Sarah Eve Roberts
Pedro Russo, Sarah Reed, Edward Gomez, Erik Arends, Natalie Fischer, Wouter Schrier,
Dishing Out the Latest Astronomy News!
Astronomy news service for kids
Released at the same time as adult
Share excitement of new scientific
discoveries with children
Show that there’s potential for
contribution – still much to discover
Enhance understanding of the world
and encourage critical thinking
Broaden children’s minds and
cultivate world citizens
Writing for Kids
Standards of adult press releases:
Avoid technical jargon where possible
Relate the science to real life
Stick to one or two new concepts
Don’t shy away from complex topics
It’s OK not to know everything! That
just means there are still mysteries to
Writing a Space Scoop in Seven
by Sarah Reed
CAPjournal Issue 13 (April 2013)
Since March 2011:
Space Scoops: 188
Space Scoops translated: 1924
Over 100,000 page views
(80% unique page views
Space Scoop Translations
Map showing the distribution of 37 UNAWE translators across the globe, who make
Space Scoop available in 22 languages.
Medium depends on audience and goal.
Video is passive; reaches large audience and feelings
are remembered. Suitable for inspiration.
Print is engaging; reaches a smaller audience with
more intensity. Suitable for imparting facts.
Digital is accessible; reaches a mainstream audience
of tech-savvy young generation, can even attract
Space Scoop is versatile, can be converted to a wide
range of mediums, to reach a broad audience: different
ages, visually-impaired, illiterate, no internet access, etc.
PRINT (magazines, web articles, etc.) - Scientific
ORAL (podcast, etc. ) - Informal, friendly style
VISUAL (video podcast, etc. ) - Stunning, high-quality
Free to share, remix, copy
Just attribute to UNAWE
Available for commercial use:
Space Scoop Storytelling
Creative activity based
around Space Scoops
- English and astronomy
Introduce children to science
Expose children to the latest
Space Scoop Storytellng activity at the British School of the Hague, the
Netherlands in March 2013
Project might come to an end in
Not much support needed
thanks to 10 partner institutes
and reliable voluntary network.
Applying for funding grants
Partners contribute to resource?
Thanks for listening!