6 stats that should make us think about mobile experiences
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6 stats that should make us think about mobile experiences

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Mobile devices are one of the primary ways we consume content. For marketers, it's important that we consider the mobile channel first - because our prospects and customers often do.

Mobile devices are one of the primary ways we consume content. For marketers, it's important that we consider the mobile channel first - because our prospects and customers often do.

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6 stats that should make us think about mobile experiences 6 stats that should make us think about mobile experiences Presentation Transcript

  • 6 stats that should make us think mobile first.
  • The importance of mobile marketing isn’t in the future. It’s now.
  • Why? It’s simple. 90% of our daily media interactions are screen-based. Source: http://www.google.com/think/research-studies/the-new-multi-screen-world-study.html
  • And more of those interactions are trending toward mobile devices.
  • 6 stats that reinforce the importance of mobile.
  • 56% of U.S. adults own a smartphone. 1 Source: http://pewinternet.org/Commentary/2012/February/Pew-Internet-Mobile.aspx
  • Tablets will outship laptops by 2014. 2 Source: hhttp://www.cmo.com/content/cmo-com/home/articles/2013/3/26/report_tablets_to_ou.frame.html
  • 1 in 2 mobile device owners prefer mobile over PC for web access. 3 Source: http://www.marketingcharts.com/wp/interactive/1-in-2-smartphone-and-tablet-owners-say-they-prefer-them-to-pcs-for-web-access-29942/
  • 9 in 10 Americans have bad feelings about brands that have poor mobile sites. 4 Source: hhttp://www.marketingcharts.com/wp/topics/branding/brands-with-poorly-performing-mobile-experiences-annoy-consumers-30528/
  • 70% of mobile searches lead to an action within an hour. 5 Source: hhttp://www.socialmediatoday.com/index.php?q=brianna5mith/1373106/50-mobile-marketing-facts-will-blow-you-away&ref=popular_posts
  • 41% of emails are opened on mobile devices. 6 Source: hhttp://econsultancy.com/us/blog/62268-41-of-email-is-now-opened-on-mobile-devices
  • www.wholovescontent.com