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WEM: 10 Whirlwind Demos      @davidnuescheler©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
David Nuescheler Chief Technology Officer                                                                            david...
David Nuescheler         David Nuescheler                                                                            Jackr...
David Nuescheler                                                                            David Nuescheler              ...
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.                                                 ...
DAVID NUESCHELER                                                                            VP, CTO CEM                   ...
10 Whirlwind Demos                                                     1                             2               3    ...
10 Whirlwind Demos                                                     1                             2               3    ...
Adobe WEM Customers©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.   9
Roy Fielding / Principal Scientist                                                                              Roy T. Fie...
Industry Standards: JCR                  170                     283©2011 Adobe Systems Incorporated. All Rights Reserved....
JCR Adoption©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.   12
Free your content                    prop                         rieta                                                   ...
Stakeholders                                                              Business                                        ...
ONE YEAR                                        a er joining Adobe©2011 Adobe Systems Incorporated. All Rights Reserved. A...
One Adobe. One Solution.                              Adobe                                            Adobe              ...
WEM Technology Landscape                                                                                  ANY CLIENT      ...
10 Whirlwind Demos                                                     1                             2               3    ...
10 Whirlwind Demos                                                     1                             2               3    ...
TOP TENFAVS.
INSTALLNOW
Installation. Double-Click.                                             1                                   2         3   ...
Lowering the Bar.                                                  “...but you install only once.”©2011 Adobe Systems Inco...
Lowering the Bar.                                                     my laptop              eval-server            dev1  ...
Lowering the Bar.                                                     my laptop                  eval-server            de...
DEMO©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.    26
SIMPLYSIMPLE
DEMO©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.    28
DIGITALASSETS
Seamless integration...©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.   30
DEMO©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.    31
ADOBEOMS
SiteCatalyst / Insight Integration (Props, Evars & Events)                                                                ...
Test&Target Integration (MBox)          setup          mbox                                                               ...
DEMO©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.    35
FORGIVEME
Finally...                                                   [nobody is perfect.]©2011 Adobe Systems Incorporated. All Rig...
DEMO©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.    38
CONTEXTRULES
Context rules...              Harmonized Pro le      Social Network Information                       CRM Data            ...
Context rules even more...©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.   41
DEMO©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.    42
MYSITE
e problem.                                                                                   Project                      ...
DEMO©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.    45
PACKAGESHARE
Package Share                                                                                  6c0ge0s                    ...
DEMO©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.    48
MOBILEWEB
e bad news...                                              UserAgent: nokia6170              mms_max_width: 640           ...
Device Groups                              1                                                 2             3              ...
DEMO©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.    52
MOBILEAPPS
Web: 1995                             Webmaster                              html websites                                ...
Apps: 2011                                     App Developer                             Webmaster                        ...
Manage Apps...                                                                            publish and                     ...
Application composition and management©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.   57
DEMO©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.    58
MANAGECLOUD
WEM loves the cloud  WEM                                                                                                  ...
Adobe Cloud Manager©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.   61
DEMO©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.    62
10 Whirlwind Demos                                                     1                             2               3    ...
10 Whirlwind Demos                                                     1                             2               3    ...
Future Enterprise Trends                                                                                    Cloud First*  ...
∞  Creative Marketing Work ow                                                                                            C...
WEM Technology Landscape                                                                                  ANY CLIENT      ...
More Detail...                               VISIT THE                             ADOBE BOOTH©2011 Adobe Systems Incorpor...
©2011©2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
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Adobe MAX - WEM: 10 Whirlwind demos

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  1. 1. WEM: 10 Whirlwind Demos @davidnuescheler©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  2. 2. David Nuescheler Chief Technology Officer david@day.com David Nuescheler JSR-170 Spec Lead jsr-170-comments@jcp.org©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 2
  3. 3. David Nuescheler David Nuescheler Jackrabbit Committer / Member Spec Lead JSR-170 jsr-170-comments@jcp.org uncled@apache.org©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 3
  4. 4. David Nuescheler David Nuescheler TC Member / CMIS-JCR Liaison Jackrabbit Committer / Member david@day.com uncled@apache.org©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 4
  5. 5. ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. DAVID NUESCHELER VP, CTO CEM Digital Enterprise Solutions Adobe Barfuesserplatz 6 4001 Basel david@day.com T +41 61 226 98 98 F +41 61 226 98 97 uncled@adobe.com David Nuescheler5 TC Member / CMIS-JCR Liaison
  6. 6. DAVID NUESCHELER VP, CTO CEM Digital Enterprise Solutions Adobe Barfuesserplatz 6 4001 Basel T +41 61 226 98 98 F +41 61 226 98 97 uncled@adobe.com©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 6
  7. 7. 10 Whirlwind Demos 1 2 3 WEM TOP ROADMAP INTRO TEN VISION©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 7
  8. 8. 10 Whirlwind Demos 1 2 3 WEM TOP ROADMAP INTRO TEN VISION©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 8
  9. 9. Adobe WEM Customers©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 9
  10. 10. Roy Fielding / Principal Scientist Roy T. Fielding Apache Apache REST HTTP URL Apache Software WebServer Foundation License©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 10
  11. 11. Industry Standards: JCR 170 283©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 11
  12. 12. JCR Adoption©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 12
  13. 13. Free your content prop rieta tandard open ssitories: silos: ry repo ets Liabi Ass lities©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 13
  14. 14. Stakeholders Business Owner Systems A B 25% 25% CMO CIO BUSINESS IT C D Developer 25% 25% Authors©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 14
  15. 15. ONE YEAR a er joining Adobe©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 15
  16. 16. One Adobe. One Solution. Adobe Adobe Adobe Adobe Creative Flash & PDF Web Online Suite Runtimes Experience Marketing Management Suite©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 16
  17. 17. WEM Technology Landscape ANY CLIENT WCM ADOBE COLLAB RIA ADOBE ONLINE CREATIVE SUITE MARKETING SUITE DAM WEM DATA SERVICES Powered by Omniture DOC BPM GEN FORMS ERP CRM ECM LDAP RDBMS HR CUSTOM ENTERPRISE BACKEND©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 17
  18. 18. 10 Whirlwind Demos 1 2 3 WEM TOP ROADMAP INTRO TEN VISION©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 18
  19. 19. 10 Whirlwind Demos 1 2 3 WEM TOP ROADMAP INTRO TEN VISION©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 19
  20. 20. TOP TENFAVS.
  21. 21. INSTALLNOW
  22. 22. Installation. Double-Click. 1 2 3 download double-click©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 22
  23. 23. Lowering the Bar. “...but you install only once.”©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 23
  24. 24. Lowering the Bar. my laptop eval-server dev1 dev2 quality integration production production assurance author publish clean having fun packing my cq5 including install to reproduce at home with cq an issue own app custom app©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 24
  25. 25. Lowering the Bar. my laptop eval-server dev1 dev2 taRt ks y ic log u o Q n ch quality integration production production e t assurance author publish clean having fun packing my cq5 including install to reproduce at home with cq an issue own app custom app©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 25
  26. 26. DEMO©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 26
  27. 27. SIMPLYSIMPLE
  28. 28. DEMO©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 28
  29. 29. DIGITALASSETS
  30. 30. Seamless integration...©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 30
  31. 31. DEMO©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 31
  32. 32. ADOBEOMS
  33. 33. SiteCatalyst / Insight Integration (Props, Evars & Events) Evars Props Events©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 33
  34. 34. Test&Target Integration (MBox) setup mbox manage s create offers campaign©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 34
  35. 35. DEMO©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 35
  36. 36. FORGIVEME
  37. 37. Finally... [nobody is perfect.]©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 37
  38. 38. DEMO©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 38
  39. 39. CONTEXTRULES
  40. 40. Context rules... Harmonized Pro le Social Network Information CRM Data Preferences, Collaborative Filtering, Interests ClickStream Cloud Immediate Page context Language, Nav Depth Very “Current” Environment Activity Stream Information Events from SiteCatalyst Resolved Segments “Insights” Simulate. Experiment. Visualize. Extend. Immediate, Scalable, Client-Sided*©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 40
  41. 41. Context rules even more...©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 41
  42. 42. DEMO©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 42
  43. 43. MYSITE
  44. 44. e problem. Project Setup Legacy or HTM L Design©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 44
  45. 45. DEMO©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 45
  46. 46. PACKAGESHARE
  47. 47. Package Share 6c0ge0s +pa ka©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 47
  48. 48. DEMO©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 48
  49. 49. MOBILEWEB
  50. 50. e bad news... UserAgent: nokia6170 mms_max_width: 640 ringtone_voices: 40 colors: 65536 mms_mp4: TRUE streaming_3gpp: TRUE mms_vcalendar: TRUE fall_back: nokia_generic_series40_dp20 streaming_real_media: none j2me_amr: TRUE mms_video: TRUE streaming_video: TRUE j2me_cldc_1_1: TRUE model_name: 6170 streaming_video_acodec_amr: TRUE j2me_h263: TRUE mp3: TRUE uaprof: http://nds1.nds.nokia.com/uap.... j2me_mpeg4: TRUE physical_screen_height: 40 user_agent: Nokia6170 j2me_screen_height: 160 physical_screen_width: 32 video: TRUE max_data_rate: 200 playback_3gpp: TRUE video_3gpp: TRUE max_deck_size: 4194304 playback_acodec_amr: nb video_3gpp2: FALSE max_image_height: 115 playback_mp4: TRUE video_max_height: 96 max_image_width: 122 playback_vcodec_h263_0: 10 video_max_width: 128 mms_3gpp: TRUE resolution_height: 160 video_mp4: TRUE mms_max_height: 480 ringtone_amr: TRUE video_preferred_height: 96 mms_max_size: 100000 ringtone_mp3: TRUE video_preferred_width: 128 ting etec es D ic Dev g) ntin d cou (...an©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 50
  51. 51. Device Groups 1 2 3 sible Feature Phone Smart Phone Touch Phone exten©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 51
  52. 52. DEMO©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 52
  53. 53. MOBILEAPPS
  54. 54. Web: 1995 Webmaster html websites days Business word files©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 54
  55. 55. Apps: 2011 App Developer Webmaster html websites days Business word files apps well... ppt + uncertainty (third party review process)©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 55
  56. 56. Manage Apps... publish and sync apps rything eve tent is con©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 56
  57. 57. Application composition and management©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 57
  58. 58. DEMO©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 58
  59. 59. MANAGECLOUD
  60. 60. WEM loves the cloud WEM u - ction r For Dem For r ProdCloud o Fo % Development 100 n-Premises / Trials, POos, and Test O Hybridoud Cluster Cs Cl©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 60
  61. 61. Adobe Cloud Manager©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 61
  62. 62. DEMO©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 62
  63. 63. 10 Whirlwind Demos 1 2 3 WEM TOP ROADMAP INTRO TEN VISION©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 63
  64. 64. 10 Whirlwind Demos 1 2 3 WEM TOP ROADMAP INTRO TEN VISION©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 64
  65. 65. Future Enterprise Trends Cloud First* (always keep on-prem in mind) *you don’t enable apps for the cloud, you build them for the cloud with on-prem in mind. Mobile First* (always keep desktop in mind) *you don’t enable apps for the mobile, you build them for the mobile with desktop in mind. Social First*a social graph) (every user is a contributor and has *context is a rst-class citizen, everybody is a contributor.©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 65
  66. 66. ∞ Creative Marketing Work ow CREATE DESIGN DELIVER CONCEPT ANALYZE OPTIMIZE MANAGE©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 66
  67. 67. WEM Technology Landscape ANY CLIENT WCM ADOBE COLLAB RIA ADOBE ONLINE CREATIVE SUITE MARKETING SUITE DAM WEM DATA SERVICES Powered by Omniture DOC BPM GEN FORMS ERP CRM ECM LDAP RDBMS HR CUSTOM ENTERPRISE BACKEND©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 67
  68. 68. More Detail... VISIT THE ADOBE BOOTH©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 68
  69. 69. ©2011©2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
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