JBoye Presentation: WCM Trends for 2010

8 Architecture and Standards Trends for 2010. 5-nov-2009 David Nuescheler

David Nuescheler Chief Technology Officer david.nuescheler@day.com David Nuescheler JSR-170 Spec Lead jsr-170-comments@jcp.org David Nuescheler Jackrabbit Committer / Member uncled@apache.org David Nuescheler TC Member / CMIS-JCR Liaison david@day.com

WCM Stakeholders Site Systems Owner CMO CIO Business IT Authors Developer

8 Top Industry Trends 2010+ 1 2 3 4 5 6 7 8

Good-bye Vendor Lock-in.

Introducing the CM Cloud WCM COLLAB SCM SOCIAL PIM RM DM DAM

Many different usecases. Little agreement.

There is light. The Content Repository. All disciplines of CM agree on the existence and the featureset of a content repository

A Content Repository!? CONTENT REPOSITORY FEATURES OF AN FEATURES OF A RDBMS FILESYSTEM Transactions, Query, Structure, Integrity Binaries, Hierarchy, Locking, Access Control + ALL THE OTHER GOOD STUFF YOU ALWAYS WANTED Unstructured, Versioning, Full-text, Multi-Value, Sort-Order, Observation

A history of standards.  DMA & ODMA Document Management oriented Specification. Little Adoption. No active specification development.  WebDAV (& friends) Filesystem (Resource) oriented Protocol Specification IETF. Widely adopted. Every Desktop has WebDAV support. Every CM Vendor Supports WebDAV. No active specification development.  JCR Java Language API specification. Functionally Broad. Wide adoption by Java Applications. Active development. TION  CMIS VE IF ICA TI EC SP Document Management oriented Protocol Specification. Work in progress. Active development of the Specification. AC

Introducing JCR 170 283 11

JCR Adoption Tracking success 12

Known Compliant Repositories (* partially using 3rd party connectors) Exo Microsoft Apache Jackrabbit Oracle XML DB ECMS Platform Sharepoint OpenText Livelink Day CRX IBM FileNet P8 Xythos Repository Alfresco ECM Vignette V7 Interwoven Saperion +hund reds o Repository IBM CM / Domino EMC Documentum Archive registe f TCKs red

Some known JCR Applications Fast BEA Portal Sun Oracle WebCenter Enterprise Search JBoss Portal Interface 21 OpenPortal Day Communique Spring Framework magnolia WCMS DAM Apache Sling Day Communique Alfresco ECMS Mindquarry Collab Collaboration Apache Tapestry QSLabs Apache Compliance Day Communiqué Cocoon WCMS IBM FileNet Artifactory medic-2-medic WebSiteManager Apache James Maven Proxy mapofmedicine Exo ECMS Platform TYPO3 GX WebManager v5.0 WCM InfoQ Hippo Liferay Nuxeo ECM Online Community CMS Enterprise Portal Jahia Sakai Percussion Framework E-learning Rhythmix QuickWCM Sourcemix WCMS Lutece Sourcemix Portal

Introducing CMIS. TO ED OS OP T SIS PR SEP 8 2005 OA V0.

JCR vs. CMIS Goals & Bodies JCR CMIS VS. Java Language API Bindings SOAP & AtomPub Protocol Bindings Large Expert Group Large Technical Committee v2.0 released pre v1.0 Public Review RELATION COMPLEMENTARY

JCR vs. CMIS Scope comparison SCM COLLAB WCM JCR CMIS SOCIAL PIM VS. SCM COLLAB WCM SOCIAL PIM RM DM DAM RM DM DAM General Purpose Content Repository RELATION Focused Model Document Management COMPATIBLE Model SUBSET

JCR vs. CMIS Compatibility JCR CMIS VS. Apache Chemistry makes every JCR compliant repository CMIS compliant. Automatically. No work involved. RELATION COMPATIBLE

JCR vs. CMIS What, when? JCR CMIS VS. Content Repository DM Interoperability Infrastructure. Browse (multiple) Document Standardized Componentized Management Systems Content Applications (CCA) and Consolidation RELATION COMPLEMENTARY

Tech Buzzword Bingo JCR & CMIS

Sites are Apps, Apps are Sites.

Application & WCM 1.0 pre 2009 WebApps miles WebSites s portalapps business ets extran rce comme

Applications & WCM 2.0 header nav title container content content block Progress label Application Content Block Label Label Label Cancel OK labels content 24

Mash it up...

Drag & Drop Integration applications, portlets, gadgets

Tech Buzzword Bingo PORTLETS & OPENSOCIAL

WCM is about Agility

Adapt in changing markets 1 2 3 content structure logic ...well you h that’s ave a why CMS .

Data First. Your content model is going to be... ...WRONG. ...it is matt just a er of time

Componentized Deployment. Your application is going to be... ...OUTDATED. ...or b uggy .

Componentized Deployment.  ... update and patch your applications at runtime  ... extend your application without downtime  ... modularize and isolate your applications

Tech Buzzword Bingo OSGI & DATA FIRST

URLs matter beyond SEO

REST Learn to REST. do th ings t “web he -way ”

Roy Fielding Chief Scientist Day Software  Co-Founder and Creator of Apache WebServer Project  Co-Author of HTTP, URL, … standard specification  Founder of the Apache Software Foundation  VP of the Apache WebServer project  Author of the Apache license  Creator of the term “REST” 38

It’s the Web. URLs matter. .../product.jsp?id=12346 Mistake 1 : Mistake 2: Mistake 3: Addressing the .j “Script”sp? What the heck? Passing in “this”

Reclaiming the web. RESTful URL decomposition /cars/audi/s4.details.html Content ...selects a Repository Pat particular scrip h t

Tech Buzzword Bingo REST

Users, not surfers.

Users, are users, are users. 3 ±2 Authors 10 4 ±2 Intranet 10 5 ±2 Public 10

User Profile Management Content Repository t ation & Name, Email, Every User of the website has a S egmen ation ... Inform Profile / User Home Group Private file Registration and upload ontrteld d C aol e Access tic Forms content Authen Highly Scalable User Private Use r Lic Web Pages Use ense r St s atis & tics

User Generated Content Tightly Integrated Start “small” and without entry barrier Control all user generated content using flexible workflows for approval Built for Enterprise Class DMZ and Load Balancing environments

<div class=”comment”> Check out this site <a href=”javascript:alert(‘ha’)”>this</a> site </div> <div class=”comment”> Look at my profile <img src=”javascript:alert(‘ha’)”> </div> <div class=”comment”> Cool <b>stuff</b> <b onload=”alert(‘ha’)”>stuff</b> </div> XSS Protection #1 Attack Vector on Web-Apps: Cross Site Scripting (XSS) Needs sensible, not rigorous, escaping of HTML Built-in XSS Protection Library - used in all Social Collab components & your JSPs Configurable white list for flexible degree of freedom to user generated content

Tech Buzzword Bingo SOCIAL COLLABORATION

Enable online Marketing.

Baking vs. Frying 1 2 Baked Fried (Static Delivery) (Dynamic Delivery)

Built-in Analytics Any Event (Click) Analytics Server (embedded) Send Event Plug-able Aggregator Analyzes Request information (user, content, event, ...) Store Analytics Data Pull Realtime Persist all Analytics Information in Analytics / Reports the Content Repository

Inside the Online Marketing ...and win. Identify Buy Campaign Now! Segment Target the audience Campaigns

Traditional Marketing HiPPO* *Highest Paid Person’s Opinion

MVT: Let your prospect decide. Your rs designe. fave Your s HiPPO. fave Yourite. f avour

Tech Buzzword Bingo FRYING, TARGETING & MVT

Web 2.0, Ajax, Flash & Flex

Web 2.0: AJAX JavaScript ct full dire ss acce

Web 2.0: Flex ActionScript ct full dire ss acce

Web 2.0: Flash ActionScript ct full dire ss acce

Tech Buzzword Bingo ACTION SCRIPT & AJAX SUPPORT

Cloudy - Stormy Traffic

“I need hardware to run WCM...” CPUs? Internet Connectivity? SAN / NAS Agreements Sizing Investment Purchase Order Cores? Disaster Recovery Backup Rack space How much Disk? Operating systems JVM Version root access? Clustering What Filesystems? Hosting costs Firewall Network Zone Performance Tuning Unix Sysadmins Load Balancer IP Address Who authorized this? Configuration Web Server Latency Shipping Date Hardware Request Form

To the rescue... hardware for rent. CLOUD

Cloud = SaaS

Storm Traffic server3 server2 server1 Q1 Q2 Q3 Q4

Scaling Options in ECM 1 2 “Ostrich”-style “Exception”-style Copyright © 1993-2008 Day Software AG Configuring Clusters 1. Configuring Clusters Several steps are needed to setup a Communiqué 4.x cluster with CRX 1.4 TarPM. +,-!.,/!0'12%12!-#1#$%3!45! 0'1(6$7361$!86$9!:;#6<#=6<62>! 61!#! ?71!0<7@2%3!A1;63'1B%12! ! ! ! *CDCED! ! ! ! 0'12%12!-#1#$%B%12!"%3('3B#1F%! +,-!?6<6F'1!4#<<%>!G#=! ! ! ! ! ! ! ! 1/20 PDF Created : 19.10.2008 14:09:59 Page 1/1 http://docs.day.com 1/284 ! ! "#$%!&!'(!&)*!

Scaling Options in ECM 3 “Cloud”-style Hot-Join uster- “ l e” c born

Tech Buzzword Bingo NATIVE CLOUD SUPPORT

Rebooting WCM Web means Business. Business means Web.

Rebooting WCM - 999- 1 It’s WebContent Management WebSite

Rebooting WCM -2009- It’s Web ContentManagement General Purpose

Rebooting WCM Nutrition Facts Serving Size 1 WCM Platform 2010+ Amount Per Serving Calories from Duct Tape 0 % of Daily Value** Solid Web Platform 100% Business Agility 100% Cloud & Saas Ready 100% Driving OpenSource 100% Content Infrastructure 100% Standards 100% Duct Tape 0% * Duct Tape is not only introduced into old and crusty solutions some of the brand new solutions are slapped together from a bunch of open source projects. ** Based on a healthy diet for Enterprises leveraging the Web as an important means of driving business.

Your next RFP for CMS: ACME CORP WCM RFP: Do you support JCR? Is your software a portlet container & OpenSocial container? Does your system support Data First & OSGI? Is your system based on a REST architecture? Do you support built-in social-collab? Do you have a Dynamic Delivery? Are you frying or baking? Do you have live access to content for Flash, Flex & Ajax? Do you support Cloud Style scaling?

thank you. ( visit our booth, to see how we tackle all 8 topics )

JBoye Presentation: WCM Trends for 2010

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