Sean Ellis
CEO
Qualaroo
Thank you for joining us!
We’ll be starting in just a few minutes
#unwebinar @unbounce @SeanEllis
...
Webinar recording and slides will be
emailed by the end of the week
try.unbounce.com/for-long-term-growth
Update me
See how Unbounce can help you quickly
build and publish targeted landing pages
(without having to code)
Stick around after...
#unwebinar @unbounce @SeanEllis
Ryan Engley
Unbounce Director of
Customer Success
@ryan_engley
JOIN OUR
CHAT
ON
TWITTER
#unwebinar @unbounce @SeanEllis
JOIN OUR
CHAT
ON
TWITTER
Sean Ellis
CEO
Qualaroo
@SeanEllis
5 Growth Hacks for Converting the Right
Customers with Your Landing Page
#unwebinar @unbounce @SeanEllis
Hack #1 — Maximize Intent Momentum
Intent is the most powerful force available to marketer...
#unwebinar @unbounce @SeanEllis
Customers Hold the Keys to Growth
Ask them what they want. Ask what stopped them.
#unwebinar @unbounce @SeanEllis
Your Language Might Not Be Your Customer’s Language
#unwebinar @unbounce @SeanEllis
Your Language Might Not Be Your Customer’s Language
#unwebinar @unbounce @SeanEllis
Your Language Might Not Be Your Customer’s Language
#unwebinar @unbounce @SeanEllis
Your Language Might Not Be Your Customer’s Language
#unwebinar @unbounce @SeanEllis
Hack #2 — Fast Forward Getting the Right Conversions
• Start with deep understanding of yo...
#unwebinar @unbounce @SeanEllis
Crowdsource Your Copy
• Why did they seek your solution?
• What alternatives did they cons...
#unwebinar @unbounce @SeanEllis
Test Landing Page Performance w/ Ad Combos First
• Landing pages are made of four componen...
#unwebinar @unbounce @SeanEllis
Test Landing Page Performance w/ Ad Combos First
+ 75% CTR
+ 43% CTR
Source: Bryan Eisenbe...
#unwebinar @unbounce @SeanEllis
Test Landing Page Performance w/ Ad Combos First
+ 444% CPI
Source: Bryan Eisenberg
#unwebinar @unbounce @SeanEllis
Turn Best Performers into Landing Page Winners
Source: Oli Gardner
Bonus: Message
Match ma...
#unwebinar @unbounce @SeanEllis
Hack #3 — Test the Right Conversions
• Page level conversions don’t guarantee improvement ...
#unwebinar @unbounce @SeanEllis
Track What Really Matters
http://support.unbounce.com/entries/334187-External-
conversion-...
#unwebinar @unbounce @SeanEllis
Look at Ultimate Conversions
#unwebinar @unbounce @SeanEllis
Look at Ultimate Conversions
http://blog.teamtreehouse.com/product-analytics-101
#unwebinar @unbounce @SeanEllis
Hack #4 —Max Quality Score to Improve ROI on Growth Programs
Source: Larry Kim, WordStream
#unwebinar @unbounce @SeanEllis
How? Beat the Expected CTR for Your Ad Position.
Source: Larry Kim, WordStream
#unwebinar @unbounce @SeanEllis
Measure Current Page Optimization with Page Grader
#unwebinar @unbounce @SeanEllis
Improve Relevance with Dynamic Text Replacement
#unwebinar @unbounce @SeanEllis
Message Match Improves Relevance & Quality Score
#unwebinar @unbounce @SeanEllis
Recap: Things That Improve Quality Score
• Landing page keyword match to search query: “Me...
#unwebinar @unbounce @SeanEllis
Hack #5 — Get Post-Conversion Conversions
• Take advantage of the good will of your visito...
#unwebinar @unbounce @SeanEllis
Unbounce Uses the Post-Conversion Conversion Hack
#unwebinar @unbounce @SeanEllis
Unbounce Uses the Post-Conversion Conversion Hack
qualaroo.com
try.unbounce.com/for-long-term-growth/
Why use Unbounce
to build your landing pages?
Increase your conversion rates
with targeted pages & A/B testing
You’ll get better results
from your campaigns
Quit waiting weeks for your developers
Building pages
with Unbounce is fast
Build, publish and optimize
without having to wait for developers or designers
You maintain control
of your campaigns
5 Growth Hacks for Converting the Right Customers with Your Landing Page
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5 Growth Hacks for Converting the Right Customers with Your Landing Page

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In this Unwebinar, Sean Ellis will give you five ways that you can create lasting growth by converting visitors who turn into long-term customers and advocates. Landing page optimization isn't just about converting traffic, it's about attracting lasting customers with a promise that stays true to the value of your product - that's where real growth comes from.


You'll learn:

-If you are attracting the right customers to your landing pages
-How to create and test promise statements that resonate with visitors
-How to use ads to calibrate landing page tests
-How to create lasting growth by converting visitors who become customers AND promoters of your brand and product
-Other shortcuts that will unlock long-term growth for your business

Published in: Marketing

5 Growth Hacks for Converting the Right Customers with Your Landing Page

  1. 1. Sean Ellis CEO Qualaroo Thank you for joining us! We’ll be starting in just a few minutes #unwebinar @unbounce @SeanEllis Ryan Engley Unbounce Director of Customer Success 5 Growth Hacks for Converting the Right Customers with Your Landing Page In the meantime… Check out Unbounce’s first Call To Action Conference http://www.calltoactionconf.com/
  2. 2. Webinar recording and slides will be emailed by the end of the week
  3. 3. try.unbounce.com/for-long-term-growth
  4. 4. Update me
  5. 5. See how Unbounce can help you quickly build and publish targeted landing pages (without having to code) Stick around after the webinar
  6. 6. #unwebinar @unbounce @SeanEllis Ryan Engley Unbounce Director of Customer Success @ryan_engley JOIN OUR CHAT ON TWITTER
  7. 7. #unwebinar @unbounce @SeanEllis JOIN OUR CHAT ON TWITTER Sean Ellis CEO Qualaroo @SeanEllis
  8. 8. 5 Growth Hacks for Converting the Right Customers with Your Landing Page
  9. 9. #unwebinar @unbounce @SeanEllis Hack #1 — Maximize Intent Momentum Intent is the most powerful force available to marketers Ask visitors what they want Desire – Friction = Conversion Rate
  10. 10. #unwebinar @unbounce @SeanEllis Customers Hold the Keys to Growth Ask them what they want. Ask what stopped them.
  11. 11. #unwebinar @unbounce @SeanEllis Your Language Might Not Be Your Customer’s Language
  12. 12. #unwebinar @unbounce @SeanEllis Your Language Might Not Be Your Customer’s Language
  13. 13. #unwebinar @unbounce @SeanEllis Your Language Might Not Be Your Customer’s Language
  14. 14. #unwebinar @unbounce @SeanEllis Your Language Might Not Be Your Customer’s Language
  15. 15. #unwebinar @unbounce @SeanEllis Hack #2 — Fast Forward Getting the Right Conversions • Start with deep understanding of your must have experience • Test hooks and calls to action in ads to speed validation • Test ad winners in landing pages to find wins faster
  16. 16. #unwebinar @unbounce @SeanEllis Crowdsource Your Copy • Why did they seek your solution? • What alternatives did they consider? • How are they using the product? • What is the key benefit? • When recommending, how would they describe? Image Source: MailChimp
  17. 17. #unwebinar @unbounce @SeanEllis Test Landing Page Performance w/ Ad Combos First • Landing pages are made of four components: Hook, Promise & Description • Sending 1000’s of visits to landing pages to test variants can be expensive • Instead test hook, promise, & description variants in ads first • Build landing pages based on top performers
  18. 18. #unwebinar @unbounce @SeanEllis Test Landing Page Performance w/ Ad Combos First + 75% CTR + 43% CTR Source: Bryan Eisenberg
  19. 19. #unwebinar @unbounce @SeanEllis Test Landing Page Performance w/ Ad Combos First + 444% CPI Source: Bryan Eisenberg
  20. 20. #unwebinar @unbounce @SeanEllis Turn Best Performers into Landing Page Winners Source: Oli Gardner Bonus: Message Match maintains search scent
  21. 21. #unwebinar @unbounce @SeanEllis Hack #3 — Test the Right Conversions • Page level conversions don’t guarantee improvement in ultimate conversions. • Must go beyond surface to determine if tests are driving real results. • Use Unbounce’s tracking script on ultimate conversion step to determine real winners.
  22. 22. #unwebinar @unbounce @SeanEllis Track What Really Matters http://support.unbounce.com/entries/334187-External- conversion-tracking
  23. 23. #unwebinar @unbounce @SeanEllis Look at Ultimate Conversions
  24. 24. #unwebinar @unbounce @SeanEllis Look at Ultimate Conversions http://blog.teamtreehouse.com/product-analytics-101
  25. 25. #unwebinar @unbounce @SeanEllis Hack #4 —Max Quality Score to Improve ROI on Growth Programs Source: Larry Kim, WordStream
  26. 26. #unwebinar @unbounce @SeanEllis How? Beat the Expected CTR for Your Ad Position. Source: Larry Kim, WordStream
  27. 27. #unwebinar @unbounce @SeanEllis Measure Current Page Optimization with Page Grader
  28. 28. #unwebinar @unbounce @SeanEllis Improve Relevance with Dynamic Text Replacement
  29. 29. #unwebinar @unbounce @SeanEllis Message Match Improves Relevance & Quality Score
  30. 30. #unwebinar @unbounce @SeanEllis Recap: Things That Improve Quality Score • Landing page keyword match to search query: “Message Match” • High click through rate on ads relative to ad position • Account history—cut poor performers
  31. 31. #unwebinar @unbounce @SeanEllis Hack #5 — Get Post-Conversion Conversions • Take advantage of the good will of your visitor to get a secondary conversion. • Use principle of consistency and likeability to drive email list building, social media following and more. • Ask for an easier follow-up conversion after the primary conversion is complete.
  32. 32. #unwebinar @unbounce @SeanEllis Unbounce Uses the Post-Conversion Conversion Hack
  33. 33. #unwebinar @unbounce @SeanEllis Unbounce Uses the Post-Conversion Conversion Hack
  34. 34. qualaroo.com
  35. 35. try.unbounce.com/for-long-term-growth/
  36. 36. Why use Unbounce to build your landing pages?
  37. 37. Increase your conversion rates with targeted pages & A/B testing You’ll get better results from your campaigns
  38. 38. Quit waiting weeks for your developers Building pages with Unbounce is fast
  39. 39. Build, publish and optimize without having to wait for developers or designers You maintain control of your campaigns
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