Building create tools to enable people to discover astronomy make astronomy’ methods more familiar arouse people’s interest and give them a keen appetite for knowledge train people how to raise questions and observe help people discover astronomy
Mobilizing encourage the public to watch astronomy as it progresses attract astronomers to come out from their laboratories organize meetings and other events with astronomers
Communicating enable people to get to know about the advances of astronomy foster the general public’s access to astronomy information bring astronomy into public debate
examples of astro communication “opportunities”
Articles about astronomy.Hawaii Tribune Herald – 21 August 2008
Work experience for high school and undergrad students in your institution.
How managers can contribute to IYA2009 • Encourage work experience placements for science students. • Encourage “artists in residence” programme in the organisations or institutions. Laurie Anderson - NASAs first Artist In Residence“artists in residence” programmes in astronomicalorganisations or institutions. Michel Gondry – MIT’s Artist In Residence
Astronomers’ Views on Education and Public OutreachSurvey (N= 48)How much of your working time do you spend on EPO activities? 16 14 12 10 8 6 4 2 0 0 hours <2 hours/week 3-5 hours/week 6-8 hours/week 2 days/week 3 days/week > 3 days/week
Astronomers’ Views on Education and Public OutreachSurvey (N= 42)How much of your own free time do you spend on EPO activities?1210 8 6 4 2 0
Astronomers’ Views on Education and Public OutreachSurveyType of activities ( feel free to select more than one) Presenting at schools Bringing students into the lab/department Giving public lectures Writing popular articles Writing popular books Writing/contributing to a blog Supporting EPO activities in a planetarium Observing events Institution/Observatories Open days Supporting exhibitions development Others
Astronomers’ Views on Education and Public OutreachSurvey (N= 42)How do you participate in EPO activities? 35 30 25 20 15 10 5 0
It is not just a question of means.You have to find the best approachfor the desired objective and theintended audience, taking accountof that group’s level of knowledgeand centres of interest.
Planning 1. Map and define the stakeholder groups you are communicating with 2. Analyse and determine their communicative predispositions 3. Define your key messages and key take home messages 4. Analyse what communication channels they use the most 5. Match the last points and you will find the right strategy for your opportunity