Engagement Levels in Astronomy Communication

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Presentation at CAP2013, Warsaw, Poland
Engagement of Non-scientists with Astronomy
By Pedro Russo (EU-UNAWE International Project Manager)

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Engagement Levels in Astronomy Communication

  1. 1. Engagement Levels in Astronomy Communication Engagement of Non-scientists with Astronomy Pedro Russo Jos van den Broek @pruss russo@strw.leidenuniv.nl
  2. 2. Type of Activities & Products A: Curriculum-driven B: Educational programmes C: Museum exhibits , star parties, … D: Planetariums shows, IMAX movies, public talks, .... E: TV/radio documentaries, podcasts, magazine articles F & G: Press releases, press conferences, press kits, Video News Releases, media interviews, media courses for scientists … H: Exhibition booths, annual reports Morrow 2000, Christensen 2007 I: Merchandise
  3. 3. Motivation • Criticism of the IYA2009 impact numbers. • How engaged are non-astronomers with astronomy EPO activities? • How can we better plan our activities based on specific goals?
  4. 4. Public Engagement with Science • developing interest in science, • understanding scientific knowledge, • connecting with scientific reasoning, • reflecting on science, • practice science, • identifying with the scientific enterprise. US National Research Council, 2009
  5. 5. Informal Contact
  6. 6. Informal Contact
  7. 7. Passive Participation
  8. 8. Passive Participation
  9. 9. Active Participation
  10. 10. Active Participation
  11. 11. Active Participation Eurobarometer 340, 2010
  12. 12. Participation as Data Collectors and Analysts
  13. 13. Participation as Data Collectors and Analysts
  14. 14. Amateur Researcher
  15. 15. Amateur Researcher
  16. 16. Amateur Researcher
  17. 17. Engagement Levels Developing A Informal Contact Understanding B Connect C Practice Identifying D E Passive Active Collectors Participation Participation & Analysts Amateur Researchers
  18. 18. International Year of Astronomy 2009 1% 24% 48% Informal Contact Passive Participation Active Participation Collectors & Analysts 27% Data: http://goo.gl/gAAQIf
  19. 19. Discussion Appropriate metrics of evaluation lag [behind] the emergence of new scholarly forms of authoring, publishing, and researching. Traditional approaches to scholarly evaluation such as citationbased metrics, for example, are often hard to apply to research that is disseminated or conducted via social media. in NMC Horizon Project Preview, 2013 Higher Education Edition
  20. 20. Discussion One of the reasons appointed by researchers for not participating in EPO is the lack of recognition of their EPO initiatives for their career development. EPOindex to measure the effectiveness of EPO activities implemented by researchers : • Number of hours spent developing and implementing EPO activities • Number of people engaged with activities • Engagement Levels
  21. 21. Pedro Russo @pruss russo@strw.leidenuniv.nl
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