5 P's Approach to Copywriting for Conversion with Brian Clark

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There's an old-school copywriting formula based on 4 'P's - promise, picture, proof, and push. Great.. but there's something missing, and it's the most important element of all when it comes to high-performing landing page copy.

Join guest Brian Clark, Founder & CEO of Copyblogger, and host Ryan Engley, Dir. of Customer Success at Unbounce for a presentation that will walk you through all 5 'P's and explain why each is critical to crushing your conversion rates.

You'll learn:

- What the critical 5th 'P' is and why it makes the difference between "okay" copy and blow-out brilliant copy.
- The most important thing your copy must do to be successful.
- A proven process for taking you from headline to call to action without pulling your hair out.

Published in: Business

5 P's Approach to Copywriting for Conversion with Brian Clark

  1. 1. #unwebinar @unbounce @brianclark 5 P's of Copywriting for Conversion
  2. 2. #unwebinar @unbounce @brianclark 5 P's of Copywriting for Conversion Brian Clark Founder & CEO Copyblogger Thank you for joining us! We’ll be starting in just a few minutes #unwebinar @unbounce @brianclark!! Ryan Engley Unbounce Director of Customer Success 5 P’s of Copywriting for Conversion
  3. 3. #unwebinar @unbounce @brianclark 5 P's of Copywriting for Conversion Recording and slides will be emailed
 by the end of the week
  4. 4. #unwebinar @unbounce @brianclark 5 P's of Copywriting for Conversion try.unbounce.com/with-the-5-ps/
  5. 5. #unwebinar @unbounce @brianclark 5 P's of Copywriting for Conversion
  6. 6. #unwebinar @unbounce @brianclark 5 P's of Copywriting for Conversion See how Unbounce can help you quickly build and publish targeted landing pages 
 (without having to code) Stick around afterwards
  7. 7. #unwebinar @unbounce @brianclark 5 P's of Copywriting for Conversion #unwebinar @unbounce @brianclark Ryan Engley Unbounce Director of Customer Success @ryan_engley JOIN OUR CHAT! ON TWITTER
  8. 8. #unwebinar @unbounce @brianclark 5 P's of Copywriting for Conversion #unwebinar @unbounce @brianclark JOIN OUR CHAT! ON TWITTER Brian Clark Founder & CEO Copyblogger ! @brianclark
  9. 9. #unwebinar @unbounce @brianclark 5 P's of Copywriting for Conversion #unwebinar @unbounce @brianclark 5 P’s of Copywriting for Conversion
  10. 10. #unwebinar @unbounce @brianclark 5 P's of Copywriting for Conversion Start with the prospect
  11. 11. #unwebinar @unbounce @brianclark 5 P's of Copywriting for Conversion What’s your prospect’s world view?
  12. 12. #unwebinar @unbounce @brianclark 5 P's of Copywriting for Conversion The Original 4 Ps Promise, Picture, Proof, Push #unwebinar @unbounce @brianclark
  13. 13. #unwebinar @unbounce @brianclark 5 P's of Copywriting for Conversion The first P should be the Premise #unwebinar @unbounce @brianclark
  14. 14. #unwebinar @unbounce @brianclark 5 P's of Copywriting for Conversion Crafting your premise #unwebinar @unbounce @brianclark
  15. 15. #unwebinar @unbounce @brianclark 5 P's of Copywriting for Conversion Unpredictable #unwebinar @unbounce @brianclark
  16. 16. #unwebinar @unbounce @brianclark 5 P's of Copywriting for Conversion Simple #unwebinar @unbounce @brianclark
  17. 17. #unwebinar @unbounce @brianclark 5 P's of Copywriting for Conversion Tangible #unwebinar @unbounce @brianclark
  18. 18. #unwebinar @unbounce @brianclark 5 P's of Copywriting for Conversion Credible #unwebinar @unbounce @brianclark
  19. 19. #unwebinar @unbounce @brianclark 5 P's of Copywriting for Conversion Now, write your copy with the 5 P approach #unwebinar @unbounce @brianclark
  20. 20. #unwebinar @unbounce @brianclark 5 P's of Copywriting for Conversion Premise #unwebinar @unbounce @brianclark
  21. 21. #unwebinar @unbounce @brianclark 5 P's of Copywriting for Conversion Promise #unwebinar @unbounce @brianclark
  22. 22. #unwebinar @unbounce @brianclark 5 P's of Copywriting for Conversion Picture #unwebinar @unbounce @brianclark
  23. 23. #unwebinar @unbounce @brianclark 5 P's of Copywriting for Conversion Proof #unwebinar @unbounce @brianclark
  24. 24. #unwebinar @unbounce @brianclark 5 P's of Copywriting for Conversion Push #unwebinar @unbounce @brianclark
  25. 25. #unwebinar @unbounce @brianclark 5 P's of Copywriting for Conversion #unwebinar @unbounce @brianclark http://my.copyblogger.com/free-membership/
  26. 26. #unwebinar @unbounce @brianclark 5 P's of Copywriting for Conversion try.unbounce.com/with-the-5-ps/
  27. 27. #unwebinar @unbounce @brianclark 5 P's of Copywriting for Conversion Why use Unbounce 
 to build your landing pages?
  28. 28. #unwebinar @unbounce @brianclark 5 P's of Copywriting for Conversion Increase your conversion rates
 with targeted pages & A/B testing You’ll get better results 
 from your campaigns
  29. 29. #unwebinar @unbounce @brianclark 5 P's of Copywriting for Conversion Quit waiting weeks for your developers Building pages 
 with Unbounce is fast
  30. 30. #unwebinar @unbounce @brianclark 5 P's of Copywriting for Conversion Build, publish and optimize 
 without having to wait for developers or designers You maintain control 
 of your campaigns

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