High and Low Context Cultures  Lecture 2
What is cultural context? <ul><li>The framework, background, and surrounding circumstances in which communication or an ev...
Where are High Context Cultures Located? <ul><li>The “Middle East” (south-central Asia) </li></ul><ul><li>Asia </li></ul><...
High Context Cultural Traits <ul><li>Relational </li></ul><ul><li>Collectivist </li></ul><ul><li>Intuitive </li></ul><ul><...
Where are Low Context Cultures Located? <ul><li>North America (excluding some subpopulations)  </li></ul><ul><li>Western E...
Low Context Cultural Traits   <ul><li>Logical </li></ul><ul><li>Linear </li></ul><ul><li>Individualistic </li></ul><ul><li...
High and Low Context Professions <ul><li>High Context </li></ul><ul><ul><li>Human Resources </li></ul></ul><ul><ul><li>Mar...
Time is Part of Cultural Context <ul><li>Monochronic and polychronic time </li></ul>
So how important is… <ul><li>The future? </li></ul><ul><li>The past? </li></ul>
Context and Communication Edward Hall <ul><li>Communication varies according to its degree of field dependence </li></ul>
Are we frozen into one type of communication? <ul><li>Everyone from every kind of culture uses both high- and low-context ...
But in general, which am I? <ul><li>Do I tend to “let my words speak for themselves?” (low context) </li></ul><ul><li>Or d...
Other than Country of Origin… <ul><li>How do I tell who I’m talking to? High or Low? </li></ul>
Why do we have these different styles? <ul><li>Cultures help us navigate through our daily lives, and our cultures’ values...
Advice to Low-Context  Communicating with High <ul><li>Non-verbal </li></ul><ul><li>Status </li></ul><ul><li>Face-saving <...
Advice to High-Context Communicating with Low <ul><li>Face value (literal) </li></ul><ul><li>Roles separate from status an...
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L 2 High And Low Context Cultures

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  • L 2 High And Low Context Cultures

    1. 1. High and Low Context Cultures Lecture 2
    2. 2. What is cultural context? <ul><li>The framework, background, and surrounding circumstances in which communication or an event takes place. </li></ul><ul><li>From the work of Edward T. Hall (no relation!) </li></ul>
    3. 3. Where are High Context Cultures Located? <ul><li>The “Middle East” (south-central Asia) </li></ul><ul><li>Asia </li></ul><ul><li>Africa </li></ul><ul><li>South America </li></ul><ul><li>American Indian </li></ul>
    4. 4. High Context Cultural Traits <ul><li>Relational </li></ul><ul><li>Collectivist </li></ul><ul><li>Intuitive </li></ul><ul><li>Contemplative </li></ul><ul><li>Language valued less, so often is used more (more “flowery,” more detailed, explanations more full than in low-context) </li></ul>
    5. 5. Where are Low Context Cultures Located? <ul><li>North America (excluding some subpopulations) </li></ul><ul><li>Western Europe </li></ul>
    6. 6. Low Context Cultural Traits <ul><li>Logical </li></ul><ul><li>Linear </li></ul><ul><li>Individualistic </li></ul><ul><li>Action-oriented </li></ul><ul><li>Lives are compartmentalized </li></ul><ul><li>Language is often precise and “just enough to get the message across” </li></ul>
    7. 7. High and Low Context Professions <ul><li>High Context </li></ul><ul><ul><li>Human Resources </li></ul></ul><ul><ul><li>Marketing/Sales </li></ul></ul><ul><ul><li>Manufacturing Products </li></ul></ul><ul><ul><li>Research and Development </li></ul></ul><ul><ul><li>Technical </li></ul></ul><ul><ul><li>Information Systems </li></ul></ul><ul><ul><li>Engineers </li></ul></ul><ul><ul><li>Finance </li></ul></ul><ul><li>Low Context </li></ul>
    8. 8. Time is Part of Cultural Context <ul><li>Monochronic and polychronic time </li></ul>
    9. 9. So how important is… <ul><li>The future? </li></ul><ul><li>The past? </li></ul>
    10. 10. Context and Communication Edward Hall <ul><li>Communication varies according to its degree of field dependence </li></ul>
    11. 11. Are we frozen into one type of communication? <ul><li>Everyone from every kind of culture uses both high- and low-context communication according to the circumstances. </li></ul><ul><li>Remember, </li></ul><ul><li>Culture The Individual </li></ul>
    12. 12. But in general, which am I? <ul><li>Do I tend to “let my words speak for themselves?” (low context) </li></ul><ul><li>Or do I prefer to be less direct, (“more delicate”), relying on what is implied by my communication? Am I attuned to a whole range of nonverbal cues to help me understand the meaning of what is said? (high context) </li></ul>
    13. 13. Other than Country of Origin… <ul><li>How do I tell who I’m talking to? High or Low? </li></ul>
    14. 14. Why do we have these different styles? <ul><li>Cultures help us navigate through our daily lives, and our cultures’ values determine our communication styles </li></ul>
    15. 15. Advice to Low-Context Communicating with High <ul><li>Non-verbal </li></ul><ul><li>Status </li></ul><ul><li>Face-saving </li></ul><ul><li>Relationship </li></ul><ul><li>Think! </li></ul>
    16. 16. Advice to High-Context Communicating with Low <ul><li>Face value (literal) </li></ul><ul><li>Roles separate from status and identity </li></ul><ul><li>Focus on task </li></ul><ul><li>Directness of communication </li></ul><ul><li>Indirect cues might not work! </li></ul>

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