The science of landing pages
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The science of landing pages

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The secret's out! The highest converting landing pages are built backwards. There's a formula for building effective landing pages and The Conversion Scientists are here to lay it out for you.

The secret's out! The highest converting landing pages are built backwards. There's a formula for building effective landing pages and The Conversion Scientists are here to lay it out for you.

In this Unwebinar, Brian Massey and Joel Harvey:

- Show you how to build a landing page by starting at the end
- Teach you elements of any landing page
- Critique live landing pages from your fellow marketers

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    The science of landing pages The science of landing pages Presentation Transcript

    • The Science of Landing Pages & How To Build One Backwards With Live Critiques By Brian Massey and Joel Harvey
    • Stick around afterward See how Unbounce can help you quickly build and publish targeted landing pages (without having to code)
    • The Science of Landing Pages & How To Build One Backwards Ryan Engley Director of Customer Success Unbounce @ryan_engley Join our chat on Twitter
    • The Science of Landing Pages & How To Build One Backwards Brian Massey Conversion Scientist Conversion Sciences Conversion Scientist Conversion Sciences @BMassey Join our chat on Twitter Joel Harvey @JoelJHarvey
    • The Science of Landing Pages & How To Build One Backwards Don’t think. Know. Analytics Geeks Hypotheses over Hype Scientific Method We like to win
    • The Science of Landing Pages & How To Build One Backwards Today You Will Learn •  How to build landing pages that work •  The components of a successful landing page •  To never, ever ask someone to review your landing page live
    • The Science of Landing Pages & How To Build One Backwards What is a Landing Page? A single-minded page dead set on keeping the promise made by an ad, link or email and on getting the visitor to take action
    • Components of a Landing Page
    • The Science of Landing Pages & How To Build One Backwards The Basic Landing Page Reaction Of Offer Offer + Fm Lp Form Landing Page Form Landing Page
    • The Simplest Landing Page
    • The Science of Landing Pages & How To Build One Backwards
    • The Science of Landing Pages & How To Build One Backwards
    • The Science of Landing Pages & How To Build One Backwards Of Offer Offer Fm Form Form
    • Perhaps a Better Offer Than “Submit”
    • The Science of Landing Pages & How To Build One Backwards The Page Must Match The Ad Of Offer Ad Offer = Of Offer Landing Page Offer The relevant Offer found on a landing page depends on where the visitors are coming from
    • The Science of Landing Pages & How To Build One Backwards A Discounted Dollar Bills From the leader in Dollar resales. www.mint.gov B Discounted Dollar Bills 50% off of new US dollars From the leading reseller. www.mint.gov
    • The Science of Landing Pages & How To Build One Backwards A Discounted Dollar Bills From the leader in Dollar resales. www.mint.gov B Discounted Dollar Bills 50% off of new US dollars From the leading reseller. www.mint.gov
    • Ask a Designer (But keep her away from our page)
    • The Science of Landing Pages & How To Build One Backwards Discounted Dollar Bills 50% off of new US dollars From the leading reseller. www.mint.gov
    • Add Something That Helps The Business
    • The Science of Landing Pages & How To Build One Backwards
    • The Science of Landing Pages & How To Build One Backwards
    • The Science of Landing Pages & How To Build One Backwards
    • The Science of Landing Pages & How To Build One Backwards
    • The Science of Landing Pages & How To Build One Backwards
    • The Science of Landing Pages & How To Build One Backwards
    • Ask the Copywriter How can we overcome objections that may cause visitors to abandon our landing page?
    • The Science of Landing Pages & How To Build One Backwards
    • Tr Trust Build Some Trust If your company or brand is known to the visitors, make it prominent to build trust.
    • The Science of Landing Pages & How To Build One Backwards
    • The Science of Landing Pages & How To Build One Backwards
    • The Science of Landing Pages & How To Build One Backwards
    • The Science of Landing Pages & How To Build One Backwards
    • Pr Proof Provide Proof
    • The Science of Landing Pages & How To Build One Backwards
    • The Science of Landing Pages & How To Build One Backwards
    • I Image Show the Product!
    • The Science of Landing Pages & How To Build One Backwards
    • Wait! The Call to Action Needs to Pop!
    • The Science of Landing Pages & How To Build One Backwards
    • The Science of Landing Pages & How To Build One Backwards
    • The Science of Landing Pages & How To Build One Backwards
    • The Science of Landing Pages & How To Build One Backwards
    • Now, let the designer move things around.
    • The Science of Landing Pages & How To Build One Backwards
    • The Science of Landing Pages & How To Build One Backwards
    • The Science of Landing Pages & How To Build One Backwards The Basic Landing Page Reaction Of Offer Offer + Fm Form Form + Pr + Tr + I Lp Proof Trust Image Landing Page Proof Trust Image Landing Page
    • Examples
    • The Science of Landing Pages & How To Build One Backwards
    • The Science of Landing Pages & How To Build One Backwards What’s Missing? Of Offer Offer + Fm Form Form + Pr + Tr + I Lp Proof Trust Image Landing Page Proof Trust Image Landing Page
    • The Science of Landing Pages & How To Build One Backwards Business Porn?
    • The Science of Landing Pages & How To Build One Backwards This took about 20 minutes using PowerPoint
    • The Science of Landing Pages & How To Build One Backwards
    • The Science of Landing Pages & How To Build One Backwards Learn how to apply •  Your Conversion Lab •  Marketing Batteries •  Blogs that Erupt •  Backwards Landing Pages •  Checkout Cholesterol •  Social Homing Beacons www.CustomerCreationEquation.com
    • h"p://90dayaccountantschallenge.com/
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    • why.unbounce.com/science
    • Why Unbounce?
    • It’s fast Build your landing pages in hours – not weeks
    • You’re in control Build, publish and optimize on your terms
    • You’ll get better results Increase conversions with targeted pages & A/B testing