identifying opportunities for communicating astronomy with the publicPedro RussoLeiden University/ EU Universe Awarenessru...
What is an opportunity?
Building create tools to enable people to discover astronomy make astronomy’ methods more familiar arouse people’s inte...
Mobilizing encourage the public to watch astronomy as it progresses attract astronomers to come out from their laborator...
Communicating enable people to get to know about the advances of  astronomy foster the general public’s access to astron...
examples of astro communication “opportunities”
Articles about astronomy.Hawaii Tribune Herald – 21 August 2008
(e)Books/apps about astronomy.
ESO Open DayOpen House Days.
Talks in local astronomy clubs, science centres, schools,           planetariums, cultural centres and astrocafés.
How you can contribute to IYA2009New Media (blogs, twitter, FB)
How you can contribute to IYA2009Documentaries/TV Shows
Astronomy themed activities in schools.
Observing Nights
Planetarium Shows
Wikipedia
Work experience for high school and undergrad                  students in your institution.
How managers can contribute to IYA2009             • Encourage work experience placements for             science students...
Innovative art/science project
Music Concerts
Astronomy Exhibitions              From Earth to the Universe – 2008 - Liverpool, UK
Public Talks
Guerrilla Astronomy
Very creative approaches
Dinner inside a Planetarium
Camping inside a Planetarium
Clubbing inside a Planetarium
+ more
International Year of Light 2015 (?)
survey
Astronomers’ Views on Education and Public OutreachSurvey (N= 48)How much of your working time do you spend on EPO activit...
Astronomers’ Views on Education and Public OutreachSurvey (N= 42)How much of your own free time do you spend on EPO activi...
Astronomers’ Views on Education and Public OutreachSurveyType of activities ( feel free to select more than one)      Pre...
Astronomers’ Views on Education and Public OutreachSurvey (N= 42)How do you participate in EPO activities?      35      30...
some tips
Science                   PublicDiversification of Products
It is not just a question of means.You have to find the best approachfor the desired objective and theintended audience, t...
Planning 1. Map and define the stakeholder groups you are communicating    with 2. Analyse and determine their communicati...
prioritise opportunies
write down potential opportunities(one per sitcky note)
Group 1: Implementation           Difficult to Implement           Easy to Implement                                    No...
Group 2: Cost            High Cost            Low Cost                        Normal Opportunities   Innovative Opportunit...
Group 3: Reach           High Reach (> 100 ppl)            Low Reach (<100 ppl)                                    Normal ...
Group 4: Engagement level           High Engagement           Low Engagement                             Normal Opportunit...
Save the DateCommunicating Astronomywith the PublicConference 201314-18.10.2013: Warsaw (Poland)www.communicatingastronomy...
Identifying Opportunities for Communicating Astronomy with the Public
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Identifying Opportunities for Communicating Astronomy with the Public

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Presentation by Pedro Russo during the IAU GA 2012 in August 2012

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Identifying Opportunities for Communicating Astronomy with the Public

  1. 1. identifying opportunities for communicating astronomy with the publicPedro RussoLeiden University/ EU Universe Awarenessrusso@strw.leidenuniv.nl@pruss | @unawe
  2. 2. What is an opportunity?
  3. 3. Building create tools to enable people to discover astronomy make astronomy’ methods more familiar arouse people’s interest and give them a keen appetite for knowledge train people how to raise questions and observe help people discover astronomy
  4. 4. Mobilizing encourage the public to watch astronomy as it progresses attract astronomers to come out from their laboratories organize meetings and other events with astronomers
  5. 5. Communicating enable people to get to know about the advances of astronomy foster the general public’s access to astronomy information bring astronomy into public debate
  6. 6. examples of astro communication “opportunities”
  7. 7. Articles about astronomy.Hawaii Tribune Herald – 21 August 2008
  8. 8. (e)Books/apps about astronomy.
  9. 9. ESO Open DayOpen House Days.
  10. 10. Talks in local astronomy clubs, science centres, schools, planetariums, cultural centres and astrocafés.
  11. 11. How you can contribute to IYA2009New Media (blogs, twitter, FB)
  12. 12. How you can contribute to IYA2009Documentaries/TV Shows
  13. 13. Astronomy themed activities in schools.
  14. 14. Observing Nights
  15. 15. Planetarium Shows
  16. 16. Wikipedia
  17. 17. Work experience for high school and undergrad students in your institution.
  18. 18. How managers can contribute to IYA2009 • Encourage work experience placements for science students. • Encourage “artists in residence” programme in the organisations or institutions. Laurie Anderson - NASAs first Artist In Residence“artists in residence” programmes in astronomicalorganisations or institutions. Michel Gondry – MIT’s Artist In Residence
  19. 19. Innovative art/science project
  20. 20. Music Concerts
  21. 21. Astronomy Exhibitions From Earth to the Universe – 2008 - Liverpool, UK
  22. 22. Public Talks
  23. 23. Guerrilla Astronomy
  24. 24. Very creative approaches
  25. 25. Dinner inside a Planetarium
  26. 26. Camping inside a Planetarium
  27. 27. Clubbing inside a Planetarium
  28. 28. + more
  29. 29. International Year of Light 2015 (?)
  30. 30. survey
  31. 31. Astronomers’ Views on Education and Public OutreachSurvey (N= 48)How much of your working time do you spend on EPO activities? 16 14 12 10 8 6 4 2 0 0 hours <2 hours/week 3-5 hours/week 6-8 hours/week 2 days/week 3 days/week > 3 days/week
  32. 32. Astronomers’ Views on Education and Public OutreachSurvey (N= 42)How much of your own free time do you spend on EPO activities?1210 8 6 4 2 0
  33. 33. Astronomers’ Views on Education and Public OutreachSurveyType of activities ( feel free to select more than one)  Presenting at schools  Bringing students into the lab/department  Giving public lectures  Writing popular articles  Writing popular books  Writing/contributing to a blog  Supporting EPO activities in a planetarium  Observing events  Institution/Observatories Open days  Supporting exhibitions development  Others
  34. 34. Astronomers’ Views on Education and Public OutreachSurvey (N= 42)How do you participate in EPO activities? 35 30 25 20 15 10 5 0
  35. 35. some tips
  36. 36. Science PublicDiversification of Products
  37. 37. It is not just a question of means.You have to find the best approachfor the desired objective and theintended audience, taking accountof that group’s level of knowledgeand centres of interest.
  38. 38. Planning 1. Map and define the stakeholder groups you are communicating with 2. Analyse and determine their communicative predispositions 3. Define your key messages and key take home messages 4. Analyse what communication channels they use the most 5. Match the last points and you will find the right strategy for your opportunity
  39. 39. prioritise opportunies
  40. 40. write down potential opportunities(one per sitcky note)
  41. 41. Group 1: Implementation Difficult to Implement Easy to Implement Normal Opportunities Innovative Opportunities
  42. 42. Group 2: Cost High Cost Low Cost Normal Opportunities Innovative Opportunities
  43. 43. Group 3: Reach High Reach (> 100 ppl) Low Reach (<100 ppl) Normal Opportunities Innovative Opportunities
  44. 44. Group 4: Engagement level High Engagement Low Engagement Normal Opportunities Innovative Opportunities
  45. 45. Save the DateCommunicating Astronomywith the PublicConference 201314-18.10.2013: Warsaw (Poland)www.communicatingastronomy.org/meetings/

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