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The Future of ECM
The Future of ECM
The Future of ECM
The Future of ECM
The Future of ECM
The Future of ECM
The Future of ECM
The Future of ECM
The Future of ECM
The Future of ECM
The Future of ECM
The Future of ECM
The Future of ECM
The Future of ECM
The Future of ECM
The Future of ECM
The Future of ECM
The Future of ECM
The Future of ECM
The Future of ECM
The Future of ECM
The Future of ECM
The Future of ECM
The Future of ECM
The Future of ECM
The Future of ECM
The Future of ECM
The Future of ECM
The Future of ECM
The Future of ECM
The Future of ECM
The Future of ECM
The Future of ECM
The Future of ECM
The Future of ECM
The Future of ECM
The Future of ECM
The Future of ECM
The Future of ECM
The Future of ECM
The Future of ECM
The Future of ECM
The Future of ECM
The Future of ECM
The Future of ECM
The Future of ECM
The Future of ECM
The Future of ECM
The Future of ECM
The Future of ECM
The Future of ECM
The Future of ECM
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The Future of ECM

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The future of Content Management summarized for the Amplexor 10 years event.

The future of Content Management summarized for the Amplexor 10 years event.

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  • 1. e Future of Content Management 10 Years Amplexor / 17-mar-2011© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  • 2. David Nuescheler Chief Technology Officer david@day.com David Nuescheler JSR-170 Spec Lead jsr-170-comments@jcp.org© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 2
  • 3. David Nuescheler David Nuescheler Jackrabbit Committer / Member Spec Lead JSR-170 uncled@apache.org jsr-170-comments@jcp.org© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 3
  • 4. David Nuescheler David Nuescheler TC Member / CMIS-JCR Liaison Jackrabbit Committer / Member david@day.com uncled@apache.org© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 4
  • 5. © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. DAVID NUESCHELER VP, CTO CEM Digital Enterprise Solutions Adobe david@day.com Barfuesserplatz 6 4001 Basel David Nuescheler T +41 61 226 98 98 F +41 61 226 98 97 uncled@adobe.com5 TC Member / CMIS-JCR Liaison
  • 6. DAVID NUESCHELER VP, CTO CEM Digital Enterprise Solutions Adobe Barfuesserplatz 6 4001 Basel T +41 61 226 98 98 F +41 61 226 98 97 uncled@adobe.com© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 6
  • 7. e Future of Content Management MobileFirst* Cloud First* (always keep on-prem in mind) (always keep desktop in mind) *you don’t enable apps for the mobile, you build them for the cloud with on-prem in mind. *you don’t enable apps for the cloud, you build them for the mobile with desktop in mind. Mobile First* (always keep desktop in mind) *you don’t enable apps for the mobile, you build them for the mobile with desktop in mind. Mobile First* (always keep desktop in mind) *you don’t enable apps for the mobile, you build them for the mobile with desktop in mind.© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 7
  • 8. Who am I?©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 8
  • 9. Who am I?©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 9
  • 10. Who am I?©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 10
  • 11. Your data center...©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 11
  • 12. ...their data center.©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 12
  • 13. Bad News, please!©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 13
  • 14. Security & Privacy? Availability Zones? (network, power) Hyperviser? (VM Security, Are you by yourself?) Legalthe local laws) (respect Zones? Security Budget (yours vs. theirs) Operations Certification? (e.g. SAS70 Type II)©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 14
  • 15. Cloud traits: Lose it! Availability? Latency! equires: R tan Frugal Hardware. Spar are Sof t w©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 15
  • 16. Clustering Options in WCM 1 2 “Ostrich”-style “Exception”-style Copyright © 1993-2008 Day Software AG Configuring Clusters 1. Configuring Clusters Several steps are needed to setup a Communiqué 4.x cluster with CRX 1.4 TarPM. +,-!.,/!012%12!-#1#$%3!45! 01(6$7361$!86$9!:;#6<#=6<62>! 61!#! ?71!0<7@2%3!A1;631B%12! ! ! ! *CDCED! ! ! ! 012%12!-#1#$%B%12!"%3(3B#1F%! +,-!?6<6F1!4#<<%>!G#=! ! ! ! ! ! ! ! 1/20 PDF Created : 19.10.2008 14:09:59 Page 1/1 http://docs.day.com 1/284 ! ! "#$%!&!(!&)*!©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 16
  • 17. Next Generation Clustering: 3 “Cloud”-style Hot-Join uster- “ l e” c born©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 17
  • 18. WAN & Share nothing Firewall Firewall©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 18
  • 19. How it all began... FRYING vs BAKING ...selected architecture©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 19
  • 20. How it all began... RENDERING 600k WEBPAGES 8 days = 192 hours©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 20
  • 21. 192h is too long... = 4h©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 21
  • 22. Now, does that mean.... ...the cloud replaces IT? ...the cloud xes bad code? ...the cloud xes poor architecture choices? YES NO©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 22
  • 23. e Future of Content Management Cloud First* (always keep on-prem in mind) *you don’t enable apps for the cloud, you build them for the cloud with on-prem in mind. Mobile First* (always keep desktop in mind) *you don’t enable apps for the mobile, you build them for the mobile with desktop in mind. MobileFirst*a social graph) Social and hasmind) (every user is a contributor First* (always keep desktop in *you don’t enable apps for the mobile, you build them for the mobile with desktop in mind. *context is a rst-class citizen, everybody is a contributor.© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 23
  • 24. e bad news... UserAgentRadical: nokia6170 mms_max_width: 640 ringtone_voices: 40 colors: 65536 mms_mp4: TRUE streaming_3gpp: TRUE mms_vcalendar: TRUE fall_back: nokia_generic_series40_dp20 streaming_real_media: none j2me_amr: TRUE mms_video: TRUE streaming_video: TRUE j2me_cldc_1_1: TRUE model_name: 6170 streaming_video_acodec_amr: TRUE j2me_h263: TRUE mp3: TRUE uaprof: http://nds1.nds.nokia.com/uap.... j2me_mpeg4: TRUE physical_screen_height: 40 user_agent: Nokia6170 j2me_screen_height: 160 physical_screen_width: 32 video: TRUE max_data_rate: 200 playback_3gpp: TRUE video_3gpp: TRUE max_deck_size: 4194304 playback_acodec_amr: nb video_3gpp2: FALSE max_image_height: 115 playback_mp4: TRUE video_max_height: 96 max_image_width: 122 playback_vcodec_h263_0: 10 video_max_width: 128 mms_3gpp: TRUE resolution_height: 160 video_mp4: TRUE mms_max_height: 480 ringtone_amr: TRUE video_preferred_height: 96 mms_max_size: 100000 ringtone_mp3: TRUE video_preferred_width: 128 viceon Deecti©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 24 Det
  • 25. Device Groups? 1 2 3 Feature Phone Smart Phone Touch Phone©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 25
  • 26. Mobile Sites vs. Transcoding ot a t! n e subsership +own©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 26
  • 27. Game Changer.© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 27
  • 28. Web: 1995 Webmaster html websites days Business word files©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 28
  • 29. Apps: 2011 App Developer Webmaster html websites days Business word files apps well... ppt + uncertainty (third party review process)©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 29
  • 30. Apps Content Management publish and sync apps rything eve tent is con©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 30
  • 31. e Future of Content Management Cloud First* (always keep on-prem in mind) *you don’t enable apps for the cloud, you build them for the cloud with on-prem in mind. Mobile First* (always keep desktop in mind) *you don’t enable apps for the mobile, you build them for the mobile with desktop in mind. MobileFirst*a social graph) Social and hasmind) (every user is a contributor First* (always keep desktop in *you don’t enable apps for the mobile, you build them for the mobile with desktop in mind. *context is a rst-class citizen, everybody is a contributor.© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 31
  • 32. Inside the Social Storm Activity Streams & Social Graph Context Social and CommunityApplications and Solutions (forum, wall, blog, wiki, comments, ratings) Users & Profiles User Generated Content & Community Management©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  • 33. User Generated Content WE HAVE TRUST ISSUES©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 33
  • 34. F#&@!? ----- V14GR4 A HREF ”javascript:alert()” B ONLOAD ”javascript:alert()” IMG SRC ”javascript:alert()”©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 34
  • 35. Users are users are users. 1±2 2±2 3±2 4±2 5±2 6±2 10 10 10 10 10 10 Authors “Family” Scale©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 35
  • 36. Users are users are users. 1±2 2±2 3±2 4±2 5±2 6±2 10 10 10 10 10 10 Intranet Enterprise Scale©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 36
  • 37. Users are users are users. 1±2 2±2 3±2 4±2 5±2 6±2 10 10 10 10 10 10 Internet Web Scale©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 37
  • 38. Users are users are users. 1±2 2±2 3±2 4±2 5±2 6±2 10 10 10 10 10 10 Internet Web Scale©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 38
  • 39. Users are users are users (linear scale) 4±2 6±2 10 10 Intranet Internet Enterprise Scale Web Scale©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 39
  • 40. Pro le Management Content Repository t ation & Name, Email, S egmen ation ... Inform Group tructuoeldd i S trrl e Sem s Con Acces ticated Authen Private file Highly Scalable Registration and upload Forms content Every User of the website Acti User Private vity Pages has a Profile / User home Stre Web Soc am ial G & raph©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 40
  • 41. Context & Context Engine Harmonized Pro le Social Network Information CRM Data Preferences, Collaborative Filtering, Interests ClickStream Cloud Immediate Page context Language, Nav Depth Very “Current” Environment Activity Stream Information Events from SiteCatalyst Resolved Segments “Insights”© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 41
  • 42. e Future of Content Management Cloud First* (always keep on-prem in mind) *you don’t enable apps for the cloud, you build them for the cloud with on-prem in mind. Mobile First* (always keep desktop in mind) *you don’t enable apps for the mobile, you build them for the mobile with desktop in mind. Social First*a social graph) (every user is a contributor and has *context is a rst-class citizen, everybody is a contributor.© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 42
  • 43. AntiTop Technology Trends in 2011 Vendor Lock-in* Mobile First* (say goodbye to closedin mind) (always keep desktop systems) *you don’t *no support for JCR mobile, and build them for the mobile withfuture. in mind. enable apps for the & CMIS you Open Development means no desktop Mobile First* (always keep desktop in mind) *you don’t enable apps for the mobile, you build them for the mobile with desktop in mind. Mobile First* (always keep desktop in mind) *you don’t enable apps for the mobile, you build them for the mobile with desktop in mind.© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 43
  • 44. AntiTop Technology Trends in 2011 Vendor Lock-in* (say goodbye to closed systems) *no support for JCR & CMIS and Open Development means no future. Mobile First* Portals*in mind) (always keep desktop (seriously!?) *you don’t enable apps for the mobile, youcontent, notfor the mobile with desktop in mind. *applications are merged with build them separated from content. MobileFirst*a social graph) Social and hasmind) (every user is a contributor First* (always keep desktop in *you don’t enable apps for the mobile, you build them for the mobile with desktop in mind. *context is a rst-class citizen, everybody is a contributor.© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 44
  • 45. AntiTop Technology Trends in 2011 Vendor Lock-in* (say goodbye to closed systems) *no support for JCR & CMIS and Open Development means no future. Portals* (seriously!?) *applications are merged with content, not separated from content. Mobilenew Web2.0) Web 2.0* mind) First* (always keep desktop in (HTML5 is the *you don’t enable apps for the mobile,will seamlessly transition to HTML5.desktop in mind. *all the Web 2.0 uff, you build them for the mobile with© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 45
  • 46. e Future of Content Management Cloud First* (always keep on-prem in mind) *you don’t enable apps for the cloud, you build them for the cloud with on-prem in mind. Mobile First* (always keep desktop in mind) *you don’t enable apps for the mobile, you build them for the mobile with desktop in mind. Social First*a social graph) (every user is a contributor and has *context is a rst-class citizen, everybody is a contributor.© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 46
  • 47. The bright and shiny future of WCM© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 47
  • 48. WCM E© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 48
  • 49. WEM C© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 49
  • 50. CEM© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 50
  • 51. CEM© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 51
  • 52. ank you.© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.

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