Uncle Joe Adamson’s

1. Not a Gift? Forget it! People are shopping for gifts Not a gift, not the right thing Some things can be suggested as gifts Not found in search Browsing Shoppers are target Strategy only good for eStores

People are shopping for gifts

Not a gift, not the right thing

Some things can be suggested as gifts

Not found in search

Browsing Shoppers are target

Strategy only good for eStores

2. Get online EARLY Savvy shoppers know to shop early Sales cycle is 2 weeks long Listing Purchase Payment Packing Shipping Delivery Be 2-4 weeks ahead of Retail

Savvy shoppers know to shop early

Sales cycle is 2 weeks long

Listing

Purchase

Payment

Packing

Shipping

Delivery

Be 2-4 weeks ahead of Retail

3. Stock and Sell Hot Items Look at HOT LIST Identify items in demand Stock items you know will sell Avoid Speculation

Look at HOT LIST

Identify items in demand

Stock items you know will sell

Avoid Speculation

4. Explain like never before Detail every aspect of your product Gift Buyers can get very detailed when buying for others, and want to be sure they’re getting what they believe Recipient wants Active top, active bottom, specs in middle

Detail every aspect of your product

Gift Buyers can get very detailed when buying for others, and want to be sure they’re getting what they believe Recipient wants

Active top, active bottom, specs in middle

5. Picture this: Pictures! Great pictures make great sales! Shoot from all angles Use as many as you need Fully illustrate the product

Great pictures make great sales!

Shoot from all angles

Use as many as you need

Fully illustrate the product

6. Sell it Now: Buy It Now Gift Buyers are Impulse Shoppers Chore Buyers want to get it over with Don’t want to wait for auctions to end and then find out if they got the item Buy It Now, move down the list

Gift Buyers are Impulse Shoppers

Chore Buyers want to get it over with

Don’t want to wait for auctions to end and then find out if they got the item

Buy It Now, move down the list

7. Immediate Payment: Paypal Mail payment takes too long Christmas is over before you see the money High Value items Stops bogus buys Seal the deal!

Mail payment takes too long

Christmas is over before you see the money

High Value items

Stops bogus buys

Seal the deal!

8. Explain Shipping Details Buyers want to know what to expect What’s going on? Emails Holiday urgency Need to wrap and delivery or trans-ship PPP is your fault

Buyers want to know what to expect

What’s going on? Emails

Holiday urgency

Need to wrap and delivery or trans-ship

PPP is your fault

9. NO SLOW SHIPPING! DO NOT ALLOW Parcel Post Media Mail Other “economy” service Control expectations! Under Promise, Over-Deliver

DO NOT ALLOW

Parcel Post

Media Mail

Other “economy” service

Control expectations!

Under Promise, Over-Deliver

10. Be Happy & Cheerful! Show good cheer! Make people happy Happy Buyers buy more, pay more Graphics, Wording, eMail – happy, happy

Show good cheer!

Make people happy

Happy Buyers buy more, pay more

Graphics, Wording, eMail – happy, happy

11. Guarantee the Product Guarantee Delivery Assure the Buyer purchasing from you is safe You’ll make the Gift Recipient happy – the Buyer is counting on you! Offer emergency replacement or MBG

Guarantee Delivery

Assure the Buyer purchasing from you is safe

You’ll make the Gift Recipient happy – the Buyer is counting on you!

Offer emergency replacement or MBG

12. Make It Express Surprise! There’s this holiday called CHRISTMAS, didn’t we tell you? Last 2 weeks great to catch lazy shoppers Last-minute functions create gift needs Willing to pay premium to guarantee delivery

Surprise! There’s this holiday called CHRISTMAS, didn’t we tell you?

Last 2 weeks great to catch lazy shoppers

Last-minute functions create gift needs

Willing to pay premium to guarantee delivery

13. Offer Premium or Freebie Everybody likes a little special something Freebie could be the deal sweetener Buy for you, keep this for me Promo offer for post-holiday sales

Everybody likes a little special something

Freebie could be the deal sweetener

Buy for you, keep this for me

Promo offer for post-holiday sales

14. Be an Elf & Help Santa Offer to gift wrap Include Gift Card Ship direct to gift recipient Make it easy to give gifts

Offer to gift wrap

Include Gift Card

Ship direct to gift recipient

Make it easy to give gifts

15. Accept All Payments Time allowing, accept all forms of payment High feedback and repeat customers will appreciate the extra level of service, low risk Make it easy to buy from you, pay you Move to immediate payment as clock runs out

Time allowing, accept all forms of payment

High feedback and repeat customers will appreciate the extra level of service, low risk

Make it easy to buy from you, pay you

Move to immediate payment as clock runs out

15 Tips for Holiday Sales Sell Gift Items Get Online Early Stock & Sell Hot Items Explain Everything Pictures, Pictures Sell it Now: Buy It Now Immediate Payment Shipping Expectations No Slow Shipping Be Happy! Guarantee Your Buyers Offer Express Shipping Offer Freebies Help Buyers be Santas Make It Easy to Buy from you

Sell Gift Items

Get Online Early

Stock & Sell Hot Items

Explain Everything

Pictures, Pictures

Sell it Now: Buy It Now

Immediate Payment

Shipping Expectations

No Slow Shipping

Be Happy!

Guarantee Your Buyers

Offer Express Shipping

Offer Freebies

Help Buyers be Santas

Make It Easy to Buy from you