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  1. 1. Product DevelopmentUniverse-in-a-Box
  2. 2. Project Aim Establishing a framework for the production and distribution of a UNAWE product concept: Universe-in-a-Box
  3. 3. Product Development Flow Idea  Idea Concept Development andGeneration Screening Testing Technical Business Implementation Plan Analysis
  4. 4. Project Plan Overview Feb Mar Apr May JunTheoretical Deepening (Project & Product)Market Definition and Demand ForecastProduction & Distribution Model EvaluationPrototype Development and TestingProduction & Distribution PlanningFinancial AnalysesOutput Documentation
  5. 5. Theoretical Deepening
  6. 6. Educational Goals Didactic learning tool Inter- Cultural and disciplinary Earth focus perspectives
  7. 7. The Modules• Module 1: Earth-Moon-Sun• Module 2: The Planets• Module 3: The World of Constellations
  8. 8. The Handbook• Activity plan with learning outcome• Astronomy background information• Suggestions for interdisciplinary activities• Suggestions for further reading and experimentation• Photocopiable craft templates• Guide in loose-leaf folder format
  9. 9. Product Features Didactic Modular Interdisciplinary Cultural & Earth Low-cost Easy to perspective materials reproduceSuccess among educators in Germany for 2 years!
  10. 10. Market Definition and Demand Forecast
  11. 11. Market Definition1 box | 45 Countries | 3 years• Schools / Teachers• Playgroups and Activity Centres• Science Centres, Planetariums, Museums• Amateur Astronomer Associations• Outreach Programs• Independent Educators
  12. 12. Demand Forecast• Survey among UNAWE Project Managers (in progress)• Methodology on how to determine demand among educators (ideas welcome!)
  13. 13. Production and Distribution Model Evaluation
  14. 14. Production and Distribution Options Centralized Regional Local
  15. 15. Two Studies• Comparative study of material and manufacturing costs between Germany and India• Shipping cost analysis by geographical distance with India as a production centre
  16. 16. Materials Cost Analysis Germany India €200 €25Why?> Materials are less expensive in India> Overheads will be less expensive in India
  17. 17. Shipping Cost Analysis (4 kg)• Centralized from India to World: Brazil (€52), Netherlands (€36), UK (€36), Colombia (€52), Poland (€29), Indonesia (€17)• Regional from India to Neighbors: Bangladesh (€14), China (€19), Indonesia (€20)
  18. 18. Some Conclusions• Regional production is preferred (bulk shipping options to be explored)• Target weight of the box should be 3 kg• DIY Country kit for countries not linked to a regionNote: Local production out because of scarcity of humanresources (time and motivation) in development
  19. 19. Solution!• IAU Office for Astronomy Development (OAD) Regional Nodes to be used for production – Nodes to be determined by April 2012 – Production expected to start by late 2012 or early 2013• DIY Individual / Country Kits
  20. 20. Prototype Developmentand Testing
  21. 21. Considerations• Itemwise analysis for changes and recommendations• Translation and Localization needs (language and hemisphere)• Design requirements: Logo, Handbook, Box• 5 well distributed test markets: Netherlands, Poland, Colombia, UK, South Africa
  22. 22. Coming up…• Web page with project details and order and sample request forms• Developing 20 prototypes for distribution and testing to test markets with localization• Test marketing at UNAWE workshop
  23. 23. Output Documentation External • OAD Regional Node Manufacturing and Distribution Toolkit • DIY Individual + Country Toolkits • Project Handover Internal • Report: Astronomy Educational Review • Presentation: Lunch Talk – Leiden Observatory • Report + Presentation: SBB Internship
  24. 24. Credit ListConcept: Cecilia Scorza (EU-UNAWE Germany/House of Astronomy)Project Management: Pedro Russo (UNAWE/Leiden University)Educational Development: Cecilia Scorza and Natalie Fischer (EU-UNAWEGermany/House of Astronomy)Business Development: Jaya Ramchandani (UNAWE/Leiden University)Educational Support: Sara Khalafinejad (UNAWE/Leiden University)PartnersHouse of Astronomy, Heidelberg, GermanyLeiden Observatory, Leiden University