15 Tips for eBay Holiday Sales


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15 Tips for eBay Holiday Sales presentation from the October OKC Metro eBay Sellers meeting

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15 Tips for eBay Holiday Sales

  1. 1. Uncle Joe Adamson’s
  2. 2. 1. Not a Gift? Forget it! <ul><li>People are shopping for gifts </li></ul><ul><li>Not a gift, not the right thing </li></ul><ul><li>Some things can be suggested as gifts </li></ul><ul><ul><li>Not found in search </li></ul></ul><ul><ul><li>Browsing Shoppers are target </li></ul></ul><ul><ul><li>Strategy only good for eStores </li></ul></ul>
  3. 3. 2. Get online EARLY <ul><li>Savvy shoppers know to shop early </li></ul><ul><li>Sales cycle is 2 weeks long </li></ul><ul><ul><li>Listing </li></ul></ul><ul><ul><li>Purchase </li></ul></ul><ul><ul><li>Payment </li></ul></ul><ul><ul><li>Packing </li></ul></ul><ul><ul><li>Shipping </li></ul></ul><ul><ul><li>Delivery </li></ul></ul><ul><li>Be 2-4 weeks ahead of Retail </li></ul>
  4. 4. 3. Stock and Sell Hot Items <ul><li>Look at HOT LIST </li></ul><ul><li>Identify items in demand </li></ul><ul><li>Stock items you know will sell </li></ul><ul><li>Avoid Speculation </li></ul>
  5. 5. 4. Explain like never before <ul><li>Detail every aspect of your product </li></ul><ul><li>Gift Buyers can get very detailed when buying for others, and want to be sure they’re getting what they believe Recipient wants </li></ul><ul><li>Active top, active bottom, specs in middle </li></ul>
  6. 6. 5. Picture this: Pictures! <ul><li>Great pictures make great sales! </li></ul><ul><li>Shoot from all angles </li></ul><ul><li>Use as many as you need </li></ul><ul><li>Fully illustrate the product </li></ul>
  7. 7. 6. Sell it Now: Buy It Now <ul><li>Gift Buyers are Impulse Shoppers </li></ul><ul><li>Chore Buyers want to get it over with </li></ul><ul><li>Don’t want to wait for auctions to end and then find out if they got the item </li></ul><ul><li>Buy It Now, move down the list </li></ul>
  8. 8. 7. Immediate Payment: Paypal <ul><li>Mail payment takes too long </li></ul><ul><li>Christmas is over before you see the money </li></ul><ul><li>High Value items </li></ul><ul><li>Stops bogus buys </li></ul><ul><li>Seal the deal! </li></ul>
  9. 9. 8. Explain Shipping Details <ul><li>Buyers want to know what to expect </li></ul><ul><li>What’s going on? Emails </li></ul><ul><li>Holiday urgency </li></ul><ul><li>Need to wrap and delivery or trans-ship </li></ul><ul><li>PPP is your fault </li></ul>
  10. 10. 9. NO SLOW SHIPPING! <ul><li>DO NOT ALLOW </li></ul><ul><ul><li>Parcel Post </li></ul></ul><ul><ul><li>Media Mail </li></ul></ul><ul><ul><li>Other “economy” service </li></ul></ul><ul><li>Control expectations! </li></ul><ul><li>Under Promise, Over-Deliver </li></ul>
  11. 11. 10. Be Happy & Cheerful! <ul><li>Show good cheer! </li></ul><ul><li>Make people happy </li></ul><ul><li>Happy Buyers buy more, pay more </li></ul><ul><li>Graphics, Wording, eMail – happy, happy </li></ul>
  12. 12. 11. Guarantee the Product <ul><li>Guarantee Delivery </li></ul><ul><li>Assure the Buyer purchasing from you is safe </li></ul><ul><li>You’ll make the Gift Recipient happy – the Buyer is counting on you! </li></ul><ul><li>Offer emergency replacement or MBG </li></ul>
  13. 13. 12. Make It Express <ul><li>Surprise! There’s this holiday called CHRISTMAS, didn’t we tell you? </li></ul><ul><li>Last 2 weeks great to catch lazy shoppers </li></ul><ul><li>Last-minute functions create gift needs </li></ul><ul><li>Willing to pay premium to guarantee delivery </li></ul>
  14. 14. 13. Offer Premium or Freebie <ul><li>Everybody likes a little special something </li></ul><ul><li>Freebie could be the deal sweetener </li></ul><ul><li>Buy for you, keep this for me </li></ul><ul><li>Promo offer for post-holiday sales </li></ul>
  15. 15. 14. Be an Elf & Help Santa <ul><li>Offer to gift wrap </li></ul><ul><li>Include Gift Card </li></ul><ul><li>Ship direct to gift recipient </li></ul><ul><li>Make it easy to give gifts </li></ul>
  16. 16. 15. Accept All Payments <ul><li>Time allowing, accept all forms of payment </li></ul><ul><li>High feedback and repeat customers will appreciate the extra level of service, low risk </li></ul><ul><li>Make it easy to buy from you, pay you </li></ul><ul><li>Move to immediate payment as clock runs out </li></ul>
  17. 17. 15 Tips for Holiday Sales <ul><li>Sell Gift Items </li></ul><ul><li>Get Online Early </li></ul><ul><li>Stock & Sell Hot Items </li></ul><ul><li>Explain Everything </li></ul><ul><li>Pictures, Pictures </li></ul><ul><li>Sell it Now: Buy It Now </li></ul><ul><li>Immediate Payment </li></ul><ul><li>Shipping Expectations </li></ul><ul><li>No Slow Shipping </li></ul><ul><li>Be Happy! </li></ul><ul><li>Guarantee Your Buyers </li></ul><ul><li>Offer Express Shipping </li></ul><ul><li>Offer Freebies </li></ul><ul><li>Help Buyers be Santas </li></ul><ul><li>Make It Easy to Buy from you </li></ul>