360• Official version released 11/18/11• Minecon 2011 Sold Out at $99/$139 per ticket – 4,500• Scrolls – Still in development – Sued by Bethesda Softworks – Completely Different
  • 7. Secret Sauce• Open Development – Released in stages• Active Modding Community – Customizable content, mods• Customer Feedback (reddit/twitter/forums)
  • 8. Prognosis: Possibly Positive• Minecraft was a huge success – Large fan base• Developing new games – Still Indev• Possibly a one-hit-wonder