0
Telenor & Adobe

Experience Manager & Marketing OPEN
Architecture & Roadmap

Technologies Driving Change in
Government
§
...
WELCOME TO THE ERA OF

DIGITAL
Albert

§

@AdobeMktgCloud

3,343, 4,453

Sue Child
T-Mobile 4
Chris Manchester

Jen | Gym...
Technology Adoption. (US Households)
90%

ELECTRICITY

75%

CELL

PHONE

§

SMARTPHONE

50%

33%

PHONE

HDTV

PC
STOVE
D...
PEDOMETERS?

TAXI DISPATCH?

§

Disruption?
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
©...
§

Disruption?
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
© 2014 Adobe Systems Incorpora...
END OF AN

§

ERA

FOCUS: 

CITIZEN ENGAGEMENT
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential...
OPEN
CLOUD
MOBILE

§

© 2014 Adobe Systems Incorporated. All Rights Reserved.
OPEN
CLOUD
MOBILE

§

© 2014 Adobe Systems Incorporated. All Rights Reserved.
Open: Roy Fielding.

§

Roy T. Fielding

Apache
WebServer

© 2014 Adobe Systems Incorporated. All Rights Reserved.

Apach...
Open Software Development.

Open Architecture

Open Standards

§

Open Source

© 2014 Adobe Systems Incorporated. All Rig...
“The Switzerland” of Open Software.

The Apache Software Foundation

© 2013 Adobe Systems Incorporated. All Rights Reserve...
OPEN
CLOUD
MOBILE

§

© 2014 Adobe Systems Incorporated. All Rights Reserved.
§

© 2014 Adobe Systems Incorporated. All Rights Reserved.
§

© 2014 Adobe Systems Incorporated. All Rights Reserved.
§

© 2014 Adobe Systems Incorporated. All Rights Reserved.
§

© 2014 Adobe Systems Incorporated. All Rights Reserved.
Elasticity.

§

© 2014 Adobe Systems Incorporated. All Rights Reserved.
OPEN
CLOUD
MOBILE

§

© 2014 Adobe Systems Incorporated. All Rights Reserved.
§

© 2014 Adobe Systems Incorporated. All Rights Reserved.
any metric

mobile

*not* mobile

§

time
* source: any
© 2014 Adobe Systems Incorporated. All Rights Reserved.
Responsive Design.

§

© 2014 Adobe Systems Incorporated. All Rights Reserved.
Responsive Design.

§

© 2014 Adobe Systems Incorporated. All Rights Reserved.
Mobile Means Touch.

§

© 2014 Adobe Systems Incorporated. All Rights Reserved.
§

© 2014 Adobe Systems Incorporated. All Rights Reserved.
§

© 2014 Adobe Systems Incorporated. All Rights Reserved.
Mobile Web vs. Mobile Apps.
“The Web”
Age 25, Born in 1989 

in Switzerland

§

© 2014 Adobe Systems Incorporated. All Ri...
Mobile Eyeballs.
“The Web”
Age 25, Born in 1989 

in Switzerland

“Apps”
Age 5, Born in 2008 in
Cupertino

80%
§

20%

© ...
OPEN
CLOUD
MOBILE

§

© 2014 Adobe Systems Incorporated. All Rights Reserved.
DIGITAL FIRST!

@AdobeMktgCloud

§

DOCUMENTS

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential...
Creative Cloud

Documents, Forms &

Digital Publishing

§

© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe ...
LET’S INNOVATE IN DIGITAL GOVERNMENT

TOGETHER.

§

Move to
Mobile & Tablets
© 2013 Adobe Systems Incorporated. All Right...
§

© 2014 Adobe Systems Incorporated. All Rights Reserved.
Upcoming SlideShare
Loading in...5
×

Adobe Digital Government Assembly - Technologies that Drive Change.

1,720

Published on

Adobe Digital Government Assembly - Technologies that Drive Change.
Deep-dive on mobile, cloud and open as it relates to Government.

Published in: Technology, Business
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,720
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
31
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

Transcript of "Adobe Digital Government Assembly - Technologies that Drive Change."

  1. 1. Telenor & Adobe Experience Manager & Marketing OPEN Architecture & Roadmap Technologies Driving Change in Government § ! Paradigm Shifts & Trends in Digital Government. @davidnuescheler © 2014 Adobe Systems Incorporated. All Rights Reserved.
  2. 2. WELCOME TO THE ERA OF DIGITAL Albert § @AdobeMktgCloud 3,343, 4,453 Sue Child T-Mobile 4 Chris Manchester Jen | Gym Instructor Just filed taxes David N. | Swiss Just moved to Utah. Age 40 Nokia Lumia 520 Elisa Sanchez Felix | Married
 Bought a new car VERIZON LTE 4G AT&T iPhone 5s © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. © 2014 Adobe Systems Incorporated. All Rights Reserved. Samsung Galaxy S4 Fred Leger Age 30
  3. 3. Technology Adoption. (US Households) 90% ELECTRICITY 75% CELL
 PHONE § SMARTPHONE 50% 33% PHONE HDTV PC STOVE DISH WASHER INTERNET VCR TABLET CAR 10% 2020 2010 2000 1990 1980 1970 1960 1950 1940 1930 1920 1910 1900 ©Asymco Systems Incorporated. All Rights Reserved. 2014 Adobe
  4. 4. PEDOMETERS? TAXI DISPATCH? § Disruption? © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. © 2014 Adobe Systems Incorporated. All Rights Reserved. FIRE ALARMS?
  5. 5. § Disruption? © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. © 2014 Adobe Systems Incorporated. All Rights Reserved.
  6. 6. END OF AN § ERA FOCUS: 
 CITIZEN ENGAGEMENT © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. © 2014 Adobe Systems Incorporated. All Rights Reserved.
  7. 7. OPEN CLOUD MOBILE § © 2014 Adobe Systems Incorporated. All Rights Reserved.
  8. 8. OPEN CLOUD MOBILE § © 2014 Adobe Systems Incorporated. All Rights Reserved.
  9. 9. Open: Roy Fielding. § Roy T. Fielding Apache WebServer © 2014 Adobe Systems Incorporated. All Rights Reserved. Apache Software Foundation Apache License DNT REST HTTP URL
  10. 10. Open Software Development. Open Architecture Open Standards § Open Source © 2014 Adobe Systems Incorporated. All Rights Reserved.
  11. 11. “The Switzerland” of Open Software. The Apache Software Foundation © 2013 Adobe Systems Incorporated. All Rights Reserved..
  12. 12. OPEN CLOUD MOBILE § © 2014 Adobe Systems Incorporated. All Rights Reserved.
  13. 13. § © 2014 Adobe Systems Incorporated. All Rights Reserved.
  14. 14. § © 2014 Adobe Systems Incorporated. All Rights Reserved.
  15. 15. § © 2014 Adobe Systems Incorporated. All Rights Reserved.
  16. 16. § © 2014 Adobe Systems Incorporated. All Rights Reserved.
  17. 17. Elasticity. § © 2014 Adobe Systems Incorporated. All Rights Reserved.
  18. 18. OPEN CLOUD MOBILE § © 2014 Adobe Systems Incorporated. All Rights Reserved.
  19. 19. § © 2014 Adobe Systems Incorporated. All Rights Reserved.
  20. 20. any metric mobile *not* mobile § time * source: any © 2014 Adobe Systems Incorporated. All Rights Reserved.
  21. 21. Responsive Design. § © 2014 Adobe Systems Incorporated. All Rights Reserved.
  22. 22. Responsive Design. § © 2014 Adobe Systems Incorporated. All Rights Reserved.
  23. 23. Mobile Means Touch. § © 2014 Adobe Systems Incorporated. All Rights Reserved.
  24. 24. § © 2014 Adobe Systems Incorporated. All Rights Reserved.
  25. 25. § © 2014 Adobe Systems Incorporated. All Rights Reserved.
  26. 26. Mobile Web vs. Mobile Apps. “The Web” Age 25, Born in 1989 
 in Switzerland § © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 2013 “Apps” Age 5, Born in 2008 in Cupertino
  27. 27. Mobile Eyeballs. “The Web” Age 25, Born in 1989 
 in Switzerland “Apps” Age 5, Born in 2008 in Cupertino 80% § 20% © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 2013
  28. 28. OPEN CLOUD MOBILE § © 2014 Adobe Systems Incorporated. All Rights Reserved.
  29. 29. DIGITAL FIRST! @AdobeMktgCloud § DOCUMENTS © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. © 2014 Adobe Systems Incorporated. All Rights Reserved. FORMS PROCESS 3,343, 4,453 EXPERIENCE
  30. 30. Creative Cloud Documents, Forms &
 Digital Publishing § © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. © 2014 Adobe Systems Incorporated. All Rights Reserved. 30 Citizen Experience Mobile Apps
  31. 31. LET’S INNOVATE IN DIGITAL GOVERNMENT TOGETHER. § Move to Mobile & Tablets © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. © 2014 Adobe Systems Incorporated. All Rights Reserved. The Internet of Things Making Everything Digital
  32. 32. § © 2014 Adobe Systems Incorporated. All Rights Reserved.
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×