Top 10 must-haves in web content management                               #AdobeSummit        @davidnuescheler | VP of Ent...
#AdobeSummit                                                                                         #WEM David Nuescheler...
5.5
?      5.55.4
25%         25%CMO                          CIOBUSINESS         5.5           IT           25%         25%
5.5
10
WEM RELOADEDMODERN & CLEAN
#AdobeSummit Typical WEM Product - Out-of-the-box Experience                                     #WEM© 2011 Adobe Systems ...
#AdobeSummit Typical WEM Product - Out-of-the-box Experience                                         #WEM                 ...
#AdobeSummit Out-of-the-box Experience                                                           #WEM© 2011 Adobe Systems ...
#AdobeSummit Out-of-the-box Experience                                                           #WEM                     ...
#AdobeSummit                                                                                            #WEM              ...
WEM RELOADED    SIMPLY SIMPLE11
#AdobeSummit                                                                                            #WEM              ...
WEM RELOADED        FORGIVENESS1   21   2
#AdobeSummit                                                                                            #WEM              ...
BUILD BRAND        BORN GLOBAL1   2    31   2    3
#AdobeSummit Born Global                                                                         #WEM© 2011 Adobe Systems ...
#AdobeSummit Most global customers.                                                                                       ...
#AdobeSummit                                                                                            #WEM              ...
BUILD BRAND    DIGITAL ASSETS1   2   3        41   2   3        4
#AdobeSummit Connecting the Creative Professional with the Marketer                                    #WEM               ...
#AdobeSummit                                                                                            #WEM              ...
BUILD BRAND    DIGITAL ASSETS (!)*1   2   3        4        51   2   3        4        5
#AdobeSummit                                                                                            #WEM              ...
DRIVE DEMAND    DIGITAL MARKETING1    2   3        4         5   61    2   3        4         5   6
#AdobeSummit Digital Marketing Suite                                                             #WEM© 2011 Adobe Systems ...
#AdobeSummit Digital Marketing Suite (Web Centric View)                                                                   ...
#AdobeSummit                                                                                            #WEM              ...
DRIVE DEMAND    CONTEXT RULES1   2   3        4         5   6   71   2   3        4         5   6   7
#AdobeSummit Context rules.                                                                                       #WEM    ...
EXTEND REACH        MOBILE APPS1   2       3        4         5   6   7        81   2       3        4         5   6   7  ...
#AdobeSummit Mobile Apps mean Digital Marketing                                                  #WEM© 2011 Adobe Systems ...
#AdobeSummit Mobile Apps mean Digital Marketing                                                  #WEM© 2011 Adobe Systems ...
#AdobeSummit                                                                                            #WEM              ...
COMMERCE1   2       3       4   5   6   7        8       91   2       3       4   5   6   7        8       9
#AdobeSummit Packaged up.                                                                                    #WEM         ...
BONUS: IN THE SKY1   2       3       4       5   6   7        8       9       X1   2       3       4       5   6   7      ...
#AdobeSummit                                                                                                              ...
#AdobeSummit                                                                                            #WEM              ...
MORE DETAILS? REACH OUT.UPGRADE TO ADOBE CQ5.5.
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Top 10 must-haves in Web Content Management
Top 10 must-haves in Web Content Management
Top 10 must-haves in Web Content Management
Top 10 must-haves in Web Content Management
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Top 10 must-haves in Web Content Management

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This presentation features the top 10 most important aspects of web experience management displayed as the top ten new 10 features in CQ5.
This presentation is the basis for 10 short product demos, so feel free to reach out to get the full demo experience.

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Top 10 must-haves in Web Content Management

  1. 1. Top 10 must-haves in web content management #AdobeSummit @davidnuescheler | VP of Enterprise Technology #WEM© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 1
  2. 2. #AdobeSummit #WEM David Nuescheler (@davidnuescheler) VP, Enterprise Technology david.nuescheler@adobe.com© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 2
  3. 3. 5.5
  4. 4. ? 5.55.4
  5. 5. 25% 25%CMO CIOBUSINESS 5.5 IT 25% 25%
  6. 6. 5.5
  7. 7. 10
  8. 8. WEM RELOADEDMODERN & CLEAN
  9. 9. #AdobeSummit Typical WEM Product - Out-of-the-box Experience #WEM© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  10. 10. #AdobeSummit Typical WEM Product - Out-of-the-box Experience #WEM +© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  11. 11. #AdobeSummit Out-of-the-box Experience #WEM© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  12. 12. #AdobeSummit Out-of-the-box Experience #WEM els fe od go© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  13. 13. #AdobeSummit #WEM demo omed© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 16
  14. 14. WEM RELOADED SIMPLY SIMPLE11
  15. 15. #AdobeSummit #WEM demo omed© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 18
  16. 16. WEM RELOADED FORGIVENESS1 21 2
  17. 17. #AdobeSummit #WEM demo omed© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 20
  18. 18. BUILD BRAND BORN GLOBAL1 2 31 2 3
  19. 19. #AdobeSummit Born Global #WEM© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  20. 20. #AdobeSummit Most global customers. #WEM MULTI-SITE-MANAGER individual customers run: +1k +100 dozens sites countries languages© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  21. 21. #AdobeSummit #WEM demo omed© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 24
  22. 22. BUILD BRAND DIGITAL ASSETS1 2 3 41 2 3 4
  23. 23. #AdobeSummit Connecting the Creative Professional with the Marketer #WEM BFF© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  24. 24. #AdobeSummit #WEM demo omed© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 27
  25. 25. BUILD BRAND DIGITAL ASSETS (!)*1 2 3 4 51 2 3 4 5
  26. 26. #AdobeSummit #WEM demo omed© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 29
  27. 27. DRIVE DEMAND DIGITAL MARKETING1 2 3 4 5 61 2 3 4 5 6
  28. 28. #AdobeSummit Digital Marketing Suite #WEM© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  29. 29. #AdobeSummit Digital Marketing Suite (Web Centric View) #WEM Scene7 Test&Target SiteCatalyst Search&Promote© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  30. 30. #AdobeSummit #WEM demo omed© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 25 33
  31. 31. DRIVE DEMAND CONTEXT RULES1 2 3 4 5 6 71 2 3 4 5 6 7
  32. 32. #AdobeSummit Context rules. #WEM demo w &ed ne rov imp omed© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 35
  33. 33. EXTEND REACH MOBILE APPS1 2 3 4 5 6 7 81 2 3 4 5 6 7 8
  34. 34. #AdobeSummit Mobile Apps mean Digital Marketing #WEM© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  35. 35. #AdobeSummit Mobile Apps mean Digital Marketing #WEM© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  36. 36. #AdobeSummit #WEM demo omed 39© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  37. 37. COMMERCE1 2 3 4 5 6 7 8 91 2 3 4 5 6 7 8 9
  38. 38. #AdobeSummit Packaged up. #WEM demo omed© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 41
  39. 39. BONUS: IN THE SKY1 2 3 4 5 6 7 8 9 X1 2 3 4 5 6 7 8 9 X
  40. 40. #AdobeSummit #WEM Adobe Digital Marketing Suite© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 43
  41. 41. #AdobeSummit #WEM demo omed 44© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  42. 42. MORE DETAILS? REACH OUT.UPGRADE TO ADOBE CQ5.5.
  43. 43. © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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