Involvement of children        www.smitenca.nl
Starting point!   Development of children!   Connecting to their world!   Dealing with children’s issues!   Identification...
Do I know my targetgroup?Cognitive developmentEmotional developmentSocial development                        www.smitenca.nl
6-12 yearsCOGNITIVE! Reading & writing! Logical reasoning! Concrete thinking! Short/long term memory! Awareness environmen...
6-12 yearsSOCIAL-EMOTIONAL!   Capable to handle different emotions!   Growing understanding in the meaning of..!   Social ...
teenagers!   Big physical change!   Abstract thinking!   Independence from    parents!   Discovering own    identity!   St...
Quality standards               !   Involvement               !   Credibility               !   Aesthetic quality         ...
Research & Create!   Content & design                       !   Interaction                       !   Look & feel         ...
Tips!   www.bbc.co.uk/schools!   www.schooltvbeeldbank.nl!   www.omroep.nl/zapp!   www.barbie.nl!   www.nickolodeon.nl!   ...
Portalstrategy is one way……!   Banners!   E-mail!   Games!   Viral marketing!   Weblog!   Search                      www....
From online to offline activities             www.smitenca.nl
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Engaging Young Children

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"Engaging Young Children"
Ingrid Smit

Presentation given at the 3rd UNAWE Multidisciplinary Workshop

Date: June 16, 2008

Published in: Education
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Engaging Young Children

  1. 1. Involvement of children www.smitenca.nl
  2. 2. Starting point! Development of children! Connecting to their world! Dealing with children’s issues! Identification possibilities! Format fits to the content! Invite children to act & participate www.smitenca.nl
  3. 3. Do I know my targetgroup?Cognitive developmentEmotional developmentSocial development www.smitenca.nl
  4. 4. 6-12 yearsCOGNITIVE! Reading & writing! Logical reasoning! Concrete thinking! Short/long term memory! Awareness environment! Learning strategies www.smitenca.nl
  5. 5. 6-12 yearsSOCIAL-EMOTIONAL! Capable to handle different emotions! Growing understanding in the meaning of..! Social relations extend! Better dealing with stress! Less egocentric www.smitenca.nl
  6. 6. teenagers! Big physical change! Abstract thinking! Independence from parents! Discovering own identity! Strong need to share feelings within peergroup www.smitenca.nl
  7. 7. Quality standards ! Involvement ! Credibility ! Aesthetic quality ! Entertainment ! Rolemodel ! Absence of harmful effects www.smitenca.nl
  8. 8. Research & Create! Content & design ! Interaction ! Look & feel ! Target www.smitenca.nl
  9. 9. Tips! www.bbc.co.uk/schools! www.schooltvbeeldbank.nl! www.omroep.nl/zapp! www.barbie.nl! www.nickolodeon.nl! www.hyves.nl! www.funx.nl www.smitenca.nl
  10. 10. Portalstrategy is one way……! Banners! E-mail! Games! Viral marketing! Weblog! Search www.smitenca.nl
  11. 11. From online to offline activities www.smitenca.nl
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