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Identifying Opportunities for Communicating Astronomy with the Public
 

Identifying Opportunities for Communicating Astronomy with the Public

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Presentation by Pedro Russo during the IAU GA 2012 in August 2012

Presentation by Pedro Russo during the IAU GA 2012 in August 2012

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    Identifying Opportunities for Communicating Astronomy with the Public Identifying Opportunities for Communicating Astronomy with the Public Presentation Transcript

    • identifying opportunities for communicating astronomy with the publicPedro RussoLeiden University/ EU Universe Awarenessrusso@strw.leidenuniv.nl@pruss | @unawe
    • What is an opportunity?
    • Building create tools to enable people to discover astronomy make astronomy’ methods more familiar arouse people’s interest and give them a keen appetite for knowledge train people how to raise questions and observe help people discover astronomy
    • Mobilizing encourage the public to watch astronomy as it progresses attract astronomers to come out from their laboratories organize meetings and other events with astronomers
    • Communicating enable people to get to know about the advances of astronomy foster the general public’s access to astronomy information bring astronomy into public debate
    • examples of astro communication “opportunities”
    • Articles about astronomy.Hawaii Tribune Herald – 21 August 2008
    • (e)Books/apps about astronomy.
    • ESO Open DayOpen House Days.
    • Talks in local astronomy clubs, science centres, schools, planetariums, cultural centres and astrocafés.
    • How you can contribute to IYA2009New Media (blogs, twitter, FB)
    • How you can contribute to IYA2009Documentaries/TV Shows
    • Astronomy themed activities in schools.
    • Observing Nights
    • Planetarium Shows
    • Wikipedia
    • Work experience for high school and undergrad students in your institution.
    • How managers can contribute to IYA2009 • Encourage work experience placements for science students. • Encourage “artists in residence” programme in the organisations or institutions. Laurie Anderson - NASAs first Artist In Residence“artists in residence” programmes in astronomicalorganisations or institutions. Michel Gondry – MIT’s Artist In Residence
    • Innovative art/science project
    • Music Concerts
    • Astronomy Exhibitions From Earth to the Universe – 2008 - Liverpool, UK
    • Public Talks
    • Guerrilla Astronomy
    • Very creative approaches
    • Dinner inside a Planetarium
    • Camping inside a Planetarium
    • Clubbing inside a Planetarium
    • + more
    • International Year of Light 2015 (?)
    • survey
    • Astronomers’ Views on Education and Public OutreachSurvey (N= 48)How much of your working time do you spend on EPO activities? 16 14 12 10 8 6 4 2 0 0 hours <2 hours/week 3-5 hours/week 6-8 hours/week 2 days/week 3 days/week > 3 days/week
    • Astronomers’ Views on Education and Public OutreachSurvey (N= 42)How much of your own free time do you spend on EPO activities?1210 8 6 4 2 0
    • Astronomers’ Views on Education and Public OutreachSurveyType of activities ( feel free to select more than one)  Presenting at schools  Bringing students into the lab/department  Giving public lectures  Writing popular articles  Writing popular books  Writing/contributing to a blog  Supporting EPO activities in a planetarium  Observing events  Institution/Observatories Open days  Supporting exhibitions development  Others
    • Astronomers’ Views on Education and Public OutreachSurvey (N= 42)How do you participate in EPO activities? 35 30 25 20 15 10 5 0
    • some tips
    • Science PublicDiversification of Products
    • It is not just a question of means.You have to find the best approachfor the desired objective and theintended audience, taking accountof that group’s level of knowledgeand centres of interest.
    • Planning 1. Map and define the stakeholder groups you are communicating with 2. Analyse and determine their communicative predispositions 3. Define your key messages and key take home messages 4. Analyse what communication channels they use the most 5. Match the last points and you will find the right strategy for your opportunity
    • prioritise opportunies
    • write down potential opportunities(one per sitcky note)
    • Group 1: Implementation Difficult to Implement Easy to Implement Normal Opportunities Innovative Opportunities
    • Group 2: Cost High Cost Low Cost Normal Opportunities Innovative Opportunities
    • Group 3: Reach High Reach (> 100 ppl) Low Reach (<100 ppl) Normal Opportunities Innovative Opportunities
    • Group 4: Engagement level High Engagement Low Engagement Normal Opportunities Innovative Opportunities
    • Save the DateCommunicating Astronomywith the PublicConference 201314-18.10.2013: Warsaw (Poland)www.communicatingastronomy.org/meetings/