L 2 High And Low Context CulturesPresentation Transcript
High and Low Context Cultures Lecture 2
What is cultural context?
The framework, background, and surrounding circumstances in which communication or an event takes place.
From the work of Edward T. Hall (no relation!)
Where are High Context Cultures Located?
The “Middle East” (south-central Asia)
High Context Cultural Traits
Language valued less, so often is used more (more “flowery,” more detailed, explanations more full than in low-context)
Where are Low Context Cultures Located?
North America (excluding some subpopulations)
Low Context Cultural Traits
Lives are compartmentalized
Language is often precise and “just enough to get the message across”
High and Low Context Professions
Research and Development
Time is Part of Cultural Context
Monochronic and polychronic time
So how important is…
Context and Communication Edward Hall
Communication varies according to its degree of field dependence
Are we frozen into one type of communication?
Everyone from every kind of culture uses both high- and low-context communication according to the circumstances.
Culture The Individual
But in general, which am I?
Do I tend to “let my words speak for themselves?” (low context)
Or do I prefer to be less direct, (“more delicate”), relying on what is implied by my communication? Am I attuned to a whole range of nonverbal cues to help me understand the meaning of what is said? (high context)
Other than Country of Origin…
How do I tell who I’m talking to? High or Low?
Why do we have these different styles?
Cultures help us navigate through our daily lives, and our cultures’ values determine our communication styles