Products• Minecraft – Indie, sandbox, Java sensation – Just officially released• Scrolls – Card collecting, board game – Indev
Financials• Over 4 Million copies of Minecraft sold – April: Revenue estimated at $33M – Currently: Estimated around $115M• 16 Million registered users• Purchases still very frequent – 24 hrs over 9,000 purchases• Fueled by Minecraft sales
History• Swedish indie video game developer founded in May 2009 by Markus Persson• Wrote Alpha version by himself• Used sales to found Mojang in Stockholm• 9 Employees
Why Mojang?• Indie Dev’s dream – Quit Job to pursue Minecraft – Word of Mouth/Internet – Huge Community
What’s New?• Ported to iOS and Android – Xbox360• Official version released 11/18/11• Minecon 2011 Sold Out at $99/$139 per ticket – 4,500• Scrolls – Still in development – Sued by Bethesda Softworks – Completely Different
Secret Sauce• Open Development – Released in stages• Active Modding Community – Customizable content, mods• Customer Feedback (reddit/twitter/forums)
Prognosis: Possibly Positive• Minecraft was a huge success – Large fan base• Developing new games – Still Indev• Possibly a one-hit-wonder
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