In this Unwebinar, Ian Lurie will teach you how to write concise landing page copy to increase your conversion rates. Learn how to write persuasive and clear copy for your targeted marketing landing pages.
-How to capture your readers' attention with a memorable landing page first impression
-The copywriting "plague words" to avoid
-The Blank Sheet of Paper Rule and why it matters to you
-How other great companies (like Basecamp) are making their copy stand out
-Why you need to forget about "the fold"