Top 8 WCM Trends 2010

Web and Enterprise 2.0 A new age for Content Management 18-jun-2009 David Nuescheler CTO / Day Software Spec-Lead JCR (JSR-170 & JSR-283) Committer & Member of the Apache Software Foundation

David Nuescheler JSR-170 Spec Lead jsr-170-comments@jcp.org David Nuescheler Chief Technology Officer david.nuescheler@day.com David Nuescheler Jackrabbit Committer / Member uncled@apache.org Content-Centric Infrastructure 2

Agenda CMS Architecture Modern Architecture Concerns in 2009. Showcasing CQ 52 ECM History Trends 2009+. Q&A A brief look back 8 business issues and their any questions? impact on CMS architecture

History of ECM DM

History of ECM RM

The Promise of ECM DM RM BPM “Platform” “Content Repository”

The Reality of ECM DM sWCM tatic requires websites DAM jdk1.3 Win32 1998 WF WF TCL 2000 Borlanid Java EJB 2.0 WF elph D compiler no-linux eol support Acquired requires Repository in 99’ Repository IIS 5 Repository develop 1985 Acquired left er C/C++ in 96 ’

The Reality of ECM

“Platform Not Found” Error please reboot.

Rebooting ECM Web means Business. Business means Web.

Rebooting ECM - 998- 1 It’s WebContent Management WebSite

Rebooting ECM -2008- It’s Web ContentManagement General Purpose

Rebooting ECM Nutrition Facts Serving Size 1 ECM Platform 2009+ Amount Per Serving Calories from Duct Tape 0 % of Daily Value** Solid Web Platform 100% Business Agility 100% Cloud & Saas Ready 100% Driving OpenSource 100% Content Infrastructure 100% Standards 100% Duct Tape 0% * Duct Tape is not only introduced into old and crusty solutions some of the brand new solutions are slapped together from a bunch of open source projects. ** Based on a healthy diet for Enterprises leveraging the Web as an important means of driving business.

8 Top Industry Trends 2009+ 1 2 3 4 5 6 7 8

Good-bye Vendor Lock-in.

Introducing the CM Cloud WCM COLLAB SCM SOCIAL PIM RM DM DAM

Many different usecases. Little agreement.

There is light. The Content Repository. All disciplines of CM agree on the existence and the featureset of a content repository

A Content Repository!? CONTENT REPOSITORY FEATURES OF AN FEATURES OF A RDBMS FILESYSTEM Transactions, Query, Structure, Integrity Binaries, Hierarchy, Locking, Access Control + ALL THE OTHER GOOD STUFF YOU ALWAYS WANTED Unstructured, Versioning, Full-text, Multi-Value, Sort-Order, Observation

Introducing JCR 170 283 22

JCR Adoption Tracking success 23

Known Compliant Repositories (* partially using 3rd party connectors) Exo Microsoft Apache Jackrabbit Oracle XML DB ECMS Platform Sharepoint OpenText Livelink Day CRX IBM FileNet P8 Xythos Repository Alfresco ECM Vignette V7 Interwoven Saperion +hund reds o Repository IBM CM / Domino EMC Documentum Archive registe f TCKs red

Some known JCR Applications Fast BEA Portal Sun Oracle WebCenter Enterprise Search JBoss Portal Interface 21 OpenPortal Day Communique Spring Framework magnolia WCMS DAM Apache Sling Day Communique Alfresco ECMS Mindquarry Collab Collaboration Apache Tapestry QSLabs Apache Compliance Day Communiqué Cocoon WCMS IBM FileNet Artifactory medic-2-medic WebSiteManager Apache James Maven Proxy mapofmedicine Exo ECMS Platform TYPO3 GX WebManager v5.0 WCM InfoQ Hippo Liferay Nuxeo ECM Online Community CMS Enterprise Portal Jahia Sakai Percussion Framework E-learning Rhythmix QuickWCM Sourcemix WCMS Lutece Sourcemix Portal

Introducing CMIS. TO ED OS OP T SIS PR SEP 8 2005 OA V0.

Application Integration

Application & WCM 1.0 pre 2008 WebApps miles WebSites s portalapps business ets extran rce comme

Applications & WCM 2.0 header nav title container content content block External Progress label Application Content Block Label Label Label Cancel OK labels content 30

WCM 2.0  Needs to consume and host many different applications :  JSR-168 & JSR-286 Portlets  Google Gadgets  Arbitrary existing External Web Applications  Native custom built Application Components

Remember me? The Portlet-less Portal Paradox.

Gadget Galore. Weather? 122 Gadgets. Traffic? 152 Gadgets. Clock? 137 Gadgets. Choose from over 40k.

Mash it up...

Drag & Drop Integration applications, portlets, gadgets

Business Agility

Business Agility Evolution. Techn suppo ology rt bu must evolu siness tion

Adapt quickly in changing markets 1 2 3 CONTENT STRUCTURE LOGIC ...wel l that you h ’s wh ave a y CMS .

Data First. Your data model is going to be... ...WRONG. it is ju mat t st a er of time

Data First  ... allows to be unstructured where convenient  ... does not burden you with technicalities of model evolution

OSGI. Your application is going to be... ...OUTDATED. ...or b uggy.

OSGI  ... update and patch your applications at runtime  ... extend your application without downtime  ... modularize and isolate your applications

Search Engine Optimization

REST Learn to REST. do th ings t “web he -way ”

Roy Fielding Chief Scientist Day Software  Co-Founder and Creator of Apache WebServer Project  Co-Author of HTTP, URL, … standard specification  Founder of the Apache Software Foundation  VP of the Apache WebServer project  Author of the Apache license  Creator of the term “REST” 47

It’s the Web. URLs matter. .../product.jsp?id=12346 Mistake 1 : Mistake 2: Mistake 3: Addressing the .j “Script”sp? What the heck? Passing in “this”

Reclaiming the web. RESTful URL decomposition /cars/audi/s4.details.html Content ...selects a Repository Pat particular scrip h t

Users, not surfers.

Users, are users, are users. 2 ±2 Authors 10 3 ±2 Intranet 10 4 ±2 Public 10

User Profile Management Content Repository t ation & Name, Email, Every User of the website has a S egmen ation ... Inform Profile / User Home Group Private file Registration and upload ontrteld d C aol e Access tic Forms content Authen Highly Scalable User Private Use r Lic Web Pages Use ense r St s atis & tics

Real World User Content User Pages & Files Registration

User Generated Content Tightly Integrated Start “small” and without entry barrier Control all user generated content using flexible workflows for approval Built for Enterprise Class DMZ and Load Balancing environments

<div class=”comment”> Check out this site <a href=”javascript:alert(‘ha’)”>this</a> site </div> <div class=”comment”> Look at my profile <img src=”javascript:alert(‘ha’)”> </div> <div class=”comment”> Cool <b>stuff</b> <b onload=”alert(‘ha’)”>stuff</b> </div> XSS Protection #1 Attack Vector on Web-Apps: Cross Site Scripting (XSS) Needs sensible, not rigorous, escaping of HTML Built-in XSS Protection Library - used in all Social Collab components & your JSPs Configurable white list for flexible degree of freedom to user generated content

Reverse Replication User Pos Contentts Moderation Publish Workflow Load Balancer Publish Author Load Publish Balancer DMZ Accept Content from Publisher Standard ECM/WCM Architecture: Content is created at Author node, then published Content can be created at Publisher as well Reverse Replication will fetch user-generated content and apply workflow, moderation Single point of content consolidation & moderation

Targeting, Personalization, MVT

Baking vs. Frying 1 2 Baked Fried (Static Delivery) (Dynamic Delivery)

Built-in Analytics Any Event (Click) Analytics Server (embedded) Send Event Plug-able Aggregator Analyzes Request information (user, content, event, ...) Store Analytics Data Pull Realtime Persist all Analytics Information in Analytics / Reports the Content Repository

Built-in Real-time Analytics be tomizat land cus epor r to anynalization perso

Content targeting, Rules Engine Rules based on: (1) User Profile Information (2) Clickstream (3) (External) Search Term (4) “Whois” IP information Scriptable and Extensible Rules

Clickstream Cloud™ Implicit, Targeted, Dynamic Contextualized Content

Clickstream Cloud™ Company Investor Company Investor Company Investor Standard Standard CRX Standard CRX Match Good Match Better Match

Web 2.0, Ajax, Flash & Flex

Web 2.0: AJAX JavaScript ct full dire ss acce

Web 2.0: Flex ActionScript ct full dire ss acce

Web 2.0: Flash ActionScript ct full dire ss acce

Cloudy - Stormy Traffic

Storm Traffic server3 server2 server1 Q1 Q2 Q3 Q4

Scaling Options in ECM 1 2 “Ostrich”-style “Exception”-style Copyright © 1993-2008 Day Software AG Configuring Clusters 1. Configuring Clusters Several steps are needed to setup a Communiqué 4.x cluster with CRX 1.4 TarPM. +,-!.,/!0'12%12!-#1#$%3!45! 0'1(6$7361$!86$9!:;#6<#=6<62>! 61!#! ?71!0<7@2%3!A1;63'1B%12! ! ! ! *CDCED! ! ! ! 0'12%12!-#1#$%B%12!"%3('3B#1F%! +,-!?6<6F'1!4#<<%>!G#=! ! ! ! ! ! ! ! 1/20 PDF Created : 19.10.2008 14:09:59 Page 1/1 http://docs.day.com 1/284 ! ! "#$%!&!'(!&)*!

Scaling Options in ECM 3 “Cloud”-style Hot-Join uster- “ l e” c born

Fits the bill. Hosting *.day.com 2009 6. ay 24 $7 M Jan Feb Mar Apr May

Platform Social WCM DAM Collab + Portal + BPM Standardized Content Infrastructure connector connector CRX JCR Compliant Content Repository connector connector + Search

Introducing CQ-DAM Intuitive UI, „Casual User“ Friendly AJAX, Web 2.0 User Interface (no client) High Productivity User Interactions Fully JCR (JSR-170) compatible New 100% pure Java, fully J2EE SOAP or Restful WebService (SPI) Separation of Application and Repository Scalability and Availability, Stateless

Introducing CQ-Collab Full blown integrated Wiki, entirely JCR-Based Enterprise Blogging modeled after the ease of use of WordPress New Distributed calendaring management for public and group calendars, finegrained Workflow and Access Control integration

Platform CQplatform CEVA Platform Tagging, Workflow, Widgets, Internationalization, Development Apache Sling CRX OSGI REST Content Repository JCR

Stakeholders Site Systems Owner CMO CIO Business IT Authors Developer

CQ History Innovations: cq2 CFC!, .ECMA, Innova tion any, Dispatche cq3: Pure Ja r, va ContentBus cq4 tion: a v Inno ased JCR b Architecture & Infrastructure Revolutions ‘94 ... ‘98 ‘99 ‘00 ‘01 ‘02 ‘03 ‘04 ‘05 ‘06 ‘07

2008

5.2

demo

Your next RFP for CMS: ACME CORP WCM RFP: Do you support JCR? Is your software a portlet container & OpenSocial container? Does your system support Data First & OSGI? Is your system based on a REST architecture? Do you support Reverse Replication? Do you have a Dynamic Delivery? Are you frying or baking? Do you have live access to content for Flash, Flex & Ajax? Do you support Cloud Style scaling?

thank you. ( ...more information on http://www.day.com )

Top 8 WCM Trends 2010

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